This document summarizes a class session on strategic marketing and preparing for disasters and change. It discusses selecting a local company between 2-10 years old with at least 5 employees and $5 million in business to use for a marketing plan project. It also covers characteristics of disasters, lessons from recent typhoons in the Philippines, different types of business disasters, and how to survive future changes by having a strategic marketing plan and developing flexible skills through continuous learning. The professor predicts Filipinos will remain globally competitive if they have an ongoing strategic marketing plan.