SlideShare a Scribd company logo
Name : Dhrubajyoti Karmakar
Class roll: 02
MBA
karmakar.dhruv100@gmail.com
GCCBA
*INDEX
*INTRODUCTION
*BRAND MARUTI SUZUKI
*MARUTI ALTO
*STP
*SWOT
*REASON BEHIND SUCCESS
*CONTI.. REASON BEHIND SUCCESS
*BRAND RASNA
*RASNA ORANJOLT
*REASON BEHIND FAILURE
*CONT.. REASON BEHIND SUCCESS
Maruti Suzuki India Limited, formerly known as Maruti
Udyog Limited, is an automobile manufacturer in India.
It is a subsidiary of Japanese automobile and motorcycle
manufacturer Suzuki Motor Corporation. As of January
2017, it had a market share of 51% of the Indian
passenger car market. Maruti Suzuki manufactures and
sells popular cars such as
the Ciaz, Ertiga, Alto, Swift, Celerio, Swift
Dzire and Omni. The company is headquartered at New
Delhi.
The Suzuki Alto is a kei car built by Suzuki.
Its selling points have long included a low price
and good fuel economy.
The model, currently in its eighth generation,
was first introduced in 1979 and has been built
in many countries worldwide.
where it is considered a city car.
*
MARUTI 800
MARUTI SUZUKI ALTO
(2012) MODEL
MARUTI SUZUKI ALTO (NEW MODEL)
Maruti Suzuki heads the entry level
hatchback segment with its Alto 800
model.
gone through a lot of updates.
appreciated by the price sensitive
domestic buyers.
 better engine performance, best-in-
class mileage and improved interior.
Exterior appearance
 Attractive looks
 Modernity & the essence of simplicity.
 Designed according to the needs of Indian
customers.
Superlative engine performance
Refined engine performance.
 ease to drive.
 0 to 100 kmph in about 18.5 seconds.
Fuel economy
 Refined engine.
 The use of lightweight pistons,
crankshaft gives improved mileage
figures.
CNG version of Alto 800 delivers a fuel
economy of 30.46 km per kg of CNG,
which makes it the most economical cars
in the Indian car market at present.
Low pricing
 pricing has been kept significantly low.
The base variant of Alto 800 carries an ex-
showroom price of Rs. 2.50 lakh whereas the
top-specification trim is offered at Rs. 3.66
lakh.
This aggressive pricing strategy
maintain its good streak in the Indian car
market.
Rasna is a soft drink concentrate brand owned
by Pioma Industries which is based in Ahmedabad,
India. It was launched in mid-seventies but started
gaining popularity in the eighties when the market
was dominated by carbonated soft
drinks like Thums up, Gold Spot and Limca.
As of 2009, Rasna had a 93% market share in the
soft drink concentrate market in India and as of
2011, the company had a turnover of ₹3.5
billion (US$52 million).
Rasna Limited is one of the leading soft drinks
companies in India.
We will discuss about Rasna’s experiment of a
new drink outside its niche segment.
Given the threat of foreign competitors, Rasna
was pressed to do something new.
Rasna launched a drink called ‘Oranjolt’. Very
few people must have heard about it because it
died even before it came to the store.
RASNA
ORANJOLT
Oranjolt is a fruit drink
 carbonation as a preservative.
 So why did it fail? requires continous
refrigeration.
 shorter shelf life.shelf life of three to four
weeks, whereas most soft-drinks have a shelf
life of around 10-12 weeks.
 demanded quick replenishment at the
stores.
Unfortunately, the distribution structure in
India is not very efficient to replace the product
every three to four weeks.
Even FMCG giants Pepsi and Coke replenish
once in 10 weeks.
Rasna’s first experiment was not that
successful. However, it looks like Rasna has
some big plans in this sector as it promises to
reinvent Oranjolt.
Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.

More Related Content

What's hot

Mortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONINGMortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONING
Ankit Sen
 
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKI
Raghavendra Rachamadugu
 
Analysis of consumer buying behavior for premium luxury cars copy
Analysis of consumer buying behavior for premium luxury cars   copyAnalysis of consumer buying behavior for premium luxury cars   copy
Analysis of consumer buying behavior for premium luxury cars copy
Nishant Srivastava
 
Marketing Strategy of Apollo Tyres
Marketing Strategy of Apollo TyresMarketing Strategy of Apollo Tyres
Marketing Strategy of Apollo Tyres
Prakhar Jain
 
Mosquito Repellent Marketing Strategy
Mosquito Repellent Marketing StrategyMosquito Repellent Marketing Strategy
Mosquito Repellent Marketing Strategy
Chandresh Dedhia
 
Bajaj electricals
Bajaj electricals Bajaj electricals
Bajaj electricals
Amish Narang
 
Case Study of Subhiksha
Case Study of SubhikshaCase Study of Subhiksha
Case Study of Subhiksha
Anunay Anand
 
Product Strategy of toyota
Product Strategy of toyota Product Strategy of toyota
Product Strategy of toyota
Ritvik Anand Vedantam
 
Parachute final1
Parachute final1Parachute final1
Parachute final1
Amrita ray
 
Precise software solutions case
Precise software solutions casePrecise software solutions case
Precise software solutions case
Abhijeet Kumar
 
Renault kwid
Renault kwidRenault kwid
Renault kwid
Venu Vedant
 
Distribution channel of pantene
Distribution channel of panteneDistribution channel of pantene
Distribution channel of pantene
Nahid Anjum
 
Asian Paints PPT
Asian Paints PPTAsian Paints PPT
Asian Paints PPT
Siddhartha Ghose
 
Mahindra Tractor (rural strategy & experience)
Mahindra Tractor (rural strategy & experience)Mahindra Tractor (rural strategy & experience)
Mahindra Tractor (rural strategy & experience)
Sambit Mishra
 
Maruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENTMaruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENT
sanjay p
 
Colgate rural marketing jay
Colgate rural marketing  jayColgate rural marketing  jay
Colgate rural marketing jay
Jay Parekh
 
Porters five forces model on fmcg
Porters five forces model on fmcgPorters five forces model on fmcg
Porters five forces model on fmcg
Rameez Ahmed
 
Maruti Strategy
Maruti StrategyMaruti Strategy
Maruti Strategy
Nadarasan Niroshan
 
Hindustan Unilever Limited Strategy
Hindustan Unilever Limited StrategyHindustan Unilever Limited Strategy
Hindustan Unilever Limited Strategy
Mayank Kumar
 
Comparative analysis on HUL, ITC and P&G
Comparative analysis on HUL, ITC and P&GComparative analysis on HUL, ITC and P&G
Comparative analysis on HUL, ITC and P&G
Ashish Mathew
 

What's hot (20)

Mortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONINGMortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONING
 
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKI
 
Analysis of consumer buying behavior for premium luxury cars copy
Analysis of consumer buying behavior for premium luxury cars   copyAnalysis of consumer buying behavior for premium luxury cars   copy
Analysis of consumer buying behavior for premium luxury cars copy
 
Marketing Strategy of Apollo Tyres
Marketing Strategy of Apollo TyresMarketing Strategy of Apollo Tyres
Marketing Strategy of Apollo Tyres
 
Mosquito Repellent Marketing Strategy
Mosquito Repellent Marketing StrategyMosquito Repellent Marketing Strategy
Mosquito Repellent Marketing Strategy
 
Bajaj electricals
Bajaj electricals Bajaj electricals
Bajaj electricals
 
Case Study of Subhiksha
Case Study of SubhikshaCase Study of Subhiksha
Case Study of Subhiksha
 
Product Strategy of toyota
Product Strategy of toyota Product Strategy of toyota
Product Strategy of toyota
 
Parachute final1
Parachute final1Parachute final1
Parachute final1
 
Precise software solutions case
Precise software solutions casePrecise software solutions case
Precise software solutions case
 
Renault kwid
Renault kwidRenault kwid
Renault kwid
 
Distribution channel of pantene
Distribution channel of panteneDistribution channel of pantene
Distribution channel of pantene
 
Asian Paints PPT
Asian Paints PPTAsian Paints PPT
Asian Paints PPT
 
Mahindra Tractor (rural strategy & experience)
Mahindra Tractor (rural strategy & experience)Mahindra Tractor (rural strategy & experience)
Mahindra Tractor (rural strategy & experience)
 
Maruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENTMaruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENT
 
Colgate rural marketing jay
Colgate rural marketing  jayColgate rural marketing  jay
Colgate rural marketing jay
 
Porters five forces model on fmcg
Porters five forces model on fmcgPorters five forces model on fmcg
Porters five forces model on fmcg
 
Maruti Strategy
Maruti StrategyMaruti Strategy
Maruti Strategy
 
Hindustan Unilever Limited Strategy
Hindustan Unilever Limited StrategyHindustan Unilever Limited Strategy
Hindustan Unilever Limited Strategy
 
Comparative analysis on HUL, ITC and P&G
Comparative analysis on HUL, ITC and P&GComparative analysis on HUL, ITC and P&G
Comparative analysis on HUL, ITC and P&G
 

Similar to Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.

Product life cycle of maruti 800
Product life cycle of maruti 800Product life cycle of maruti 800
Product life cycle of maruti 800
lavesh sethia
 
Maruti suzuki
Maruti suzuki Maruti suzuki
Maruti suzuki
28319963669
 
pdfslide.net_maruti-suzukit-ALKA.pptx
pdfslide.net_maruti-suzukit-ALKA.pptxpdfslide.net_maruti-suzukit-ALKA.pptx
pdfslide.net_maruti-suzukit-ALKA.pptx
ABHISINGH856892
 
Maruti 800 ppt
Maruti 800 pptMaruti 800 ppt
Maruti 800 ppt
Dhiraj Kumar Golla
 
Product life cycle of maruti 800
Product life cycle of maruti 800Product life cycle of maruti 800
Product life cycle of maruti 800
Rahul Gulaganji
 
Marketing strategies of an automobile assembler company pankaj
Marketing strategies of an automobile assembler company pankajMarketing strategies of an automobile assembler company pankaj
Marketing strategies of an automobile assembler company pankaj
Pankaj7398
 
INDIAN AUTOMOBILE INDUSTRY 2016
INDIAN AUTOMOBILE INDUSTRY 2016INDIAN AUTOMOBILE INDUSTRY 2016
INDIAN AUTOMOBILE INDUSTRY 2016
meridiansocial
 
D final
D finalD final
pdfslide.net_maruti-suzukit-ALKA (1).pdf
pdfslide.net_maruti-suzukit-ALKA (1).pdfpdfslide.net_maruti-suzukit-ALKA (1).pdf
pdfslide.net_maruti-suzukit-ALKA (1).pdf
ABHIKUMAR919054
 
Final presentation maruti k10
Final presentation maruti k10Final presentation maruti k10
Final presentation maruti k10
AsthaJain83
 
maruti
marutimaruti
Introductio1
Introductio1Introductio1
Introductio1
abhita0707
 
Presentaion on Maruti Suzuki Alto k10
Presentaion on Maruti Suzuki Alto k10Presentaion on Maruti Suzuki Alto k10
Presentaion on Maruti Suzuki Alto k10
AnushaBhatia1
 
Automobile industry in india 2011_2
Automobile industry in india 2011_2Automobile industry in india 2011_2
Automobile industry in india 2011_2
Jalaj Purohit
 
Automobile ppt
Automobile  pptAutomobile  ppt
Automobile ppt
Steve Raj
 
Successful brand Unsuccessful brand
Successful brand Unsuccessful brandSuccessful brand Unsuccessful brand
Successful brand Unsuccessful brand
Ashish prashar
 
Maruti 800 product life cycle
Maruti 800 product life cycleMaruti 800 product life cycle
Maruti 800 product life cycle
Rahul Gulaganji
 
Automobile industry in india
Automobile industry in indiaAutomobile industry in india
Automobile industry in india
Mayank Dixit
 
Maruti suzuki ppt sobhan
Maruti suzuki ppt  sobhanMaruti suzuki ppt  sobhan
Maruti suzuki ppt sobhan
Deepak19nov
 
Imc of mid priced cars
Imc of mid priced carsImc of mid priced cars
Imc of mid priced cars
Vimal Maurya
 

Similar to Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt. (20)

Product life cycle of maruti 800
Product life cycle of maruti 800Product life cycle of maruti 800
Product life cycle of maruti 800
 
Maruti suzuki
Maruti suzuki Maruti suzuki
Maruti suzuki
 
pdfslide.net_maruti-suzukit-ALKA.pptx
pdfslide.net_maruti-suzukit-ALKA.pptxpdfslide.net_maruti-suzukit-ALKA.pptx
pdfslide.net_maruti-suzukit-ALKA.pptx
 
Maruti 800 ppt
Maruti 800 pptMaruti 800 ppt
Maruti 800 ppt
 
Product life cycle of maruti 800
Product life cycle of maruti 800Product life cycle of maruti 800
Product life cycle of maruti 800
 
Marketing strategies of an automobile assembler company pankaj
Marketing strategies of an automobile assembler company pankajMarketing strategies of an automobile assembler company pankaj
Marketing strategies of an automobile assembler company pankaj
 
INDIAN AUTOMOBILE INDUSTRY 2016
INDIAN AUTOMOBILE INDUSTRY 2016INDIAN AUTOMOBILE INDUSTRY 2016
INDIAN AUTOMOBILE INDUSTRY 2016
 
D final
D finalD final
D final
 
pdfslide.net_maruti-suzukit-ALKA (1).pdf
pdfslide.net_maruti-suzukit-ALKA (1).pdfpdfslide.net_maruti-suzukit-ALKA (1).pdf
pdfslide.net_maruti-suzukit-ALKA (1).pdf
 
Final presentation maruti k10
Final presentation maruti k10Final presentation maruti k10
Final presentation maruti k10
 
maruti
marutimaruti
maruti
 
Introductio1
Introductio1Introductio1
Introductio1
 
Presentaion on Maruti Suzuki Alto k10
Presentaion on Maruti Suzuki Alto k10Presentaion on Maruti Suzuki Alto k10
Presentaion on Maruti Suzuki Alto k10
 
Automobile industry in india 2011_2
Automobile industry in india 2011_2Automobile industry in india 2011_2
Automobile industry in india 2011_2
 
Automobile ppt
Automobile  pptAutomobile  ppt
Automobile ppt
 
Successful brand Unsuccessful brand
Successful brand Unsuccessful brandSuccessful brand Unsuccessful brand
Successful brand Unsuccessful brand
 
Maruti 800 product life cycle
Maruti 800 product life cycleMaruti 800 product life cycle
Maruti 800 product life cycle
 
Automobile industry in india
Automobile industry in indiaAutomobile industry in india
Automobile industry in india
 
Maruti suzuki ppt sobhan
Maruti suzuki ppt  sobhanMaruti suzuki ppt  sobhan
Maruti suzuki ppt sobhan
 
Imc of mid priced cars
Imc of mid priced carsImc of mid priced cars
Imc of mid priced cars
 

More from Dhrubajyoti karmakar

Sales promotion of qsr
Sales promotion of qsrSales promotion of qsr
Sales promotion of qsr
Dhrubajyoti karmakar
 
Event marketing
Event marketingEvent marketing
Event marketing
Dhrubajyoti karmakar
 
SERVICE LIFE CYCLE - DTDC
 SERVICE LIFE CYCLE - DTDC SERVICE LIFE CYCLE - DTDC
SERVICE LIFE CYCLE - DTDC
Dhrubajyoti karmakar
 
The Marketing concepts
The Marketing conceptsThe Marketing concepts
The Marketing concepts
Dhrubajyoti karmakar
 
Success story of coca cola through logistics
Success story of coca cola through logisticsSuccess story of coca cola through logistics
Success story of coca cola through logistics
Dhrubajyoti karmakar
 
Patanjali Ayurved ltd
Patanjali Ayurved ltdPatanjali Ayurved ltd
Patanjali Ayurved ltd
Dhrubajyoti karmakar
 

More from Dhrubajyoti karmakar (6)

Sales promotion of qsr
Sales promotion of qsrSales promotion of qsr
Sales promotion of qsr
 
Event marketing
Event marketingEvent marketing
Event marketing
 
SERVICE LIFE CYCLE - DTDC
 SERVICE LIFE CYCLE - DTDC SERVICE LIFE CYCLE - DTDC
SERVICE LIFE CYCLE - DTDC
 
The Marketing concepts
The Marketing conceptsThe Marketing concepts
The Marketing concepts
 
Success story of coca cola through logistics
Success story of coca cola through logisticsSuccess story of coca cola through logistics
Success story of coca cola through logistics
 
Patanjali Ayurved ltd
Patanjali Ayurved ltdPatanjali Ayurved ltd
Patanjali Ayurved ltd
 

Recently uploaded

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

Marketing of successful and unsuccessful product; maruti800 ; rasna oranjolt.

  • 1. Name : Dhrubajyoti Karmakar Class roll: 02 MBA karmakar.dhruv100@gmail.com GCCBA
  • 2. *INDEX *INTRODUCTION *BRAND MARUTI SUZUKI *MARUTI ALTO *STP *SWOT *REASON BEHIND SUCCESS *CONTI.. REASON BEHIND SUCCESS *BRAND RASNA *RASNA ORANJOLT *REASON BEHIND FAILURE *CONT.. REASON BEHIND SUCCESS
  • 3.
  • 4. Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation. As of January 2017, it had a market share of 51% of the Indian passenger car market. Maruti Suzuki manufactures and sells popular cars such as the Ciaz, Ertiga, Alto, Swift, Celerio, Swift Dzire and Omni. The company is headquartered at New Delhi.
  • 5. The Suzuki Alto is a kei car built by Suzuki. Its selling points have long included a low price and good fuel economy. The model, currently in its eighth generation, was first introduced in 1979 and has been built in many countries worldwide. where it is considered a city car.
  • 6. * MARUTI 800 MARUTI SUZUKI ALTO (2012) MODEL MARUTI SUZUKI ALTO (NEW MODEL)
  • 7.
  • 8.
  • 9. Maruti Suzuki heads the entry level hatchback segment with its Alto 800 model. gone through a lot of updates. appreciated by the price sensitive domestic buyers.  better engine performance, best-in- class mileage and improved interior.
  • 10.
  • 11. Exterior appearance  Attractive looks  Modernity & the essence of simplicity.  Designed according to the needs of Indian customers. Superlative engine performance Refined engine performance.  ease to drive.  0 to 100 kmph in about 18.5 seconds.
  • 12. Fuel economy  Refined engine.  The use of lightweight pistons, crankshaft gives improved mileage figures. CNG version of Alto 800 delivers a fuel economy of 30.46 km per kg of CNG, which makes it the most economical cars in the Indian car market at present.
  • 13. Low pricing  pricing has been kept significantly low. The base variant of Alto 800 carries an ex- showroom price of Rs. 2.50 lakh whereas the top-specification trim is offered at Rs. 3.66 lakh. This aggressive pricing strategy maintain its good streak in the Indian car market.
  • 14. Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of ₹3.5 billion (US$52 million).
  • 15.
  • 16. Rasna Limited is one of the leading soft drinks companies in India. We will discuss about Rasna’s experiment of a new drink outside its niche segment. Given the threat of foreign competitors, Rasna was pressed to do something new. Rasna launched a drink called ‘Oranjolt’. Very few people must have heard about it because it died even before it came to the store.
  • 18. Oranjolt is a fruit drink  carbonation as a preservative.  So why did it fail? requires continous refrigeration.  shorter shelf life.shelf life of three to four weeks, whereas most soft-drinks have a shelf life of around 10-12 weeks.  demanded quick replenishment at the stores.
  • 19. Unfortunately, the distribution structure in India is not very efficient to replace the product every three to four weeks. Even FMCG giants Pepsi and Coke replenish once in 10 weeks. Rasna’s first experiment was not that successful. However, it looks like Rasna has some big plans in this sector as it promises to reinvent Oranjolt.

Editor's Notes

  1. Exterior appearance Alto 800 fares high with its attractive looks Maruti Suzuki in terms of giving modernity to the vehicle without compromising on the essence of simplicity. It must be noted that the car has been specifically designed according to the needs of Indian customers. Superlative engine performance The other exciting aspect of Alto 800 is its refined engine performance. Maruti Suzuki has given the 3-cylinder F8D 796 cc powertrain in Alto 800 that churns out 46 bhp of power while attaining a maximum torque of 69 Nm. The engine is mated to a 5-speed manual gearbox improved significantly thus giving ease to the driver. As claimed by thAlto 800 is capable of hitting the mark of 0 to 100 kmph in about 18.5 seconds.
  2. shorter shelf life.shelf life of three to four weeks, whereas most soft-drinks have a shelf life of around 10-12 weeks