The document provides a guide on optimizing Drupal for inbound marketing and SEO, detailing the installation of several key modules such as Pathauto, Global Redirect, and Metatag for improved URL handling and search engine visibility. It emphasizes the importance of canonical URLs, avoiding duplicate content, and using robots.txt to manage indexing. Additionally, it mentions resources for further learning and a recommended marketing software for enhanced campaign management.

1. Simplified InBound Marketing Software for Individuals and
Small Businesses
SEO for Drupal

2. Enable Search Engine Friendly
Urls
Enable Path module which comes with core
installation but is disabled by default. Path
module will convert /node?q=1 urls to /node/1

3. Install Pautauto Module
Install pathauto module too which allows you to
create search engine friendly urls. PathAuto
module offers various settings like removing
characters like a,an,the as well as to write your
own custom paths using tokens.

4. Install Global Redirect
Module
Global Redirect module takes care of the
canonical url problems as well as it do 301
redirect from urls like /node/1 to /node/my-
name

5. Fix Robots.txt
Drupal has default robots.txt which ideally you
should edit it but you can also install robots.txt
module
Do note that you need to remove/rename the default robots.txt file
if you are using the module.

6. Redirect WWW to non WWW (or
vice versa)
Check
https://github.com/drupal/drupal/blob/7.x/.hta
ccess , drupal comes with .htaccess file, you can
edit it to get www to non www or vice versa

7. Avoid URL duplication
Canonical urls are example.com/my-name and
example.com/my-name/ which are two different
urls pointing to same content which can often
be considered as duplicate content.
Global Redirect Module takes care of
Canonical url problem!

8. Install Path Redirect Module
If you are changing url of an older page say
/older-page to /newer-page, you don’t want
older page to give 404 page not found error and
want it to 301 redirect to the new page. This can
be done with Path_Redirect module

9. Install Metatag Module for Title
and Description
Install Metatag plugin (for Drupal 7) or
nodewords plugin (for drupal 6) which will take
care of Title and Description Meta tags

10. No Index for
Categories, tags, Taxonomy
If you are using tags, category or taxonomy, you
probably want to avoid them getting indexed in
google specially if the content is not very useful
Use Robots.txt to block such urls

11. Install SEOTools for SEO
Checklist
Do install SEOTools and SEO Checklist module
too. Both modules will help you to keep things
Organized.

12. Install XMLSitemap and SiteMap
Modules
Use xmlsitemap module which creates a Sitemap
of all the urls (depending on the settings) and
also submit it to the search engines.

13. For more such content on SEO and inBound Marketing, you can check
http://inboundio.com/blog
If you are looking for an All-in-One simplified marketing software to organize
your
online marketing campaign and to get more traffic, leads and conversions,
you may want to check http://www.inboundio.com
inBoundio.com offers simplified Keyword Research, Social Media
Management,
Landing Pages creation, Lead Management, inbuilt CRM and inbuilt email
marketing and
Is ideal for Individual and Small Business use.
Also for more Drupal Resources check out
1. Drupal guides at http://drupal.org/documentation
2. Drupal FAQ at http://drupal.org/drupal-faq
3. Drupal Tutorials at http://drupal.org/node/627198
4. Drupal books http://drupal.org/books