The document outlines a 12-step link building process: 1) A gmail account is created using the business owner's persona to contact targets 2) Google Analytics and Search Console access is obtained to analyze data and plan strategy 3) Existing backlinks are analyzed to ensure a natural anchor text ratio 4) On-site content is audited and new content is written if needed 5) Incoming links are analyzed to ensure a clean domain 6) All information is compiled into a spreadsheet for tracking progress 7) Targets are identified through keyword research and search engine queries 8) Suitable link types are selected based on content and targets 9) A plan is created laying out tasks for upcoming

1. Link Building
Process
By: FunmandoMedia.com

2. How my link building company works

3. Step 1) Gmail Account :
I will create a gmail account that uses the persona of the business
owner. This email will be used to contact all the targets that I find.
The benefit is that those targets will think I am the business owner
and the chances of getting a link from them is higher.

4. Step 2) Google Analytics / Search Console :
I will need you to give me access to these both account. This will allow
me to analyze data like your content, visitors behavior, keywords etc
With the datas, I could plan the strategy for your link building.

5. Step 3) Check anchor text ratio :
I will use Moz Pro tools to analyse your backlinks and the anchor text
ratio.
The website would look very unnatural if all the links that are coming
in are using anchors that you want to link for. For such case, I will built
some “easy” links to dilute them with natural looking anchors such as
“here” or your company name.

6. Step 4) Audit your content and on site :
This is the most crucial step as we need the right content for outreach.
For example if you have a good content, those targets would likely be
happy to publish on their website too.
I would access the current content based on social share, and if it is
suitable for your project. If there is no suitable content, do not worry
as I can get my contract writer to write for you (additional expense).

7. Step 5) Analyse your incoming links :
I will analyse all incoming links to make sure that the domain is clean
and free from spam links. I will also check your metrics, TF (trust flow),
CF (citation flow), DA (domain authority), PA (page authority).

8. Step 6) Gather up the informations :
I will make a list of all the information that I have gather from the
steps above in a spreadsheet. This will keep track of what work has
been done. You will be given access to this document, so you can
access anytime to view the progress.

9. Step 7) Generate large lists of search terms :
Using the keywords from above steps, I would generate lots of targets
from Google search engine. This will allow me to find the type of
targets I need for your website.

10. Step 8) Select types of links :
Base on the content you have and the targets I find, I will select a few
types of links that is suitable for your website.

11. Step 9) Prepare a plan going forward :
At this step, everything is in place and I am ready to run the campaign.
I will create a tab in the spreadsheet to show the task for the next few
months. It will be in detail showing what are the task, when it should
be completed and the status of each task. This will constantly keep
you updated of the progress.

12. Step 10) Finding targets and point of contact :
So now I will have the following:
● The keywords to target
● The content I can use to get links
● The types of links to aim for
● The search engine operators to create a target list
This step is called “prospecting” and is an ongoing process. The targets and status of
this section of the spreadsheet will change from day to day.
I will try my best to get the personal contact of the owner just to make sure you get the
best result from my services.

13. Step 11) Send personal emails to each target :
For each target that I have, I will send a personal email, using their
name if possible and the most appropriate type of email based on the
type of link I will be asking for.

14. Step 12) Follow up :
Some targets might get lots of email and may miss my email. This is
why I always follow up at least 3 times. I am also tracking the email so
I can tailor the follow up email accordingly.

15. Step 13) Getting links back :
This is the end result that both of us need. Cheers !

16. Results
- Referral traffic
With referral traffic, the people that comes to your website are targeted and likely they are
interested in your product/service. If your website is able to convert the traffic, you will already make
some sales.
- Organic traffic
The benefits are that the search engines can see all these relevant, quality websites linking to your
website and it will reward your website with higher organic rankings which results in traffic for you.
Such traffic is also targeted and interested in your product/service.

17. Keeping track of everything
● A Live Spreadsheet – I will set up the spreadsheet with details and
information as indicated in the steps above.
● Monthly report – I will give you a short informal report at the end
of the month, showing improvements in traffic and any other
recommendations.

18. Thanks for viewing :)
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