SlideShare a Scribd company logo
Jane Wood
 Service Designer

Cancer, Long Term Conditions,
        Mental Health
Know your users




Lots of tools and techniques to help



               Image - http://brynjones.deviantart.com/art/The-Usual-Suspects-189659496
Is there a need?




Make a difference to a lot of patients, develop a
         flexible and scalable service
                                       Image - www.cancerresearchuk.org
What are patients needs?




           Current policy
        Literature review
     Don’t re-invent the wheel
Ask patients about their
      experience




    Focus groups Semi structured interviews
Inform: design, functions, features and content
Observe their journey
Who are the people involved in their care?
Where do they receive their care?
What support to they need alongside their care?
Where is the service used?




   Impact on Dr/patient relationship?
   Challenges in clinical environment?
How will patients become aware
         of the service?
Evaluation




    Image - http://solutionsfire.co.uk/Free-fire-risk-assessment-advice.html
Innovation Labs




Over 100 people - 126 ideas – December to
                February
     Lab1: Personas, scenarios, ideas
               Incubation
  Lab 2: features, storyboards, pitch
                                 http://www.innovationlabs.org.u
Engage your users




Make useful, usable, engaging and effective
          products and services
j.wood@mihealth.info
     @janelwood
  www.mihealth.info
Create a persona for a
    diabetes app
     Psyche: we all have an overall attitude
        towards life and
     our surroundings which also influence the way
        we meet
     technology e.g. is the persona introvert or
        extrovert.

     Background: we all have a social
       background, education,
     upbringing which influence our abilities,
       attitudes and
     understanding of the world.

     Emotions and attitudes towards technology
                                           Link:
       and the
Is content relevant and
      meaningful?




  Is it accurate, up to date, authoritative?
Collaborate with reputable content providers

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Service design

  • 1. Jane Wood Service Designer Cancer, Long Term Conditions, Mental Health
  • 2. Know your users Lots of tools and techniques to help Image - http://brynjones.deviantart.com/art/The-Usual-Suspects-189659496
  • 3. Is there a need? Make a difference to a lot of patients, develop a flexible and scalable service Image - www.cancerresearchuk.org
  • 4. What are patients needs? Current policy Literature review Don’t re-invent the wheel
  • 5. Ask patients about their experience Focus groups Semi structured interviews Inform: design, functions, features and content
  • 7. Who are the people involved in their care?
  • 8. Where do they receive their care?
  • 9. What support to they need alongside their care?
  • 10. Where is the service used? Impact on Dr/patient relationship? Challenges in clinical environment?
  • 11. How will patients become aware of the service?
  • 12. Evaluation Image - http://solutionsfire.co.uk/Free-fire-risk-assessment-advice.html
  • 13. Innovation Labs Over 100 people - 126 ideas – December to February Lab1: Personas, scenarios, ideas Incubation Lab 2: features, storyboards, pitch http://www.innovationlabs.org.u
  • 14. Engage your users Make useful, usable, engaging and effective products and services
  • 15. j.wood@mihealth.info @janelwood www.mihealth.info
  • 16. Create a persona for a diabetes app Psyche: we all have an overall attitude towards life and our surroundings which also influence the way we meet technology e.g. is the persona introvert or extrovert. Background: we all have a social background, education, upbringing which influence our abilities, attitudes and understanding of the world. Emotions and attitudes towards technology Link: and the
  • 17. Is content relevant and meaningful? Is it accurate, up to date, authoritative? Collaborate with reputable content providers