Convergytics believes in creating analytics solutions that are focused on how they will be consumed across business processes and can be measured to drive future actions. It recognizes that a single data source like point of sale data does not provide a complete picture of a customer, and fuses multiple data sources to better understand customers. Convergytics' vision is to empower organizations to gain a bigger picture of their business through big data analytics, transforming analytics from a cost center to a profit center by delivering high-impact analytics that provide value.