Resume of Roderick Allan Baylon

1. RESUME OF RODERICK ALLAN M. BAYLON Skype: rambaylon Page 1 of 3
RODERICK ALLAN M. BAYLON, ITIL
Digital Marketing/SEO/PPC Manager
Block 5, Sitio 2, Barangay Fort Bonifacio, Taguig City
rambaylon@gmail.com (+63) 915-246-5935
https://ph.linkedin.com/in/roderickbaylon
PROFESSIONAL PROFILE
Rod brings to a company, a unique amalgamation of project management, software development, Quality
Assurance (QA), and digital marketing management experience acquired thru more than 20 years in the
Information Technology, BPO, Healthcare, Education, and Government sectors.
He is an accomplished multi-channel strategist who successfully implemented campaigns that achieved Page 1
keyword rankings including #1 positions for "money" keywords and maintained these rankings thru numerous
Google algorithmic updates. His expert contributions helped bring in sales and leads for online and bricks and
mortar businesses.
He is a seasoned digital marketing manager with 7 years of BPO experience and has managed web designers,
software developers, QA , digital marketing and SEO/SEM teams, and content writers.
He is a Conversion Rate Optimization (CRO) practitioner who harnesses website, social media, email/EDM
analytics for insightful strategies and crafts high-performing lead acquisition campaigns.
He is also a highly competitive and indefatigable learner who is passionate about everything related to digital
marketing and technology.
CORE COMPETENCIES
CERTIFICATIONS
 ITIL v3 Foundations
 Google Ads Search
 Google Analytics IQ
 WooRank Certified Marketer
TECHNOLOGY TOOLS
HTML, CSS, PHP (WordPress, ModX), Google
Web Services (Search Console, Analytics, etc.),
Python, HootSuite, HubSpot, SugarCRM,
MailChimp, Qlick, Moz Pro, SEMRush, Ahrefs Pro,
Majestic, WooRank, LRT Link Detox Tool

2. RESUME OF RODERICK ALLAN M. BAYLON Skype: rambaylon Page 2 of 3
PROFESSIONAL EXPERIENCE
ADEC Innovations (AMDATEX Services, Inc.), BPO/Healthcare/Sustainability Consulting,Muntinlupa City, NCR
November 2016-Present (2 years, 4 months) - Digital Marketing Manager
KEY ACHIEVEMENTS:
• Strategized, implemented, and improved SEO, SEM (Googe Ads), Social Media, and Email/EDM
Campaigns.
• Managed and mentored a Digital Marketing Team (Web Master, CRM Admin, Social Media
Specialist/Associate, and Marketing Data Analyst). In the absence of the Webmaster, CRM Admin, or
Social Media Specialist, performed their day-to-day tasks for business continuity.
• With targeted Digital Marketing campaigns, Marketing achieved first page keyword rankings and
improved lead generation for ADEC Innovations group of websites in a short span of time.
• Wrote Python scripts to automate the processing of raw contact lists in Excel form.
• Ensured branding guidelines are followed across all online assets. Championed the ISO 27001:2013
(ISMS), EU General Data Protection Regulation (GDPR) and Data Privacy Act (DPA) of 2012 compliance.
Upwork.com Global Freelancing Platform (Multi-Industry Digital Marketing)
October 2009-Present (9 years, 5 months) - SEO/SEM Analyst (Top Rated)
KEY ACHIEVEMENTS:
• Strategized and executed on-page,off-page, and technical SEO campaigns.
• Performed SEO Audits, Keyword Research, Web Copy and Article Optimization, and Link Building.
• Set up, maintained, and optimized Google (Search, Display, Remarketing, and Product Listing Ads),
Bing, Yahoo! Gemini Ads. Achieved ROI as high as 82%.
• Managed Social Media Ads in Facebook, Instagram, FB Messenger, and Linkedin.
SMARTMATIC-TIM CONSORTIUM, IT Software (Elections), BGC, Taguig City, Metro Manila
October 2015-November 2016 (Project Based - 1 Year) - Technology Deployment & Applications Coordinator
KEY ACHIEVEMENTS:
• Deployed Windows Server and Ubuntu Linux platforms.
• Used Basic BASH scripting and SQL commands to configure and diagnose electoral systems.
Zigzag Offshoring, BPO,Mandaluyong City, NCR
February 2015-April 2015 (2 months) - Digital Marketing Manager ( VroomVroomVroom Australia)
KEY ACHIEVEMENTS:
• Collaborated with the Web Devt Team in preparation for Google’s April 21 Mobile Friendly Update.
• Analyzed web analytics reports and detected a Google Penguin penalty and unusual Bing traffic drop.
Sourcefit Philippines Inc., BPO, Eastwood Cyberpark, Quezon City, Metro Manila
April 2014-December 2014 (8 months) - SEO Manager (In-house for Sourcefit – IT/BPO)
KEY ACHIEVEMENTS:
• Prepared SEO/SEM project proposals and collaborated with clients. Brought in new SEO/SEM projects.
• Performed End-To-End implementation of SEO and SEM projects.
Also SEO Manager (Client: Vorian Agency Australia – Digital Marketing Agency)
KEY ACHIEVEMENTS:
• Managed a 10-member Search Group composed of an SEO Admin, SEO/SEM specialists, a content
Writer, and link builders.
• Trained and mentored the team on how to improve on-page SEO strategies.
SMARTMATIC PHILIPPINES, INC., IT Software (Elections), BGC, Taguig City, NCR
November 2010-April 2014 (3 years, 5 months ) - Technology Deployment and Applications Senior Engineer
KEY ACHIEVEMENTS:
• Team Lead of the May 2013 Elections Warehouse Production Technical Support in charge of
production QA. Supervised a Technical QA Engineer and PCOS Specialist.
SMARTMATIC-TIM CONSORTIUM, IT Software (Elections), Taft Ave cor UN Ave, Ermita, Manila, NCR
October 2009-November 2010 (1 year) - Production QA Coordinator

3. RESUME OF RODERICK ALLAN M. BAYLON Skype: rambaylon Page 3 of 3
KEY ACHIEVEMENTS:
• Provided L3 SME support to the National Support Center and COMELEC.
• Involved in reviewing and testing new applications and prepared process documentation.
MYND CONSULTING, IT Software (Social Media SaaS) - BPO, Bajada, Davao City
April 2006-September 2009 (3 years, 5 months) - Project Manager/ QA Manager / SEO Lead
KEY ACHIEVEMENTS:
• Managed an 18-member web project team composed of software developers, creative designers, QA
testers/link builders, and a network administrator.
• Lead an SEO team in performing SEO and Social Media Marketing campaigns.
* More employment details at https://www.linkedin.com/in/roderickbaylon/
GOOGLE MY BUSINESS TESTIMONIALS
EDUCATION
Tertiary:
 B.S. Major in Computer Science, AMA Computer College, Davao City
 B.S. Major in Electrical Engineering (Incomplete units), Ateneo De Davao University, Davao City
Secondary:
Ateneo De Davao University, Davao City
Primary:
Ateneo De Davao University, Davao City
Vocational/Trainings:
 Linux Configuration and Administration, OracleSQL Basics, ActiveLearningPH San Juan City, NCR
 Certified Internet Professional Program, HTML, Perl, Java), Informatics, Davao City
 Basic Spanish Training Sessions, Instituto de Cervantes, BGC, Taguig City, NCR
HOBBIES
 Sports
 Fitness
 Parkour