Search Engine Optimistaion Explained

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A simple explanation of how Web marketing can help your business

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Search Engine Optimistaion Explained

  1. 1. Search Engine Optimistaion: The key to effective Web Marketing
  2. 2. What you need to know <ul><li>Web Marketing and why it’s important </li></ul><ul><li>Why Market Online? </li></ul><ul><li>Tools of Web-Marketing </li></ul><ul><li>Search Engine Usage </li></ul><ul><li>What is SEO </li></ul><ul><li>Benefits of effective SEO </li></ul><ul><li>Tips for effective SEO </li></ul>
  3. 3. Web Marketing and why it’s important? <ul><li>“ It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet. ” ( CyberAtlas.com ) </li></ul>
  4. 4. Why Market Online? <ul><li>Access to massive Audience </li></ul><ul><li>Ability to focus on target market </li></ul><ul><li>Results can be analysed more effectively </li></ul><ul><li>Web Marketing can give your product and brand a head start over your competition! </li></ul>
  5. 5. Tools of Web-Marketing <ul><li>Search Engine Optimisation </li></ul><ul><li>Web Analytics </li></ul><ul><li>Google AdWords </li></ul><ul><li>Google AdSense </li></ul><ul><li>Blogging </li></ul><ul><li>Article Publishing </li></ul>
  6. 6. Search Engine Usage <ul><li>81% of users found new websites by using search engines </li></ul>
  7. 7. What is SEO? <ul><li>S earch engine optimi s ation (SEO) is the art of creating Web pages that will rank high in search engine returns. </li></ul>
  8. 8. Benefits of Effective SEO <ul><li>the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30 achieve. </li></ul><ul><li>If traffic is managed correctly will lead increase in sales </li></ul>
  9. 9. Tips for effective SEO <ul><li>Content is King </li></ul><ul><li>Update page regularly </li></ul><ul><li>Research Keywords </li></ul><ul><li>Choose focused Keywords </li></ul><ul><li>Links build credibility </li></ul><ul><li>Publish Articles online </li></ul><ul><li>Include Site Navigation Map </li></ul>
  10. 10. Conclusion <ul><li>Web Marketing is becoming increasingly important in the modern marketplace. </li></ul><ul><li>Most people use Search engines to find Information therefore it is very important to be ranked highly by Search Engines. </li></ul><ul><li>Effective SEO can generate online traffic which is focused and can be monitored and as a result can aid in both Market research and brand promotion. </li></ul>

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