Session 8, Walter
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This document discusses a phase model for corporate social responsibility (CSR) communication and concept development. It involves predicting stakeholder needs and expectations, incorporating stakeholders into the concept development process, and basing this on understanding the corporation's identity through constant interaction with its societal environment. The author encourages trying out this CSR approach.
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2) It presents a case study of an Italian bank, MPS, which has adopted a CSR 2.0 strategy involving increased social media presence and transparent communication with stakeholders.
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This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
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Session 11, Illia
The document reports on a study of how 251 top European companies communicate about corporate social responsibility (CSR). It analyzes CSR communications through corporate reports, websites, advertising, and social media. Interviews with CSR experts from the companies explored perceptions of risks and opportunities of CSR communication.
The study found that the most commonly communicated CSR issues were human rights, community involvement, and environmental protection. Social media use for CSR was limited, with only 5% using blogs. Experts viewed CSR communication as an opportunity rather than a risk if internal practices match external messages. Companies were advised to have a holistic CSR approach rather than focusing solely on marketing.
Session 2, Lee & Holladay
This study examined how Fortune 100 companies use social media platforms like Facebook, Twitter and YouTube to promote their corporate philanthropy efforts. The researchers analyzed links from company homepages and reported philanthropic activities on each platform. They found most companies provided access to at least one social media platform, with Twitter used most often. The most frequently reported philanthropic activities were cash donations, product donations and donations of services. The study provides a foundation for further research on using social media for corporate social responsibility communication and managing promotional backlash.
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Through this group brainstorm and then voting/ranking system, we are mimicking life's technique of using local resources - in this case, people, talents and organizations.
We are also honoring 'the survival of the fittest to adapt' - every three months we run this experiment again and new groups form, or current ones re-focus.
Thanks!
Ryan
Presupuesto mio
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Session 6, Vollero, Siano, Palazza & Elving
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Session 9, Thomsen
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Session 5, Faber-Wiener
The document discusses responsible communication (RC), a new approach to communicating social and ethical issues. RC is based on inclusion, critical self-assessment, ethics, and discourse. It differs from traditional CSR communication by integrating these principles into all levels of management decision-making, processes, and external communication. Implementing RC requires changes to organizational structure and decision-making processes. Potential impacts include increased credibility, legitimacy, cost savings, and stronger management and societal roles for communicators.
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Session 2, Morsing & Eriksen
Vattenfall launched a social media campaign to increase dialogue on climate change but it did not achieve the expected results. Stakeholders criticized the campaign as "greenwashing" and responses became repetitive arguments without understanding differing positions. While social media aims to advance stakeholder dialogue, it also risks negative effects as criticism can escalate, challenging assumptions that it facilitates open communication.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
Session 5, Coombs & Holladay
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Session 3, de Vries
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2) When the company communicated an environmental/CSR motive for investing in carbon capture technology, it led to higher perceptions of strategic behavior and greenwashing than just providing background information.
3) However, communicating an economic motive for the investment decreased perceptions of greenwashing and strategic behavior compared to a CSR motive. This was because a CSR motive led to suspicions of purely strategic rather than sincere intentions.
Session 3, Steenhuis & Elving
This study examined the role of skepticism towards food labels and its influence on buying intention. It hypothesized that greater knowledge and appreciation of a label would decrease skepticism, while increased skepticism would negatively influence buying intention. An online survey of 140 Dutch respondents about the "I make conscious choices" label found that most were familiar with it but few knew its true industry origin. Results confirmed that greater appreciation decreased skepticism and skepticism influenced buying intention. When respondents learned the label's industry origin, skepticism and negative evaluations increased. The study concludes the label may be misleading and organizations should be cautious adopting such labels for marketing purposes.
Session 3, Bowers
The document discusses three types of corporate social responsibility (CSR) interface designs found on company websites. Type 1 resembles printed pages with text-heavy content. Type 2 adds a table of contents for navigation but still emphasizes content over structure. Type 3 incorporates cinematic techniques to tell a company's CSR story through visualization rather than text. The researcher argues these designs do not effectively convey a clear CSR identity and calls for alternative interfaces that merge navigation and content through visual storytelling.
Session 3, de Bruijn & Elving
1. The document reports on research into whether brand associations can transfer through an endorsement strategy.
2. It used an implicit association test to measure unconscious attitudes towards L'Oreal, which has a questionable reputation for animal testing, and The Body Shop, which has a more sustainable image.
3. The results showed brand associations did transfer, with stronger endorsements of L'Oreal leading to more positive unconscious associations, showing brand images can influence each other.
Session 4, Jarolimek
Dr. Stefan Jarolimek presented a framework for measuring CSR communication through a multi-case study approach. The study would analyze cultural factors like national culture, industry culture, and organizational culture that influence CSR communication. It would examine the self-image organizations project through their own CSR communications and websites. It would also analyze the public image of organizations as portrayed in media coverage. Comparing self-image and public image data across different countries, industries and organizations could provide insights into CSR communication and its relevance for communication research.
Session 4, Parani
The document discusses community development strategies of PT Freeport Indonesia and PT Total Exploration and Production Indonesie. It finds that while both companies implemented comprehensive programs, PT Total saw more success by thoroughly consulting communities, understanding their needs, and gaining stakeholder participation and media support, while PT Freeport failed to properly analyze the social environment. The key to effective strategies is involving stakeholders, addressing community needs, and building mutual benefit between corporations and communities.
Session 5, Van Loo
Companies must practice corporate social responsibility (CSR) in their own operations and educate stakeholders about CSR. CSR requires a double learning process, with companies implementing CSR policies internally and consumers learning how to engage with CSR efforts. Examples include educating consumers about the environmental impacts of using products and engaging the public in a campaign promoting Dutch greenhouse farmers while teaching about their CSR practices. Effective CSR communication keeps messages simple while being transparent, building legitimacy, and involving stakeholders.
Session 5, Ellerup Nielsen & Thomsen
This document provides a summary of a literature review on CSR communication research from a management and marketing perspective. It examines 49 articles focusing on conceptualizing CSR communication and how it can add value for stakeholders. It finds that the field is emerging but marketing approaches dominate, and research often takes a functionalist perspective. There is increased research on strategic and operational CSR communication and country/industry impacts. However, companies still tend not to take a proactive, stakeholder-oriented approach to CSR communication. Stronger theoretical anchoring is also needed.
Session 5, Rademacher
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Session 6, Hexspoor & Hintzen
The document discusses a CSR campaign called "How on Earth" launched by the Dutch energy company Essent. It describes various interventions used as part of the campaign, including MVO minutes, Sustainability Day events, and presentations from CSR "storytellers" at Essent to raise awareness of CSR issues among employees and encourage participation in related activities. A survey found that most Essent staff were aware of the campaign, understood what CSR means for the company, knew of the "How on Earth" initiative, and had increased their involvement in CSR activities after the interventions.
Session 7, Schmitt
The document discusses corporate social responsibility (CSR) communication and media coverage. It notes that companies cannot escape public scrutiny in today's media landscape. CSR can both benefit and harm a company's reputation depending on how it is communicated. The document also discusses analyzing how media frames CSR coverage and how this framing shapes public perceptions. Understanding media framing of CSR can help companies strategically influence the CSR discourse.
Session 7, D'Anselmi
The document discusses reporting on corporate social responsibility (CSR). It notes that the ability to read and critique CSR reports is key to writing them. It discusses focusing communication on listening to others and stakeholders. It also discusses CSR reporting frameworks that are based on values like stakeholder involvement and the relationship between societies and organizations. The document advocates for CSR reporting that involves selecting relevant information, brevity, and acknowledging complexity and doubts. It stresses that CSR must be integrated into core business practices and management.
Session 8, Berens, van Halderen & Popma
This document discusses creating consumer confidence in corporate social responsibility (CSR) communications. It analyzes different types of CSR media based on who verifies the information - the company or third parties. Company-verified communications like advertising face skepticism, while third party sources like labels and consumer guides are more trusted due to their independence. The conclusion is that consumers are skeptical rather than cynical of company messages and prefer CSR communications to focus on specific societal actions and outcomes rather than benefits to the company or vague promises.
Session 8, Grigore & Stancu
This document discusses corporate foundations and their role in communicating corporate social responsibility in Romania. It finds that of the top 200 Romanian companies analyzed, 9.5% use corporate foundations for social involvement purposes. The foundations primarily support social and educational causes. Some have missions aligned with their parent companies, while others have distinct missions. Corporate foundations help give coherence to companies' CSR activities and fulfill stakeholder expectations. They mainly communicate CSR internally to employees through newsletters and intranet.
Session 8, O'Connor
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Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
In celebrity mysteries and urban legends. Few narratives capture the imagination as the hypothesis that Morgan Freeman is Jimi Hendrix. This fascinating theory posits that the iconic actor and the legendary guitarist are, in fact, the same person. While this might seem like a far-fetched notion at first glance. a deeper exploration reveals a rich tapestry of coincidences, speculative connections. and a surprising alignment of life events fueling this captivating hypothesis.
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Introduction to the Hypothesis: Morgan Freeman is Jimi Hendrix
The idea that Morgan Freeman is Jimi Hendrix stems from a mix of historical anomalies, physical resemblances. and a penchant for myth-making that surrounds celebrities. While Jimi Hendrix's official death in 1970 is well-documented. some theorists suggest that Hendrix did not die but instead reinvented himself as Morgan Freeman. a man who would become one of Hollywood's most revered actors. This article aims to delve into the various aspects of this hypothesis. examining its origins, the supporting arguments. and the cultural impact of such a theory.
The Genesis of the Theory
Early Life Parallels
The hypothesis that Morgan Freeman is Jimi Hendrix begins by comparing their early lives. Jimi Hendrix, born Johnny Allen Hendrix in Seattle, Washington, on November 27, 1942. and Morgan Freeman, born on June 1, 1937, in Memphis, Tennessee, have lived very different lives. But, proponents of the theory suggest that the five-year age difference is negligible and point to Freeman's late start in his acting career as evidence of a life lived before under a different identity.
The Disappearance and Reappearance
Jimi Hendrix's death in 1970 at the age of 27 is a well-documented event. But, theorists argue that Hendrix's death staged. and he reemerged as Morgan Freeman. They highlight Freeman's rise to prominence in the early 1970s. coinciding with Hendrix's supposed death. Freeman's first significant acting role came in 1971 on the children's television show "The Electric Company," a mere year after Hendrix's passing.
Physical Resemblances
Facial Structure and Features
One of the most compelling arguments for the hypothesis that Morgan Freeman is Jimi Hendrix lies in the physical resemblance between the two men. Analyzing photographs, proponents point out similarities in facial structure. particularly the cheekbones and jawline. Both men have a distinctive gap between their front teeth. which is rare and often highlighted as a critical point of similarity.
Voice and Mannerisms
Supporters of the theory also draw attention to the similarities in their voices. Jimi Hendrix known for his smooth, distinctive speaking voice. which, according to some, resembles Morgan Freeman's iconic, deep, and soothing voice. Additionally, both men share certain mannerisms. such as their calm demeanor and eloquent speech patterns.
Artistic Parallels
Musical and Acting Talents
Jimi Hendrix was regarded as one of t
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The Evolution and Impact of Tom Cruise Long Hair
Tom Cruise is one of Hollywood's most iconic figures, known for his versatility, charisma, and dedication to his craft. Over the decades, his appearance has been almost as dynamic as his filmography, with one aspect often drawing significant attention: his hair. In particular, Tom Cruise long hair has become a defining feature in various phases of his career. symbolizing different roles and adding layers to his on-screen characters. This article delves into the evolution of Tom Cruise long hair, its impact on his roles. and its influence on popular culture.
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Introduction
Tom Cruise long hair has often been more than a style choice. it has been a significant element of his persona both on and off the screen. From the tousled locks of the rebellious Maverick in "Top Gun" to the sleek, sophisticated mane in "Mission: Impossible II." Cruise's hair has played a pivotal role in shaping his image and the characters he portrays. This article explores the various stages of Tom Cruise long hair. Examining how this iconic look has evolved and influenced his career and broader fashion trends.
Early Days: The Emergence of a Style Icon
The 1980s: The Birth of a Star
In the early stages of his career during the 1980s, Tom Cruise sported a range of hairstyles. but in "Top Gun" (1986), his hair began to gain significant attention. Though not long by later standards, his hair in this film was longer than the military crew cuts associated with fighter pilots. adding a rebellious edge to his character, Pete "Maverick" Mitchell.
Risky Business: The Transition Begins
In "Risky Business" (1983). Tom Cruise's hair was short but longer than the clean-cut styles dominant at the time. This look complemented his role as a high school student stepping into adulthood. embodying a sense of youthful freedom and experimentation. It was a precursor to the more dramatic hair transformations in his career.
The 1990s: Experimentation and Iconic Roles
Far and Away: Embracing Length
One of the first films in which Tom Cruise embraced long hair was "Far and Away" (1992). Playing the role of Joseph. an Irish immigrant in 1890s America, Cruise's long, hair added authenticity to his character's rugged and determined persona. This look was a stark departure from his earlier. more polished styles and marked the beginning of a more adventurous phase in his hairstyle choices.
Interview with the Vampire: Gothic Elegance
In "Interview with the Vampire" (1994). Tom Cruise long hair reached new lengths of sophistication and elegance. Portraying the vampire Lestat. Cruise's flowing blonde locks were integral to the character's ethereal and timeless allure. This hairstyle not only suited the gothic aesthetic of the film but also showcased Cruise's ability to transform his appearance for a role.
Mission: Impossible II: The Pinnacle of Long Hair
One of the most memorable instances of Tom Cruise long hair came in "Mission: Impossible II" (2000). His character, Ethan
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
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