1. Advanced Leadership
Programme
February - June 2013
“I have personally had the opportunity to experience programmes in five
of the most prestigious business schools in Europe. Because of the highly
relevant and topical themes dealt with, the top level faculty and the
brilliant atmosphere of interaction within the work group, the Advanced
Leadership Programme, organised by San Telmo, can be considered at
the same high level as the above mentioned programmes.”
Carlos Jaureguizar, President, Heineken Spain

2. Why attend this programme?
There is truth in the old saying about leadership: It’s
lonely at the top. At the helm of organisations, leaders
can really benefit a great deal from exchanging
thoughts and experiences with peers from a variety
of industries and organisations.
Being a leader today is a challenge, a privilege and a
great responsibility. This programme is designed to
help you build and grow your organisation in a
sustainable way, so that in 10 years from now it will
still exist and ideally be in a much stronger position,
delivering value, creating wealth and increasing
employment. This programme is for busy people who
are keen to embark on an intense learning experience
with other leaders.
Who is this programme for?
This intensive leadership programme has a clear
objective: to help a select number of chief executives,
entrepreneurs and managing directors do better
what they already do well – for the enhancement of
their own professional and personal development and
for the success and growth of their organisations,
especially in challenging and tougher times.
What is special about this programme?
This unique Advanced Leadership Programme opens
up exciting new possibilities of personal growth and
leadership effectiveness. It achieves this by
challenging and inspiring participants to deeper
personal values, self-understanding and new horizons
of positive thinking, greater integrity and standards of
performance. The experience will be transformational
for participants’ own well-being, the good of business
and the betterment of society.
What methodology is used?
The Timoney Leadership Institute employs the case-
study method, which is an excellent learning tool that
combines real-life situations with proven principles
and concepts. This approach, used in Harvard, MIT
and other top executive education institutions,
enables participants to review real situations in
organisations and to interact with each other on the
key issues facing leaders in the current challenging
business environment. In many of the cases examined,
a senior executive from the company will personally
join the participants to discuss the content and to
directly answer questions.
This programme is designed to have a deep
transformational impact on the professional and
personal lives of senior leaders.... such as you.
Seville campus of the San Telmo International Institute

3. Venue: Carton House Hotel
The February, March, April and June modules of the
Advanced Leadership Programme will take place in
Carton House Hotel, about 30 minutes’ drive from
Dublin city centre and just off the N4 road to Galway.
This historic and peaceful venue, with its 1100 acres
of private parkland, provides the perfect setting for
this programme.
The house is one of Ireland’s most historic, and Queen
Victoria knew it well. After the first Duke of Leinster
chose it for his country residence in 1739, it remained
in the FitzGerald family until the mid 20th century.
You can admire, feel inspired, and work in the
attractive setting of the Morrison Room, not to
mention the exquisite and contemporary cuisine in
the Linden Tree restaurant. And this in one of Ireland’s
most attractive settings - a world away, yet very
close to Dublin city and only 30 minutes’ drive
from Dublin Airport.
Fees
The fee for the February – June programme is
€10,500. This fee includes tuition, all learning
materials, all meals and hotel accommodation costs in
Carton House Hotel and in Seville. It does not include
flights or travel expenses incurred in travelling to
Seville. A key component of the fee is to cover the
costs of bringing world-class faculty to Ireland. The
Timoney Leadership Institute and the San Telmo
International Institute are not-for-profit organisations,
so participants can be assured they are getting
maximum value-for-money.
All fees should be made payable to Timoney
Leadership Institute.
Application procedure
Complete the application form enclosed with this
brochure or download the application form at
www.timoneyleadership.org and return it via email,
fax or post to:
Timoney Leadership Institute
Unit 5, 44 Westland Row
Dublin 2
Ireland.
T: + 353 (1) 676 0477
F: + 353 (1) 676 0603
E: admin@timoneyleadership.org
Dunboyne
Clonee
Maynooth
Turn off N4
to Celbridge West
Leixlip
Lucan
Celbridge
Dublin
City
Dublin
Airport
CastleknockLeixlip West
West Link Toll
Carton House
N3
M50
M50
M1
M50N7
N4

4. Charles Handy
Best-Selling Author, Broadcaster and Business Guru
Charles Handy was born in Co. Kildare, Ireland. He
pursued his education at Oriel College Oxford and then
joined Royal Dutch Shell. He was awarded a CBE in
2000. Handy’s main concern today is the implication
for society, and for individuals, of the dramatic changes
which technology, demographics and economics are
bringing to the workplace and to all our lives. He is the
author of many best-selling business books including
The Empty Raincoat and The Elephant and the Flea.
W. Earl Sasser
Baker Foundation Professor, Harvard Business School
Earl Sasser is a Baker Foundation Professor at Harvard
Business School and has been a member of the faculty
there since 1969. He received a BA in Mathematics
from Duke University, an MBA from the University
of North Carolina and a PhD in Economics from
Duke University.
Asís Martinez-Jerez
Associate Professor of Business Administration,
Harvard Business School
Asís Martinez-Jerez joined the Harvard Business School
faculty in 2001. Subsequently, in 2005, Asís received
the MBA Class Award for teaching excellence and, in
2010, the Jim Bulloch Award for Innovation in
Management Accounting Education. He currently
teaches a second-year MBA elective of his own design
on the specialism of Customer Intelligence Advantage.
Kenneth P. Morse
Founding MD of the MIT Entrepreneurship Center
Professor of Innovation and Entrepreneurship
Kenneth Morse is the Founding Managing Director
of the MIT Entrepreneurship Center and he holds a
Chair in Entrepreneurship, Innovation and
Competitiveness at Delft University of Technology
in The Netherlands. He serves on the National
Advisory Council of Innovation & Entrepreneurship
for the USA.
Santiago Alvarez de Mon
Professor of Managing People in Organizations, IESE
Santiago Alvarez de Mon is a professor in the
Department of Managing People in Organizations.
His areas of interest include: employee participation;
cooperative labour relations; transformational
leadership; initiative and personal creativity;
interpersonal relationships in companies:
communication and key characteristics of high
performance teams. He has a PhD in Sociology and
Political Sciences from the Universidad Pontífica de
Salamanca and an MBA from IESE.
Jose Antonio Boccherini
Professor of Information Systems, San Telmo
International Institute
Jose Antonio Boccherini is Director of Information
Systems and he is also Director of the Agri-business
Department at San Telmo. He is a member of IAMA
(International Agribusiness Management Association)
and a member of its Program Planning Committee.
He was a principal partner at the Spanish office of
DiamondCluster International (now part of PwC).
Carlos García Pont
Professor of Marketing, IESE
Carlos García Pont places special emphasis on the
importance of alliances in understanding
competitive strategy, the organizational needs of
market-oriented organizations in industrial markets,
and subsidiary strategy in global corporations.
Professor Pont has had extensive experience with both
local and multinational organizations in his consulting
activities and has worked extensively on strategic
management and marketing strategy. He has a PhD
in Philosophy from MIT and an MBA from IESE.
Brita Wergeland Hektoen
Professor in Organizational Behavior, San Telmo
International Institute
Brita Hektoen has been the MBA Program Director at
San Telmo for the past five years. Previously, she also
worked with IESE as Executive Director of the MBA
Program. She holds an MBA from IESE and a Degree
in Business Administration from Trondheim
Økonomiske Høgskole in Norway.
Ramon Casadesus-Masanell
Professor of Business Administration, Harvard
Business School
Ramon Casadesus-Masanell is currently Faculty Chair
of Harvard Business School’s European Research
Initiative, and of its Executive Education in Europe
Programme. He also runs a doctoral programme in
Strategy and International Management at MIT. He
received his PhD in Managerial Economics and
Strategy from the Kellogg Graduate School of
Management at Northwestern University.
Luis María Huete
Professor of Production, Technology and Operations
Management, IESE
Luis María Huete has been a professor at IESE since
1982 and is the author of 10 top management books
in Spain. He has lectured on Harvard Business School’s
Achieving Breakthrough Service and Advanced
Management programmes. As a visiting lecturer, he
regularly participates in Advanced Management
Programmes at prestigious business schools like ESMT
(Germany), ISEM Fashion (Spain), Louvain (Belgium)
and Deusto (Spain). He also works with the corporate
universities of Bupa (UK), ISS (Denmark), Omnicom
(USA), and Telefónica (Spain). A law graduate, he has
an MBA from IESE and a PhD from Boston University.
Eduardo Martínez Abascal
Professor of Financial Management, IESE
Eduardo is Professor of Financial Management in
IESE, where he has taught since 1992. His teaching
activities cover corporate finance, portfolio
management and capital markets. In recent years, he
has taught classes on executive education programs in
Barcelona, Madrid, Munich, Shanghai, Lagos, Nairobi,
Cairo, Sao Paulo, Montevideo, Mexico, Bogota, and
Washington D.C. He has a PhD in Economics and
Business Administration from the Universitat De
Barcelona and an MBA from IESE.
FACULTY
The Timoney Leadership Institute is fielding a world-class faculty with a multi-disciplinary and cross-cultural perspective.
Expert presentations will draw from the world’s most advanced research, extensive experience of teaching senior executives
on a global basis, and internationally-recognised ability to deliver deep learning programmes of the highest professional
distinction. Coordinated by the San Telmo International Institute, the faculty is drawn from Harvard, MIT, IESE, IPADE
and San Telmo.

5. How is it structured?
The programme is divided into five 2-day
modules held over five months. Each
month, participants will come together for
two days to attend interactive sessions
with expert, internationally-experienced
faculty. There will be a unique opportunity
to discuss issues and trends that are
directly relevant to leading and finding
solutions for your organisation in these
testing times. Each 2-day module will
include an evening dinner on the first
day with a guest speaker.
May module in Seville
The May module will take place at the San
Telmo International Institute in Seville,
Spain. This will provide the opportunity to
engage with leaders from this region of
Spain (Andalusia) which has many parallels
with Ireland in terms of its stage of
economic development and related
business challenges. For some participants,
this may also open up business
opportunities in new markets.
What will be covered in this
programme?
Over the course of the five modules,
important topics that have a direct impact
on the day-to-day running of your
organisation will be studied in depth. You
will experience leading-edge thinking and
proven strategies and tactics for building
a sustainable and healthy business today.
Topics will include:
• Back to basics: the essence of leadership
• Making marketing spend deliver in a
saturated market
• Ireland, Europe and the world:
understanding the economic factors
that will impact on your business in the
years ahead
• Bringing company values to life
• Dealing with stiff competition:
innovative business models
• Is now the time for acquisitions?: valuing
companies and adding value to them
• Leadership in times of crisis
• Building and motivating management
teams that deliver real value to the
business
• Managing tight finances in times of
zero credit
• Establishing effective and committed
leadership structures
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Calendar Colour Codes
Carton House Hotel, Kildare
San Telmo Institute, Seville
Module Dates 2013

6. Timoney Leadership Institute
This not-for-profit Institute was set up in 2012 to
deliver world-class senior executive education
programmes in Ireland. It is a development of the
Lismullin Leadership Forum which has organised over
20 successful conferences for CEOs since 2006.
The Institute is recognised by the Irish Revenue
Commissioners as a charitable body (CHY
number: 6778).
The senior business leaders from throughout Ireland,
North and South, who set up the Timoney Leadership
Institute, believe that the development and well-being
of people should be the cornerstone of all
management practice, and a key priority in leading
the way to growth and prosperity. The ethical and
moral values which the Institute draws upon are
based on the Christian tradition, a perspective that
has been at the root of social and human progress in
Europe and throughout the world. These values
emphasise the intrinsic rights and dignity of every
person, and constitute the keystone of successful,
sustainable organisations and of society.
Timoney Leadership Institute executive team:
• Seamus McKeague
Managing Director, Creagh Concrete Products
• John Killeen
President, Let’s Do It, Galway – Volvo World Yacht
Race 2012
• Paul Harman
Director, Cleraun Media Conferences
(www.cleraunmedia.com);
Director, Opus Dei Information Office
• Noreen Hynes
Managing Director, Polymer Recovery
• Peter Flanagan
General Manager, Flanagan Kerins Interiors
• Ronan O’Farrell
Director, Lismullin Institute
Seamus Timoney
The Institute is named after Professor Seamus
Timoney (1926-1991) who was a leader, entrepreneur,
achiever and an academic of international repute at
University College Dublin. He embodied and radiated
energy, drive and courage. He was inspirational, and
founded the Timoney Technology Group. An article
about him in The Irish Times in 1985 was titled “The
renaissance man of Irish engineering”. His technology
transfer achievements were rewarded by the
Tanzanian government with the naming of the
Timoney Memorial Library in his honour.
San Telmo International Institute
The main objective of San Telmo is to help business
owners, directors and top executives develop their
leadership and management skills. It achieves this
through its own faculty and through visiting
professors from leading business schools around the
world. In addition to teaching, San Telmo’s faculty
either run their own business or play an advisory role
in a company, so that they have hands-on knowledge
of current challenges. Over 7,000 alumni have
benefited from San Telmo’s programmes since it was
founded in 1982, and they participate in regular
refresher modules. A sign of the esteem in which San
Telmo is held in Andalusia is the fact that the
municipal authorities in both Seville and Málaga
provided them with historic buildings in both cities for
their teaching facilities. And a sign of San Telmo’s
international success is how it is now running
programmes in Italy, Mexico and Morocco.
San Telmo has a staff of over 100 - faculty, executives
and administration. Its expertise and guidance for this
Advanced Leadership Programme will be led by:
• Antonio Garcia de Castro
Director General
• Manuel Gonzalez
Director for Ireland
For further information on the Advanced
Leadership Programme, please contact:
Paul Harman
M: +353 86 859 6052
E: pharman@timoneyleadership.org
Manuel Gonzalez
M: +353 89 486 2112
E: mgonzalez@timoneyleadership.org
www.timoneyleadership.org
Advanced Leadership Programme
Málaga campus of the San Telmo International Institute