Seo 101 the query - think like a search engine

•

0 likes•89 views

This document discusses how to think like a search engine when formulating search queries. It explains that search engines take into account various factors of context like previous searches, visited sites, location and device type. Queries can have different intents like being transactional to "do" something, informational to "know" something or navigational to "go" somewhere. Effective queries start with context-relevant synonyms and satisfy the searcher's intent. Search engines also analyze entities, relationships and understand context and intent to improve search over time through algorithm updates.

Technology

© ANDigital
2017
The Query - Think Like a Search Engine

© ANDigital
2017
Query
Search
Engine
Result

© ANDigital
2016
Think Like a Search Engine
Split into teams (depending on numbers - or possibly individuals)
For each scenario, write down a search query you’d use
Cut these out onto cards and stick them on the wall
●
●
●
●
●
●
●
●
●
●
●
●
●
●

© ANDigital
2017
➔ Previous searches
➔ Sites visited
➔ Account
➔ Geography
➔ QDF
➔ Desktop vs. Mobile
➔ Other…
Context

© ANDigital
2016
Intent
Transactional
You want to
book a cheap
hotel in London
tonight
“Do”
Informational
You want to
know the largest
hotel in London
“Know”
Navigational
You want to go
to the
Malmaison
London website
“Go”

© ANDigital
2016
Informational - “Know” & “Know Simple”
“Know”
“Know
simple”

© ANDigital
2016
Satisfying Searcher’s Intent
Navigational
Informational

© ANDigital
2016
Starting with Context-relevant Synonyms...

© ANDigital
2016
“Things not Strings”
07723555888 vs 0123456789101
JSON-LD snippet for contact info

© ANDigital
2016
2 billion and Counting...

© ANDigital
2016
Google Knowledge Graph
Category
Entity Related Entity

© ANDigital
2016
Towards More ‘Conversational Search’
entity relationship

© ANDigital
2016
How Google Understands Context and Intent
Since 2013

© ANDigital
2016
Algorithm Updates
++
Penguin (2012)Panda (2011) Penguin (2015)

© ANDigital
2017
The Long Tail of Search Queries

Viewers also liked

Search Engine Optimization in 2016

Brad Smith

Російська революція 1917 року

pv01com

Формування тоталітарних режимів

pv01com

Moz SEO Web cheat sheet 2016

Nirav Patel

Search Engine Optimization Strategies to Boost Your Ecommerce Business. Mike Duncan, CEO, Sage Island Marketing Give your business a boost with smart SEO strategies. These proven techniques are an effective way to increase revenue and visibility by helping your business land on the first page of search results. In this presentation Mike Duncan, online retailer and CEO of Sage Island, a digital marketing agency, will share real life examples that work and ideas you can employ immediately. By the end of this session, you’ll have new tips, tricks, and tools to grow your business in the digital age.

2017 Surf Expo Search Engine Optimization Strategies to Boost Your Ecommerce ...

Sage Island

History of the internet and search engine marketing malaysia, search engine o...

Ajitpal Singh

Search Engines, SEO and SEM

Sarah Robbins

периодизација на македонското минато I дел

brane71

CV up to date Consultant, Assessor,Trainer. 10 12 2015. - for merge

Keith Lupton

Intro to Mozcon 2016

Rand Fishkin

Viewers also liked (10)

Search Engine Optimization in 2016

Російська революція 1917 року

Формування тоталітарних режимів

Moz SEO Web cheat sheet 2016

2017 Surf Expo Search Engine Optimization Strategies to Boost Your Ecommerce ...

History of the internet and search engine marketing malaysia, search engine o...

Search Engines, SEO and SEM

периодизација на македонското минато I дел

CV up to date Consultant, Assessor,Trainer. 10 12 2015. - for merge

Intro to Mozcon 2016

Similar to Seo 101 the query - think like a search engine

Big Data Usecases

Vishal Shukla

KISS me quickly: The battle against complexity

Kingsley Davies

Travellers are demanding more exhaustive, accurate, and relevant results when they search for flights, and they want these results instantly – even when there can be 100 Billion travel options for a single trip. Amadeus’s “Instant Search” feature was built to meet those requirements. These searches are not trivial. Several terabytes of constantly evolving data is needed to reply instantly to questions like, “I live in Frankfurt, where can I go this weekend for €200?” “What’s the cheapest and most convenient flight for a MongoDB Europe attendee?” This technical session will show you how Amadeus integrated MongoDB into its system, and how it allowed us to handle huge numbers of updates and searches in a high-volume system, to deliver the next generation of flight search products. It will cover topics such as how we discovered which extra indexes were needed, how we were able to get the balancer to meet our needs, and how we modelled our data for optimal performance.

MongoDB Europe 2016 - Choosing Between 100 Billion Travel Options – Instant S...

MongoDB

Google Analytics is free, has more functions than anyone would ever use, is easy to set up and even easier to use. But beyond the standard implementation it has certain limits. With a minimal budget and a little to no coding effort many of those limits can be overcome. Tobias Kraeft presented how to set up insightful reports in Google DataStudio by using Google Analytics Data in Google BigQuery using a very basic set-up: 1. A process to export your data into Google BigQuery 2. A few simple SQL statements to read the exports in Google DataStudio. The challenges to master: - Multi Domain Reporting - Custom Grouping of Everything - Organic Keyword Data - From Revenue to Profit - User Centric Reporting - Offline Marketing Activity The slides where part of a speech at the AllThingsData 2017 Conference in Tel-Aviv, Israel, by Tobias Kraeft on April 27th.

Breaking the Chain of Standard Analytics @AllThingsData2017

Tobias Kraeft

Meetings in 2025: Predictions for the Future

Social Tables

VR Overview with L2D

Nate Johnson

Responsive Design: The "other" way of doing mobile sites.

meetmicah

Using tech to save money and travel better - Caitlin

Caitlin Condon

Yodeck at Open Coffee #98

Open Coffee Greece

Data from users is needed to build great products. Google, Facebook even Doubleclick would not be able to offer their services unless they had tons of data. No company or product is an exception, the current industry modus-operandi is "collect-as-you-can" and it is bound to produce privacy side effects. We would like to share an alternative approach based on client-side aggregation. This talk will showcase how it is perfectly possible to collect and anonymously send data without any user identifiers or PII for building data driven products like a browser with a fully integrated search engine (Cliqz), Anti-tracking, Anti-phishing etc. without risking or compromising the users privacy at any time. Video : https://media.ccc.de/v/7ZQPWK

Mrmcd2017

Konark modi

Technologies That Are Transforming Print Today

Jeffrey Stewart

Event & Hospitality Industry Trends for 2018 & Beyond

Social Tables

Similar to Seo 101 the query - think like a search engine (12)

Big Data Usecases

KISS me quickly: The battle against complexity

MongoDB Europe 2016 - Choosing Between 100 Billion Travel Options – Instant S...

Breaking the Chain of Standard Analytics @AllThingsData2017

Meetings in 2025: Predictions for the Future

VR Overview with L2D

Responsive Design: The "other" way of doing mobile sites.

Using tech to save money and travel better - Caitlin

Yodeck at Open Coffee #98

Mrmcd2017

Technologies That Are Transforming Print Today

Event & Hospitality Industry Trends for 2018 & Beyond

Recently uploaded

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Victor Rentea

TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....

rightmanforbloodline

AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)

Samir Dash

Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Orbitshub

Introduction to use of FHIR Documents in ABDM

Kumar Satyam

Vector Search -An Introduction in Oracle Database 23ai.pptx

Remote DBA Services

Decarbonising Commercial Real Estate: The Role of Operational Performance

IES VE

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

Exploring Multimodal Embeddings with Milvus

Zilliz

JohnPollard-hybrid-app-RailsConf2024.pptx

JohnPollard37

Design and Development of a Provenance Capture Platform for Data Science

Paolo Missier

Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Zilliz

In today's digital world, trust is key to customer relationships, but keeping it is a huge challenge. Customers are well-informed and empowered, quick to change brands if their trust is broken, even if it costs them more. This puts a lot of pressure on organizations to handle trust and safety issues with great care and transparency. The challenge, however, is real. Fragmented solutions have left privacy, legal, and security teams in a perpetual cycle of catch-up, struggling to update privacy notices, manage customer data rights, and answer lengthy security questionnaires—all while trying to prove ROI to the business. It's a thankless job, filled with repetition, tedious tasks, and constant interdepartmental coordination. Combine this with fast regulatory changes and the quick evolution of AI, and it becomes overwhelming. Join this webinar to learn more about TrustArc's new innovative solution Trust Center, the only unified, no-code online hub for trust and safety information built for privacy, security, compliance, and legal teams. Trust Center streamlines your path to compliance, shortens the pre-sales cycle, and reduces both legal and regulatory risks, saving time, effort, and cost. This webinar will review: - Why companies are building unified Trust Centers for a robust privacy program. - How unified Trust Centers streamline sales cycles, ensure regulatory compliance, and reduce operational bottlenecks. - How compliance, legal, security, GRC, and privacy teams benefit from a unified Trust Center in terms of needs, pains, and outcomes. - How TrustArc Trust Center saves time and work while reducing legal, reputational, and compliance risk by effectively managing policies, notices, terms, and disclosures, and providing real-time updates on subprocessors.

TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...

TrustArc

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Orbitshub

In this session, we will discuss the journey of API governance from its initial, ungoverned state to the development of sophisticated models that tackle contemporary challenges. We'll explore how APIs have become essential in the intersection of business and technology, adapting to advancements and evolving needs. We'll focus on how organizations have moved from launching to monetizing APIs, using models like pay-per-use and subscriptions, and finding the right balance between technical implementation and business strategy. We'll also highlight the impact of governance on monetization strategies, especially how data security, compliance, and service quality influence pricing. Real-world examples will demonstrate the effective integration of governance with monetization, including AI's role in dynamic pricing. Looking ahead, we'll share insights into future trends in API governance and monetization, emphasizing the importance of adaptability, continuous learning, and innovation.

API Governance and Monetization - The evolution of API governance

WSO2

At its core, the challenge of managing Human Resources data is an integration challenge: estimates range from 2-3 HR systems in use at a typical SMB, up to a few dozen systems implemented amongst enterprise HR departments, and these systems seldom integrate seamlessly between themselves. Providing a multi-tenant, cloud-native solution to integrate these hundreds of HR-related systems, normalize their disparate data models and then render that consolidated information for stakeholder decision making has been a substantial undertaking, but one significantly eased by leveraging Ballerina. In this session, we’ll cover: The overall software architecture for VHR’s Cloud Data Platform Critical decision points leading to adoption of Ballerina for the CDP Ballerina’s role in multiple evolutionary steps to the current architecture Roadmap for the CDP architecture and plans for Ballerina WSO2’s partnership in bringing continual success for the CD

Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform

WSO2

Stronger Together: Developing an Organizational Strategy for Accessible Desig...

caitlingebhard1

MINDCTI Revenue Release Quarter One 2024

MIND CTI

Recently uploaded (20)

Corporate and higher education May webinar.pptx

WSO2's API Vision: Unifying Control, Empowering Developers

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....

AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Introduction to use of FHIR Documents in ABDM

Vector Search -An Introduction in Oracle Database 23ai.pptx

Decarbonising Commercial Real Estate: The Role of Operational Performance

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Exploring Multimodal Embeddings with Milvus

JohnPollard-hybrid-app-RailsConf2024.pptx

Design and Development of a Provenance Capture Platform for Data Science

Introduction to Multilingual Retrieval Augmented Generation (RAG)

TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

API Governance and Monetization - The evolution of API governance

Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform

Stronger Together: Developing an Organizational Strategy for Accessible Desig...

MINDCTI Revenue Release Quarter One 2024