Sergii Alekseev: How to create community and use its power to improve a product (UA) UA Online PMDay 2023 Spring Website - www.pmday.org/online Youtube - https://www.youtube.com/startuplviv FB - https://www.facebook.com/pmdayconference

1. How to create a
community
and use its power to
improve a product
Sergii Alekseev

2. Agenda
● For whom?
● What is community?
● Why do you need it?
● Cases
○ LAMPOVEIT community
○ Product community
● Tips & tricks

3. For company
For personal use

4. What is community?
An online community is a group of people
who come together virtually, usually through
the internet, to share a common interest,
goal, or purpose.
➔ Formed around wide range of topics.
➔ Communicate with each other.
➔ Share info, provide support, collaborate,
etc…

5. Why do you need it?
Building a community around a software
product can lead to improved feedback and
product development, increased customer
loyalty and satisfaction, etc...
➔ Feedback and Improvements
➔ Customer Loyalty
➔ User Support
➔ Collaboration and Innovation
➔ Marketing

6. The age of LAPMOVEIT

7. LAMPOVEIT
ecosystem
5000+
(Most popular video - 41K views)

8. The story

9. Growth
Tips
Involvement
Promote everywhere
Collaborate with
influencers
Valuable content
Mission/Vision/etc..

10. research =>
user interview =>
brainstorm =>
implementation

11. Monetization
Profit ~5K+ usd during 2021
Up to 30 min time spent per post
Conversion rate ~ 20%
Tip
Experiment
Do not afraid to fail
Be confident and
professional

13. Commercial product

14. How to START
Share through the
Own network
Competitors network
FOMO - give something
Tips
Naming convention and
structure
Logo/description and
rules
Be ready to be banned
Be active 24/7

15. Conduct interviews
To know more, follow the link

16. Inthights from the
users
Tips
Смотрел инсайды
Проблемы с багами
Обсуждение того. Кто и
как использует и
почему и тд
Написали трек
Рисовали интерфейси

17. Other things you can
get from community
Tips
Getting inthights
Bugs
How do they use the app
Getting mockups from users
And many more

18. Alpha / Beta testing
Both types of testing are critical to ensuring
that the software product is functional,
reliable, and meets user expectations.
Tips
Create separate fork
Give free access
Develop a process
Educate the community

19. Get help (ASO case)

20. Test pricing

21. Tips & tricks

22. If you give the product for
free
you have to get
something back from
the users
Tip
Having a community at
the early stage, can give
you an ability to test
hypothesis or get
inthights

23. Build
the culture
Tip
24/7 in chat
Delete posts
Mention rules frequently
Ban users

24. Brending
positioning/messaging
Tip
The same is everywhere

25. Activate
the community
Tip
Be a topic starter
Provoke people
Ask open questions

26. Find
community leader
Tip
Helping in different ways
You start invest less time

27. News and polls
in community
Tip
Frequency
Post in channel and then
share in chats

28. Share
plans and be open
Tips
Video calls
Links

29. Questions
@sergiialekseev