The SEO monthly report indicates an increase in organic keywords and traffic with the website's score improving to 82%. Key tasks completed include optimizing meta descriptions, building a GMB page, and enhancing blog content. Notable growth in audience engagement and e-commerce transactions has also been observed, alongside recommendations for further optimization.

1. SEO Monthly Report for [Brand Name]
[Date]

3. Domain Overview
KEYWORDS TRAFFIC
1.3K 5.5K
AUTHORITY SCORE
20
An overview of the amount of organic keywords the website ranks for along with the
monthly organic traffic visiting the site.
Green represents an increase
in rankings since last month.
Red represents a decline in
rankings since last month.
Orange represents no change
in rankings since last month.
TRAFFIC COST
£3.4K

4. Tasks Completed to Date
• Meta descriptions written for several new products
• Keywords added into Alt tags for images
• GMB page built out to increase rankings
• SERPs written to all pages
• Optimising of Blogs and contextual links added
• Images added to blogs
Overall we have gained many desirable terms and increased both traffic and
keywords.
Having performed a deeper crawl in tandem with Google we are able to see more
elements to fix and ultimately rank for. This is good news as it allows us to fine-tune
the content in order to improve ranking and beat many of your competitors.
Some of the issues that were addressed this month:

5. Website Health
The total score of the website
is based on the number of
found issues in relation to the
number of checks. Opposite is
the total score and its change
from the previous audit.
The number of issues of the
highest severity (Errors) and
medium severity (Warnings)
detected on your website
during the last audit. The graph
shows performance over the
last 30 days.
The number of notices
detected on your website
during the last audit. Although
notices are considered issues,
they are recommendations to
be fixed. The graph shows
performance over the last 30
days.
This month your overall your website score has improved to 82% and a 19%
improvement in warnings being fixed.

6. https://insightbeforeaction.com
Traffic & Keyword Analysis
The number of keywords
bringing users to the website
via Google’s top 100 organic
search results.
The number of users expected
to visit the website in the
following month on condition
that average monthly organic
traffic stays relatively the same.
Both traffic and keywords have remained constant compared to last month.

7. Keyword Positions Performance
Red represents keywords that
have slipped down or been lost
through the rankings since last
month.
Green represents new and
improved keywords that have
risen in the rankings since last
month.
NEW LOST
IMPROVED DECLINED
212 65
97 52
Search Engine Optimisation
Digital Marketing

8. Keyword Visibility Performance
START OF MONTH
9.48%
0.40% increase
on last month
The Visibility index is based on click-through rate (CTR) that shows a website’s progress in Google’s top 100 for keywords from the
current tracking campaign. A zero-percent visibility means that the domain isn’t ranking in Google’s top 100 results for any of these
keywords; and a 100-percent visibility means that the domain keeps the first position in the SERP for all of these keywords.
The overall average Visibility Score
allows us to see whether our seed
keywords are performing better or
not. The higher the %, the better.

11. Audience Overview
Number of visitors to the site
compared to last year.
Reader finding what they are
after quicker.
Reader moving through the site
more effectively and staying
longer.
Average time the reader is on-
site has improved.
Visitors numbers are healthy and remain constant during this month.

12. Audience Overview Yearly Comparison
Number of visitors to the site
compared to last year.
Reader finding what they are
after quicker.
Reader moving through the site
more effectively and staying
longer.
Average time the reader is on-
site has improved.
Visitors are up by 9% which has increased engagement by 13%. Improvement of
time on site and bounce rate too.
* Compared to last year

13. Organic Audience Overview Comparison
Organic growth has increased by 58% with engagement dramatically increased by 184%
* Compared to last year

14. Organic Audience Overview Comparison
Organic traffic is up by 68% compared to last year. Overall engagement has
increased across pageviews and sessions with 80%+ from new visitors.
* Compared to last year

15. Conversion Goals Overview
The total number of
conversions.
The sum of all individual
goal conversion rates.
Average value of transactions.
The number of
transactions to the goal.
40 new goals recorded over this month with a modest conversion rate of less than 3%

16. Conversion Goals Overview Comparison
The total number of
conversions.
The sum of all individual goal conversions.. The number of conversions to the goal.
Goal Conversion Rate has increased by 30% organically, but overall goal
completions are up and positive across the board.
* Compared to last year

17. Ecommerce Overview
The total revenue from
transactions.
The percentage of sessions that
resulted in an ecommerce transaction.
Average value of transactions.
Transactions is the total number of
completed purchases on the site.
Revenue up by 32% from an increase of 33% of transactions. AOV virtually the
same and significant improvement in conversions.
* Compared to last year

18. Ecommerce Overview Yearly Comparison
The total revenue from
transactions.
The percentage of sessions that
resulted in an ecommerce transaction.
Average value of transactions.
Transactions is the total number of
completed purchases on the site.
Revenue up by 156% from an increase of 113% of transactions. AOV have also
experienced a 20% increase compared to last year.
* Compared to last year

19. Organic Ecommerce Overview Comparison
Organic growth of 303% for revenue and a steady 21% increase in AOV.
* Compared to last year

20. Backlinks
The total number of backlinks
for your website domain.
The total number of backlinks
over the course of 12 months.
The total number of websites
that point to your website.
Last Month
Modest increase in Backlinks this month and continual purging of toxic backlinks
from the website. The domain authority is at a quality score of 12.

21. Recommendations
• Minimise duplicate content issues – title tags and meta descriptions
• SERPs to be written to remaining pages
• Contextual links to all blogs
• Concentration on link building to quality sites
• Citation building and Outreach to new directories
• Edit new blogs added to site
• Suggest writing content/blogs on the following topics:
- Digital Marketing Courses
- Personal development
- SEO for Beginners
Some of the issues that need fixing over the coming months:

22. Thank You
Email: hello@insightbeforeaction.com
Web: www.insightbeforeaction.com