This document provides tips and strategies for optimizing a website for search engine optimization (SEO). It discusses the importance of having a website and content for attracting visitors and customers. It then offers recommendations for technical SEO improvements that can be made, such as compressing pages to reduce load time, setting caching and expiration headers, redirecting IP addresses to domain names, minimizing external requests, hiding server signatures, adding meta tags and creating an XML sitemap. Specific implementations for these strategies using Nginx server configurations are also outlined. The overall goal is to make websites load faster, appear more relevant to search engines, and increase visitor and revenue numbers through improved SEO.

1. Google Boost your
Website

2. Why most businesses have a website ?
Let people know who you are, what you do and how to get in touch
Sell products online
Build credibility with target audience
Help existing customers with support and queries

4. A good Website ?
Keep it fresh
Easy Navigation
Speed
Mobile Friendly

7. Digital World - Carnival
Your Website - Your Kid
Content - Whole Attire of
your kid
Keywords - Clues /
Features
Search Engine - Head of the Fair

9. Search Engine Optimization
Getting website to top of search engine results
Get more visitors
Make more money

10. SEO Site Checkup :
https://seositecheckup.com/

11. Competition drives research forward !

12. Problem: HTML Pages too large
Large page size increases load time

13. Solution
Setup compression on server side
Compression reduces response time
Average Page size allowed 33 kb

14. Implementation - Add gzip module to Nginx
Default behaviour of nginx server

15. Add gzip settings to nginx configuration
files
1. Turn gzip on
2. Specify gzip_types - File type to be compressed
3. Specify gzip_min_length - Minimum file size which need to be compressed

16. Result

17. Problem: No caching of images
Resource is requested from server each time a visitor visits website

18. Solution: Set Expires Header config in nginx

19. Result

20. Problem: IP Canonicalization
IP address should redirect to domain name
If not, can cause duplicate content problems

21. Implementation: Rewrite rule in nginx config
Add the following line in server context of configuration file
rewrite regex_expr URL flag

22. Result

23. Problem: Too many external requests
More requests, slows down page loading

24. Solution: Creating and Using CSS Sprites
Create sprite image using any online sprite generation tool
http://responsive-css.spritegen.com/

25. Result

26. Problem: Server signature is visible
Anyone can easily see you software versions

27. Solution: Add config to turn off server
signature

28. Setting up nginx configuration file
1. SET server_tokens as off - To hide nginx version
2. SET passenger_show_version_in_header as off - To hide Phusion Passenger
version

29. Result

30. Meta Tags
Page Title, Description, Keywords
● Should be unique
● Be brief and descriptive
● Advertise using your description

31. Adding meta tags in your application
Set default meta tag in application layout file

32. Then inside your view
Adding Meta tag to application pages

33. Robots.txt File
Tells the search engines which pages to access and index
Essential for both privacy and your SEO

34. Creating a robots.txt file
1. User-agent
Name of a bot
* for all bots
1. Disallow
Directory or File path to exclude
/ to exclude all files of server

35. Examples
1. Exclude all robots from entire server
2. Allow all robots complete access

36. 3. To exclude all robots from part of server
4. To exclude a single bot
Place this file in public folder of your rails application

37. Your Site Map
Blueprint of your website
Ease crawlers to find your pages

38. Creating an XML Sitemap
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://quickinsure.co.in/car-insurance</loc>
<lastmod>2016-11-30</lastmod>
<changefreq>daily</changefreq>
<priority>1</priority>
</url>
</urlset>

39. Final Result

40. Thank You
Questions ?