Oracle ADF Architecture TV - Design - ADF Service ArchitecturesChris Muir
Slides from Oracle's ADF Architecture TV series covering the Design phase of ADF projects, investigating different mechanisms to publish your ADF components as web services.
Like to know more? Check out:
- Subscribe to the YouTube channel - http://bit.ly/adftvsub
- Design Playlist - http://www.youtube.com/playlist?list=PLJz3HAsCPVaSemIjFk4lfokNynzp5Euet
- Read the episode index on the ADF Architecture Square - http://bit.ly/adfarchsquare
Oracle ADF Architecture TV - Design - Designing for SecurityChris Muir
Slides from Oracle's ADF Architecture TV series covering the Design phase of ADF projects, covering how to design your ADF applications for security.
Like to know more? Check out:
- Subscribe to the YouTube channel - http://bit.ly/adftvsub
- Design Playlist - http://www.youtube.com/playlist?list=PLJz3HAsCPVaSemIjFk4lfokNynzp5Euet
- Read the episode index on the ADF Architecture Square - http://bit.ly/adfarchsquare
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Oracle ADF Architecture TV - Design - ADF Service ArchitecturesChris Muir
Slides from Oracle's ADF Architecture TV series covering the Design phase of ADF projects, investigating different mechanisms to publish your ADF components as web services.
Like to know more? Check out:
- Subscribe to the YouTube channel - http://bit.ly/adftvsub
- Design Playlist - http://www.youtube.com/playlist?list=PLJz3HAsCPVaSemIjFk4lfokNynzp5Euet
- Read the episode index on the ADF Architecture Square - http://bit.ly/adfarchsquare
Oracle ADF Architecture TV - Design - Designing for SecurityChris Muir
Slides from Oracle's ADF Architecture TV series covering the Design phase of ADF projects, covering how to design your ADF applications for security.
Like to know more? Check out:
- Subscribe to the YouTube channel - http://bit.ly/adftvsub
- Design Playlist - http://www.youtube.com/playlist?list=PLJz3HAsCPVaSemIjFk4lfokNynzp5Euet
- Read the episode index on the ADF Architecture Square - http://bit.ly/adfarchsquare
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Smart Talents credentials 2013 - Public RelationsSmart Talents
Smart Talents is a boutique integrated marketing communications agency based in Hong Kong. Smart Talents team is driven by passion and happy clients. Details please refer to website: www.smarttalents.com
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Smart Talents credentials 2013 - Public RelationsSmart Talents
Smart Talents is a boutique integrated marketing communications agency based in Hong Kong. Smart Talents team is driven by passion and happy clients. Details please refer to website: www.smarttalents.com
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Having content that is technically optimized to appear on all platforms and provide quick, stable and successful user experiences is more important than ever. This presentation provides an easy to understand explanation of how to avoid, find and fix technical seo mistakes.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Dr commander selvam | Swamiji selvam siddharVinoth Dlk
Siddhar Selvam Missions hindu religions Service get releave from your problems confusions by praying god. commander selvam, Dr commander Selvam, Siddhar Commander Selvam Place for Health,wealth,relationship,Excellence,Yoga,Meditation
Vedic Astrology is the science of reading planets without the help of any scientific tools. It is called as Jyothisha in Sanskrit. It is the Hindu system of astrology
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. DLK TECHNOLOGIES
SEARCH ENGINE
OPTIMIZATION - BASICS
Phase I
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3. DLK TECHNOLOGIES
Module I
Search Engine Basics
Keyword Research & Analysis
Competitor Analysis
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4. DLK TECHNOLOGIES
Search Engine Basics
What is SEO?
Whenever you enter a query in a search
engine and hit 'enter' you get a list of web results that
contain that query term. Users normally tend to visit
websites that are at the top of this list as they perceive
those to be more relevant to the query. If you have ever
wondered why some of these websites rank better than
the others then you must know that it is because of a
powerful web marketing technique called Search Engine
Optimization (SEO).
Cont….
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5. DLK TECHNOLOGIES
Cont….
• SEO is a technique which helps search engines find and
rank your site higher than the millions of other sites in
response to a search query. SEO thus helps you get traffic
from search engines.
• This SEO tutorial covers all the necessary information
you need to know about Search Engine Optimization -
what is it, how does it work and differences in the ranking
criteria of major search engines.
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6. DLK TECHNOLOGIES
How Search Engines Work
• First, search engines crawl the Web to see what is there.
This task is performed by a piece of software, called
a crawler or a spider (or Googlebot, as is the case with
Google).
• Spiders follow links from one page to another and index
everything they find on their way. Having in mind the
number of pages on the Web (over 20 billion), it is
impossible for a spider to visit a site daily just to see if a
new page has appeared or if an existing page has been
modified, sometimes crawlers may not end up visiting
your site for a month or two.
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8. DLK TECHNOLOGIES
What are Keywords?
• Keywords are those specific
words which are searched in
a search engine. When you
search any information on the
web in any order, you open a
search engine and write some
keyword describing what you
are looking for. At the other
end, the search engine checks
your desired keyword related
information in its database
and shows the results listing
pages according to the words
submitted.
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9. DLK TECHNOLOGIES
Keyword
Research :
The process of
finding and deciding
upon the best
keyword phrases on
which to bid in order
to advertise a
particular web site.
For Example:
https://adwords.google.com/select/
Keyword
ToolExternal
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10. DLK TECHNOLOGIES
Keyword Analysis
• The keywords are the
words that web surfers
use in the search engines
to look for the product /
service / information
needed
http://www.1stwebdesigner.com/design/rig
ht-keyword-analysis-website/
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11. DLK TECHNOLOGIES
Competitor Analysis
• Competitor analysis in marketing and
strategic management is an assessment of the strengths
and weaknesses of current and potential competitors. This
analysis provides both an offensive and defensive
strategic context through which to identify opportunities
and threats.
• Competitor profiling coalesces all of the relevant sources
of competitor analysis into one framework in the support
of efficient and effective strategy formulation,
implementation, monitoring and adjustment
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13. DLK TECHNOLOGIES
SEARCH ENGINE
OPTIMIZATION – ON PAGE
Phase II
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14. DLK TECHNOLOGIES
Module II
Meta Title
Meta Keywords
Meta Description
Image optimization
Heading Tags
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15. DLK TECHNOLOGIES
Meta Title
• There seems to be some The Title Tag is expressed
confusion on the web as:
today regarding the Meta <TITLE>Page Title Here
Title Tag and the actual </TITLE>
Title Tag. In fact, when
doing a search for the
term Meta Title, Google
brings back information
on the actual Title Tag,
not the Meta Title.
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16. DLK TECHNOLOGIES
Meta Keywords
• Some search engines will
use the name and content
attributes of the meta
element to index your
pages.
• The following meta
element defines keywords
for a page:
<meta name="keywords"
content="HTML, CSS,
XML" />
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17. DLK TECHNOLOGIES
Meta Description
• The required content
attribute specifies the
content of the meta
information.
• The value of the content
attribute depends on the
value of the name or http-
equiv attribute.
<meta name = "description"
content = “Free Web
tutorials" />
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18. DLK TECHNOLOGIES
Image optimization
• I normally follow a set of principles for image
optimization like these –
- Always plug a small-medium size image.
- Follow a standard size image like the one above, which
goes well with small and big articles alike.
- Keep the file names as descriptive and SE friendly as
possible.
- Keep their image file sizes low-medium for quick
loading.
- Use ALT and Title attributes to it, with descriptive text
(a plug-in picks up the file name for it automatically.)
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20. DLK TECHNOLOGIES
Heading Tags
• The <h1> to <h6> tags are used to define HTML
headings.
<h1> defines the most important heading.
<h6> defines the least important heading.
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22. DLK TECHNOLOGIES
SEARCH ENGINE
OPTIMIZATION – ON PAGE
Phase III
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23. DLK TECHNOLOGIES
Module III
W3C Compliance
Robots.txt
Sitemaps
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24. DLK TECHNOLOGIES
HTML Validation
• This document comments on “HTML validation” as
performed by software such as the online services
W3C Validator and WDG Validator, and
A Real Validator, a product for offline use on Windows.
“CSS validation” will be briefly discussed too.
• http://validator.w3.org/
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25. DLK TECHNOLOGIES
What is Robot.txt
• The Robot Exclusion Standard, also known as
the Robots Exclusion Protocol or robots.txt
protocol, is a convention to prevent
cooperating web spiders and other web robots
from accessing all or part of a website which is
otherwise publicly viewable.
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27. DLK TECHNOLOGIES
Site Map
• Site Maps are at the heart
of Search Engine Friendly
Design. They make it
very quick and easy for
the search engines to find
and index every page on
your web site by putting
links to every page in one
spot.
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29. DLK TECHNOLOGIES
SEARCH ENGINE
OPTIMIZATION – OFF
PAGE
Phase IV
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30. DLK TECHNOLOGIES
Module IV
URL Submission
Directory Submission
Social Bookmarking
Article Submission Link
Building
Press Releases
Forum Posting
Blog Creation / Comments
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31. DLK TECHNOLOGIES
Directory Submission
• If you are a business owner and seeking to make presence
of your website on the World Wide Web then directory
submissions is the most viable option.
• The basic aim of directory submission is to create one
way links to a website. This in turn generates more traffic
flow towards your website and improves the search
engine rankings.
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32. DLK TECHNOLOGIES
Directory Submissions - Benefits
• Back links
• Search Engine Indexing
• Frequent visits by spiders
• Anchor Tex
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33. DLK TECHNOLOGIES
Article Submission
• There are many ways on how to advertise online. A
website owner will always find ways on how to seek an
advantage from the internet for full promotion of his
website. There are several ways on how to do this. One of
these methods is submission of articles.
Article submission is an advertising tool that can increase
traffic to your website. However, it must be used
effectively. The basic things to know are: knowing how it
will work for you and finding specific ways on how to
make use of its strong points to help you.
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34. DLK TECHNOLOGIES
Press Releases
• Press release has gained great significance in SEO lately.
The concept is to release the latest product info or the
latest happenings about a company to the world by using
media. There are lots of great free press releases websites.
Here is my list:
1. http://www.1888pressrelease.com/
2. http://www.clickpress.com/
3. http://www.pr9.net/
4. https://www.pr.com/
5. http://www.pr-inside.com/
6. http://prurgent.com/
7. http://www.prcompass.com/
8. http://www.pressabout.com/
9. http://www.prlog.org/ etc……………………
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35. DLK TECHNOLOGIES
Forum Posting
• Forums posting can be
explained as building a
community forum on
internet which is certainly a
very challenging task and
one can not attain it easily.
As in today's dynamic world
the excellence of people is
reaching heights and this is
giving lead to the people
who want to get into
community which is full of
lively chats, attractive
debates and informative
chats.
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36. DLK TECHNOLOGIES
Blog Creation / Comments
• There are different descriptions of that concept.
According to most of the articles on the Internet 'blog' is
short for 'weblog', a frequently updated publication of
comments and thoughts on the web. Usually it is
reflecting the views of the blog's creator.
All right reserved. @ 2011 DLK TECH, INC.
37. DLK TECHNOLOGIES
Social Bookmarking
• Social bookmarking is a method for Internet users to
organize, store, manage and search for bookmarks of
resources online.
• Unlike file sharing, the resources themselves aren't shared,
merely bookmarks
that reference them.
All right reserved. @ 2011 DLK TECH, INC.
39. DLK TECHNOLOGIES
SMM – SOCIAL MEDIA
MARKETING
Phase V
All right reserved. @ 2011 DLK TECH, INC.
40. DLK TECHNOLOGIES
• “Social media is an umbrella term that defines
the various activities that integrate technology,
social interaction, and the construction of words
and pictures.”
What is Social Media?
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41. DLK TECHNOLOGIES
• Social Media is Inbound Marketing
• Social Media helps the SEO
• Social Media promotes YOU (Profile,
Blog,... footprint)
• Social Media is Permission Centric
• The conversation has already started…
What is Social Media?
All right reserved. @ 2011 DLK TECH, INC.
42. DLK TECHNOLOGIES
• I don’t understand this Social Media stuff.
• Similar to a business cocktail reception
• Without constraints of time or space
Social Media State of Mind
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43. DLK TECHNOLOGIES
• Meet people and start conversations
• Answer questions – help others
• Ask questions – trust others’ advice
• Become a real member of the community
• Add value to the community
• More effective than live cocktail parties
• No boundaries of time or space
• Other people can listen in easily
Business Cocktail Party
Advice
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45. DLK TECHNOLOGIES
• Everyone can publish anything for everyone
• Wiki, flicker, YouTube, RSS, Face book
• Publish: “Everything you have anywhere you can”
• Monitor what others publish, promote it
• Empower your customers to publish
Social Media: Publish
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46. DLK TECHNOLOGIES
• Anyone can promote anything to everyone
• Dig, mix, del.icio.us, Stumble
• Monitor hat’s being shared about
• Monitor what’s being shared about you
• Find where your audience hangs out
• Promote your content and other content
• Produce content your audience will love
Social Media: Share
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47. DLK TECHNOLOGIES
• Anyone can connect with everyone from anywhere
• Network through groups
• LinkedIn, Face book, Orkut
• Make friends / Make connections
• Find your existing connections
• Add to your email signature, blog articles, bio or
profile…
• Be helpful / Answer questions
• Share interesting content
Social Media: Network
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51. DLK TECHNOLOGIES
• http://www.youtube.com/watch?
v=bf557vxyz4U&NR=1
• http://www.youtube.com/watch?
v=8K16bLvAJj8&feature=relmfu
URL Link for Google Ad words
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52. DLK TECHNOLOGIES
URL Link for Face book Ad words
• http://www.facebook.com/advertising/?
campaign_id=402047449186&placement=pf
lo&extra_1=0
etc…………..
All right reserved. @ 2011 DLK TECH, INC.