SlideShare a Scribd company logo
SERVICE LIFE CYCLE
DRUBAJYOTI KAMAKAR
MBA (Marketing) 3rd Semester
GCCBA
Karmakar.dhruv101@gmail.com
STAGES OF SERVICE LIFE CYCLE
9/3/2017
2
THE STAGES ARE NAMED AS :
1. Introduction Stage .
2. Growth Stage .
3. Maturity Stage .
4. Decline Stage .
5. Re- Growth Stage.
9/3/2017
3
INTRODUCTION STAGE
 New services or new forms of present services are
being introduced in this stage .
 The services being introduced for the first time
faces less amount of competition .
 Usually they are introduced in a small scale which
grows if being appreciated by the market.
 This stage is usually the planning and preparation
stage.
 Initial Feedbacks are very useful for this phase.
 Strategies should me made to bring in current users
to also enjoy the benefits of new services .
9/3/2017
4
GROWTH STAGE
 Demand for the product grows quickly causing rapid
growth.
 The flow of cash increases.
 Market segments start to emerge .
 The cash flow increase towards the service providers .
 The price of the service keeps increasing.
 This leads to increase in competition.
 The service providers should be acquires or develops
an attribute or combination of attributes that allows it to
outperform its competitors.
9/3/2017
5
MATURITY STAGE
 The market returns become stagnant .
 In this stage the market entries become saturated.
 The competition is so fierce only the strong survive.
 The service variation between companies almost
level off.
 To keep moving with the current scenario huge
investments on marketing needs to be done.
 Planning for new product development should be
started now .
9/3/2017
6
DECLINE STAGE RE-GROWTH STAGE
 The company goes out of business .
 The revenue generation almost stops in this stage
 The product is being abandoned after this stage if
not the decline is tried to keep up with through
rejuvenation .
9/3/2017
7
RE-GROWTH STAGE
oIn this phase the new product or the new variation
of the same product is launched.
oThis phase is acchived through proper investment in
innovation ,having dedicated R&D Team .
oThe circle keeps continuing.
9/3/2017
8
COMPANY PROFILE
 Established in 1990, Headquartered at Bangalore, DTDC
has 7 Zonal offices, 20 strategically located Regional
Offices and over 430 operating facilities spread across
India.
 DTDC has now embarked upon its journey of transforming
its identity from an Express Document Player to an
Integrated Parcels driven business through its strategic
partnership with Geopost's DPD group .
 The brand name is now being re-christened to DTDC
Express Limited.
 The strategy behind the repositioning of the brand is to
project DTDC as a complete express logistics player that
operates across the globe.
9/3/2017
9
COMPANY PROFILE
 DTDC Express Limited has its presence in more than 500
district headquarters through its large network of more than
10500 franchisees and extends services to over 10,500 Pin
codes handling more than 12 million shipments every
month.
 DTDC Express Limited also has a significant global footprint
and services 240 international locations including USA, UK,
Canada, UAE, Hong Kong, Australia, China and all Asian
countries, through its own operations, joint ventures and
business associates.
 A key part of the success of DTDC’s network is the
contribution of its people. It comprises of a family of 35,000
people including employees, franchisees and their associates
who are committed to its spirit of service.
9/3/2017
10
COMPANY SERVICES.
9/3/2017
11
PRICING STRATEGY
 DTDC has stepped up the standards of Logistics
Company in India by the introduction of Franchisee
concept
 Initialy it adopted a skimming pricing policy as it had
a significant advantage due to an absence of any
significant competitor in this field.
 DTDC was able to garner maximum revenues
through its excellent services. Later it adopted a
reasonable pricing policy to retain its customer
base and to tackle its competitors.
 The company has been successful in penetrating
rural markets through its reasonable pricing policy
especially set up for these areas.
9/3/2017
12
9/3/2017
13
PROCESS
9/3/2017
14
9/3/2017
15
9/3/2017
16

More Related Content

What's hot

New service development
New service developmentNew service development
New service development
Vijyata Singh
 
Nature of sales management
Nature of sales managementNature of sales management
Nature of sales management
deepak dhar dwivedi
 
Sales training: program, execution and evaluation
Sales training: program, execution and evaluationSales training: program, execution and evaluation
Sales training: program, execution and evaluation
Shwetanshu Gupta
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
Himansu S Mahapatra
 
Sales Management- SALES TRAINING DESIGN
Sales Management- SALES TRAINING DESIGN Sales Management- SALES TRAINING DESIGN
Sales Management- SALES TRAINING DESIGN
Trinity Dwarka
 
31373639 sales-territory-design
31373639 sales-territory-design31373639 sales-territory-design
31373639 sales-territory-design
Sanskriti group of institutions
 
Quest analysis
Quest analysisQuest analysis
Quest analysis
shivamagarwal223
 
Gap model
Gap modelGap model
Gap model
Dimple Singh
 
Strategic business unit
Strategic  business  unitStrategic  business  unit
Strategic business unit
Dr. Pinki Insan
 
Service marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesService marketing mix or 7Ps of Services
Service marketing mix or 7Ps of Services
Amitabh Mishra
 
Flower of service marketing
Flower of service marketingFlower of service marketing
Flower of service marketing
Anjali Das V.M
 
Marketing of services
Marketing of servicesMarketing of services
Marketing of services
Kriti Dogra
 
7 P’s of Education Industry
7 P’s of Education Industry7 P’s of Education Industry
7 P’s of Education Industry
Ishwar Bulbule
 
Business Portfolio Analysis
Business Portfolio AnalysisBusiness Portfolio Analysis
Business Portfolio Analysis
Prof.(Dr.) Nitin Zaware
 
Rural marketing
Rural marketingRural marketing
Rural marketing
praveelavanyavidhu
 
Rural retailing
Rural retailingRural retailing
Rural retailing
Vedaant Sharma
 
Difference between Marketing and sales
Difference between Marketing and salesDifference between Marketing and sales
Difference between Marketing and sales
VIJAY KAMBOJ
 
International distribution channel functions SIDDANNA M BALAPGOL
International distribution channel functions SIDDANNA M BALAPGOLInternational distribution channel functions SIDDANNA M BALAPGOL
International distribution channel functions SIDDANNA M BALAPGOL
Siddanna Balapgol
 
Services marketing
Services marketingServices marketing
Services marketing
iipmff2
 
Service marketing- customer relationship management
Service marketing- customer relationship managementService marketing- customer relationship management
Service marketing- customer relationship management
sksbatish
 

What's hot (20)

New service development
New service developmentNew service development
New service development
 
Nature of sales management
Nature of sales managementNature of sales management
Nature of sales management
 
Sales training: program, execution and evaluation
Sales training: program, execution and evaluationSales training: program, execution and evaluation
Sales training: program, execution and evaluation
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 
Sales Management- SALES TRAINING DESIGN
Sales Management- SALES TRAINING DESIGN Sales Management- SALES TRAINING DESIGN
Sales Management- SALES TRAINING DESIGN
 
31373639 sales-territory-design
31373639 sales-territory-design31373639 sales-territory-design
31373639 sales-territory-design
 
Quest analysis
Quest analysisQuest analysis
Quest analysis
 
Gap model
Gap modelGap model
Gap model
 
Strategic business unit
Strategic  business  unitStrategic  business  unit
Strategic business unit
 
Service marketing mix or 7Ps of Services
Service marketing mix or 7Ps of ServicesService marketing mix or 7Ps of Services
Service marketing mix or 7Ps of Services
 
Flower of service marketing
Flower of service marketingFlower of service marketing
Flower of service marketing
 
Marketing of services
Marketing of servicesMarketing of services
Marketing of services
 
7 P’s of Education Industry
7 P’s of Education Industry7 P’s of Education Industry
7 P’s of Education Industry
 
Business Portfolio Analysis
Business Portfolio AnalysisBusiness Portfolio Analysis
Business Portfolio Analysis
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Rural retailing
Rural retailingRural retailing
Rural retailing
 
Difference between Marketing and sales
Difference between Marketing and salesDifference between Marketing and sales
Difference between Marketing and sales
 
International distribution channel functions SIDDANNA M BALAPGOL
International distribution channel functions SIDDANNA M BALAPGOLInternational distribution channel functions SIDDANNA M BALAPGOL
International distribution channel functions SIDDANNA M BALAPGOL
 
Services marketing
Services marketingServices marketing
Services marketing
 
Service marketing- customer relationship management
Service marketing- customer relationship managementService marketing- customer relationship management
Service marketing- customer relationship management
 

Similar to SERVICE LIFE CYCLE - DTDC

T.A Investor Deck power point presentation
T.A Investor Deck power point presentationT.A Investor Deck power point presentation
T.A Investor Deck power point presentation
MohamedMahmoud97212
 
Strategic Choice and Evaluation .docx
Strategic Choice and Evaluation                                  .docxStrategic Choice and Evaluation                                  .docx
Strategic Choice and Evaluation .docx
AASTHA76
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
Abhishek Khandelwal
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
Abhishek Khandelwal
 
Santanu career achievement
Santanu career achievementSantanu career achievement
Santanu career achievement
Santanu Ghosh
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
SlideTeam
 
Parabolic Career 2022.pdf
Parabolic Career 2022.pdfParabolic Career 2022.pdf
Parabolic Career 2022.pdf
FemiPalmer1
 
ROLE OF HR DEPARTMENT IN A Growing Radha (1).doc
ROLE OF HR DEPARTMENT IN A Growing Radha (1).docROLE OF HR DEPARTMENT IN A Growing Radha (1).doc
ROLE OF HR DEPARTMENT IN A Growing Radha (1).doc
OmkarVikal
 
Cross Keys Capital Executive Summary US-based provider of mobile performance ...
Cross Keys Capital Executive Summary US-based provider of mobile performance ...Cross Keys Capital Executive Summary US-based provider of mobile performance ...
Cross Keys Capital Executive Summary US-based provider of mobile performance ...
Golden Gate BPO Solutions, LLC
 
A report on market analysis and competitors analysis of career launcher
A report on market analysis and competitors analysis of career launcher A report on market analysis and competitors analysis of career launcher
A report on market analysis and competitors analysis of career launcher
archit aggarwal
 
Summer training report - Impact of GST on DF Pvt. Ltd
Summer training report - Impact of GST on DF Pvt. LtdSummer training report - Impact of GST on DF Pvt. Ltd
Summer training report - Impact of GST on DF Pvt. Ltd
TarunGoel48
 
Harsh_CV_07.08.2015
Harsh_CV_07.08.2015Harsh_CV_07.08.2015
Harsh_CV_07.08.2015
Harsh Kumar
 
farah shahbaz
farah shahbazfarah shahbaz
farah shahbaz
wahabsheikh6
 
Advisory note on Business Expansion plan of DND
Advisory note on Business Expansion plan of DNDAdvisory note on Business Expansion plan of DND
Advisory note on Business Expansion plan of DND
National Management Olympiad
 
Merck 360 Degree Newsletter
Merck 360 Degree NewsletterMerck 360 Degree Newsletter
Merck 360 Degree Newsletter
skinge
 
Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...
Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...
Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...
Association for Project Management
 
Improve customer experience through operational transformation and investment...
Improve customer experience through operational transformation and investment...Improve customer experience through operational transformation and investment...
Improve customer experience through operational transformation and investment...
Devbridge Group
 
SOCIAL MEDIA ADS MANAGER.pptx
SOCIAL MEDIA ADS MANAGER.pptxSOCIAL MEDIA ADS MANAGER.pptx
SOCIAL MEDIA ADS MANAGER.pptx
AdityaSawant810150
 
Business strategy presentation on mudra communication
 Business strategy presentation on mudra communication Business strategy presentation on mudra communication
Business strategy presentation on mudra communication
Vikash verma
 
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesMarketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
SlideTeam
 

Similar to SERVICE LIFE CYCLE - DTDC (20)

T.A Investor Deck power point presentation
T.A Investor Deck power point presentationT.A Investor Deck power point presentation
T.A Investor Deck power point presentation
 
Strategic Choice and Evaluation .docx
Strategic Choice and Evaluation                                  .docxStrategic Choice and Evaluation                                  .docx
Strategic Choice and Evaluation .docx
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
 
Abhishek Khandelwal
Abhishek KhandelwalAbhishek Khandelwal
Abhishek Khandelwal
 
Santanu career achievement
Santanu career achievementSantanu career achievement
Santanu career achievement
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
 
Parabolic Career 2022.pdf
Parabolic Career 2022.pdfParabolic Career 2022.pdf
Parabolic Career 2022.pdf
 
ROLE OF HR DEPARTMENT IN A Growing Radha (1).doc
ROLE OF HR DEPARTMENT IN A Growing Radha (1).docROLE OF HR DEPARTMENT IN A Growing Radha (1).doc
ROLE OF HR DEPARTMENT IN A Growing Radha (1).doc
 
Cross Keys Capital Executive Summary US-based provider of mobile performance ...
Cross Keys Capital Executive Summary US-based provider of mobile performance ...Cross Keys Capital Executive Summary US-based provider of mobile performance ...
Cross Keys Capital Executive Summary US-based provider of mobile performance ...
 
A report on market analysis and competitors analysis of career launcher
A report on market analysis and competitors analysis of career launcher A report on market analysis and competitors analysis of career launcher
A report on market analysis and competitors analysis of career launcher
 
Summer training report - Impact of GST on DF Pvt. Ltd
Summer training report - Impact of GST on DF Pvt. LtdSummer training report - Impact of GST on DF Pvt. Ltd
Summer training report - Impact of GST on DF Pvt. Ltd
 
Harsh_CV_07.08.2015
Harsh_CV_07.08.2015Harsh_CV_07.08.2015
Harsh_CV_07.08.2015
 
farah shahbaz
farah shahbazfarah shahbaz
farah shahbaz
 
Advisory note on Business Expansion plan of DND
Advisory note on Business Expansion plan of DNDAdvisory note on Business Expansion plan of DND
Advisory note on Business Expansion plan of DND
 
Merck 360 Degree Newsletter
Merck 360 Degree NewsletterMerck 360 Degree Newsletter
Merck 360 Degree Newsletter
 
Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...
Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...
Level 7 Pm Trailblazer Apprenticeship – Portfolio and Programme manager, APM ...
 
Improve customer experience through operational transformation and investment...
Improve customer experience through operational transformation and investment...Improve customer experience through operational transformation and investment...
Improve customer experience through operational transformation and investment...
 
SOCIAL MEDIA ADS MANAGER.pptx
SOCIAL MEDIA ADS MANAGER.pptxSOCIAL MEDIA ADS MANAGER.pptx
SOCIAL MEDIA ADS MANAGER.pptx
 
Business strategy presentation on mudra communication
 Business strategy presentation on mudra communication Business strategy presentation on mudra communication
Business strategy presentation on mudra communication
 
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesMarketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
 

More from Dhrubajyoti karmakar

Sales promotion of qsr
Sales promotion of qsrSales promotion of qsr
Sales promotion of qsr
Dhrubajyoti karmakar
 
Event marketing
Event marketingEvent marketing
Event marketing
Dhrubajyoti karmakar
 
The Marketing concepts
The Marketing conceptsThe Marketing concepts
The Marketing concepts
Dhrubajyoti karmakar
 
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.
Dhrubajyoti karmakar
 
Success story of coca cola through logistics
Success story of coca cola through logisticsSuccess story of coca cola through logistics
Success story of coca cola through logistics
Dhrubajyoti karmakar
 
Patanjali Ayurved ltd
Patanjali Ayurved ltdPatanjali Ayurved ltd
Patanjali Ayurved ltd
Dhrubajyoti karmakar
 

More from Dhrubajyoti karmakar (6)

Sales promotion of qsr
Sales promotion of qsrSales promotion of qsr
Sales promotion of qsr
 
Event marketing
Event marketingEvent marketing
Event marketing
 
The Marketing concepts
The Marketing conceptsThe Marketing concepts
The Marketing concepts
 
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.
 
Success story of coca cola through logistics
Success story of coca cola through logisticsSuccess story of coca cola through logistics
Success story of coca cola through logistics
 
Patanjali Ayurved ltd
Patanjali Ayurved ltdPatanjali Ayurved ltd
Patanjali Ayurved ltd
 

Recently uploaded

Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
SFC Today
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
SandeshAcharya17
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
df2608021
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 

Recently uploaded (20)

Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 

SERVICE LIFE CYCLE - DTDC

  • 1. SERVICE LIFE CYCLE DRUBAJYOTI KAMAKAR MBA (Marketing) 3rd Semester GCCBA Karmakar.dhruv101@gmail.com
  • 2. STAGES OF SERVICE LIFE CYCLE 9/3/2017 2
  • 3. THE STAGES ARE NAMED AS : 1. Introduction Stage . 2. Growth Stage . 3. Maturity Stage . 4. Decline Stage . 5. Re- Growth Stage. 9/3/2017 3
  • 4. INTRODUCTION STAGE  New services or new forms of present services are being introduced in this stage .  The services being introduced for the first time faces less amount of competition .  Usually they are introduced in a small scale which grows if being appreciated by the market.  This stage is usually the planning and preparation stage.  Initial Feedbacks are very useful for this phase.  Strategies should me made to bring in current users to also enjoy the benefits of new services . 9/3/2017 4
  • 5. GROWTH STAGE  Demand for the product grows quickly causing rapid growth.  The flow of cash increases.  Market segments start to emerge .  The cash flow increase towards the service providers .  The price of the service keeps increasing.  This leads to increase in competition.  The service providers should be acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. 9/3/2017 5
  • 6. MATURITY STAGE  The market returns become stagnant .  In this stage the market entries become saturated.  The competition is so fierce only the strong survive.  The service variation between companies almost level off.  To keep moving with the current scenario huge investments on marketing needs to be done.  Planning for new product development should be started now . 9/3/2017 6
  • 7. DECLINE STAGE RE-GROWTH STAGE  The company goes out of business .  The revenue generation almost stops in this stage  The product is being abandoned after this stage if not the decline is tried to keep up with through rejuvenation . 9/3/2017 7 RE-GROWTH STAGE oIn this phase the new product or the new variation of the same product is launched. oThis phase is acchived through proper investment in innovation ,having dedicated R&D Team . oThe circle keeps continuing.
  • 9. COMPANY PROFILE  Established in 1990, Headquartered at Bangalore, DTDC has 7 Zonal offices, 20 strategically located Regional Offices and over 430 operating facilities spread across India.  DTDC has now embarked upon its journey of transforming its identity from an Express Document Player to an Integrated Parcels driven business through its strategic partnership with Geopost's DPD group .  The brand name is now being re-christened to DTDC Express Limited.  The strategy behind the repositioning of the brand is to project DTDC as a complete express logistics player that operates across the globe. 9/3/2017 9
  • 10. COMPANY PROFILE  DTDC Express Limited has its presence in more than 500 district headquarters through its large network of more than 10500 franchisees and extends services to over 10,500 Pin codes handling more than 12 million shipments every month.  DTDC Express Limited also has a significant global footprint and services 240 international locations including USA, UK, Canada, UAE, Hong Kong, Australia, China and all Asian countries, through its own operations, joint ventures and business associates.  A key part of the success of DTDC’s network is the contribution of its people. It comprises of a family of 35,000 people including employees, franchisees and their associates who are committed to its spirit of service. 9/3/2017 10
  • 12. PRICING STRATEGY  DTDC has stepped up the standards of Logistics Company in India by the introduction of Franchisee concept  Initialy it adopted a skimming pricing policy as it had a significant advantage due to an absence of any significant competitor in this field.  DTDC was able to garner maximum revenues through its excellent services. Later it adopted a reasonable pricing policy to retain its customer base and to tackle its competitors.  The company has been successful in penetrating rural markets through its reasonable pricing policy especially set up for these areas. 9/3/2017 12