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SALES PROMOTION
OF
QSR
(QUICK SERVICE RESTAURANT)
DHRUBAJYOTI KARMAKAR
MBA
KARMAKAR.DHRUV101@GMAIL.COM
SALES PROMOTION
• SALES PROMOTION IS THE PROCESS OF PERSUADING A POTENTIAL
CUSTOMER TO BUY THE PRODUCT.
• SALES PROMOTION IS DESIGNED TO BE USED AS A SHORT-TERM TACTIC TO
BOOST SALES .
• IT IS RARELY SUITABLE AS A METHOD OF BUILDING LONG-TERM CUSTOMER
LOYALTY.
QSR
(QUICK SERVICE RESTAURANT)
• QUICK SERVICE RESTAURANTS, ALSO KNOWN AS FAST FOOD RESTAURANTS
1. KFC
2. DOMINO’S
3. MCDONALD'S
4. PIZZA HUT
5. WOW MOMO’S
6. SUBWAY
7. CAFE COFFEE DAY
8. AU BON PAIN
SALES PROMOTION FOR KFC
• SALES PROMOTION CAMPAIGN
ADOPTED BY KFC
• KFC HAS A TIE-UP WITH
FREECHARGE.IN THROUGH WHICH IT
OFFERS FOOD COUPONS
CURRENTLY. THE VARIOUS OFFERS
THAT IT HAS ARE:
• 1. GET THREE PIECE HOT WINGS
FREE WITH ANY MEAL
• 2. GET A CHOCO CAKE ON
PURCHASE OF RS 300
• 3. VALUE SNACKER MEAL AT INR 70
(VEG) AND INR 80 (NON-VEG)
ALL NEW DOMINO’S
Softer Crust, Tastier Sauce,
More Toppings & More Cheese
SALES PROMOTION FOR DOMINOES
• TWO MEDIUM HAND TOSSED PIZZA (DIFFERENT VARIANTS ) AT DIFFERENT
DISCOUNTED PRICES .
MCDONALD'S
• MAHARAJA MAC (THE SOCIAL
BURGER)
THODA TIME AUR TO FINISH, THODA
TIME AUR TO ENJOY.
MCDONALD'S BREAKFAST CLUB
• HAVE A GREAT START TO THE DAY WITH
DELICIOUS OFFERS ON EVERY VISIT TO
MCDONALD'S.
JUST ORDER FOR RS. 100 OR MORE (INCLUSIVE
OF TAXES) DURING BREAKFAST HOURS AND GET
YOUR CARD STAMPED ON EVERY VISIT TO AVAIL
EXCITING OFFERS.
PIZZA HUT
• PROMOTIONAL
OFFERS:
1. BUY 2 AT
50% OFF
2. 50 % OFF ON
TAKE AWAYS
3. 30 % OFF ON
STUFFED
CRUSTED
PIZZAS
4. FREE PEPSI
OFFER .
CAFÉ COFFEE DAY
• CAFE
COFFEE DAY
PROMOTION
AL OFFERS :
1. BURGER
BOUNTY
2. CRUNCHY
FRAFFE
3. COUCH
POTATO
4. CAFÉ
LATTE.
WOW MOMO’S
• WOW OFFERS :
1. MEAL COMBO
2. PEPSI COMBO
3. BURGER COMBO
4. CHOCOLATE COMBO
5. SOFTY COMBO
Sales promotion of qsr

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Sales promotion of qsr

  • 1. SALES PROMOTION OF QSR (QUICK SERVICE RESTAURANT) DHRUBAJYOTI KARMAKAR MBA KARMAKAR.DHRUV101@GMAIL.COM
  • 2. SALES PROMOTION • SALES PROMOTION IS THE PROCESS OF PERSUADING A POTENTIAL CUSTOMER TO BUY THE PRODUCT. • SALES PROMOTION IS DESIGNED TO BE USED AS A SHORT-TERM TACTIC TO BOOST SALES . • IT IS RARELY SUITABLE AS A METHOD OF BUILDING LONG-TERM CUSTOMER LOYALTY.
  • 3. QSR (QUICK SERVICE RESTAURANT) • QUICK SERVICE RESTAURANTS, ALSO KNOWN AS FAST FOOD RESTAURANTS 1. KFC 2. DOMINO’S 3. MCDONALD'S 4. PIZZA HUT 5. WOW MOMO’S 6. SUBWAY 7. CAFE COFFEE DAY 8. AU BON PAIN
  • 4.
  • 5. SALES PROMOTION FOR KFC • SALES PROMOTION CAMPAIGN ADOPTED BY KFC • KFC HAS A TIE-UP WITH FREECHARGE.IN THROUGH WHICH IT OFFERS FOOD COUPONS CURRENTLY. THE VARIOUS OFFERS THAT IT HAS ARE: • 1. GET THREE PIECE HOT WINGS FREE WITH ANY MEAL • 2. GET A CHOCO CAKE ON PURCHASE OF RS 300 • 3. VALUE SNACKER MEAL AT INR 70 (VEG) AND INR 80 (NON-VEG)
  • 6.
  • 7. ALL NEW DOMINO’S Softer Crust, Tastier Sauce, More Toppings & More Cheese
  • 8. SALES PROMOTION FOR DOMINOES • TWO MEDIUM HAND TOSSED PIZZA (DIFFERENT VARIANTS ) AT DIFFERENT DISCOUNTED PRICES .
  • 9. MCDONALD'S • MAHARAJA MAC (THE SOCIAL BURGER) THODA TIME AUR TO FINISH, THODA TIME AUR TO ENJOY.
  • 10.
  • 11. MCDONALD'S BREAKFAST CLUB • HAVE A GREAT START TO THE DAY WITH DELICIOUS OFFERS ON EVERY VISIT TO MCDONALD'S. JUST ORDER FOR RS. 100 OR MORE (INCLUSIVE OF TAXES) DURING BREAKFAST HOURS AND GET YOUR CARD STAMPED ON EVERY VISIT TO AVAIL EXCITING OFFERS.
  • 12. PIZZA HUT • PROMOTIONAL OFFERS: 1. BUY 2 AT 50% OFF 2. 50 % OFF ON TAKE AWAYS 3. 30 % OFF ON STUFFED CRUSTED PIZZAS 4. FREE PEPSI OFFER .
  • 13. CAFÉ COFFEE DAY • CAFE COFFEE DAY PROMOTION AL OFFERS : 1. BURGER BOUNTY 2. CRUNCHY FRAFFE 3. COUCH POTATO 4. CAFÉ LATTE.
  • 14.
  • 15. WOW MOMO’S • WOW OFFERS : 1. MEAL COMBO 2. PEPSI COMBO 3. BURGER COMBO 4. CHOCOLATE COMBO 5. SOFTY COMBO