This presentation discusses Google Apps and its various applications for businesses. It begins with an overview of who should use Google Apps, including small businesses, non-profits, education, and government organizations. It then covers the different communication apps available through Google like Gmail, Calendar, Sites, Video, and Groups. It also discusses data management apps such as Docs, storage, Translate, Merchant Center, and Picasa. Revenue generation options through Google Ads and AdSense are presented. The presentation provides information on pricing models and how to get started with Google Apps. It aims to demonstrate how Google Apps can help businesses with communication, collaboration, data management and revenue generation.
Six Key Metrics to See How Well Your Marketing Content Resonates with Your Au...Zmags
These slides were used in a webinar introducing six key metrics to help you understand how Zmags Analytics works. It makes it possible for you to see how well your content resonates with your viewing audience. In addition, you will be presented with key findings from Zmags analysis of the 1,000 most read online publications and highlight some hints to get your reads spend more time reading your content.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
Six Key Metrics to See How Well Your Marketing Content Resonates with Your Au...Zmags
These slides were used in a webinar introducing six key metrics to help you understand how Zmags Analytics works. It makes it possible for you to see how well your content resonates with your viewing audience. In addition, you will be presented with key findings from Zmags analysis of the 1,000 most read online publications and highlight some hints to get your reads spend more time reading your content.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Presented by Adrian Tennant March 2008 to the Economic Development Corporation of Sarasota (EDC) and Florida Public Relations Association, Central West Chapter (FPRA).
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
You must understand technology in order to be efficient and to stay relevant in this world of ever changing apps, software, tech companies, etc. You do not have to be a geek and immerse yourself in information you have no interest in learning about. Take a look.
Raleigh Workshop: Google 101 For NonprofitsPR Council
Raleigh/Non-Profit Workshop . Google for Nonprofits: Overview of free digital programs and tools for nonprofit organizations
Featuring: Mike Heslin (Google)
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Presented by Adrian Tennant March 2008 to the Economic Development Corporation of Sarasota (EDC) and Florida Public Relations Association, Central West Chapter (FPRA).
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
You must understand technology in order to be efficient and to stay relevant in this world of ever changing apps, software, tech companies, etc. You do not have to be a geek and immerse yourself in information you have no interest in learning about. Take a look.
Raleigh Workshop: Google 101 For NonprofitsPR Council
Raleigh/Non-Profit Workshop . Google for Nonprofits: Overview of free digital programs and tools for nonprofit organizations
Featuring: Mike Heslin (Google)
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
5. Education
Familiar Email, Calendars
Real time collaboration
Access anywhere any time
Code-in challenge
6. Government
Secure – FISMA certified
Best in class disaster recovery
Mobility
Large storage for email, documents
7. Small Business
99% up-time
Secure, code-free websites
Team Managed Sites
Secure Video Sharing
8. Getting Started: Easy as 1-2-3
: Sign-up
Register domain name
: Set-up
Verify domain name
Add users
Migrate data
: Start Googling
Transition to Google mail
Get more apps
9. Pricing
Pricing
Flexible Plan Annual Plan
Contract None 1 year
$50 / user account / year
Cost $5 / user account / month Save $10 / user account /
year
Payment frequency monthly monthly
User maximum unlimited unlimited
10. Google Marketplace
Storefront for all business needs
Over 1000 different apps
• Accounting/Finance
• Document Management
• Project Management
11. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps
12. Gmail
Email, IM, voice and video chat
Unified communication
Cloud based, accessible anywhere
Available through outlook or by mobile device
Google search technology for your inbox
Security
Custom inbound and outbound policies plus traditional
virus and spam protection
13. Google Calendar
Overlay calendars to view co-worker’s availability
Sends invitations and keeps track of RSVPs
Share calendars with controlled settings
Embeddable within your website
Syncs with other calendars
Fully integrated with Gmail
Accessible via mobile device, always connected, always
informed
14. Google Sites
Accessibility of information through an intranet or
project team specific websites
File Sharing made simple
File versioning is done automatically
Everyone can share knowledge
No coding required to update or change sites
Works on all systems: PC, Mac, Linux
15. Google Video
Hosts and streams video
Employees can share videos
Useful for internal training or announcements
16. Google Groups
Used as mailing lists or to share calendars
Manage groups without burdening IT
Web UI allows group conversations to be stored and
searchable
Members can reply on behalf of the group or
department
17. Google Voice
One number, manage multiple phones
Transcribing voicemails
Integrates with address books
Smart technology to route and screen calls
Free texts, cheap international calls
18. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps
19. Data Management
Data Management
Important / Essential for small business
Requires accuracy in all areas (financials, property,
advertising, legal…etc)
What is a small business looking?
Easy to manage
User friendly
Low in cost $$$
Useful apps in all areas
20. Data Management
Google Apps for a Small Business
Google Docs
User Managed Storage
Google Translate
Merchant Center
Panoramio/ Picasa Web Albums
21. Data Management
Google Docs
Offers flexibility to do work from your desk, at home, when
traveling, from cell phone
Functions across various operating systems
Works in the browser on PC, Mac, & Linux computers
Supports .doc, .xls, .ppt, and .pdf.
Can easily upload and share files with others
Are always accessible and backed-up online
Administrators can manage file sharing permissions
Document owners can share and remove file access
22. Data Management
User Managed Storage
Option to buy additional storage
Cost for Additional Space
20 GB ($5.00 USD per year)
Can be managed by Admin to allow people to purchase
Some Limits with User Managed Storage App
Not able to share additional space
Not applicable to Gmail
23. Data Management
Google Translate
57 languages available
Translates instantly
Read and listen to translation
Allows a business to understand in different
languages
Business strategies, advertisement ideas, business set-
up
Advertise services/products in various languages
24. Data Management
Merchant Center
Upload your product listings to be used:
Google Product Search
Clients can easily find product/service and it is free
Google Product Extensions & Product Listing Ads
Surface products directly in Google.com search ads
Available in US, U.K., Australia, Germany and France
Google Commerce Search
Online retailers to view
25. Data Management
Panoramio
Geolocate photos (see the world/places)
Every photo is a candidate for transfer to the Google Earth
Panoramio layer
Store and organize your photographs
Picasa Web Albums
Share photos and/or explore public photos
Advertisement photo collection
Photo data management of product/services
26. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps
27. Google Ads
Changing Marketing Landscape
Easily Reach Google’s Audience with Your Message
Adwords range from fractions of a penny to up to $3
Successful AdWords Campaign
28. Choosing theSearch Phrase Length
Average US Right Keywords
2 word phrases 29%
3 word phrases 22%
4 word phrases 20%
5 word phrases 12%
1 word phrases 6%
6 word phrases 6%
7 word phrases 3%
0% 10% 20% 30%
94% of people in the US search with multi-word phrases
29. Where Are We Today…and Where
Are We Going?
Today
$ Digital Media
Non-Digital Media
1995 2007 2050?
30. Marketing Objectives
Awareness Education
Create awareness Create interest through
information
Radio
Print
Outdoor Search
Marketing
Direct mail
& response
Television
Image Direct response
Maintain brand Cycle of trial, purchase, and repeat
30
31. Average Costs
Approximate Customer Acquisition Cost Across Various Channels
$80
$70
$60
$60
$50
$40
$20
$20
$8.5
$0
Direct mail Email Online display ads Yellow Pages Search
Source: Piper Jaffray: “The New eCommerce Decade: The Age of Micro Targeting,” Oct 2006
33. Reaches Global Markets
People use
Google in over 100
languages
The Google Network reaches more
than 80% of worldwide Internet
users.
Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)
33 33
34. Google AdSense
The Google Partner Referral Program helps you
make money
Bloggers realize the power of Google’s search technology and recognize Google
AdSense as a market leading offering. And for every completed referral, Google
pays you.
Its hassle-free
Getting started if easy - including the URL for referring bloggers takes just
minutes.
Google provides a large selection of banners to choose from.
Google’s conversion tracking takes care of sending you monthly e-mails regarding
the number of sign ups your referrals generate.
It costs nothing
Just include a link to Google AdSense on your site and you can start referring your
bloggers &/or other site visitors and earning money.
35. Google AdSense
Ways To Get Paid
AdSense Search
AdSense Mobile
AdSense Video
Google Pays between $0.10 – $0.74
36. Google’s AdSense Program
Google can help you
enhance your value
proposition to your bloggers
through Google AdSense
Create a following
AdSense Anywhere
Make $ 24 Hours a day
Google AdSense
at Work
Don’t Overkill your Site
37. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps