This document summarizes a masterclass session on the role of media in culture. It discusses how media controls culture and shapes views. It provides statistics on bias in 2016 election coverage and declining viewership of some networks. The document advocates for Christians to have a role in mainstream media and discusses how media is changing views on issues like morality, evolution, and marriage. It also draws parallels between the 2016 US election and biblical stories, labeling Donald Trump as similar to the prophet Jehu who destroyed evil rulers.

1. WELCOME!
7M Culture-Shapers
M A S T E R C L A S S
Os Hillman
M A S T E R C L A S S
Session 7

2. WELCOME!
7M Culture-
Shapers
M A S T E R C L A S S
Os Hillman
M A S T E R C L A S S
Session 7

3. Session 7
MASTERCLASS

4. Role of Media in Culture

5. “Whoever controls the media controls the culture.”
Francis Schaeffer,
How Should We Then Live?

6. “Art and media are the means and the bridge
over which the current philosophy of the
philosophers reaches the general culture.”
Francis Schaeffer,
How Should We Then Live?

7. Media
How beautiful upon the mountains are the feet of
him who brings good news. - Isa 52:7

8. A Visit to the Headquarters of
National Media
New York City
June 2008

9. “Os, you would be shocked. The
entire media is controlled by less
than 100 people.”
- Executive News Producer,
Top 3 Network

12. God’s Purpose and Calling on
those in the Media
• Prophetic voice of the nation
• Proclaimers of truth (expose unrighteousness)
• Accountability for leaders in culture
• Unbiased information source

13. 2008 Election
“We admit we were biased.”

14. 2016 News Coverage by Networks

15. 2016 News Coverage by Networks

16. Comparison by Network of Negative Coverage
TRUMP
CBS 89
USA Today 88
Washington Post 87
LA Times 86
NBC 86
ABC 83
CNN 81
Wall St Journal 80
Fox 73
Clinton
CBS 61
USA Today 70
Washington Post 77
LA Times 53
NBC 63
ABC 63
CNN 67
Wall St Journal 63
Fox 81
Difference
Favoring
Clinton
28
18
10
33
23
20
20
14
17
-8

17. The Press & Donald Trump
"There are so many reporters completely against Trump it's
absurd," says Megyn Kelly of NBC. Chris Wallace of Fox News
says Donald Trump has a point in claiming the media give him
unfair treatment.
A Harvard study showed the tone of Trump coverage has been
twice as negative in the early going as that accorded his
predecessor, Barack Obama. CNN panels, overly stacked with
progressive analysts, rail against the President on a daily
basis.”

18. • Under the lead of former NBC head Jeff Zucker, CNN has
become a far-left network that harangues the right and praises
the left, almost nonstop. “News” is secondary. Now it’s all about
pushing an agenda and toeing the line for the liberal overlords.
• Case in point: Harvard released a study last week that analyzed
The New York Times, The Wall Street Journal, The Washington
Post and the main newscasts on CBS, CNN, Fox and NBC
during Mr. Trump’s first 100 days. No shocker here: 80 percent
was negative, just 20 percent positive.
• CNN viewership is down 25% last 12 months!

19. Audiences of Cable News
Over 12 Months
• Fox News – 2.381 million viewers in prime
time, increase of 6%
• MSNBC ave 1.654 million viewers, 2% drop
• CNN down 25%!
• Fox took 15 of 25 cable news programs,
MSNBC - 10

20. Top Rated Programs May 2019 by
Viewership in Millions
• Sean Hannity – 3.261
• Rachel Maddow – 2.627
• Tucker Carlson – 2.617
• Laura Ingaham – 2.589
• The Five – 2.153

21. Trump Overcame Tremendous
Media Bias.
In the natural he should have never won!

22. Michael Malone, 4th generation journalist
for ABC News website
“The traditional media is playing a very, very dangerous game. With its readers,
with the Constitution, and with its own fate. The sheer bias in the print and
television coverage of this election is not just bewildering, but appalling. And
over the past few months I’ve found myself slowly moving from shaking my
head at the obvious one-sided reporting, to actually shouting at the screen of my
television and laptop computer.”

23. Principal
Manifestations
• Power – control’s
people’s views
• Addictive –
intoxicating
environment,
personalities, people
of influence
• Seductive –
encourages you to
make choices w/out a
moral consideration

24. National Media
Journalist Profile
Liberal worldview. Educated at an
Ivy League school which largely
promotes a liberal worldview.
“Insiders only” profession.
90% will hold a Democratic political view with
exception being the Fox Network

25. Media also has the power to do great
good and cause tipping points
for good.

26. Why aren’t more Christians
in mainstream media?

27. Harvard

28. Harvard, March 2012

29. God and Media
Billy Graham and
Wm Randolph Hearst
1950s Randolph Hearst promoted LA crusade after
observing his charisma, celebrity, and ability to
sell papers. He was an unknown until the media
began promoting him.

31. Unredeemed Media
Woe unto them that call
evil good, and good
evil; that put
darkness for light,
and light for
darkness; that put
bitter for sweet, and
sweet for bitter!”
(Isa 5:29).

32. “We’ve been lied to so
thoroughly and
consistently that we
no longer perceive the
meaning of what we
see nor understand
what we hear,” says
David Kupelian,
author, The Marketing
of Evil

34. Fake News
Fake news is a type of yellow
journalism or propaganda that consists of
deliberate misinformation or hoaxes spread via
traditional print and broadcast news media or
online social media.
Snopes.com - fact checking stories

35. Media is changing the way we
think about key culture issues
Issue
• America’s Christian
heritage
• Christian absolutes
• What is a family?
• Evolution
• Israel
Satan’s Ploy
• Separation of church and
state. Revisionism.
• Relativism. “You are too
rigid, uncooperative”
• Gay rights. Redefine
marriage.
• God had nothing to do
with your creation. Darwin.
• Troublemakers, Anti-
semitism

36. Media is changing the way we
think about key cultural issues
Issue
• Sex/Morality
• Big business is evil
• Freedom of speech
• Abortion
• Redefine marriage
Satan’s Ploy
• Anything should be
acceptable to individual
• Government should take
care of us
• Keep Christians quiet in
public arenas. Double
standard.
• It’s my right to kill
• Any two people

37. “Vanity Fair said, Oprah Winfrey
arguably has more influence
on the culture than any
university president, politician
or religious leader except the
Pope.”
“Christianity Today on Oprah: “To
her audience of more than 22
million mostly female viewers,
Oprah has become a post-
modern priestess—an icon of
church-free spirituality.”

38. LOGO
Donald Trump
“Goliath” Election

39. LOGO
Prophetic Voices
• “Wrecking Ball”
• “Jehu” –
Destroy
Jezebel/Ahab
• Cyrus, Gideon?
• Defeated the
media
• Defeated
establishment
• Predicted he
would turn blue
states to red
Won in spite of
“himself”

40. The Election Miracle of Donald
Trump – November 8, 2017

41. “Donald Trump Swears to Christian Leaders, ‘I’m So On Your
Side.’” - 2016 1 mos before nomination, NYC
“I’m so on your side, I’m a tremendous believer,
and we’re gonna straighten it out.”

42. Prophetic Parallels
Jonathan Cahn – The Paradigm
• Bill Clinton – Ahab
• Hillary Clinton – Jezebel
• Barack Obama – Joram
(son of Ahab)
Baal Worship – Killing Babies
• Donald Trump - Jehu
• Mike Pence –
Jehonadab (priest of
the nation)
• Will there be a spiritual renewal
or just patriotism?
“Now Jehoram [Joram] the son of Ahab became king over Israel at Samaria in the
eighteenth year of Jehoshaphat king of Judah, and reigned twelve years.”

43. “Donald Trump arose at the very moment our nation’s
apostasy appeared on the verge of becoming irrevocably
sealed and when God’s people seemed most hopeless.”
Jonathan Cahn, The Paradigm

44. Prayer