The document outlines the stages of the service life cycle, which include introduction, growth, maturity, decline, and re-growth stages, focusing on key characteristics and strategies for each phase. It also provides a profile of DTDC Express Limited, detailing its establishment, strategic repositioning, extensive network, and pricing strategies that cater to both competitive markets and rural areas. Additionally, it highlights the importance of innovation and customer feedback in maintaining business momentum.

1. SERVICE LIFE CYCLE
DRUBAJYOTI KAMAKAR
MBA (Marketing) 3rd Semester
GCCBA
Karmakar.dhruv101@gmail.com

2. STAGES OF SERVICE LIFE CYCLE
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3. THE STAGES ARE NAMED AS :
1. Introduction Stage .
2. Growth Stage .
3. Maturity Stage .
4. Decline Stage .
5. Re- Growth Stage.
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4. INTRODUCTION STAGE
 New services or new forms of present services are
being introduced in this stage .
 The services being introduced for the first time
faces less amount of competition .
 Usually they are introduced in a small scale which
grows if being appreciated by the market.
 This stage is usually the planning and preparation
stage.
 Initial Feedbacks are very useful for this phase.
 Strategies should me made to bring in current users
to also enjoy the benefits of new services .
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5. GROWTH STAGE
 Demand for the product grows quickly causing rapid
growth.
 The flow of cash increases.
 Market segments start to emerge .
 The cash flow increase towards the service providers .
 The price of the service keeps increasing.
 This leads to increase in competition.
 The service providers should be acquires or develops
an attribute or combination of attributes that allows it to
outperform its competitors.
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6. MATURITY STAGE
 The market returns become stagnant .
 In this stage the market entries become saturated.
 The competition is so fierce only the strong survive.
 The service variation between companies almost
level off.
 To keep moving with the current scenario huge
investments on marketing needs to be done.
 Planning for new product development should be
started now .
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7. DECLINE STAGE RE-GROWTH STAGE
 The company goes out of business .
 The revenue generation almost stops in this stage
 The product is being abandoned after this stage if
not the decline is tried to keep up with through
rejuvenation .
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RE-GROWTH STAGE
oIn this phase the new product or the new variation
of the same product is launched.
oThis phase is acchived through proper investment in
innovation ,having dedicated R&D Team .
oThe circle keeps continuing.

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9. COMPANY PROFILE
 Established in 1990, Headquartered at Bangalore, DTDC
has 7 Zonal offices, 20 strategically located Regional
Offices and over 430 operating facilities spread across
India.
 DTDC has now embarked upon its journey of transforming
its identity from an Express Document Player to an
Integrated Parcels driven business through its strategic
partnership with Geopost's DPD group .
 The brand name is now being re-christened to DTDC
Express Limited.
 The strategy behind the repositioning of the brand is to
project DTDC as a complete express logistics player that
operates across the globe.
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10. COMPANY PROFILE
 DTDC Express Limited has its presence in more than 500
district headquarters through its large network of more than
10500 franchisees and extends services to over 10,500 Pin
codes handling more than 12 million shipments every
month.
 DTDC Express Limited also has a significant global footprint
and services 240 international locations including USA, UK,
Canada, UAE, Hong Kong, Australia, China and all Asian
countries, through its own operations, joint ventures and
business associates.
 A key part of the success of DTDC’s network is the
contribution of its people. It comprises of a family of 35,000
people including employees, franchisees and their associates
who are committed to its spirit of service.
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11. COMPANY SERVICES.
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12. PRICING STRATEGY
 DTDC has stepped up the standards of Logistics
Company in India by the introduction of Franchisee
concept
 Initialy it adopted a skimming pricing policy as it had
a significant advantage due to an absence of any
significant competitor in this field.
 DTDC was able to garner maximum revenues
through its excellent services. Later it adopted a
reasonable pricing policy to retain its customer
base and to tackle its competitors.
 The company has been successful in penetrating
rural markets through its reasonable pricing policy
especially set up for these areas.
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14. PROCESS
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