https://j-bags.business.site/ PPT ON SEO INCLUDES -MEANING- KEYWORDS -ON PAGE&OFF PAGE -GOOGLE ALGORITHMS -TRENDS -BUYER PERSONA -SERP

1. SEARCH ENGINE
OPTIMISATION
https://j-bags.business.site/

2. What is SEO
SEO stands for Search Engine Optimisation.It is the process of
getting traffic from Free Organic or Natural Search on search engine

3. How Does SEO Work ?
Crawling
Indexing
Processing
Retrieving Resuls

4. Types of SEO

6. Tools of SEO
-SEM RUSH
-Google Keyword Planner
-AHREFS Free Keyword Tool
-Answer the public
-Wikipedia

7. GOOGLE ALGORITHM
PENGUIN:-
GOOGLE Launched the penguin update in 2014.
The algorithm aims at reducing web spam and
peanalising the websites that violated Google’s
Guidelines using Black hat Tecnique.
Panda:-
GOOGLE Launched the Panda update in 2011.
The aim of this algorithm is to reward those
websites providing useful and relevant information
to the useer while removing sites with weak
content.

8. GOOGLE ALGORITHM
Pigeon:-
The pigeon algorithm was introduced on July
24,2014 aimed at providing efficient local search
results in google.
Hummingbird:-
The Hummingbird algorithm was first introduced by
Google around August 2013.
A precise and fast way of providing answers to the
search in a more human way
Voice search has also been enabled as part of
their Chrome browser which allows web
surfers to use their computer’s microphone to
speak the search query rather than having to
type it out.

10. Mobile Friendly Tool & Backlinks
Mobile Friendly Test is a tool that allows you to easily
carry out a mobile site test telling about a website's
score in terms of mobile responsiveness
Test available:-
https://search.google.com/test/mobile-friendly
A backlink is also known as a hyperlink or inbound link.
In SEO, backlinks are the incoming links that refer from
other pages on the web to your own web pages.
EXAMPLE- Pintrest | Freeadstime.org

11. Search Engine
Result Page (SERP)
A search engine results page (SERP) is the list of
results that a search engine returns in response to a
specific word or phrase query.

12. TRENDS IN SEO
We will use google trends to check on trending topics.The objective of SEO trends is to
inform the search engines what is our content and how it may be relevant to the
users searching for a piece of particular information.
https://trends.google.com/trends/?geo=IN

13. Buyer Persona
A buyer persona is a research-based profile that depicts a target
customer. Buyer personas describe who your ideal customers are,
what their days are like, the challenges they face and how they make
decisions

15. KEYWORDS
Primary Keywords:-
Primary keywords are those terms you
want to rank up for. These are terms with
high search volume that can bring a
considerable amount of traffic to your
site
Secondary Keywords:-
These are keywords that play a
supporting role. In other words, they
support the primary keywords and bring
in additional information. Secondary
keywords do not have as much SEO
value as the primary keywords, but using
them can still help you outrank your
competitors.