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CONTENT MARKETING LEADERSHIP
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premium assets, how-
to's or news and
optimize conversions.
TOOLS &TECHNOLOGY
~
1111
Ana yt1cs measur
you~ content
f:!erformance against
goals.
CREATE CONTENT
Premium assets
include long-form
content such as
videos, templates or
tools.
DISTRIBUTE CONTENT
Visual content includes
infographics, slide decks,
and video.
Report on goal metrics monthly.
Promote consistently and be patient - your content will gain momentum.

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Create a Content Marketing Plan

  • 1. MAKE CONTENT MATTEg Content Marketing Provide astrong foundation of content throughout the buying process to nurture ongoing interest and build trust. CONTENT MARKETING LEADERSHIP Write blog posts about premium assets, how- to's or news and optimize conversions. TOOLS &TECHNOLOGY ~ 1111 Ana yt1cs measur you~ content f:!erformance against goals. CREATE CONTENT Premium assets include long-form content such as videos, templates or tools. DISTRIBUTE CONTENT Visual content includes infographics, slide decks, and video. Report on goal metrics monthly. Promote consistently and be patient - your content will gain momentum.