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Session Summary

     Session 10
       Part 2




   Ching D. Marcial
   February 9, 2011



 www.chingmarcial.blogspot.com
Prof. discussion on STRAMA-
MARKMA Linkage

   Company strategies are marketing oriented
   Author Fred David’s
   Has 13 suggested strategies are marketing
    actions
   Markma and strama are normally within the
    same year
Selecting a company for
     STRAMA paper

   Local company
   2 to 10 years
   business at least worth 5 million
   operates at least 5 employees
   Non government agencies or organizations
   Not theAteneo university
   In doing the Marketing plan
   Use the company you are most familiar with
Prof. discussion on

 Strategic Marketing for the 21st
   century Filipino
 (survive and thrive the disasters of
   change)
Everyday Reports:


   Earthquake
   Tsunami
   Floods
   Violent crimes
   Climate change
4 characteristics of disaster


   worse after it happens
   often unexpected
   Life changes after
   Affects us or loved ones
How did typhoons
PepengandOndoyaffected us?

   Prof. – 2 feet of water –P 15,000 damage

   A relative and 2 officemate lost their
    properties

 P 212 B spent to repair and rehabilitate
Dr. Yumul PAGASA
Personal Lessons


   Just because it did not happen for the past 20
    years, doesn’t mean it won’t

   It will happen in the worst possible time and
    when we least expect it
Disasters that happen in a
business
   Lay off
   Down sizing
   Rightsizing
   Outsourcing
   Subcontracting
   Regionalization
   Globalization
   Recession
   Deregulation
Difference from Recession
and Depression


   Your neighbor looses a job that’s recession,
    but when you loose your job its depression
What do we learn from the
past?


   CHANGE is inevitable
   BUT we can prepare for change
   We must convert that threat into
    opportunities
Surviving the future



   Strategic Marketing Plan

   Financial Plan
Prof. Predictions

 Basic Concept Remains
             Perry’s ChEhandbook
Kotler’s Marketing Management Handbook
 Global Competition

 Filipino’s will remain globally competitive, Will be

  hired
 Greater Chance of success if we have on going
  strategic marketing plan
4 Recommendations


   Think and act like a Brand

   Think and Act strategically

   Develop portable, flexible 7 relevant skills

   Continuously learn
Concluding Note:


   The 21st century
   Has produced great challenges
   And unprecedented opportunities
   For the world class Filipinos
   Competition and customers are more
    powerful

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Session Summary 10

  • 1. Session Summary Session 10 Part 2 Ching D. Marcial February 9, 2011 www.chingmarcial.blogspot.com
  • 2. Prof. discussion on STRAMA- MARKMA Linkage  Company strategies are marketing oriented  Author Fred David’s  Has 13 suggested strategies are marketing actions  Markma and strama are normally within the same year
  • 3. Selecting a company for STRAMA paper  Local company  2 to 10 years  business at least worth 5 million  operates at least 5 employees  Non government agencies or organizations  Not theAteneo university  In doing the Marketing plan  Use the company you are most familiar with
  • 4. Prof. discussion on Strategic Marketing for the 21st century Filipino (survive and thrive the disasters of change)
  • 5. Everyday Reports:  Earthquake  Tsunami  Floods  Violent crimes  Climate change
  • 6. 4 characteristics of disaster  worse after it happens  often unexpected  Life changes after  Affects us or loved ones
  • 7. How did typhoons PepengandOndoyaffected us?  Prof. – 2 feet of water –P 15,000 damage  A relative and 2 officemate lost their properties  P 212 B spent to repair and rehabilitate Dr. Yumul PAGASA
  • 8. Personal Lessons  Just because it did not happen for the past 20 years, doesn’t mean it won’t  It will happen in the worst possible time and when we least expect it
  • 9. Disasters that happen in a business  Lay off  Down sizing  Rightsizing  Outsourcing  Subcontracting  Regionalization  Globalization  Recession  Deregulation
  • 10. Difference from Recession and Depression  Your neighbor looses a job that’s recession, but when you loose your job its depression
  • 11. What do we learn from the past?  CHANGE is inevitable  BUT we can prepare for change  We must convert that threat into opportunities
  • 12. Surviving the future  Strategic Marketing Plan  Financial Plan
  • 13. Prof. Predictions  Basic Concept Remains Perry’s ChEhandbook Kotler’s Marketing Management Handbook  Global Competition  Filipino’s will remain globally competitive, Will be hired  Greater Chance of success if we have on going strategic marketing plan
  • 14. 4 Recommendations  Think and act like a Brand  Think and Act strategically  Develop portable, flexible 7 relevant skills  Continuously learn
  • 15. Concluding Note:  The 21st century  Has produced great challenges  And unprecedented opportunities  For the world class Filipinos  Competition and customers are more powerful