Service marketing
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The document discusses the differences between goods and services. Goods are tangible assets that can be stored and transported, while production and distribution do not need to be simultaneous. Services are intangible activities that cannot be stored or transported and production and consumption occur simultaneously. The marketing of services, called service marketing, focuses on factors like people, process, and customer perception, since customers participate directly in service delivery. Service marketing therefore plays an important role in consumer and industrial markets.
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http://www.welingkaronline.org/distance-learning/online-mba.html
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Service marketing
- 2. SERVICE MARKETING: According to American Marketing Association, “services are activities, benefits or satisfaction which are offered for sale are provided in connection with the sale of goods”.
- 4. GooDS: SERVICES: It is tangible. It is an asset. Can be stored. Can be transported. Production & distribution needn't takes place simultaneously. It is intangible. Involves expenditure without any written Benefits. Cannot be stored. Cannot be transported. It takes place simultaneously
- 5. goods services It is a thing/object. Transfer of ownership. Customer don't take any active part in production process. It is an activity. No transfer of ownership. Customer takes active participation.
- 6. Product. Price. Place. Promotion. People. Process. Physical evidence.
- 11. Sales, production and consumption takes place almost simultaneously. Customer perception of service quality is more directly linked to the morale, motivation, knowledge, and authority of organization. The receiver’s expectations are critical to his/her satisfaction.
- 12. There fore, service marketing place a vital role in consumers and as well as industrial market. So, consumer marketing is becoming to be an essential one in our latest arena.