Landing Page Optimization, Nathan Richter, Strategic Service Director, Monetate
March 21, 2012 Search Engine Strategies New York
You have to admire the singular focus of landing pages. Their job is to convert visitors. Whether that means obtaining event registrations, increasing fulfillment downloads or securing sales, they are evaluated on how well they convert visitors to take that next action.
Although there objective is easy to understand, the practice of testing and tweaking landing pages to achieve an optimal conversion rate is a little more complex. NY Times Bestselling Author & co-founder of Web Analytics Association, Bryan Eisenberg, will share how businesses can tune and refine their landing pages to get that conversion.
Gramener's Shravan Kumar took a virtual session with the students of IIM Shillong. It was a fantastic interaction and the participants were keen to understand how data and storytelling are making a difference to new-age businesses. Check out the slides from the session
Humanizing Data Storytelling for Greater Business ImpactGramener
This presentation was shared by Gramener's Kanishk Kumar Abhishek during his guest lecture session at School of Business Management, NMIMS Mumbai.
Check out Gramener's data storytelling workshop for analysts and data scientists at https://gramener.com/data-storytelling-workshop
Data Storytelling - Game changer for Analytics Gramener
50 Percent of Data Science Projects Fail at
Consumption: Can Storytelling Be Your Game
Changer
Growth of Self Service BI has generated a lot of
dashboards, but “lots” does not always mean “good” or
“useful”.
• While advances in AI/ML lead to deeper insights,
business teams struggle with the adoption of
algorithms and consumption
• How can data officers and analytics leaders
get better business ROI from their data science
investments?
• This session will show you how to unleash the
power of data storytelling for business decision-
making, using industry examples
Storyfying your Data: How to go from Data to Insights to StoriesGramener
Gramener's Director - Client success, Shravan Kumar A, delivered an online session to the students of Praxis Business School.
In his session he talked about how converting data into stories can benefit businesses and enable quick decision making. Furthermore, he shared approaches to create data stories along with some use cases and case studies we solved at Gramener to benefit our clients.
Check out our initiative to teach data storytelling to data scientists and analysts so that they can think out of the box and create wonderful data stories for their stakeholders: https://gramener.com/data-storytelling-workshop
Create a Shopping Cart that Converts Browsers To Buyers (Webinar)Monetate
Watch the webinar at: http://monetate.com/webinar/create-a-shopping-cart-that-converts-browsers-to-buyers/
When a shopper starts the checkout process, retailers typically need to get out of the way. This webinar will examine how to create a clear path to checkout and provide tips on how to reduce cart abandonment. Your shopping cart represents your brand, and your needs will be different than another retailer. Find out how a persistent shopping cart, “save to cart” options, alternative payment methods, and more can lead to additional sales and the speed and accuracy you and your customers expect.
Featuring:
• Cam Jensen, Senior Manager, Product Management, Lands’ End
• Lauren Freedman, President, the e-tailing group
• Eric Miller, Director of Product Management, Monetate
Gramener's Shravan Kumar took a virtual session with the students of IIM Shillong. It was a fantastic interaction and the participants were keen to understand how data and storytelling are making a difference to new-age businesses. Check out the slides from the session
Humanizing Data Storytelling for Greater Business ImpactGramener
This presentation was shared by Gramener's Kanishk Kumar Abhishek during his guest lecture session at School of Business Management, NMIMS Mumbai.
Check out Gramener's data storytelling workshop for analysts and data scientists at https://gramener.com/data-storytelling-workshop
Data Storytelling - Game changer for Analytics Gramener
50 Percent of Data Science Projects Fail at
Consumption: Can Storytelling Be Your Game
Changer
Growth of Self Service BI has generated a lot of
dashboards, but “lots” does not always mean “good” or
“useful”.
• While advances in AI/ML lead to deeper insights,
business teams struggle with the adoption of
algorithms and consumption
• How can data officers and analytics leaders
get better business ROI from their data science
investments?
• This session will show you how to unleash the
power of data storytelling for business decision-
making, using industry examples
Storyfying your Data: How to go from Data to Insights to StoriesGramener
Gramener's Director - Client success, Shravan Kumar A, delivered an online session to the students of Praxis Business School.
In his session he talked about how converting data into stories can benefit businesses and enable quick decision making. Furthermore, he shared approaches to create data stories along with some use cases and case studies we solved at Gramener to benefit our clients.
Check out our initiative to teach data storytelling to data scientists and analysts so that they can think out of the box and create wonderful data stories for their stakeholders: https://gramener.com/data-storytelling-workshop
Create a Shopping Cart that Converts Browsers To Buyers (Webinar)Monetate
Watch the webinar at: http://monetate.com/webinar/create-a-shopping-cart-that-converts-browsers-to-buyers/
When a shopper starts the checkout process, retailers typically need to get out of the way. This webinar will examine how to create a clear path to checkout and provide tips on how to reduce cart abandonment. Your shopping cart represents your brand, and your needs will be different than another retailer. Find out how a persistent shopping cart, “save to cart” options, alternative payment methods, and more can lead to additional sales and the speed and accuracy you and your customers expect.
Featuring:
• Cam Jensen, Senior Manager, Product Management, Lands’ End
• Lauren Freedman, President, the e-tailing group
• Eric Miller, Director of Product Management, Monetate
Google Analytics Implementation and Analysis Strategies - SES London 2012Analytics Ninja LLC
Presentation at SES London 2012 for Kick Start track about creating a framework for digital measurement and analysis centered around microconversions and funnel segmentation. Additional points include common mistakes people make with Google Analytics.
Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
B2 b content marketing 2013 trends & benchmarkRegina Antony
The biggest challenge marketers will face in the year 2013 will be creating enough content vs. last year where the biggest challenge was creating engaging content.
For all of us in the for-profit education sector, change and uncertainty has become the status quo. Regulatory changes and deteriorating macro-economics are impacting everything from how schools recruit students to the type of programs they will be able to offer.
Recently, LeadsCouncil and CUnet conducted a survey among marketing professionals in higher education to measure and understand the full impact of these issues.
This presentation provides a review and analysis of the results from the 2011 Higher Education Marketing Survey, including:
• How budgets are being affected, and how the money is being allocated;
• How cost per enrollment is changing, and what schools plan to do about it;
• Concerns and priorities for school marketers for 2011;
• How the survey numbers compare to what we're seeing in the market as we approach the end of Q2.
Our attention spans have been stretched and sliced over the last few decades as more and more way to communicate have been adopted. My talk here looks at some of the measurements we have of our marketing activity and what could possibly come in the future
Webinar - The Secrets to Hotel Demand ForecastingDuetto
Predicting the future isn’t easy, but it’s the key to effective revenue strategy. The clearer the picture you have of upcoming demand, the better you can prepare in many phases of operation, from staffing to marketing to pricing.
This webinar will provide a tutorial on how to get started with forecasting and move to more advanced topics from there. Understand the difference between constrained demand and unconstrained demand and how using different sources of data can provide more visibility into the future. By breaking down this complex discipline into simple steps, you can become more precise in your forecasts and more profitable with your pricing.
WEBINAR AGENDA:
Why demand forecasting is crucial for hotels
Understanding the basics (constrained demand, unconstrained demand, etc.)
How different data sources can help you in the process
Real life examples of the impact of forecasting on hotel profitability
Presentation from Kevin Gibbons at SES London 2012 on SEO metrics and why you need to look at search marketing at a business level: http://www.seoptimise.com/blog/2012/02/meaningful-seo-metrics.html
dgm | Online Retailer Expo Sydney 2012 | Chris GarnerChris Garner
We have all read the news, we all know the facts on how fast the ecommerce industry is growing, and we all know how much Australians' spend online is growing every year. Let’s dig deeper around what are the successful digital strategies being deployed in the online marketing industry to power this phenomenal revolution. We will show you the inside story on which clients are making it look easy. We will show you the levers that can be pulled to influence the flow of the customer journey. These levers can increase conversion and lifetime value, and decrease wastage of your marketing dollars. We will show you practical ways that you can use these proven ideas in your business, to help garner incremental customers cost effectively.
Yomdel at Excelerate, a Google event. Transforming distracted visitors into l...Yomdel
EXCELERATE: Transforming distracted visitors into loyal customers by Andy Soloman, Founder & CEO, Yomdel.
After attracting a person to visit a website a business has just a few seconds to engage and start to build a relationship that results in the creation of loyal customers and brand advocates. Intelligent managed live chat will significantly increase conversion rates, often by 50% or more.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
This was the presentation I made to the National Conference on Student Recruitment, Marketing and Retention in Chicago. I was there as an Associate Consultant with Noel-Levitz in their Web Strategy and Interactive Marketing Services.
Innovative Product Recommendations from L2's Personalization ReportMonetate
L2 took a deep dive into website personalization in retail ecommerce today. They "mystery shopped" 100+ brands including Target, Maybelline, Express, and Sephora. Then they analyzed the types of personalization they received from these big brands.
This section of the report
Google Analytics Implementation and Analysis Strategies - SES London 2012Analytics Ninja LLC
Presentation at SES London 2012 for Kick Start track about creating a framework for digital measurement and analysis centered around microconversions and funnel segmentation. Additional points include common mistakes people make with Google Analytics.
Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
B2 b content marketing 2013 trends & benchmarkRegina Antony
The biggest challenge marketers will face in the year 2013 will be creating enough content vs. last year where the biggest challenge was creating engaging content.
For all of us in the for-profit education sector, change and uncertainty has become the status quo. Regulatory changes and deteriorating macro-economics are impacting everything from how schools recruit students to the type of programs they will be able to offer.
Recently, LeadsCouncil and CUnet conducted a survey among marketing professionals in higher education to measure and understand the full impact of these issues.
This presentation provides a review and analysis of the results from the 2011 Higher Education Marketing Survey, including:
• How budgets are being affected, and how the money is being allocated;
• How cost per enrollment is changing, and what schools plan to do about it;
• Concerns and priorities for school marketers for 2011;
• How the survey numbers compare to what we're seeing in the market as we approach the end of Q2.
Our attention spans have been stretched and sliced over the last few decades as more and more way to communicate have been adopted. My talk here looks at some of the measurements we have of our marketing activity and what could possibly come in the future
Webinar - The Secrets to Hotel Demand ForecastingDuetto
Predicting the future isn’t easy, but it’s the key to effective revenue strategy. The clearer the picture you have of upcoming demand, the better you can prepare in many phases of operation, from staffing to marketing to pricing.
This webinar will provide a tutorial on how to get started with forecasting and move to more advanced topics from there. Understand the difference between constrained demand and unconstrained demand and how using different sources of data can provide more visibility into the future. By breaking down this complex discipline into simple steps, you can become more precise in your forecasts and more profitable with your pricing.
WEBINAR AGENDA:
Why demand forecasting is crucial for hotels
Understanding the basics (constrained demand, unconstrained demand, etc.)
How different data sources can help you in the process
Real life examples of the impact of forecasting on hotel profitability
Presentation from Kevin Gibbons at SES London 2012 on SEO metrics and why you need to look at search marketing at a business level: http://www.seoptimise.com/blog/2012/02/meaningful-seo-metrics.html
dgm | Online Retailer Expo Sydney 2012 | Chris GarnerChris Garner
We have all read the news, we all know the facts on how fast the ecommerce industry is growing, and we all know how much Australians' spend online is growing every year. Let’s dig deeper around what are the successful digital strategies being deployed in the online marketing industry to power this phenomenal revolution. We will show you the inside story on which clients are making it look easy. We will show you the levers that can be pulled to influence the flow of the customer journey. These levers can increase conversion and lifetime value, and decrease wastage of your marketing dollars. We will show you practical ways that you can use these proven ideas in your business, to help garner incremental customers cost effectively.
Yomdel at Excelerate, a Google event. Transforming distracted visitors into l...Yomdel
EXCELERATE: Transforming distracted visitors into loyal customers by Andy Soloman, Founder & CEO, Yomdel.
After attracting a person to visit a website a business has just a few seconds to engage and start to build a relationship that results in the creation of loyal customers and brand advocates. Intelligent managed live chat will significantly increase conversion rates, often by 50% or more.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
This was the presentation I made to the National Conference on Student Recruitment, Marketing and Retention in Chicago. I was there as an Associate Consultant with Noel-Levitz in their Web Strategy and Interactive Marketing Services.
Similar to Landing Page Optimization (#SESNY) (20)
Innovative Product Recommendations from L2's Personalization ReportMonetate
L2 took a deep dive into website personalization in retail ecommerce today. They "mystery shopped" 100+ brands including Target, Maybelline, Express, and Sephora. Then they analyzed the types of personalization they received from these big brands.
This section of the report
Frank Underwood's Lessons For Digital MarketersMonetate
Despite being perhaps the most Machiavellian of all pop culture characters this century has seen, Frank Underwood ( Kevin Spacey’s House of Cards character) can be a guiding voice for digital marketers.
And in celebration of tonight's Emmy Awards, here are five lessons—straight from Frank's mouth to your screen.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
7. The Prep
lurks in every segment, of every metric.
Start with high volume or high value segments.
Inbound Visitor Profile
search keyword/term, Visitor brand affinity, prior
purchase history, preferences, etc.
search engine, social referrer
Customer Groups Time
Affinity, Preferences, Multi- When do they visit, when do they
channel, Member research
Behavior Geography
Visitor recency, frequency, Site Geo location of visitor, location of
interaction nearest store, nearest distribution
center
@monetate New York | March 19-23, 2012 | #sesny
8. Personalize the site experience
Customer Profile
Site Content
Keyword
@monetate New York | March 19-23, 2012 | #sesny
9. Assessing Your Opportunity
Resources Available Business Unit Support
• Testing tool(s) • Merchandising
• Platform Capabilities • Creative/Design
• People power • IT/Development
• Promotions? • Analytics
@monetate New York | March 19-23, 2012 | #sesny
10. @monetate New York | March 19-23, 2012 | #sesny
11. Gear - Official Site
100’s of waterproof jackets in stock
FREE shipping on all orders over $60
@monetate New York | March 19-23, 2012 | #sesny
12. @monetate New York | March 19-23, 2012 | #sesny
13. @monetate New York | March 19-23, 2012 | #sesny
14. Insert
Geo-Targeted banner
@monetate New York | March 19-23, 2012 | #sesny
16. Change
images
@monetate New York | March 19-23, 2012 | #sesny
17. Message Consistency
Average conversion improvement range 5%-20% (as high as 100% )
1. Copy 100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60
2. Images
3. Product
@monetate New York | March 19-23, 2012 | #sesny
18. Free Shipping
On Orders Over $50!
*Details
@monetate New York | March 19-23, 2012 | #sesny
19. Free Shipping
On All Orders - No Minimum
*Details
@monetate New York | March 19-23, 2012 | #sesny
20. Promotion Testing
Average conversion improvement range 25%-40% (as high as 150% )
Free Shipping
1. Natural - lower acquisition cost On All Orders - No Minimum
*Details
2. Paid - part of ROI analysis Free Shipping
On Orders Over $50!
*Details
@monetate New York | March 19-23, 2012 | #sesny
21. TOP RATED
TOP RATED
@monetate New York | March 19-23, 2012 | #sesny
27. @monetate New York | March 19-23, 2012 | #sesny
28. @monetate New York | March 19-23, 2012 | #sesny
29. Make it
a Landing Session
@monetate New York | March 19-23, 2012 | #sesny
30. @monetate New York | March 19-23, 2012 | #sesny
31. @monetate New York | March 19-23, 2012 | #sesny
32. @monetate New York | March 19-23, 2012 | #sesny
33. @monetate New York | March 19-23, 2012 | #sesny
34. @monetate New York | March 19-23, 2012 | #sesny
35. Tactics to Improve Conversion
Consistency! Message, Image, Merchandise...
Average conversion improvement = 5% to 20%
Product Badging
Up to 55% conversion impact
Promotional Testing
Up to 150% conversion
International / Geo-Target Messaging
Up to 100% conversion improvement
Communicating Success
Priceless!
@monetate New York | March 19-23, 2012 | #sesny
36. Who s Testing Now?
100.0%
90.0%
80.0%
70.0%
60.0%
50.0% 61% do less
than 5 tests per month
40.0%
31%
30.0% 27%
20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
>100 >1000
21-50 51-100
0% 6-10 11-20
2 3-5
1 Response 2010: 222
Source: 2011 Conversion Report from eConsultancy
Response 2019: 271
@monetate New York | March 19-23, 2012 | #sesny
37. Who s Testing Now?
100.0%
Avg. Monetate customer runs
90.0%
80.0%
40-60 campaigns per month
70.0%
60.0%
50.0%
61% do less
40.0% than 5 tests per month
31%
30.0% 27%
20% 20% 16%
20.0% 16% 14% 12%
6% 7% 6% 4% 2% 2% 1% 1% 0%
10.0% 4%
>100 >1000
21-50 51-100
0% 6-10 11-20
2 3-5
1
Source: 2011 Conversion Report from eConsultancy
Response 2010: 222
Response 2019: 271
@monetate New York | March 19-23, 2012 | #sesny
38. Thank You
Monetate’s 10 Best Practices and more:
More http://monetate.com/resources
Resources!
Contact:
nrichter@monetate.com
@monetate New York | March 19-23, 2012 | #sesny