The document summarizes the goals and activities of SA Essential Oils Business Incubator (SEOBI), a non-profit organization that aims to become a centre of excellence for small essential oils enterprises. SEOBI provides training, mentorship, and market facilitation to incubatees to help propel them into market leaders. Key goals include producing sustainable essential oil enterprises, generating long-term jobs, participating in rural development and poverty alleviation. SEOBI works with partners to provide specialized support services to incubatees and help transform rural farmers into the largest essential oils producing network in South Africa.

2. To become a Centre of Excellence
to propel small enterprises into
market leaders
in the
essential oils industry.

3. To provide our incubatees with
comprehensive
business development support
through training, mentorship
and market facilitation
in the essential oils industry.

4. • To produce sustainable essential oil enterprises
• To generate long term sustainable jobs
• To actively participate in rural development
• To be a major contributor to poverty alleviation and wealth
creation
• To advance the development of women, youth and people with
disability

5. To transform Rural Farmers into the
biggest essential oil producing network
in South Africa

6. • Name of Business - SA Essential Oils Business Incubator (SEOBI)
• Operating Entity - Non Profit Company
• Accredited - Agri/c prov/0439/13
• Financial History - Unqualified Financial Audits
2010/11’/12’/13’/14’/15’
• Current Partners - DTI, DST, SEDA, ADA, NWU, TUT,
AgriSeta,

7. Eastern Cape- Zalaze
31 May 2011

9. Proper Land Preparation

10. Seobi show farmers how to plant September 2011

11. Irrigating the newly planted seedlings

17. SEOBI deliver specialised support and services to incubatees
with the assistance of strategic partners (Just a few listed
below)
Collaborative support and services to develop Essential
Oils Enterprises

18. Uses:
• Herbal skin care – perfumes, antiseptic
• Soil and water conservation
• Animal feed
• Crop protection and pest repellent
New development: vetiver
Chrysopogon zizanioides
(vetiver)
Roots harvested Oil steam-distilled

28. Quality seedlings April 2015

29. Seedlings ready for harvest in 4months

30. Mother block in September 2015

31. Completed Mother block December 2015

32. Biomass loaded in distillation

33. Oil extraction

34. 100% pure essential oil

35. Oils tested for quality

38. Close-circuit
Business
Development
Value
Chain
Supply
Chain
Business
Support
Industry
Incubation
Seobi’s Strategic Approach

39. Seobi’s Strategic Mission in Action

40. SEOBI deliver specialised support and services to incubatees
with the assistance of strategic partners (Just a few listed
below)
Collaborative support and services to develop Essential
Oils Enterprises

41. • Personal Care $630billion by 2017
 Sunscreens, Deodorants, skincare,
• Major growth potential for premium and luxury cosmetics

42. • $962billion
 North America - $348billion
 EU - $ 221billion
 Asia (Including India, Africa and Australia) - $168billion
 Japan - $112billion
 Latin America - $ 72 billion

43. • Estimated establishment cost for 100 ha : R15million
• Total gross annual turnover for 3years from the same crop: R27.5million
• Total running cost per annum: R12 million
• Gross Profit : R15.5million
• Gross total possible output of 6 tons per annum
• 300Possible direct jobs will be created
• 900 Possible Seasonal jobs
• 750 possible indirect jobs

44. • 10mil - R230
• 600 000 - R138 000 000
• R27.5million vs R138 000 000
• 501%

45. THANK YOU