Session 1, Pomering Johnson & Noble
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Session 2, Lee & Holladay
This study examined how Fortune 100 companies use social media platforms like Facebook, Twitter and YouTube to promote their corporate philanthropy efforts. The researchers analyzed links from company homepages and reported philanthropic activities on each platform. They found most companies provided access to at least one social media platform, with Twitter used most often. The most frequently reported philanthropic activities were cash donations, product donations and donations of services. The study provides a foundation for further research on using social media for corporate social responsibility communication and managing promotional backlash.
Presupuesto mio
Este documento presenta un presupuesto y gráficos en Excel para armar una PC gamer. El presupuesto detalla los componentes necesarios como la tarjeta madre, memoria RAM, procesador, tarjeta de video, etc. y sus respectivos valores. Los gráficos muestran de forma visual el valor de cada componente y el valor total estimado del proyecto, que asciende a aproximadamente $30,000. El objetivo principal es informarse sobre cuánto dinero se necesita para armar un PC muy potente y así poder editar videos, fotos y jugar jue
Session 15, Bernard
This document summarizes research on the impact of socially responsible values communicated by companies on their reputation. It finds that communicating ethical values through corporate messaging has a positive effect on company reputation. However, this effect is moderated by individuals' ethical ideologies - people with stronger ethical positions will be more critical of companies' communicated values. The study used surveys to measure individuals' perceptions of companies' values, actions, and reputations. It found a significant positive relationship between communicated values and reputation, and between perceived actions and reputation.
Session 18, Oegema
1) The document examines differences in how the 2010 BP oil spill crisis was framed in US and UK news media versus BP's press releases over time.
2) It finds BP sought to distance itself from responsibility for the cause of the spill while presenting itself as able to solve the crisis.
3) Political actors and complex connections between issues were more emphasized in news coverage compared to BP's statements, and frames simplified over the course of the crisis.
Session 7,Brouwer, Atteveld & Schultz
This document discusses communicating corporate social responsibility (CSR) efforts to the mass media. It examines whether public relations can influence the amount and content of news coverage about a company's CSR activities. The study analyzed 114 press releases from 16 companies and found no effects on the amount of news generated but small, significant effects on the content of coverage. Specifically, press releases from non-sensitive industries and those emphasizing CSR commitment saw more agenda-building effects. The conclusion is that CSR communication has few short-term effects on mass media but may have longer-term impacts warranting future research.
Bay Area Biomimicry: planning meeting
This is the group structure myself and my team (Amanda Ravenhill and Julie Sammons) came up with for running the Biomimicry kick-off meeting, and structuring the group overall.
We wanted to be faithful to biomimetic principals and keep our volunteer organization productive and fun.
Through this group brainstorm and then voting/ranking system, we are mimicking life's technique of using local resources - in this case, people, talents and organizations.
We are also honoring 'the survival of the fittest to adapt' - every three months we run this experiment again and new groups form, or current ones re-focus.
Thanks!
Ryan
Session 7, Carrol & Lee
This study examined how corporations defend their corporate social responsibility (CSR) reputations through letters to the editor in response to news articles. It found that on average, the time between the original article and published response was 10-14 days, with no significant differences between corporations and other authors. While there were no statistical differences in the news section of the original content, corporations responded less in front-page news and letters to the editor sections than other stakeholders. The study provides insights into corporate reputation response strategies through media and implications for strategic media relations.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
Recommended
Session 2, Lee & Holladay
This study examined how Fortune 100 companies use social media platforms like Facebook, Twitter and YouTube to promote their corporate philanthropy efforts. The researchers analyzed links from company homepages and reported philanthropic activities on each platform. They found most companies provided access to at least one social media platform, with Twitter used most often. The most frequently reported philanthropic activities were cash donations, product donations and donations of services. The study provides a foundation for further research on using social media for corporate social responsibility communication and managing promotional backlash.
Presupuesto mio
Este documento presenta un presupuesto y gráficos en Excel para armar una PC gamer. El presupuesto detalla los componentes necesarios como la tarjeta madre, memoria RAM, procesador, tarjeta de video, etc. y sus respectivos valores. Los gráficos muestran de forma visual el valor de cada componente y el valor total estimado del proyecto, que asciende a aproximadamente $30,000. El objetivo principal es informarse sobre cuánto dinero se necesita para armar un PC muy potente y así poder editar videos, fotos y jugar jue
Session 15, Bernard
This document summarizes research on the impact of socially responsible values communicated by companies on their reputation. It finds that communicating ethical values through corporate messaging has a positive effect on company reputation. However, this effect is moderated by individuals' ethical ideologies - people with stronger ethical positions will be more critical of companies' communicated values. The study used surveys to measure individuals' perceptions of companies' values, actions, and reputations. It found a significant positive relationship between communicated values and reputation, and between perceived actions and reputation.
Session 18, Oegema
1) The document examines differences in how the 2010 BP oil spill crisis was framed in US and UK news media versus BP's press releases over time.
2) It finds BP sought to distance itself from responsibility for the cause of the spill while presenting itself as able to solve the crisis.
3) Political actors and complex connections between issues were more emphasized in news coverage compared to BP's statements, and frames simplified over the course of the crisis.
Session 7,Brouwer, Atteveld & Schultz
This document discusses communicating corporate social responsibility (CSR) efforts to the mass media. It examines whether public relations can influence the amount and content of news coverage about a company's CSR activities. The study analyzed 114 press releases from 16 companies and found no effects on the amount of news generated but small, significant effects on the content of coverage. Specifically, press releases from non-sensitive industries and those emphasizing CSR commitment saw more agenda-building effects. The conclusion is that CSR communication has few short-term effects on mass media but may have longer-term impacts warranting future research.
Bay Area Biomimicry: planning meeting
This is the group structure myself and my team (Amanda Ravenhill and Julie Sammons) came up with for running the Biomimicry kick-off meeting, and structuring the group overall.
We wanted to be faithful to biomimetic principals and keep our volunteer organization productive and fun.
Through this group brainstorm and then voting/ranking system, we are mimicking life's technique of using local resources - in this case, people, talents and organizations.
We are also honoring 'the survival of the fittest to adapt' - every three months we run this experiment again and new groups form, or current ones re-focus.
Thanks!
Ryan
Session 7, Carrol & Lee
This study examined how corporations defend their corporate social responsibility (CSR) reputations through letters to the editor in response to news articles. It found that on average, the time between the original article and published response was 10-14 days, with no significant differences between corporations and other authors. While there were no statistical differences in the news section of the original content, corporations responded less in front-page news and letters to the editor sections than other stakeholders. The study provides insights into corporate reputation response strategies through media and implications for strategic media relations.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
NASO Meeting Nov. 16
The document summarizes the outcomes and next steps from NASO's recent frybread sale fundraiser on November 12, 2011. It discusses the positive feedback about the organized event with over 24 volunteers. It also outlines suggestions for future improvements and plans to celebrate the success, including potential cuisine options for a party. Lastly, it provides details on upcoming NASO activities like Native student recruitment events, a Thanksgiving potluck, and watching movies before the club's last meeting of the fall semester.
Session 10, Tuccillo et al.
1) The document discusses the evolution of corporate social responsibility (CSR) and the role of social media in CSR communication.
2) It presents a case study of an Italian bank, MPS, which has adopted a CSR 2.0 strategy involving increased social media presence and transparent communication with stakeholders.
3) While MPS recognizes the evolution of CSR, it considers social media's influence on CSR strategies to be minimal for now, though future research is needed to better understand social media's impact.
Session 6, Vollero, Siano, Palazza & Elving
The document compares the corporate social responsibility (CSR) communication strategies of Italian energy company Enel and Dutch energy company Eneco. It finds that Enel focuses on community involvement and stakeholder engagement, while Eneco emphasizes sustainability pervasiveness and a humorous communication style. Both companies recognize the risks of greenwashing and aim to integrate CSR into their core business strategy and communication in an authentic way to build trust.
Session 11, Illia
The document reports on a study of how 251 top European companies communicate about corporate social responsibility (CSR). It analyzes CSR communications through corporate reports, websites, advertising, and social media. Interviews with CSR experts from the companies explored perceptions of risks and opportunities of CSR communication.
The study found that the most commonly communicated CSR issues were human rights, community involvement, and environmental protection. Social media use for CSR was limited, with only 5% using blogs. Experts viewed CSR communication as an opportunity rather than a risk if internal practices match external messages. Companies were advised to have a holistic CSR approach rather than focusing solely on marketing.
Session 8, Walter
This document discusses a phase model for corporate social responsibility (CSR) communication and concept development. It involves predicting stakeholder needs and expectations, incorporating stakeholders into the concept development process, and basing this on understanding the corporation's identity through constant interaction with its societal environment. The author encourages trying out this CSR approach.
Session 9, Thomsen
This document discusses CSR communication in banking. It notes that banks' images suffered during the financial crisis, so communicating responsibility is important. The author is interested in how banks communicate responsibility through their actions, words and websites. The project will look at environmental issues and corporate citizenship in banks' CSR communication. It will examine how CSR communication is perceived by customers and employees versus how banks intend it. The methodology involves analyzing bank websites and gathering customer/employee perspectives through interviews and surveys. Key research questions focus on stakeholder understanding of CSR communication and whether it influences decisions.
Session 5, Faber-Wiener
The document discusses responsible communication (RC), a new approach to communicating social and ethical issues. RC is based on inclusion, critical self-assessment, ethics, and discourse. It differs from traditional CSR communication by integrating these principles into all levels of management decision-making, processes, and external communication. Implementing RC requires changes to organizational structure and decision-making processes. Potential impacts include increased credibility, legitimacy, cost savings, and stronger management and societal roles for communicators.
Session 2, Morsing & Eriksen
Vattenfall launched a social media campaign to increase dialogue on climate change but it did not achieve the expected results. Stakeholders criticized the campaign as "greenwashing" and responses became repetitive arguments without understanding differing positions. While social media aims to advance stakeholder dialogue, it also risks negative effects as criticism can escalate, challenging assumptions that it facilitates open communication.
Keynote Andrew Crane
This document discusses opportunities for research on corporate social responsibility (CSR) communication. It identifies four areas or "4i's" of CSR communication research: (1) internal CSR integration, (2) external CSR interpretation, (3) CSR identity, and (4) CSR image. For each area, it outlines challenges and opportunities for exploring how communication shapes and is shaped by CSR programs and concepts. The document argues that CSR communication research could provide insights into how communication facilitates organizational sensemaking, stakeholder engagement, and the discursive construction of CSR.
Session 5, Coombs & Holladay
This document summarizes a presentation given at an international CSR communication conference in Amsterdam. The presentation discusses the concept of a "pseudo-panopticon" where companies claim their CSR activities are transparent due to fear of discovery online, but this actually creates a false sense of security. While companies use CSR to boost reputations, stakeholders are unlikely to question claims and perceive the internet and watchdogs as effective monitors, even though corporate control of disclosure persists. Future research questions are posed about stakeholder beliefs in verification and transparency of CSR information.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
Keynote Mette Morsing
The document discusses the increasing pressures and expectations for corporations to communicate their CSR policies, actions, and impacts. It notes that while much research has analyzed CSR communication through various lenses like advertising, reports, and media coverage, less research has explored how communication helps institutionalize new behaviors within organizations or shape their relations with stakeholders. The document argues that research on CSR communication often assumes words and actions must be consistent, but some gap may be productive for flexibility. It maps various themes and approaches within the interdisciplinary field of CSR communication research.
Session 1, Pomering, Johnson & Noble
This document summarizes a study that investigated how two message variables - social topic information and CSR commitment information - influence the effectiveness of CSR advertising. The study found that providing more specific CSR commitment information in ads (rather than just general policy information) significantly reduced consumer skepticism of the ads. However, including social topic information did not significantly interact with commitment information to further reduce skepticism as was hypothesized. The results suggest that consumer skepticism of CSR ads can be inhibited by including more detailed messaging about a company's CSR initiatives and impacts.
Session 1, Farache
The document summarizes a research study that analyzed six corporate social responsibility (CSR) advertisement campaigns from the UK and Brazil to determine the level of substantial information provided and association with third parties. The main findings were that most advertisements provided low amounts of substantial information about investments and impacts. Only two campaigns provided high levels of detail. Half of the companies disclosed partnerships with other organizations. The conclusions were that the advertisements did little to address skepticism about CSR claims and transparency could be improved to increase credibility.
Session 2, Etter & Morsing
The document discusses barriers to dialogue and CSR communication in social media. It analyzes interviews with managers at a pharmaceutical company about launching a CSR Twitter account. Key barriers identified include unfamiliarity with social media, managerial scepticism of outcomes on new platforms, restrictive internal guidelines, and limited resources. These barriers negatively impact principles of building online relationships like keeping communication useful, frequent, conversational, and committed. The conclusion emphasizes looking at organizational aspects and developing capabilities for social media communication.
Session 2, Tench & Jones
This document discusses how businesses must manage their corporate social responsibility (CSR) messages in the unregulated environment of social media. It argues that value is created through co-creating messages with stakeholders. While social media allows for greater participation and collaboration, it also poses challenges as audiences can now generate and spread content. The document examines survey findings on how communication professionals are adopting tools and strategies to navigate social media's "Wild West".
Session 3, de Vries
1) An experiment conducted by researchers at Leiden University examined how communicated motives for corporate social responsibility investments affected perceptions of greenwashing for an energy company.
2) When the company communicated an environmental/CSR motive for investing in carbon capture technology, it led to higher perceptions of strategic behavior and greenwashing than just providing background information.
3) However, communicating an economic motive for the investment decreased perceptions of greenwashing and strategic behavior compared to a CSR motive. This was because a CSR motive led to suspicions of purely strategic rather than sincere intentions.
Session 3, Steenhuis & Elving
This study examined the role of skepticism towards food labels and its influence on buying intention. It hypothesized that greater knowledge and appreciation of a label would decrease skepticism, while increased skepticism would negatively influence buying intention. An online survey of 140 Dutch respondents about the "I make conscious choices" label found that most were familiar with it but few knew its true industry origin. Results confirmed that greater appreciation decreased skepticism and skepticism influenced buying intention. When respondents learned the label's industry origin, skepticism and negative evaluations increased. The study concludes the label may be misleading and organizations should be cautious adopting such labels for marketing purposes.
Session 3, Bowers
The document discusses three types of corporate social responsibility (CSR) interface designs found on company websites. Type 1 resembles printed pages with text-heavy content. Type 2 adds a table of contents for navigation but still emphasizes content over structure. Type 3 incorporates cinematic techniques to tell a company's CSR story through visualization rather than text. The researcher argues these designs do not effectively convey a clear CSR identity and calls for alternative interfaces that merge navigation and content through visual storytelling.
Session 3, de Bruijn & Elving
1. The document reports on research into whether brand associations can transfer through an endorsement strategy.
2. It used an implicit association test to measure unconscious attitudes towards L'Oreal, which has a questionable reputation for animal testing, and The Body Shop, which has a more sustainable image.
3. The results showed brand associations did transfer, with stronger endorsements of L'Oreal leading to more positive unconscious associations, showing brand images can influence each other.
Session 4, Jarolimek
Dr. Stefan Jarolimek presented a framework for measuring CSR communication through a multi-case study approach. The study would analyze cultural factors like national culture, industry culture, and organizational culture that influence CSR communication. It would examine the self-image organizations project through their own CSR communications and websites. It would also analyze the public image of organizations as portrayed in media coverage. Comparing self-image and public image data across different countries, industries and organizations could provide insights into CSR communication and its relevance for communication research.
Session 4, Parani
The document discusses community development strategies of PT Freeport Indonesia and PT Total Exploration and Production Indonesie. It finds that while both companies implemented comprehensive programs, PT Total saw more success by thoroughly consulting communities, understanding their needs, and gaining stakeholder participation and media support, while PT Freeport failed to properly analyze the social environment. The key to effective strategies is involving stakeholders, addressing community needs, and building mutual benefit between corporations and communities.
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Viewers also liked
NASO Meeting Nov. 16
The document summarizes the outcomes and next steps from NASO's recent frybread sale fundraiser on November 12, 2011. It discusses the positive feedback about the organized event with over 24 volunteers. It also outlines suggestions for future improvements and plans to celebrate the success, including potential cuisine options for a party. Lastly, it provides details on upcoming NASO activities like Native student recruitment events, a Thanksgiving potluck, and watching movies before the club's last meeting of the fall semester.
Session 10, Tuccillo et al.
1) The document discusses the evolution of corporate social responsibility (CSR) and the role of social media in CSR communication.
2) It presents a case study of an Italian bank, MPS, which has adopted a CSR 2.0 strategy involving increased social media presence and transparent communication with stakeholders.
3) While MPS recognizes the evolution of CSR, it considers social media's influence on CSR strategies to be minimal for now, though future research is needed to better understand social media's impact.
Session 6, Vollero, Siano, Palazza & Elving
The document compares the corporate social responsibility (CSR) communication strategies of Italian energy company Enel and Dutch energy company Eneco. It finds that Enel focuses on community involvement and stakeholder engagement, while Eneco emphasizes sustainability pervasiveness and a humorous communication style. Both companies recognize the risks of greenwashing and aim to integrate CSR into their core business strategy and communication in an authentic way to build trust.
Session 11, Illia
The document reports on a study of how 251 top European companies communicate about corporate social responsibility (CSR). It analyzes CSR communications through corporate reports, websites, advertising, and social media. Interviews with CSR experts from the companies explored perceptions of risks and opportunities of CSR communication.
The study found that the most commonly communicated CSR issues were human rights, community involvement, and environmental protection. Social media use for CSR was limited, with only 5% using blogs. Experts viewed CSR communication as an opportunity rather than a risk if internal practices match external messages. Companies were advised to have a holistic CSR approach rather than focusing solely on marketing.
Session 8, Walter
This document discusses a phase model for corporate social responsibility (CSR) communication and concept development. It involves predicting stakeholder needs and expectations, incorporating stakeholders into the concept development process, and basing this on understanding the corporation's identity through constant interaction with its societal environment. The author encourages trying out this CSR approach.
Session 9, Thomsen
This document discusses CSR communication in banking. It notes that banks' images suffered during the financial crisis, so communicating responsibility is important. The author is interested in how banks communicate responsibility through their actions, words and websites. The project will look at environmental issues and corporate citizenship in banks' CSR communication. It will examine how CSR communication is perceived by customers and employees versus how banks intend it. The methodology involves analyzing bank websites and gathering customer/employee perspectives through interviews and surveys. Key research questions focus on stakeholder understanding of CSR communication and whether it influences decisions.
Session 5, Faber-Wiener
The document discusses responsible communication (RC), a new approach to communicating social and ethical issues. RC is based on inclusion, critical self-assessment, ethics, and discourse. It differs from traditional CSR communication by integrating these principles into all levels of management decision-making, processes, and external communication. Implementing RC requires changes to organizational structure and decision-making processes. Potential impacts include increased credibility, legitimacy, cost savings, and stronger management and societal roles for communicators.
Session 2, Morsing & Eriksen
Vattenfall launched a social media campaign to increase dialogue on climate change but it did not achieve the expected results. Stakeholders criticized the campaign as "greenwashing" and responses became repetitive arguments without understanding differing positions. While social media aims to advance stakeholder dialogue, it also risks negative effects as criticism can escalate, challenging assumptions that it facilitates open communication.
Keynote Andrew Crane
This document discusses opportunities for research on corporate social responsibility (CSR) communication. It identifies four areas or "4i's" of CSR communication research: (1) internal CSR integration, (2) external CSR interpretation, (3) CSR identity, and (4) CSR image. For each area, it outlines challenges and opportunities for exploring how communication shapes and is shaped by CSR programs and concepts. The document argues that CSR communication research could provide insights into how communication facilitates organizational sensemaking, stakeholder engagement, and the discursive construction of CSR.
Session 5, Coombs & Holladay
This document summarizes a presentation given at an international CSR communication conference in Amsterdam. The presentation discusses the concept of a "pseudo-panopticon" where companies claim their CSR activities are transparent due to fear of discovery online, but this actually creates a false sense of security. While companies use CSR to boost reputations, stakeholders are unlikely to question claims and perceive the internet and watchdogs as effective monitors, even though corporate control of disclosure persists. Future research questions are posed about stakeholder beliefs in verification and transparency of CSR information.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
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More from csrcomm
Keynote Mette Morsing
The document discusses the increasing pressures and expectations for corporations to communicate their CSR policies, actions, and impacts. It notes that while much research has analyzed CSR communication through various lenses like advertising, reports, and media coverage, less research has explored how communication helps institutionalize new behaviors within organizations or shape their relations with stakeholders. The document argues that research on CSR communication often assumes words and actions must be consistent, but some gap may be productive for flexibility. It maps various themes and approaches within the interdisciplinary field of CSR communication research.
Session 1, Pomering, Johnson & Noble
This document summarizes a study that investigated how two message variables - social topic information and CSR commitment information - influence the effectiveness of CSR advertising. The study found that providing more specific CSR commitment information in ads (rather than just general policy information) significantly reduced consumer skepticism of the ads. However, including social topic information did not significantly interact with commitment information to further reduce skepticism as was hypothesized. The results suggest that consumer skepticism of CSR ads can be inhibited by including more detailed messaging about a company's CSR initiatives and impacts.
Session 1, Farache
The document summarizes a research study that analyzed six corporate social responsibility (CSR) advertisement campaigns from the UK and Brazil to determine the level of substantial information provided and association with third parties. The main findings were that most advertisements provided low amounts of substantial information about investments and impacts. Only two campaigns provided high levels of detail. Half of the companies disclosed partnerships with other organizations. The conclusions were that the advertisements did little to address skepticism about CSR claims and transparency could be improved to increase credibility.
Session 2, Etter & Morsing
The document discusses barriers to dialogue and CSR communication in social media. It analyzes interviews with managers at a pharmaceutical company about launching a CSR Twitter account. Key barriers identified include unfamiliarity with social media, managerial scepticism of outcomes on new platforms, restrictive internal guidelines, and limited resources. These barriers negatively impact principles of building online relationships like keeping communication useful, frequent, conversational, and committed. The conclusion emphasizes looking at organizational aspects and developing capabilities for social media communication.
Session 2, Tench & Jones
This document discusses how businesses must manage their corporate social responsibility (CSR) messages in the unregulated environment of social media. It argues that value is created through co-creating messages with stakeholders. While social media allows for greater participation and collaboration, it also poses challenges as audiences can now generate and spread content. The document examines survey findings on how communication professionals are adopting tools and strategies to navigate social media's "Wild West".
Session 3, de Vries
1) An experiment conducted by researchers at Leiden University examined how communicated motives for corporate social responsibility investments affected perceptions of greenwashing for an energy company.
2) When the company communicated an environmental/CSR motive for investing in carbon capture technology, it led to higher perceptions of strategic behavior and greenwashing than just providing background information.
3) However, communicating an economic motive for the investment decreased perceptions of greenwashing and strategic behavior compared to a CSR motive. This was because a CSR motive led to suspicions of purely strategic rather than sincere intentions.
Session 3, Steenhuis & Elving
This study examined the role of skepticism towards food labels and its influence on buying intention. It hypothesized that greater knowledge and appreciation of a label would decrease skepticism, while increased skepticism would negatively influence buying intention. An online survey of 140 Dutch respondents about the "I make conscious choices" label found that most were familiar with it but few knew its true industry origin. Results confirmed that greater appreciation decreased skepticism and skepticism influenced buying intention. When respondents learned the label's industry origin, skepticism and negative evaluations increased. The study concludes the label may be misleading and organizations should be cautious adopting such labels for marketing purposes.
Session 3, Bowers
The document discusses three types of corporate social responsibility (CSR) interface designs found on company websites. Type 1 resembles printed pages with text-heavy content. Type 2 adds a table of contents for navigation but still emphasizes content over structure. Type 3 incorporates cinematic techniques to tell a company's CSR story through visualization rather than text. The researcher argues these designs do not effectively convey a clear CSR identity and calls for alternative interfaces that merge navigation and content through visual storytelling.
Session 3, de Bruijn & Elving
1. The document reports on research into whether brand associations can transfer through an endorsement strategy.
2. It used an implicit association test to measure unconscious attitudes towards L'Oreal, which has a questionable reputation for animal testing, and The Body Shop, which has a more sustainable image.
3. The results showed brand associations did transfer, with stronger endorsements of L'Oreal leading to more positive unconscious associations, showing brand images can influence each other.
Session 4, Jarolimek
Dr. Stefan Jarolimek presented a framework for measuring CSR communication through a multi-case study approach. The study would analyze cultural factors like national culture, industry culture, and organizational culture that influence CSR communication. It would examine the self-image organizations project through their own CSR communications and websites. It would also analyze the public image of organizations as portrayed in media coverage. Comparing self-image and public image data across different countries, industries and organizations could provide insights into CSR communication and its relevance for communication research.
Session 4, Parani
The document discusses community development strategies of PT Freeport Indonesia and PT Total Exploration and Production Indonesie. It finds that while both companies implemented comprehensive programs, PT Total saw more success by thoroughly consulting communities, understanding their needs, and gaining stakeholder participation and media support, while PT Freeport failed to properly analyze the social environment. The key to effective strategies is involving stakeholders, addressing community needs, and building mutual benefit between corporations and communities.
Session 5, Van Loo
Companies must practice corporate social responsibility (CSR) in their own operations and educate stakeholders about CSR. CSR requires a double learning process, with companies implementing CSR policies internally and consumers learning how to engage with CSR efforts. Examples include educating consumers about the environmental impacts of using products and engaging the public in a campaign promoting Dutch greenhouse farmers while teaching about their CSR practices. Effective CSR communication keeps messages simple while being transparent, building legitimacy, and involving stakeholders.
Session 5, Ellerup Nielsen & Thomsen
This document provides a summary of a literature review on CSR communication research from a management and marketing perspective. It examines 49 articles focusing on conceptualizing CSR communication and how it can add value for stakeholders. It finds that the field is emerging but marketing approaches dominate, and research often takes a functionalist perspective. There is increased research on strategic and operational CSR communication and country/industry impacts. However, companies still tend not to take a proactive, stakeholder-oriented approach to CSR communication. Stronger theoretical anchoring is also needed.
Session 5, Rademacher
The document discusses the relationship between corporate social responsibility (CSR), leadership styles, communication strategies, and management trends. It presents an agenda covering the introduction and problem definition, institutionalization of CSR, management styles related to CSR initiatives, the role of management trainers in management trends, and the project framework and methodology. Key findings include that explicit and implicit CSR can co-exist in organizations, with transformational leadership helping to manage conflicts and drive innovation. Management trainers see CSR as mainly a management responsibility but take a conservative, implicit approach, suggesting they view transformational leadership as important.
Session 6, Hexspoor & Hintzen
The document discusses a CSR campaign called "How on Earth" launched by the Dutch energy company Essent. It describes various interventions used as part of the campaign, including MVO minutes, Sustainability Day events, and presentations from CSR "storytellers" at Essent to raise awareness of CSR issues among employees and encourage participation in related activities. A survey found that most Essent staff were aware of the campaign, understood what CSR means for the company, knew of the "How on Earth" initiative, and had increased their involvement in CSR activities after the interventions.
Session 7, Schmitt
The document discusses corporate social responsibility (CSR) communication and media coverage. It notes that companies cannot escape public scrutiny in today's media landscape. CSR can both benefit and harm a company's reputation depending on how it is communicated. The document also discusses analyzing how media frames CSR coverage and how this framing shapes public perceptions. Understanding media framing of CSR can help companies strategically influence the CSR discourse.
Session 7, D'Anselmi
The document discusses reporting on corporate social responsibility (CSR). It notes that the ability to read and critique CSR reports is key to writing them. It discusses focusing communication on listening to others and stakeholders. It also discusses CSR reporting frameworks that are based on values like stakeholder involvement and the relationship between societies and organizations. The document advocates for CSR reporting that involves selecting relevant information, brevity, and acknowledging complexity and doubts. It stresses that CSR must be integrated into core business practices and management.
Session 8, Berens, van Halderen & Popma
This document discusses creating consumer confidence in corporate social responsibility (CSR) communications. It analyzes different types of CSR media based on who verifies the information - the company or third parties. Company-verified communications like advertising face skepticism, while third party sources like labels and consumer guides are more trusted due to their independence. The conclusion is that consumers are skeptical rather than cynical of company messages and prefer CSR communications to focus on specific societal actions and outcomes rather than benefits to the company or vague promises.
Session 8, Grigore & Stancu
This document discusses corporate foundations and their role in communicating corporate social responsibility in Romania. It finds that of the top 200 Romanian companies analyzed, 9.5% use corporate foundations for social involvement purposes. The foundations primarily support social and educational causes. Some have missions aligned with their parent companies, while others have distinct missions. Corporate foundations help give coherence to companies' CSR activities and fulfill stakeholder expectations. They mainly communicate CSR internally to employees through newsletters and intranet.
Session 8, O'Connor
This document summarizes research on Millennials' perceptions of the Susan G. Komen Foundation's (SGK) many corporate partnerships. Key findings include: 1) As SGK communicates more partners, perceptions of alliance value and character decline due to "pink fatigue". 2) SGK's industry dominance creates confusion over its efforts. 3) Responsibility for alliance value and character lies with SGK as the nonprofit partner. Millennials desire financial transparency from partners and congruence between partners' industries and the social cause.