Session 3 (catch up)
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Wearables such as smartwatches and augmented reality glasses are being used in the hospitality industry to improve the guest experience. Examples include Marriott allowing guests to check in/out of rooms using an Apple Watch and Microsoft's HoloLens technology enabling interactions like requesting recommendations from a concierge hologram. The future potential of wearables is to give guests control over their entire hotel stay and services through a single wearable device.
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Session 3 (catch up)
- 1. Wearables The future of hospitality experiences Digital Marketing Baptiste Sinoquet
- 2. A quick definition… Wearables technology – or wearables – are clothes and accessories that integrate advanced technologies. Such items interact with the users’ devices or environment. In the hospitality industry, wearables have been used to improve guest experience by providing new types of services and facilitating the hotel stay.
- 3. Some examples… (1/3) Marriott Hotels & Apple Watch The famous hotel group and the Apple firm signed a partnership agreement to connect the Marriott Rewards program to the Apple watch. Rewards members owning this device will be able to book, check-in/out, receive room ready alerts and many other information directly on their watch.
- 4. Some examples… (2/3) Starwood Hotels Starlab Starwood Hotels invested $12 million in a research studio based in Manhattan which purpose it to reinvent the travel experience by matching customers’ needs with new technologies. Click here to watch the video
- 5. Some examples… (3/3) Hilton Hotels’ plan to roll out technology Hilton Hotels has finally taken the step to new technologies by giving its guests the ability to check- in early, reserve a specific room, make special requests of their stay or even use their smartphone to unlock their room door.
- 6. Innovative concept HoloLens by Microsoft The Hololens technology enables users to project holograms directly around them, and possibilities are infinite: project a 3D map of the city to plan your visits, visualize the meals when reading the restaurant menu, make reservations in the hotel points of sale, etc… Imagine yourself being able to control your hotel stay simply by wearing glasses. From the TV, radio, lighting and the décor of your room to all your stay information and the hotel services. All in one device.
- 7. Innovative concept (cont’) In addition of being a funny gadget, the HoloLens can effectively improve the guest experience. Guests could for example: Ask for recommendations to a concierge hologram Use all the in-room technologies directly from their glasses Check their bill on real time without going to the front desk
- 8. HoloLens video To learn more about this awesome technology, please click here and watch the video.
- 9. Sources Hospitality Technology Marketing Interactive Skift Hotel News Now Time