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SEO REPORT
NOVEX APPLIANCES (INDIA)
https://www.novexdigital.com
MAY 2022
Highlights
● Search visibility is +0.14 MoM, which is an 8% increase.
● Organic sales conversions increased by 117% MoM to 78 in total.
● Got great backlinks from Forbes, The Verge, and NBC News.
● Approaching the final stage of fixing technical SEO issues. Only some
minor issues with hreflang remain.
Organic traffic metrics
Ranking progress per keyword segments
● Biggest winner is [keyword segment 1], where we've got some of the keywords to jump from #2 or #3 to position
#1.
● There isn’t an actual drop for [keyword segment 5]. The drop in visibility is due to the addition of more important
keywords that we didn't track before, so the visibility metric is now more diluted.
Money keywords ranking overview
● Our top positions remain fairly stable.
Competition hasn’t done that well.
● [comments about significant keyword
changes]
● [link to Ahrefs or spreadsheet with
the whole report]
Non-branded organic traffic progress
MoM
YoY
Not a big change in the absolute
metrics MoM. But we're doing
better for the most important
keywords, as seen before.
Google's push of zero-click SERPs
diminishes our much better
search visibility YoY. It's still good
to be present on the SERPs even
if we don't get that many clicks,
though.
Backlink growth
New referring domains highlights
● Green highlights links from our link
building and PR campaign.
● The rest is the snowball/flywheel
effect of having great content.
Link building progress
● We've been building links to pages #1,
#4, and #7 here. Outreach campaigns
were successful, as these pages got to
the top of the ‘Best by links’ growth
report.
Link prospects contacted: 922
Links acquired: 129
Success rate: 14% (very high in link building)
SEO health overview
Technical SEO health overview
We're getting close to a perfect score. The remaining errors are mostly regarding the hreflang problem,
which is being dealt with.
This month Last month
Next month
Next month
● Launch a link building campaign around the new and free online tool
we've been developing.
● Audit and optimize content to get more featured snippets. We currently
get ~8% of all FS available for keywords we rank for on the first SERP,
while Competitor 1 gets ~13%. This is a good traffic growth opportunity.
● Work on improving Largest Contentful Paint (LCP)—the only Core Web
Vitals metric we can still quite easily improve.

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Novex Appliances SEO Report

  • 1. SEO REPORT NOVEX APPLIANCES (INDIA) https://www.novexdigital.com MAY 2022
  • 2. Highlights ● Search visibility is +0.14 MoM, which is an 8% increase. ● Organic sales conversions increased by 117% MoM to 78 in total. ● Got great backlinks from Forbes, The Verge, and NBC News. ● Approaching the final stage of fixing technical SEO issues. Only some minor issues with hreflang remain.
  • 4. Ranking progress per keyword segments ● Biggest winner is [keyword segment 1], where we've got some of the keywords to jump from #2 or #3 to position #1. ● There isn’t an actual drop for [keyword segment 5]. The drop in visibility is due to the addition of more important keywords that we didn't track before, so the visibility metric is now more diluted.
  • 5. Money keywords ranking overview ● Our top positions remain fairly stable. Competition hasn’t done that well. ● [comments about significant keyword changes] ● [link to Ahrefs or spreadsheet with the whole report]
  • 6. Non-branded organic traffic progress MoM YoY Not a big change in the absolute metrics MoM. But we're doing better for the most important keywords, as seen before. Google's push of zero-click SERPs diminishes our much better search visibility YoY. It's still good to be present on the SERPs even if we don't get that many clicks, though.
  • 8. New referring domains highlights ● Green highlights links from our link building and PR campaign. ● The rest is the snowball/flywheel effect of having great content.
  • 9. Link building progress ● We've been building links to pages #1, #4, and #7 here. Outreach campaigns were successful, as these pages got to the top of the ‘Best by links’ growth report. Link prospects contacted: 922 Links acquired: 129 Success rate: 14% (very high in link building)
  • 11. Technical SEO health overview We're getting close to a perfect score. The remaining errors are mostly regarding the hreflang problem, which is being dealt with. This month Last month
  • 13. Next month ● Launch a link building campaign around the new and free online tool we've been developing. ● Audit and optimize content to get more featured snippets. We currently get ~8% of all FS available for keywords we rank for on the first SERP, while Competitor 1 gets ~13%. This is a good traffic growth opportunity. ● Work on improving Largest Contentful Paint (LCP)—the only Core Web Vitals metric we can still quite easily improve.