This document provides a guide to digital marketing campaign metrics and discusses various metrics that can be used to measure success. It discusses metrics for different campaign types like informational vs transactional campaigns. It also discusses specific metrics like conversion rates, page speed, crawl errors, on-page SEO factors, user engagement, domain authority, social engagement, local SEO citations, link profiles, and authorship. The document recommends resources for further reading on algorithms, link building, and data analysis.
Hardcore SEO Power Tools - SMX London 2013Steve Lock
The document discusses various tools for automating and streamlining SEO processes. It describes tools for scraping metrics, finding contact details, identifying toxic or penalized links, and automated reporting. It also discusses using Trello for project management and integrating it with tools like Google Docs. Additional tips include using browser profiles, bookmarklets, RSS tools for monitoring keywords, and Python and Google Docs for building custom tools. The document provides an overview of many tools for SEO tasks and encourages connecting on social media for more information.
Securing your website from being hacked!Automatem Ltd
This document discusses securing a website from being hacked. It outlines that professional hackers target websites for illegal money making activities like extortion and fraud. The document then provides tips for securing a website, including using strong and unique passwords, keeping all software and the content management system up to date, only using widely used systems, having the business owner take responsibility, restricting file write and execute permissions, and maintaining regular backups. A checklist of security steps is also included.
Kristy Fifelski presented on using WordPress for government blogs and microsites. She showed examples of WordPress sites for governments and outlined the top 5 reasons for using WordPress, including that it is easy to use and does not require vendor assistance. She then demonstrated installing WordPress on a hosted server and customizing it with plugins and themes. WordPress allows governments to easily create professional websites without advanced technical skills.
Michele Butcher gives a presentation on website security and how to protect websites from hackers. She discusses how hackers try to access websites in various ways like brute force attacks, through themes/plugins, or FTP access. However, there are steps people can take to increase security like using strong unique passwords, updating software, using security plugins, backing up websites frequently, and being aware of security best practices. Butcher emphasizes that no website is completely hack-proof, but these measures can help minimize risks from hackers.
The document discusses best practices for worry-free web development, including layering HTML, CSS, and JavaScript to avoid dependencies between technologies. It recommends building HTML first to ensure important content is present without other technologies, then using JavaScript and CSS as enhancements. JavaScript should be added unobtrusively and not be relied on to show hidden content, to maintain accessibility. Seeking out and implementing best practices and layering technologies are emphasized as ways to develop websites robustly.
This document provides a guide to digital marketing campaign metrics and discusses various metrics that can be used to measure success. It discusses metrics for different campaign types like informational vs transactional campaigns. It also discusses specific metrics like conversion rates, page speed, crawl errors, on-page SEO factors, user engagement, domain authority, social engagement, local SEO citations, link profiles, and authorship. The document recommends resources for further reading on algorithms, link building, and data analysis.
Hardcore SEO Power Tools - SMX London 2013Steve Lock
The document discusses various tools for automating and streamlining SEO processes. It describes tools for scraping metrics, finding contact details, identifying toxic or penalized links, and automated reporting. It also discusses using Trello for project management and integrating it with tools like Google Docs. Additional tips include using browser profiles, bookmarklets, RSS tools for monitoring keywords, and Python and Google Docs for building custom tools. The document provides an overview of many tools for SEO tasks and encourages connecting on social media for more information.
Securing your website from being hacked!Automatem Ltd
This document discusses securing a website from being hacked. It outlines that professional hackers target websites for illegal money making activities like extortion and fraud. The document then provides tips for securing a website, including using strong and unique passwords, keeping all software and the content management system up to date, only using widely used systems, having the business owner take responsibility, restricting file write and execute permissions, and maintaining regular backups. A checklist of security steps is also included.
Kristy Fifelski presented on using WordPress for government blogs and microsites. She showed examples of WordPress sites for governments and outlined the top 5 reasons for using WordPress, including that it is easy to use and does not require vendor assistance. She then demonstrated installing WordPress on a hosted server and customizing it with plugins and themes. WordPress allows governments to easily create professional websites without advanced technical skills.
Michele Butcher gives a presentation on website security and how to protect websites from hackers. She discusses how hackers try to access websites in various ways like brute force attacks, through themes/plugins, or FTP access. However, there are steps people can take to increase security like using strong unique passwords, updating software, using security plugins, backing up websites frequently, and being aware of security best practices. Butcher emphasizes that no website is completely hack-proof, but these measures can help minimize risks from hackers.
The document discusses best practices for worry-free web development, including layering HTML, CSS, and JavaScript to avoid dependencies between technologies. It recommends building HTML first to ensure important content is present without other technologies, then using JavaScript and CSS as enhancements. JavaScript should be added unobtrusively and not be relied on to show hidden content, to maintain accessibility. Seeking out and implementing best practices and layering technologies are emphasized as ways to develop websites robustly.
Sofia Azam identified four main types of social media users: Learners who aim to learn about brands, Proactives who actively promote or criticize brands, Watchers who passively consume information, and Connectors who use social media to connect with others. Facebook attracts most Learners, Pinterest most Watchers, Instagram most Proactives, and Tumblr most Connectors. The document advises creating a social media strategy that appeals to the silent majority of Watchers as well as Proactives to maximize effectiveness and potential for growth.
sofia azam is a Online official statements are an extraordinary approach to direct people to your business, and make companions with Google.
goo.gl/GwyV2u
Michele Butcher-Jones gave a presentation on website security and protecting against hackers. She emphasized that security is important because hackers are constantly finding new ways to access people's information. Some key tips she provided were to use strong and unique passwords, update software and plugins regularly, only give users the necessary access permissions, and install security plugins and backup files frequently. Her overall message was that while complete security is impossible, following basic best practices can help prevent most hacking attempts.
This document provides instructions for embedding an editable Google document in a Twinspace page in 9 steps:
1) Upload the document to Google Drive
2) Share the document and get a shareable link that allows editing
3) Copy the iframe embed code formatting the Google Drive URL
4) Paste the code into the Twinspace page in HTML mode
5) Save to embed the editable document that partners can now collaborate on directly in the Twinspace page.
The document provides 14 tips for web app survival and 6 tips for acquisition. The tips include not building a billing system from scratch, engaging in community early, planning for A/B testing from the start, creating an invoicing system with Xero, using US dollars, choosing a merchant account carefully, and obsessing over key metrics. Additional tips include using the app daily for customer support, getting passionate about the product, and devoting full time to a potential acquisition.
- The document discusses CSS Grid layout, a new specification for building page layouts without relying on floats or inline-block.
- It provides examples of using Grid for layouts with multiple posts or articles, and describes how Grid can be used alongside or instead of Flexbox.
- The document emphasizes that Grid defines the structure of pages with rows and columns, while elements are placed within the grid, and that Grid support is currently available in modern browsers.
The document discusses how real estate agents can differentiate themselves and raise their professional standards in a changing industry. It emphasizes getting educated on new tools and technologies, using social media effectively for branding and community involvement, and providing high quality services through professionalism and a strong online presence. Real estate agents are encouraged to adopt these strategies to adapt to new paradigms and ensure their relevance and success going forward.
This document discusses blogging for business purposes. It covers topics like the evolution of the web from Web 2.0 to Web 4.0, choosing a blogging platform like WordPress, when and what to blog about, key tips for effective blogging, and examples of good, bad, and ugly blogs. The goal is to provide guidance on using blogging as a tool for business and social media strategies.
2017 - TYPO3 CertiFUNcation: Scott Helme - The Encrypted Web Is ComingTYPO3 CertiFUNcation
The document discusses the growing importance and adoption of HTTPS encryption on the web. It notes that secure communication is not possible without authentication and that there are many benefits to using HTTPS, including faster page loads and improved search engine optimization. The document encourages website owners to support HTTPS to provide more secure experiences for users and better rankings from search engines.
Three practical (and inventive) ways of pinching keyword insight from your co...Kelvin Newman
The document outlines 5 practical methods for getting keyword ideas from competitors:
1) Extract text from top ranking pages for a query and analyze the most common words
2) Compare word usage between top pages and your own page to find gaps
3) Translate a competitor's page to different languages and back to find new words
4) Analyze related search suggestions and categorizations on image search
5) Generate word clouds from a competitor's Twitter feed or Pinterest search results
The document emphasizes understanding searchers' intent through keyword research and avoiding the "curse of knowledge" in communications.
The document lists 10 things one should check to spy on online competitors, including page authority, domain authority, total links, social media activity, LinkedIn connections, blogging activity, affiliate programs, shopping carts, and using tools like SpyFu and ReverseInternet. It recommends using the Outwit Firefox add-on to extract web page data and export to Excel for analysis, and provides sources and credits for the images.
Weekly SEO - Is Googlebot stop crawling your website if your Robots.txt is un...Roman Adamita
This presentation was covered in the Weekly SEO live stream on 22 January 2021.
The goal of these live sessions is to provide the SEO community with relevant and useful information.
If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=MKuitnDc3IY&ab_channel=BoostROAS.
Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/.
I hope you will enjoy it!
This document provides an agenda and resources for a presentation on getting a local business ranked on the first page of Google search results through search engine optimization (SEO). The presentation covers 5 key steps for SEO success: optimizing the website, using Google Webmaster Tools, managing local listings, backlinking, and reputation management. Additional tips and numerous online resources are provided.
The team at Prosperity Media has put together a presentation for Mays Online Marketing Sydney event around the topic of - Google Penalty Recovery & Analysis. If your website has noted a traffic drop it is worth viewing the content in this presentation.
Efficient Search Campaigns SAScon May 2012Steve Lock
The document discusses tips and recommendations for creating efficient search engine optimization (SEO) campaigns. It provides recommendations for automation tools, discusses challenges with outsourcing, and lists various software, tools, and techniques that can save time, including text expanders, content management tools, analytics reports, and social media scheduling apps. Recommendations are also provided for content discovery tools, link prospecting methods, and tools for analyzing publishers and trends.
The document discusses the evolution of search engine opportunities, including the rise of local, video, and social search results. It explains how factors like business listings, citations, reviews and social connections can influence local and social search rankings. The document also explores how search engines are integrating more social data and annotations into organic search results pages.
Search + Social: Webit Expo by Rand FishkinRand Fishkin
The document outlines 10 actions for getting more value from organic marketing through search and social media. The actions include earning links from self-promotion, creating shareable content, optimizing for retweets, growing user-generated content, engaging influential social media users, improving local search rankings, finding and fixing site errors, optimizing web content structure, increasing visitor value, and capitalizing on real-time search and social trends. The actions are meant to be implementable tomorrow and help drive more search and social traffic.
Rand Fishkin discusses the future of SEO and inbound marketing. Some key points include:
- Inbound marketing now accounts for around 90% of traffic compared to 10% for paid marketing, yet receives much less investment.
- Content marketing is highly effective at generating traffic as it reaches audiences across various online channels.
- SEO fundamentals like content quality, user experience, and link building still apply but social media, video, and mobile have become more important.
- An inbound strategy requires long-term commitment, focusing content on target audiences, and optimizing across multiple online channels.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Sofia Azam identified four main types of social media users: Learners who aim to learn about brands, Proactives who actively promote or criticize brands, Watchers who passively consume information, and Connectors who use social media to connect with others. Facebook attracts most Learners, Pinterest most Watchers, Instagram most Proactives, and Tumblr most Connectors. The document advises creating a social media strategy that appeals to the silent majority of Watchers as well as Proactives to maximize effectiveness and potential for growth.
sofia azam is a Online official statements are an extraordinary approach to direct people to your business, and make companions with Google.
goo.gl/GwyV2u
Michele Butcher-Jones gave a presentation on website security and protecting against hackers. She emphasized that security is important because hackers are constantly finding new ways to access people's information. Some key tips she provided were to use strong and unique passwords, update software and plugins regularly, only give users the necessary access permissions, and install security plugins and backup files frequently. Her overall message was that while complete security is impossible, following basic best practices can help prevent most hacking attempts.
This document provides instructions for embedding an editable Google document in a Twinspace page in 9 steps:
1) Upload the document to Google Drive
2) Share the document and get a shareable link that allows editing
3) Copy the iframe embed code formatting the Google Drive URL
4) Paste the code into the Twinspace page in HTML mode
5) Save to embed the editable document that partners can now collaborate on directly in the Twinspace page.
The document provides 14 tips for web app survival and 6 tips for acquisition. The tips include not building a billing system from scratch, engaging in community early, planning for A/B testing from the start, creating an invoicing system with Xero, using US dollars, choosing a merchant account carefully, and obsessing over key metrics. Additional tips include using the app daily for customer support, getting passionate about the product, and devoting full time to a potential acquisition.
- The document discusses CSS Grid layout, a new specification for building page layouts without relying on floats or inline-block.
- It provides examples of using Grid for layouts with multiple posts or articles, and describes how Grid can be used alongside or instead of Flexbox.
- The document emphasizes that Grid defines the structure of pages with rows and columns, while elements are placed within the grid, and that Grid support is currently available in modern browsers.
The document discusses how real estate agents can differentiate themselves and raise their professional standards in a changing industry. It emphasizes getting educated on new tools and technologies, using social media effectively for branding and community involvement, and providing high quality services through professionalism and a strong online presence. Real estate agents are encouraged to adopt these strategies to adapt to new paradigms and ensure their relevance and success going forward.
This document discusses blogging for business purposes. It covers topics like the evolution of the web from Web 2.0 to Web 4.0, choosing a blogging platform like WordPress, when and what to blog about, key tips for effective blogging, and examples of good, bad, and ugly blogs. The goal is to provide guidance on using blogging as a tool for business and social media strategies.
2017 - TYPO3 CertiFUNcation: Scott Helme - The Encrypted Web Is ComingTYPO3 CertiFUNcation
The document discusses the growing importance and adoption of HTTPS encryption on the web. It notes that secure communication is not possible without authentication and that there are many benefits to using HTTPS, including faster page loads and improved search engine optimization. The document encourages website owners to support HTTPS to provide more secure experiences for users and better rankings from search engines.
Three practical (and inventive) ways of pinching keyword insight from your co...Kelvin Newman
The document outlines 5 practical methods for getting keyword ideas from competitors:
1) Extract text from top ranking pages for a query and analyze the most common words
2) Compare word usage between top pages and your own page to find gaps
3) Translate a competitor's page to different languages and back to find new words
4) Analyze related search suggestions and categorizations on image search
5) Generate word clouds from a competitor's Twitter feed or Pinterest search results
The document emphasizes understanding searchers' intent through keyword research and avoiding the "curse of knowledge" in communications.
The document lists 10 things one should check to spy on online competitors, including page authority, domain authority, total links, social media activity, LinkedIn connections, blogging activity, affiliate programs, shopping carts, and using tools like SpyFu and ReverseInternet. It recommends using the Outwit Firefox add-on to extract web page data and export to Excel for analysis, and provides sources and credits for the images.
Weekly SEO - Is Googlebot stop crawling your website if your Robots.txt is un...Roman Adamita
This presentation was covered in the Weekly SEO live stream on 22 January 2021.
The goal of these live sessions is to provide the SEO community with relevant and useful information.
If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=MKuitnDc3IY&ab_channel=BoostROAS.
Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/.
I hope you will enjoy it!
This document provides an agenda and resources for a presentation on getting a local business ranked on the first page of Google search results through search engine optimization (SEO). The presentation covers 5 key steps for SEO success: optimizing the website, using Google Webmaster Tools, managing local listings, backlinking, and reputation management. Additional tips and numerous online resources are provided.
The team at Prosperity Media has put together a presentation for Mays Online Marketing Sydney event around the topic of - Google Penalty Recovery & Analysis. If your website has noted a traffic drop it is worth viewing the content in this presentation.
Efficient Search Campaigns SAScon May 2012Steve Lock
The document discusses tips and recommendations for creating efficient search engine optimization (SEO) campaigns. It provides recommendations for automation tools, discusses challenges with outsourcing, and lists various software, tools, and techniques that can save time, including text expanders, content management tools, analytics reports, and social media scheduling apps. Recommendations are also provided for content discovery tools, link prospecting methods, and tools for analyzing publishers and trends.
The document discusses the evolution of search engine opportunities, including the rise of local, video, and social search results. It explains how factors like business listings, citations, reviews and social connections can influence local and social search rankings. The document also explores how search engines are integrating more social data and annotations into organic search results pages.
Search + Social: Webit Expo by Rand FishkinRand Fishkin
The document outlines 10 actions for getting more value from organic marketing through search and social media. The actions include earning links from self-promotion, creating shareable content, optimizing for retweets, growing user-generated content, engaging influential social media users, improving local search rankings, finding and fixing site errors, optimizing web content structure, increasing visitor value, and capitalizing on real-time search and social trends. The actions are meant to be implementable tomorrow and help drive more search and social traffic.
Rand Fishkin discusses the future of SEO and inbound marketing. Some key points include:
- Inbound marketing now accounts for around 90% of traffic compared to 10% for paid marketing, yet receives much less investment.
- Content marketing is highly effective at generating traffic as it reaches audiences across various online channels.
- SEO fundamentals like content quality, user experience, and link building still apply but social media, video, and mobile have become more important.
- An inbound strategy requires long-term commitment, focusing content on target audiences, and optimizing across multiple online channels.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
10 Steps to Great SEO: InfusionCon 2011Rand Fishkin
This document outlines 10 steps to effective SEO, including creating great content, optimizing pages for keywords, using search engine tools like XML sitemaps, and earning citations through links, tweets and shares. It provides examples and resources for each step, emphasizing the importance of things like keyword research, accessibility of content to search engines through clean URLs and HTML text, and usability/design factors that search engines are now considering.
2011-05 The Future of Cloud Marketing - iSrategy SEOmoz Amsterdam Final KeynoteGillian Muessig
This document discusses the evolution of search engine optimization (SEO) from 1999 to the present and looks ahead to the future. It notes that early SEO focused on on-page optimization and was heavily influenced by PageRank, but later expanded to off-page factors like links, social signals, and author/domain authority. It suggests future SEO will emphasize high quality, engaging content; depth of social engagement over sheer follower counts; and reputation management. Tactics like thin content, link farms, and simple gaming will decline in importance.
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
This document discusses SEO ranking factors in 2011 and beyond. It covers link-based factors like links being king but algorithms getting more complex. It also discusses on-page factors like information architecture and page speed. Other factors discussed include social signals, video SEO, content quality, and link building techniques. The document encourages monitoring page quality, building quality content at scale, and using social signals and video to expand reach. It concludes by looking at next generation local search and the increasing importance of schema, markup, and inbound marketing.
The Conjunction of Search and Social Media Marketing by Gillian MuessigechoVme
The document discusses how search has evolved from 2001 to 2011. In 2001, search was dominated by a few major players and algorithms focused on keywords and links. By 2011, search had become highly personalized, social, and focused on providing instant answers. Social signals from networks like Facebook and Twitter began to heavily influence search rankings. Content also needed to be more current to rank well as search emphasized immediacy. The new landscape required an expanded focus on social media, video, thought leadership, and recommending quality sites to searchers.
This document provides a report on backlinks created for a website customer. It lists over 15 backlinks placed on high authority (PR7-8) websites like Amazon, Technorati, and DailyKos. It notes that some backlinks may be removed for various reasons but that more links were added than the package included. The customer is given login credentials to customize their profiles on the sites. Quality rather than quantity of backlinks is emphasized as important for rankings in Google's new algorithms.
Content Opportunities. You may regard it as outreach, link building, inbound marketing, content marketing, link acquisition etc..etc..it's 2014 and the link building activity has moved on even since 2013 but how do you scale the good stuff and uncover the content opportunities that are there that everyone needs? What started as a experiment has now become the bedrock of our business. Read more: http://snipi.co/l/0:1nc0Q3Kiu0YG
1. UK SEO Blog by Dave Naylor
UK SEO Blog by Dave Naylor - SEO Tools, Tips NewsGoogle Say Avoid Link Building ?" It Can Do
More Harm Than Good... Really?Link Removals - Gathering Cleaning The DataSpeaking at the
London Affiliate Conference - 2nd FebruaryHave Google Released A Mobile Algorithm, We Think
So...
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