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SEO Tips For Video, Images & Podcasts

•
•
Benjamin Lloyd
Benjamin Lloyd

Presented at SEMpdx's November 2009 SEO Fundamentals event. Covers ways to leverage "alternate" (non-text) content for search engines & "universal search". Focuses primarily on image & video but touches on flash, audio (podcasts) and more.

Business
1 of 11
Optimizing “Alternate” Content
BENEFITS ,[object Object],[object Object],[object Object],[object Object]
KEY POINTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FILENAMES ,[object Object],[object Object],[object Object],[object Object]
OPTIMIZE THE HTML ,[object Object],[object Object]
OPTIMIZE THE HTML ,[object Object],[object Object],[object Object],[object Object]
MAKE SURE IT’S CRAWLABLE ,[object Object],[object Object],[object Object],[object Object]
USE PROPER FORMATTING & FILETYPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEVERAGE THE ‘ATTRIBUTES’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
GET YOUR CONTENT ‘OUT THERE’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Video Generate Awareness Send to Friend RT’s Stumbles Develop Content Tool Blog Post Links Because Of Links ! Article RSS Article Directories Social Media Press Release YouTube Blog Comments Favorites/Ratings
SPECIFIC CONTENT SYNDICATION IDEAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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