Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
This document provides an introduction to digital marketing basics. It discusses what digital marketing is, the different digital marketing channels and devices, and how to choose the right digital marketing approach for a business. It also covers placing media online, measuring campaign impact, and advantages of digital over traditional media such as being measurable, correctable, allowing for conversations, and being cheaper. The objectives are to provide a foundation for understanding and implementing digital marketing effectively.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Best Practices In Digital Marketing and User Experience - 1 of 2Pedro Laboy
The document provides an outline for a presentation on best practices in digital marketing. It discusses defining an organization's digital footprint and media mix. It also covers usability, digital branding, and various digital marketing tactics like display ads, email marketing, landing pages, and search engine optimization. The presentation is divided into two parts, with the first focusing on defining an organization's digital presence and the second on specific digital marketing channels and tools.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
1. Digital marketing is marketing that uses electronic devices and the internet to engage with consumers, and internet marketing is a major component of digital marketing.
2. With more people getting connected online every day, digital marketing has become necessary for many organizations, including small businesses, to trade and promote themselves online.
3. Digital marketing provides benefits over traditional marketing such as putting consumers in control, providing convenience, driving brand loyalty, reducing selling cycles, building brands, being measurable, and being cost effective.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
The complete Digital Marketing TutorialRAHUL CHAVAN
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
Emerging trends in digital marketing include:
1) Search marketing is for engaging those already seeking a specific service, while social media aligns brands with new customer intents and spreads through peer recommendations.
2) Digital marketing spending is growing as customer behavior shifts online, requiring brands to communicate where consumers now engage.
3) Key areas for investment are social media, digital experiences, and maintaining optimized websites that integrate across channels.
4) Unpaid advertising through personal referrals is growing in influence over direct brand messages.
This presentation is designed to provide an overview of the Digital Marketing with relevant case studies sprinkled throughout. The presentation explores Integrated Digital Marketing Strategy, latest in the digital marketing in 2017 and discuss the key trends that affect the future of digital marketing.
I pprepared and delivered this presentation to the first Management Development Program coorganized by Sri SIIM (http://srisiim.ac.in/) and Good people relations (http://www.goodpeoplerelations.in/)
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
5 tips to help you prepare for changes in digital marketingAshimaKadeer
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Emerging seo & digital marketing trends. ebne-Strategy
This document discusses emerging trends in SEO and digital marketing. It emphasizes the importance of content marketing and developing a content strategy that identifies target audiences, valuable content types, and appropriate platforms. Guest blogging, authorship markup, content curation, and social sharing are presented as effective content marketing tactics. The benefits of these approaches for search engine visibility and business goals are outlined. Measurement of content performance and return on investment are also highlighted.
Digital marketing involves promoting products and services through digital channels like the internet, mobile phones, and social media. This approach has become necessary because consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by focusing on interactive digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These approaches allow consumers to engage with brands in ways that feel less like traditional advertising.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media instead of traditional channels like television, print, and radio. As marketing messages have proliferated, consumers are overwhelmed and tuning out advertisements. Marketers are adjusting their strategies by using digital marketing techniques like internet marketing, mobile marketing, social media marketing, and viral marketing. These new approaches encourage consumer participation and interaction.
This document discusses digital marketing strategies. It defines digital marketing as promoting products and services using digital channels like websites and social media instead of traditional channels like television, print, and radio. It discusses how consumers are overwhelmed with marketing messages and have developed ways to tune them out. It then outlines how marketers are adjusting to this by using strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Specific examples are given of how sports and entertainment properties use these digital strategies.
Best Practices In Digital Marketing and User Experience - 1 of 2Pedro Laboy
The document provides an outline for a presentation on best practices in digital marketing. It discusses defining an organization's digital footprint and media mix. It also covers usability, digital branding, and various digital marketing tactics like display ads, email marketing, landing pages, and search engine optimization. The presentation is divided into two parts, with the first focusing on defining an organization's digital presence and the second on specific digital marketing channels and tools.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
1. Digital marketing is marketing that uses electronic devices and the internet to engage with consumers, and internet marketing is a major component of digital marketing.
2. With more people getting connected online every day, digital marketing has become necessary for many organizations, including small businesses, to trade and promote themselves online.
3. Digital marketing provides benefits over traditional marketing such as putting consumers in control, providing convenience, driving brand loyalty, reducing selling cycles, building brands, being measurable, and being cost effective.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
The complete Digital Marketing TutorialRAHUL CHAVAN
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
Emerging trends in digital marketing include:
1) Search marketing is for engaging those already seeking a specific service, while social media aligns brands with new customer intents and spreads through peer recommendations.
2) Digital marketing spending is growing as customer behavior shifts online, requiring brands to communicate where consumers now engage.
3) Key areas for investment are social media, digital experiences, and maintaining optimized websites that integrate across channels.
4) Unpaid advertising through personal referrals is growing in influence over direct brand messages.
This presentation is designed to provide an overview of the Digital Marketing with relevant case studies sprinkled throughout. The presentation explores Integrated Digital Marketing Strategy, latest in the digital marketing in 2017 and discuss the key trends that affect the future of digital marketing.
I pprepared and delivered this presentation to the first Management Development Program coorganized by Sri SIIM (http://srisiim.ac.in/) and Good people relations (http://www.goodpeoplerelations.in/)
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
5 tips to help you prepare for changes in digital marketingAshimaKadeer
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Emerging seo & digital marketing trends. ebne-Strategy
This document discusses emerging trends in SEO and digital marketing. It emphasizes the importance of content marketing and developing a content strategy that identifies target audiences, valuable content types, and appropriate platforms. Guest blogging, authorship markup, content curation, and social sharing are presented as effective content marketing tactics. The benefits of these approaches for search engine visibility and business goals are outlined. Measurement of content performance and return on investment are also highlighted.
Digital marketing involves promoting products and services through digital channels like the internet, mobile phones, and social media. This approach has become necessary because consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by focusing on interactive digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These approaches allow consumers to engage with brands in ways that feel less like traditional advertising.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media instead of traditional channels like television, print, and radio. As marketing messages have proliferated, consumers are overwhelmed and tuning out advertisements. Marketers are adjusting their strategies by using digital marketing techniques like internet marketing, mobile marketing, social media marketing, and viral marketing. These new approaches encourage consumer participation and interaction.
This document discusses digital marketing strategies. It defines digital marketing as promoting products and services using digital channels like websites and social media instead of traditional channels like television, print, and radio. It discusses how consumers are overwhelmed with marketing messages and have developed ways to tune them out. It then outlines how marketers are adjusting to this by using strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Specific examples are given of how sports and entertainment properties use these digital strategies.
Digital marketing uses digital channels like websites, social media, mobile apps, and other platforms to promote products and services. It allows marketers to reach consumers through strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. The rise of technologies like smartphones, apps, and social networks has given consumers a powerful online presence and voice, requiring marketers to engage customers through these new digital channels. Harnessing social media has become especially important for sports and entertainment properties to interact with large online audiences.
Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media, as consumers are tuning out traditional advertising. Marketers are adjusting by focusing on interactive and participatory elements through internet, mobile, social, and viral marketing. The goal is to encourage consumer participation in the marketing process using technology. Mobile marketing in particular represents massive growth potential as people are always connected to their devices.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
Digital marketing uses digital channels like the internet, mobile phones, and social media to promote products and services. It has become more important as consumers are overwhelmed by marketing messages and tune them out through tools like ad blockers and DVRs. Marketers are adjusting through internet marketing, mobile marketing, social media marketing, and viral marketing. Social media in particular has grown tremendously in importance for sports and entertainment marketers as a way to build communities and promote to large audiences.
Digital marketing refers to promoting products and services using digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio. It allows marketers to reach consumers through targeted digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Digital marketing is important for sports and entertainment marketers as it allows them to reach massive audiences for free through social networks and engage fans. A successful digital marketing strategy utilizes different social media platforms and applications to connect with customers.
This document provides an overview of digital marketing strategies. It defines digital marketing as promoting products and services using digital channels like the internet, mobile, and social media. Today's consumers are overwhelmed with marketing messages and have developed ways to avoid them. As a result, marketers are shifting focus to interactive digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies encourage consumer participation. The goals are to reach target audiences through the channels they use and encourage sharing of marketing content. Specific tactics discussed include search engine optimization, apps, social networks, location-based check-ins, and viral videos.
The lecture defines digital marketing and outlines its key strategies and steps. Digital marketing refers to promoting products and services using digital channels like the internet, mobile phones, and social media. The lecture describes five common digital marketing strategies - internet marketing, mobile marketing, social media marketing, apps, and viral marketing. It also outlines the five steps of a digital marketing plan as preparing goals and personas, refining messaging, choosing channels, integrating tactics, and measuring results. Finally, the lecture discusses the four Ps of marketing in a digital context and four main benefits of digital marketing.
Digital marketing involves promoting products and services through digital channels like the internet instead of traditional media. Today's consumers are overwhelmed by around 1 million marketing messages per year on average and have learned to tune out ads. As a result, digital marketers use strategies like internet marketing, mobile marketing, social media marketing, and viral marketing to engage consumers. These interactive approaches encourage participation and have seen rising spending, with digital marketing making up 21% of all marketing expenditures by 2020 according to one report.
This document discusses digital marketing fundamentals. It begins with an introduction to Google and defines digital marketing. The main types of digital marketing are then described as pull marketing, where users seek out content, and push marketing, where marketers distribute messages. Several key digital marketing channels are also outlined, including SEO, social media, SEM, email marketing and mobile marketing. The advantages of digital marketing are noted as reach, measurement, interactivity and lower costs. Real-life examples of successful digital marketing by companies like Uber and Airbnb are provided.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
ComboApp Marketing & PR Agency provides mobile app developers with professional marketing and PR services to help their apps gain visibility, generate buzz, and have promotional materials that match the quality of their apps. Services include focus group testing, app store optimization, social media campaigns, press releases, and monetization strategies. Social media is crucial for effectively marketing apps as platforms allow near-infinite audience exposure and influence real-time purchasing decisions. Examples show some apps achieved top rankings through ComboApp's services.
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Visions of Reality Inspiring Innovations from MIT Reality Hack 2024.betterworlds2012
The MIT Reality Hack 2024 brought together over 500 visionaries in VR, AR, MR, and XR, transforming my view on what I had skeptically called "computational illusions."
Electrical Testing Lab Services in Dubai.pptxsandeepmetsuae
An electrical testing lab in Dubai plays a crucial role in ensuring the safety and efficiency of electrical systems across various industries. Equipped with state-of-the-art technology and staffed by experienced professionals, these labs conduct comprehensive tests on electrical components, systems, and installations.
Best Immigration Consultants in Amritsar- SAGA StudiesSAGA Studies
Want to fulfill your study abroad dream? Searching for the best Immigration Consultants?
SAGA Studies is the best immigration consultants in Amritsar, provides student admissions, study visa, spouse and dependent visas, tourist visas, PTE exam assistance,and many more.
Stay updated on Siddhivinayak Temple events and timings in Houston, TX. Join our spiritual and community gatherings. Visit us now! gaurisiddhivinayak.org
The Fraud Examiner’s Report –
What the Certified Fraud Examiner Should Know
Being a Virtual Training Paper presented at the Association of Certified Fraud Examiners (ACFE) Port Harcourt Chapter Anti-Fraud Training on July 29, 2023.
Merchants from high-risk industries face significant challenges due to their industry reputation, chargeback, and refund rates. These industries include sectors like gambling, adult entertainment, and CBD products, which often struggle to secure merchant accounts due to increased risks of chargebacks and fraud.
To overcome these difficulties, it is necessary to improve credit scores, reduce chargeback rates, and provide detailed business information to high-risk merchant account providers to enhance credibility.
Regarding security, implementing robust security measures such as secure payment gateways, two-factor authentication, and fraud detection software that utilizes machine learning systems is crucial.
If you want a spell that is solely about getting your lover back in your arms, this spell has significant energy just to do that for your love life. This spell has the ability to influence your lover to come home no matter what forces are keeping them away. Using my magical native lost love spells, I can bring back your ex-husband or ex-wife to you, if you still love them and want them back.
Even if they have remarried my lost love spells will bring them back and they will love you once again. By requesting this spell; the lost love of your life could be back on their way to you now. This spell does not force love between partners. It works when there is genuine love between the two but for some unforeseen circumstance, you are now apart.
I cast these advanced spells to bring back lost love where I use the supernatural power and forces to reconnect you with one specific person you want back in your existence. Bring back your ex-lover & make them commit to a relationship with you again using bring back lost love spells that will help ex lost lovers forgive each other.
Losing your loved one sometimes can be inevitable but the process of getting your ex love back to you can be extremely very hard. However, that doesn’t mean that you cannot win your ex back any faster. Getting people to understand each other and create the unbreakable bond is the true work of love spells.
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3 Examples of new capital gains taxes in CanadaLakshay Gandhi
Stay informed about capital gains taxes in Canada with our detailed guide featuring three illustrative examples. Learn what capital gains taxes are and how they work, including how much you pay based on federal and provincial rates. Understand the combined tax rates to see your overall tax liability. Examine specific scenarios with capital gains of $500k and $1M, both before and after recent tax changes. These examples highlight the impact of new regulations and help you navigate your tax obligations effectively. Optimize your financial planning with these essential insights!
💼 Dive into the intricacies of capital gains taxes in Canada with this insightful video! Learn through three detailed examples how these taxes work and how recent changes might impact you.
❓ What are capital gains taxes? Understand the basics of capital gains taxes and why they matter for your investments.
💸 How much taxes do I pay? Discover how the amount of tax you owe is calculated based on your capital gains.
📊 Federal tax rates: Explore the federal tax rates applicable to capital gains in Canada.
🏢 Provincial tax rates: Learn about the varying provincial tax rates and how they affect your overall tax bill.
⚖️ Combined tax rates: See how federal and provincial tax rates combine to determine your total tax obligation.
💵 Example 1 – Capital gains $500k: Examine a scenario where $500,000 in capital gains is taxed.
💰 Example 2 – Capital gains of $1M before the changes: Understand how a $1 million capital gain was taxed before recent changes.
🆕 Example 3 – Capital gains of $1M after the changes: Analyze the tax implications for a $1 million capital gain after the latest tax reforms.
🎉 Conclusion: Summarize the key points and takeaways to help you navigate capital gains taxes effectively.
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By refining the layout and replacing furnishings, people can more effectively enjoy themselves in their home environment. If you want to enhance the visual appeal of your home, then residential painting services are at your service. We take responsibility for transforming your dull spaces into vibrant ones. This PPT unveils the difference that professional painters make in elevating the look of your home.
Webroot antivirus helps with online security. Use reliable security software to protect your devices from attacks, providing online security and quiet mind when using technology for business or work.
eBrand Promotion Full Service Digital Agency Company ProfileChimaOrjiOkpi
eBrandpromotion.com is Nigeria’s leading Web Design/development and Digital marketing agency. We’ve helped 600+ clients in 24 countries achieve growth revenue of over $160+ Million USD in 12 Years. Whether you’re a Startup or the Unicorn in your industry, we can help your business/organization grow online. Thinking of taking your business online with a professionally designed world-class website or mobile application? At eBrand, we don’t just design beautiful mobile responsive websites/apps, we can guarantee that you will get tangible results or we refund your money…
A Dojo Training PPT focuses on hands-on, immersive learning to enhance skills and knowledge. It emphasizes practical experience, fostering continuous improvement and collaboration within your team to achieve excellence.
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2. 4.9
Marketing Applications
Digital Marketing
What is digital marketing?
Digital marketing can be described as actively
promoting products and services using digital
distribution channels as an alternative to the
more traditional mediums such as television,
print and radio
3. 4.9
Marketing Applications
Today’s consumer is more cognizant of the marketing messages all
around them, leaving them more likely to tune out advertisements or other
forms of marketing communication
In the “golden age” of television, an ad on one of
the big three networks could reach 70 percent of
the viewing audience
According to Seth Godin (author of Permission
Marketing) today’s consumer receives roughly one
million marketing messages a year on average
Digital Marketing
What is Digital Marketing?
4. 4.9
Marketing Applications
Overwhelmed consumers are becoming
adept at tuning out marketing messages
E-mail filters to block spam
Digital video recorders (DVRs) to skip commercials
Caller ID to screen telemarketers
Recycling direct mail pieces without opening them
Digital Marketing
5. 4.9
Marketing Applications
Overwhelmed consumers are becoming
adept at tuning out marketing messages
Digital Marketing
The Big Four networks (ABC, NBC, CBS & Fox) all
filed lawsuit against satellite cable provider Dish
Network in 2012 after it introduced a new DVR
feature that allows Dish viewers to automatically skip
commercials
In 2013, the courts ruled in favor of
Dish Network in a ruling Dish called
"a victory for American consumers.”
6. LESSON 4.9
Marketing Applications
Business and marketing professionals
refer to this saturation as “clutter”
Clutter is a major problem for today’s marketer
The cost of selling has almost tripled over the past
decade
Today’s consumer has a broken trust with traditional
marketing means (broadcast media, print media etc.)
Digital Marketing
7. 4.9
Marketing Applications
Marketers today must determine ways to effectively
cut through the clutter if the firms they represent
are to financially thrive
Today’s digital marketers must become more
creative and free thinking in their approach to
promoting company products and services
Sports, entertainment and event marketing provide
an effective means for cutting through today’s
marketing clutter
How does clutter impact marketers?
Digital Marketing
8. 4.9
Marketing Applications
Digital marketers turn to technology to help
reach target consumers
How are marketers adjusting?
1. Internet marketing
2. Mobile marketing
3. Social marketing
4. Viral marketing
Digital Marketing Strategies
9. 4.9
Marketing Applications
The goal for digital marketers is to focus on
interactive elements, encouraging consumers to
participate in the marketing process
U.S. interactive marketing spending will reach $55
billion by 2014, making up 21% of all marketing
spending, according to a report issued by Forrester
Research
How are marketers adjusting?
Digital Marketing
10. 4.9
Marketing Applications
The Internet, far more than
any other medium, has given
consumers a voice, a
publishing platform and a
forum where their collective
voices can be heard, shared
and researched, creating a
more powerful and educated
audience than ever before
Digital Marketing Strategies
Internet Marketing
11. 4.9
Marketing Applications
Consumer-Generated
Media (CGM)
Encompasses the millions of
consumer-generated
comments, opinions and
personal experiences posted
in publicly available online
sources on a wide range of
issues, topics, products and
brands
Also referred to as
Online Consumer
Word-of-Mouth or
Online Consumer
Buzz
Digital Marketing Strategies
12. 1. Blogs
2. Message boards and forums
3. Social media
4. Discussions and forums on large email
portals (Yahoo!,AOL, MSN)
5. Online opinion/review sites and
services/ feedback/complaint sites
Digital Marketing Strategies
Consumer-Generated Media (CGM)
13. 4.9
Marketing Applications
Ticket sales
Sponsorship sales
Merchandise sales
Additional revenue
streams (banner advertising
on team websites etc.)
Digital Marketing Strategies
Sports and entertainment properties
use the Internet for a host of
marketing functions
Community relations
Player/staff fan connection
(blogs, chats etc.)
General promotion
14. 4.9
Marketing Applications
Mobile marketing refers to two
different marketing means: one
refers to marketing on or with a
mobile device (such as a mobile
phone) while the other (more
traditional) is meant to describe
marketing “on-the-go”
Digital Marketing Strategies
Mobile Marketing
15. 4.9
Marketing Applications
In 2012, Americans alone sent over 2.2 trillion text
messages (that's an average of 19 messages per
American each day)
Mobile advertising raked in $8.9 billion in 2012, an
82.8 percent increase from 2011. One of the main
drivers of this growth is the fact that most consumers
have mobile devices on them nearly all the time, and
the always-connected nature of the device.
Mobile marketing represents an area
of massive potential growth
Digital Marketing
16. 4.9
Marketing Applications
In a study conducted in 2013, researchers found
that nearly 14 percent of smartphone and tablet
owners used their devices to watch television.
Mobile marketing represents an area
of massive potential growth
Digital Marketing
17. 4.9
Marketing Applications
“Apps”
Apps are individual
software programs
designed to run on the
Internet, computer, phone
or other electronic device
typically designed to
increase functionality or
ease of use
Apps have recently
gained a lot of
popularity among
consumers
Digital Marketing Strategies
18. 4.9
Marketing Applications
In June of 2013, Apple announced that 50 billion
apps had been downloaded from their online “apps”
store, up from 30 billion apps in June of 2012
Digital Marketing Strategies
19. 4.9
Marketing Applications
The sports and
entertainment industry
has taken note of the
apps trend and launched
a number of sports and
entertainment related
apps
Digital Marketing Strategies
20. 4.9
Marketing Applications
NBA star Dwyane Wade
released a fitness app called
"Dwyane Wade Driven" in
2013 (coincidentally the
same day that the team was
celebrating its third NBA
championship with a parade
and rally in downtown
Miami) that offers
customized training
programs and videos for
basketball players and other
athletes
Digital Marketing Strategies
21. 4.9
Marketing Applications
Perhaps the most commercially successful app developed
by a major league sports property, Major League
Baseball’s “At Bat” app reached 6.7 million paid downloads
for the 2012 season, shattering the previous record
Digital Marketing Strategies
22. 4.9
Marketing Applications
With the “Fandango” app, users can watch film
trailers, find showtimes, buy tickets and get
directions to the theater, all from their mobile device
Digital Marketing Strategies
23. 4.9
Marketing Applications
With apps like Zippo’s “concert lighter”, cell phones
have become the new lighters for today’s concert goers
(the app has been downloaded over 15 million times)
Digital Marketing Strategies
24. 4.9
Marketing Applications
Apps like ESPN’s
Fantasy Football app
allow users to manage
their fantasy football
teams from the palm
of their hand
Digital Marketing Strategies
25. 4.9
Marketing Applications
Nike Golf launched an app
(called “Nike Golf 360 or
NG 360”) that allows
users to track their rounds
(including statistics),
improve technique and
view golf-specific
workouts
Digital Marketing Strategies
26. 4.9
Marketing Applications
In 2013, the NFL re-launched its app, providing
fans with the ability to watch the NFL Network and
NFL Redzone on their mobile devices, watch
highlights and access other video clips (including
videos on demand that had previously only been
available to Verizon customers). Fans can now also
listen to audio broadcasts from games (in English
or Spanish), listen to NFL podcasts, manage and
track their fantasy football teams, shop for NFL
gear on NFL.com and purchase tickets to games
through the NFL Ticket Exchange
Digital Marketing Strategies
27. 4.9
Marketing Applications
The NBA's Jam Van tour is an interactive basketball
program that travels from the United States to
China. The Jam Van is a 67-foot 18-wheeler that
transforms into 8,000 square feet of basketball and
interactive “off-court” activities
Digital Marketing Strategies
Traditional Mobile Marketing
29. 4.9
Marketing Applications
The 2013 NBA Slam
Dunk Champion was
crowned based on fan
votes via text message
Show’s like Dancing
with the Stars and
American Idol often
encourage fans to “text
to vote”
Digital Marketing Strategies
Modern Mobile Marketing
30. 4.9
Marketing Applications
Social media describes the
online technologies and
practices that people use to
share content, opinions,
insights, experiences,
perspectives, media and to
otherwise interact
Digital Marketing Strategies
Social Media
31. 4.9
Marketing Applications
Google+
Twitter
Flickr
Facebook
Digital Marketing Strategies
Social media presents itself in the
form of many variable applications
YouTube
Digg
MiniClip
foursquare
Vine
32. 4.9
Marketing Applications
Athletes, celebrities, leagues, teams, events and
corporate sponsors are all shifting the focus to
digital marketing strategies as they compete for
attention in the social media space
In today’s digital marketing era, harnessing
the power of social media has become a
top priority of sports and entertainment
properties of all shapes and sizes
Digital Marketing
33. 4.9
Marketing Applications
Among team sports internationally, the Los
Angeles Lakers are the only non-soccer
team to rank among the top five in most
combined Twitter followers and Facebook
fans in 2013 (as of August) (they rank fifth
behind FC Barcelona, Real Madrid and
Manchester United and Chelsea)
Digital Marketing
Click here for a slideshow featuring the top ten international sports teams
34. 4.9
Marketing Applications
1. In theory, social media is free
2. Allows an organization to reach a massive
audience
3. Social media is still experiencing rapid growth,
presenting unlimited potential for marketers
Why is social media important to a
sports or entertainment marketer?
Digital Marketing
35. 4.9
Marketing Applications
Why is social media important to a
sports or entertainment marketer?
• Facebook: More than 1 active billion users
• Google+: 359 million active users, up 33
percent from the number of users in 2012
• Linkedin: 225 million professionals and growing
at more than two members per second,
representing every company on the Fortune 500
in over 200 countries
• Twitter: Over 555 million registered users, more
than double the number of users in 2011 but
users are actively engaged, “favoriting” more
than 1.6 billion tweets in May of 2013 alone
36. 4.9
Marketing Applications
Why is social media important to a
sports or entertainment marketer?
• YouTube: According to their website, over 6
billion hours of video are watched each month
on YouTube—that's almost an hour for every
person on Earth, and 50% more than last
year
• Foursquare: 33 million users with nearly 5
new users signing up every six months
37. 4.9
Marketing Applications
Why is social media important to a
sports or entertainment marketer?
Statistics from a 2013 report show the likelihood of
a consumer making a purchase increases when the
user has a social connection with a brand or its
products (social activities such as sharing and
recommendations drive sales, and fans of brands
are 51 percent more likely to buy than non-fans)
38. 4.9
Marketing Applications
According to a recent study, 29 percent of sports fans
globally indicated they use social media to follow
leagues, teams and players in 2013, up from just 15
percent in 2011
Digital Marketing Strategies
Why is social media important to a
sports or entertainment marketer?
When the 2012 Summer Olympics
began in Beijing in 2008, Facebook
had 100 million users and Twitter had
just 6 million users, compared with
over a billion Facebook users and 555
million Twitter users when the Winter
Games kick off in Sochi in 2014
39. 4.9
Marketing Applications
Digital Marketing Strategies
Why is social media important to a
sports or entertainment marketer?
Recently, several start ups like Phanoto and
SportsFanLive have featured social networks
specifically targeting sports fans
Click here to view a slideshow
41. 4.9
Marketing Applications
Digital Marketing Strategies
Social Media Marketing
ESPN has expanded its presence on Facebook just
prior to March Madness in 2012, adding the ESPN3
video player’s streaming capabilities and launching a
redesigned page featuring the SportsCenter brand
42. 4.9
Marketing Applications
Digital Marketing Strategies
Social Media Marketing
The Boston Celtics created the “3-Point Play” ,a
Facebook game where fans picked three Celtic
players and predicted a specific statistic for an
upcoming game. Points were then awarded based on
accuracy and the risk level of a fan’s picks. After each
game, the top-scoring fan won tickets to an
upcoming home game.
43. 4.9
Marketing Applications
Twitter’s popularity has exploded recently, in
large part because it allows for the user to
control the dialogue without any filter, creating
a direct line of communication between the
athlete, celebrity or sports/entertainment
property and the fan
Approximately half of the NBA's players (220
and counting) are on Twitter, including almost
all of the game's biggest stars
Digital Marketing Strategies
Social Media Marketing
44. 4.9
Marketing Applications
The Miami Heat were voted “Team
of the Year” on ESPN’s ESPY
award show, thanks to voting on
Twitter, while Harry Potter was
named “Best Hero” by fans on
Twitter at the MTV Music Awards
Digital Marketing Strategies
Social Media Marketing
45. 4.9
Marketing Applications
Many teams, like the
NHL’s New Jersey
Devils, featured Twitter
related messaging
(from Twitter “handles”
to “hashtags”) on team
merchandise
Digital Marketing Strategies
Social Media Marketing
46. 4.9
Marketing Applications
In 2012, Nike debuted a Twitter campaign on New
Year’s Eve with the hashtag #makeitcount that was
supported (via tweets) by Nike endorsed athletes all
over the world
Digital Marketing Strategies
Social Media Marketing
47. 4.9
Marketing Applications
The campaign drew the ire of officials in the United
Kingdom and Nike subsequently became the first
company to have a social media advertising campaign
banned when it was ruled that star soccer players
Wayne Rooney and Jack Wilshere’s tweets didn’t
clearly state they were advertising
Digital Marketing Strategies
Social Media Marketing
48. 4.9
Marketing Applications
1. When in Doubt, Tweet
2. Respect the Fan
3. Use the Resources You Have
4. Follow Back and Listen
5. If it isn’t Broken, Don’t Fix it
Digital Marketing Strategies
Social Media Marketing
49. 4.9
Marketing Applications
The Vancouver Whitecaps, MLS
expansion team opening play in 2011,
took full advantage of YouTube by
launching a "30-Day Countdown"
marketing initiative that featured thirty
consecutive days of viral videos
introducing the team to the city of
Vancouver, decorating landmarks,
interviewing celebrities, displaying 3D
billboard projections, and more
Digital Marketing Strategies
Social Media Marketing
50. 4.9
Marketing Applications
JK Rowling took to YouTube to create buzz prior to her
Pottermore announcement on the Harry Potter YouTube
channel by placing an interactive placeholder which
featured a collection of owls that refused to budge,
shaking their heads if touched — referring to the teaser
line, "The owls are gathering... Find out why soon."
Digital Marketing Strategies
Social Media Marketing
52. 4.9
Marketing Applications
Rolex, in support of its long and storied
relationship with Wimbledon, launched a “Golden
Moments at Wimbledon” channel on YouTube
Digital Marketing Strategies
Social Media Marketing
53. 4.9
Marketing Applications
The Harlem Globetrotters have successfully created a
connection with fans by creating memorable content on
their You Tube channel, including a clip of one of their
players dunking a basketball without jumping (which has
garnered over 4 million views already). In 2012, they
added an interactive element by challenging fans to the
"World’s Largest Game of H.O.R.S.E." Fans were
encouraged to submit video of their best trick shots and
would later be attempted by a Harlem Globetrotter player.
“Letters" were awarded weekly, based on fan voting, and
prizes were distributed accordingly.
Digital Marketing Strategies
Social Media Marketing
54. 4.9
Marketing Applications
Many sports and entertainment business
professionals utilize LinkedIn, not only as a
networking and recruiting tool, but also as a
means by for exchanging ideas and information
and tracking current industry trends
Digital Marketing Strategies
Social Media Marketing
55. 4.9
Marketing Applications
The Milwaukee Bucks post
photos of the Bucks’
gameday experience on
their official Flickr page,
providing fans with a behind
the scenes look at the team
Digital Marketing Strategies
Social Media Marketing
56. 4.9
Marketing Applications
In 2012, the
Puerto Rico
Open became
the first official
PGA Tour event
to actively use
Pinterest during
tournament as a
promotional tool
and means for
engaging fans
Digital Marketing Strategies
Social Media Marketing
57. 4.9
Marketing Applications
In 2012, Major League Baseball became the first
professional sports league to have every single one of
their franchises on Instagram while creating web-based
versions of their Instagram feeds so fans could view
photos from the league and their favorite teams online
Just one month into the 2012 season, there was already
a 400% increase in Instagram photos posted from big
league parks compared to the entire 2011 season when
more than 40,000 photos of ballparks were posted
Digital Marketing Strategies
Social Media Marketing
59. 4.9
Marketing Applications
To build buzz for the release of her "Burn" music video,
Ellie Goulding enlisted her fans (via mashable.com) to
create Vines inspired by their nearest and dearest
friends. The short clips streamed in on Twitter and Vine
using the hashtag #ellieburnvine, with the best ones
mashed up in one video (below) before the official
release.
Digital Marketing Strategies
Social Media Marketing
60. 4.9
Marketing Applications
In 2012, the Minnesota Timbewolves and
Minnesota Lynx hosted a Google+ “hangout” with
season ticket holders, allowing fans to interact
directly with front office executives
Digital Marketing Strategies
Social Media Marketing
61. 4.9
Marketing Applications
In 2013, Champs Sports included its Tumblr
address in its TV commercials throughout the NBA
playoffs, a move AdWeek suggest’s was the first
time a major brand featured its Tumblr page in an
ad campaign
Digital Marketing Strategies
Social Media Marketing
62. 4.9
Marketing Applications
The Boston Celtics created a customized, branded
“Evite” for users of the popular evite.com website
in an effort to help group leaders organize and
promote a Celtics outing
Digital Marketing Strategies
Social Media Marketing
64. 4.9
Marketing Applications
In 2013, UStream invested in the exclusive rights
to broadcast the popular music festival, Bonnaroo
(in 2012 YouTube had the rights and in 2011 Vevo
was the festival’s live stream partner).
Digital Marketing Strategies
Social Media Marketing
65. 4.9
Marketing Applications
Many NHL teams have partnered with the website
www.beardathon.com to help raise money for their
team charity as a way to piggyback on a longstanding
NHL tradition where players do not shave during the
playoffs.
In 2012, the “beard-a-thon” began integrating a
number of social media elements, including Twitter,
Pinterest, Facebook and even a Facebook app that
allowed those unable to grow facial hair the opportunity
to participate through augmented reality (the beard-a-
thon effort raised over $520,000 for charities in 2012)
Digital Marketing Strategies
Social Media Marketing
67. 4.9
Marketing Applications
Taking it a step further, the Boston Bruins
launched a unique “network” (called the DEN
page) to serve as a portal to all the team’s social
media efforts, from Facebook to Pinterest, a
gateway to its mobile app, and a home for video
and other digital content offerings (the site
attracts more than 2.5 million fans every month)
Digital Marketing Strategies
Social Media Marketing
69. 4.9
Marketing Applications
Digital Marketing Strategies
Social Media Marketing
To promote the 2013 blockbuster film “Man of Steel”,
Walmart implemented a multi-platform digital
marketing strategy that featured an augmented-
reality mobile app that allowed fans to take photos
with the caped crusader, a free digital comic book,
and a social media campaign with the hashtag
#SeeSteelFirst (part of the overall marketing
campaign featured a promotion that provided
Walmart customers with the opportunity to see the
film a day before its official premiere)
70. 4.9
Marketing Applications
Location based social networking allows
users to “check into” businesses at a
physical location using a mobile device
while alerting their friends and contacts
know where they are and, in some
instances, to receive coupons and discounts
at the establishment at which they are
visiting (think of it as the convergence of
social media and mobile marketing)
Digital Marketing Strategies
Location-based Marketing
71. 4.9
Marketing Applications
The MLB Fan Cave in New York is a customized
Foursquare-linked smart phone vending experience that
dispenses official MLB baseballs upon user command.
Pedestrians on the streets of NYC who encounter the
experience can use their smart phones to check into
"THE FRANCHISE on SHOWTIME" via Foursquare,
notifying the intelligent storefront to release a baseball.
Digital Marketing Strategies
Location-based Marketing
72. 4.9
Marketing Applications
Leading up to the 2012 Olympic Games, Foursquare
users were encouraged to check-in to Olympic venues
around the world (the official Foursquare featured
more than 40 historic sites and venues from past
Olympic Games) for an opportunity to win a trip to
London while GetGlue sports fans were able to collect
stickers for watching all their favorite Olympics sports
Digital Marketing Strategies
Location-based Marketing
73. 4.9
Marketing Applications
Viral marketing describes any strategy that
encourages individuals to pass on a
marketing message to others, creating the
potential for exponential growth in the
message's exposure and influence
Viral marketing is the digital marketer’s
version of “word-of-mouth” advertising
Digital Marketing Strategies
Viral Marketing
74. 4.9
Marketing Applications
Nike launched a video as a way to tie in with the
2012 Euro Cup (named “My Time is Now” featuring
some of the biggest names in soccer) that racked up
nearly 10 million views in just three days
Digital Marketing Strategies
Viral Marketing
75. 4.9
Marketing Applications
Less than 24 hours after posting to YouTube, the Miami
Heat’s version of the “Harlem Shake” racked up more
than 2 million views, ultimately amassing more than 1
billion views in just 40 days
Digital Marketing Strategies
Viral Marketing
76. 4.9
Marketing Applications
Digital Marketing Strategies
Viral Marketing
In the summer of 2013, DirecTV released a rap
video featuring Peyton and Eli Manning which
generated over 7 million views in the first week
of its release
77. 4.9
Marketing Applications
Digital Marketing Strategies
Viral Marketing
Also in the summer of 2013, the band Mumford &
Sons enlisted actors Jason Sudeikis, Jason Bateman,
Will Forte, Ed Helms to play them in their ‘Hopeless
Wanderer’ music video, attracting more than 5
million views in less than two weeks
78. 4.9
Marketing Applications
Ultimately, this shift in marketing trends
creates new opportunities for the sports
and entertainment industry
John Meindl, President of SPORTSBRANDEDMEDIA says on
their website: “Sports, TV, movies and music each offer
successful marketing models. But when sports and branded
entertainment work in unison,
from sports and entertainment will share their insights and
demonstrate how the power of sports can help you build your
brand, engage your customers and sell your products.”
the result can cut through the
clutter of advertising messages and enable you to reach your
target audience in a unique and effective way. Executives
Digital Marketing Strategies
79. Marketing
Applications
4.9 REVIEW (ANSWERS)
1) Understand the concept of digital
marketing
Today’s consumer is more cognizant
of the marketing messages all around
them, leaving them more likely to
tune out advertisements or other
forms of marketing communication.
Digital marketers turn to technology
to help reach target consumers.
Marketers must be creative and
innovative to connect with today’s
consumer and target audiences.