The document summarizes a marketing management session that included watching video segments on developing a strategy, answering questions about the videos, discussing the answers, learning about the SPADER model for strategic planning, and creating a slideshare account as an assignment. The session focused on developing strategies to compete by analyzing a case study from the video "You've Got Mail" and learning the SPADER framework for strategic planning.

1. To Compete,
Seek A Strategy
Session Summary
V56 Marketing Management
Session 2: November 25, 2011
Ma. Alexandria C. Bulaon

2. Outline:
What we did?
1. Watched the 3 segments of the
"You've Got Mail video"
2. Answered the 5 questions
3. Discussed the answers
4. Studied the SPADER MODEL
5. Assignment

3. Task # 1
Watched "You've Got Mail”
http://youtu.be/jCetfaS7GAo
http://www.slideshare.net/alexandria_bulaon

4. Task # 2
Answered the 5 questions

5. Task # 3
Discussed the answers
Business or Personal

6. Task # 4
SPADER Model
http://www.slideshare.net/josephdeungria/v46-lecture-s-p-a-d-e-c-a-s-e-approach-explained

7. Task # 5
Assignment
Create a slideshare account.

8. To Compete,
Seek A Strategy
Session Summary
V56 Marketing Management
Session 2: November 25, 2011
Ma. Alexandria C. Bulaon