Presentation explains Service marketing process at Haldirams, Mathura Road, describing various steps along with images

1. Service Marketing
Process at
Haldirams, Mathura
Road

2. Introduction
 Haldirams is a famous Indian Sweets
and Restaurant chain located in
various locations of North India. It has
various self service restaurants which
also sells Namkeens, snacks &
sweets at it outlets.
 For the purpose of this project we
visited Haldiram’s outlet located at
Mathura Road near Mohan Estate
Metro Station

3. 1. ENTRY: The first impression of the
outlet was good, it was a clean shining
building with a posh environment.
 Visible: Clean &
Pleasing
Environment
 Invisible: Up
keeping by
Maintenance &
Cleaning staff

4. 1.1 Frisking & Checking of Bags: At
entry the visitors were frisked & bags
were checked for any potential threat.
 Visible:
Frisking &
Checkking
 Invisible:
Attempt to
Provide a
secure & safe
environment to

5. 2. Seating: Since it is a self service restaurant,
visitors can sit themselves wherever they are
comfortable, s.t. availaibilty. The tables and seats
were clean & environment was peaceful & pleasant
 Visible:
Clean &
Pleasing
Environment

6. 2. Invisible (Contd.)
1. Repetitive Cleaning
by cleaning staff
2. Proper seat
arrangements by
staff
3. Working of Air
conditioners
4. Low volume
Instrumental Music

7. 2.1 Seating Arrangement
1. Seating at
G- floor
2. Standing
arrangemen
t outdoors
3. Seating at
1st floor
Seating Arrangement expanded to two floors.
And was adjacent to food counters

8. 3. Ordering Food: Menu
displayed at prominent places
Visible: Menu Cards Invisible: Attempt to place
them at right place for
convenience of visitors
combined with offers

9. 3.1 Billing at Cash Counter
Visible: Billing &
Order Coupon
Generation
Invisible: Pricing

10. 3.2 Placing of Order
Visible: The person takes
the order coupon & tells
the preparation time
Invisible: He instructs in
Kitchen to do the same
Visible: The Hot mouth
Watering food in
served at counter
Invisible: Preparation
of Dishes

11. 4. Final order is delivered & brought
to table & enjoyed by the visitors
themselves
& selfies are clicked…..

12. Thank you…