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Session 8 summary v55

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Paolo Virata

1. This document summarizes Session 8 of a marketing management class which focused on the top 10 concepts from various chapters of a marketing textbook. 2. Students presented on the top 10 concepts from Chapters 5, 9, and 12. The lecture discussed key ideas like how brand equity can add or reduce value and maintaining customer satisfaction and loyalty. 3. For the next session, students are assigned to submit 10 multiple-choice learning questions based on a provided template and guidelines. The goal is to help students master concepts for an upcoming exam.

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V55 AGSB Hypermarketing Management ClassSession 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission v55 Marketing Management Session 8 : September 9, 2011PaoVirata pRUNSViRATA www.prunsvirata.blogspot.com
Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 3 Marie Ness Cabahug http://www.slideshare.net/nezz29/ch3-gathering-information-and-scanning-environment pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 4 MirasolCapala http://solcapala.blogspot.com/2011/09/top-10-concepts-in-chapter-4.html pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 5 Fran Collantes http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 7 Briand Dayday http://www.slideshare.net/briand_09/10-concepts-chapter-7-analyzing-business-markets# pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 9 Maureen Lee http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 10 ManekaMalibago http://manekamalibago.blogspot.com/ pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 11 SherrylouMarzo http://www.slideshare.net/sherryloumarzo/ch11-dealing-with-competition-marzo pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 12 Homer Novilla http://www.slideshare.net/Homieboi/markma-10concepts# pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 13 JuanchoPascual http://pascualjuancho.blogspot.com/2011/09/top-10-concepts.html pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 14 Nice Quitoriano http://www.slideshare.net/phyxsiuss/chapter-14-developing-pricing-strategies-and-programs-9186948 pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 15 DivyaRamchandani http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels# pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 18 TheresiaSitumorang http://tualitorphory.blogspot.com/2011/09/top-10-learning-concepts-managing-mass_08.html pRUNSViRATA www.prunsvirata.blogspot.com
Top 10 ConceptsChapter 20 Paolo Virata http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218# pRUNSViRATA www.prunsvirata.blogspot.com
Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
Presented Top 10 ConceptsChapter 9 Maureen Lee http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts pRUNSViRATA www.prunsvirata.blogspot.com
Presented Top 10 ConceptsChapter 12 Homer Novilla http://www.slideshare.net/Homieboi/markma-10concepts# pRUNSViRATA www.prunsvirata.blogspot.com
Presented Top 10 ConceptsChapter 5 Fran Collantes http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html pRUNSViRATA www.prunsvirata.blogspot.com
Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
vCoach Bong discussed some important key points for Session 8 and these are the following….. Analogy of the Shirt Learn by Coaching Uses an Innovative Approach to Learning Marketing Concepts by Asking the Student to Think Like a Professor Learning by Coaching for Marketing Concept Mastery www.slideshare.net pRUNSViRATA www.prunsvirata.blogspot.com
vCoach Bong mentioned key ideas for session 8 and these are the following…… Positive equity adds value to a product Negative equity drags down vale of the product We put brand to repeat sales We want to satisfy customers Perceived value is how much they get from what they pay You have to offer the benefits to your customers pRUNSViRATA www.prunsvirata.blogspot.com
vCoach Bong mentioned key ideas for session 8 and these are the following…… (con’t) If you continue to deliver to your customers they become loyal to you Don’t over promise, the best thing is to under promise and over deliver Not all customers are valuable because some are not profitable You have to manage a database for customers you want to keep pRUNSViRATA www.prunsvirata.blogspot.com
Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong Let’s help one another master concepts for the midterms. See this file… http://www.slideshare.net/josephdeungria/hm-concept-mastery-10-multiple-type-questions Use this template so that your files can be combined to create the midterm exam. Suggest you use your previous assignment as the starting point. http://www.slideshare.net/josephdeungria/hm-downloadable-template-for-10-multiple-type-questions pRUNSViRATA www.prunsvirata.blogspot.com
Use this as a guide to better appreciate the difference between a good and bad question. http://www.slideshare.net/josephdeungria/learning-marketing-by-asking-better-questions pRUNSViRATA www.prunsvirata.blogspot.com Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong (con’t)
Session 9 AssignmentSubmission Guidelines Email PowerPoint File by Thursday, Sept. 15, 11:59 PM - vcoach.serves@gmail.com Embed in Blog – Post should load in 20 seconds Post in FB – reply to this topic – v55 20 Year Hypermarketing Plan - Discussion Board - https://www.facebook.com/topic.php?uid=108200742563139&topic=261 pRUNSViRATA www.prunsvirata.blogspot.com
V55 AGSB Hypermarketing Management ClassSession 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission v55 Marketing Management Session 8 : September 9, 2011PaoVirata pRUNSViRATA www.prunsvirata.blogspot.com

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Session 8 summary v55

  • 1. V55 AGSB Hypermarketing Management ClassSession 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission v55 Marketing Management Session 8 : September 9, 2011PaoVirata pRUNSViRATA www.prunsvirata.blogspot.com
  • 2. Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
  • 3. Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
  • 4. Top 10 ConceptsChapter 3 Marie Ness Cabahug http://www.slideshare.net/nezz29/ch3-gathering-information-and-scanning-environment pRUNSViRATA www.prunsvirata.blogspot.com
  • 5. Top 10 ConceptsChapter 4 MirasolCapala http://solcapala.blogspot.com/2011/09/top-10-concepts-in-chapter-4.html pRUNSViRATA www.prunsvirata.blogspot.com
  • 6. Top 10 ConceptsChapter 5 Fran Collantes http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html pRUNSViRATA www.prunsvirata.blogspot.com
  • 7. Top 10 ConceptsChapter 7 Briand Dayday http://www.slideshare.net/briand_09/10-concepts-chapter-7-analyzing-business-markets# pRUNSViRATA www.prunsvirata.blogspot.com
  • 8. Top 10 ConceptsChapter 9 Maureen Lee http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts pRUNSViRATA www.prunsvirata.blogspot.com
  • 9. Top 10 ConceptsChapter 10 ManekaMalibago http://manekamalibago.blogspot.com/ pRUNSViRATA www.prunsvirata.blogspot.com
  • 10. Top 10 ConceptsChapter 11 SherrylouMarzo http://www.slideshare.net/sherryloumarzo/ch11-dealing-with-competition-marzo pRUNSViRATA www.prunsvirata.blogspot.com
  • 11. Top 10 ConceptsChapter 12 Homer Novilla http://www.slideshare.net/Homieboi/markma-10concepts# pRUNSViRATA www.prunsvirata.blogspot.com
  • 12. Top 10 ConceptsChapter 13 JuanchoPascual http://pascualjuancho.blogspot.com/2011/09/top-10-concepts.html pRUNSViRATA www.prunsvirata.blogspot.com
  • 13. Top 10 ConceptsChapter 14 Nice Quitoriano http://www.slideshare.net/phyxsiuss/chapter-14-developing-pricing-strategies-and-programs-9186948 pRUNSViRATA www.prunsvirata.blogspot.com
  • 14. Top 10 ConceptsChapter 15 DivyaRamchandani http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels# pRUNSViRATA www.prunsvirata.blogspot.com
  • 15. Top 10 ConceptsChapter 18 TheresiaSitumorang http://tualitorphory.blogspot.com/2011/09/top-10-learning-concepts-managing-mass_08.html pRUNSViRATA www.prunsvirata.blogspot.com
  • 16. Top 10 ConceptsChapter 20 Paolo Virata http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218# pRUNSViRATA www.prunsvirata.blogspot.com
  • 17. Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
  • 18. Presented Top 10 ConceptsChapter 9 Maureen Lee http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts pRUNSViRATA www.prunsvirata.blogspot.com
  • 19. Presented Top 10 ConceptsChapter 12 Homer Novilla http://www.slideshare.net/Homieboi/markma-10concepts# pRUNSViRATA www.prunsvirata.blogspot.com
  • 20. Presented Top 10 ConceptsChapter 5 Fran Collantes http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html pRUNSViRATA www.prunsvirata.blogspot.com
  • 21. Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
  • 22. vCoach Bong discussed some important key points for Session 8 and these are the following….. Analogy of the Shirt Learn by Coaching Uses an Innovative Approach to Learning Marketing Concepts by Asking the Student to Think Like a Professor Learning by Coaching for Marketing Concept Mastery www.slideshare.net pRUNSViRATA www.prunsvirata.blogspot.com
  • 23. vCoach Bong mentioned key ideas for session 8 and these are the following…… Positive equity adds value to a product Negative equity drags down vale of the product We put brand to repeat sales We want to satisfy customers Perceived value is how much they get from what they pay You have to offer the benefits to your customers pRUNSViRATA www.prunsvirata.blogspot.com
  • 24. vCoach Bong mentioned key ideas for session 8 and these are the following…… (con’t) If you continue to deliver to your customers they become loyal to you Don’t over promise, the best thing is to under promise and over deliver Not all customers are valuable because some are not profitable You have to manage a database for customers you want to keep pRUNSViRATA www.prunsvirata.blogspot.com
  • 25. Session 8 Summary Outline Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13thEdition ( submitted and available online) Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9 pRUNSViRATA www.prunsvirata.blogspot.com
  • 26. Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong Let’s help one another master concepts for the midterms. See this file… http://www.slideshare.net/josephdeungria/hm-concept-mastery-10-multiple-type-questions Use this template so that your files can be combined to create the midterm exam. Suggest you use your previous assignment as the starting point. http://www.slideshare.net/josephdeungria/hm-downloadable-template-for-10-multiple-type-questions pRUNSViRATA www.prunsvirata.blogspot.com
  • 27. Use this as a guide to better appreciate the difference between a good and bad question. http://www.slideshare.net/josephdeungria/learning-marketing-by-asking-better-questions pRUNSViRATA www.prunsvirata.blogspot.com Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong (con’t)
  • 28. Session 9 AssignmentSubmission Guidelines Email PowerPoint File by Thursday, Sept. 15, 11:59 PM - vcoach.serves@gmail.com Embed in Blog – Post should load in 20 seconds Post in FB – reply to this topic – v55 20 Year Hypermarketing Plan - Discussion Board - https://www.facebook.com/topic.php?uid=108200742563139&topic=261 pRUNSViRATA www.prunsvirata.blogspot.com
  • 29. V55 AGSB Hypermarketing Management ClassSession 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission v55 Marketing Management Session 8 : September 9, 2011PaoVirata pRUNSViRATA www.prunsvirata.blogspot.com