Sontosa's Spooktacular in Singapore wanted to amplify this event and carry forward the spooky experience of the event on social channels. Thus enabling more footfalls.

1. Digital Promotion of the Spooktacular Event

2. Spooktacular - Asia’s Scariest Fun
Venue – Fort Siloso, Sentosa, Singapore

3. The audience
Age group:
18 to 40
PMEBs and Youth
Free / Independent Travelers
People seeking
Thrill, Scare, Fun & Excitement

4. Spooktacular theme in 2013
Last year’s theme was based on the
Thai hit Horror movies –
Body, Coming soon, Shutter, Dorm and Pee Mak

5. Spooktacular theme for 2014 - GTH’s horror movies and asian theme
2014
Trail # 2
Movie – Alone
Trail # 3
Asian theme
Trail # 1
Movie - Laddaland

6. Trail # 1 – Laddaland

7. Trail theme – Laddaland, the movie
 A family of 4 (Thee, Parn, Nat and Nim) move into
a new house
 Paranormal activities take place
 Man shoots son by mistake, shoots himself too
 Rest of the family leaves the haunted house

8. Pre-event – Laddaland Game
The Laddaland Survivors

9. The Laddaland Survivors
Entrance of Laddaland House where player has to reach
 The game begins at the gate of the haunted
city called Laddaland. The Laddaland is
infected with ghosts, spooky elements and
horrifying creatures. On the other end, there
is a house.
 The players have to login with Facebook and
choose the role that they want to play – Thee
or Pam, and safely reach the house.
 The players will encounter haunted
mansions, blood-thirsty creatures, blood-red
lake with scary people.
 Player has to successfully navigate and reach
the house

10. The game landscape and characters
Parn Thee
Choose character -

11. Building virality on Facebook
The Laddaland Survivors
Miang Chang at Sentosa Spooktacular – Survivors
of Laddaland
Miang Chang has successfully crossed the Frankenstein
mansion. Give him tip or weapon to help Miang move
forward carefully and win tickets for next trail.
 As the player crosses hurdles, the game app will
post updates on the player’s wall – location and
what happened.
 Friends can help the player reach the destination
or vote for his/her boldness or start playing the
game themselves
 Players will get rewarded on successful completion
of the game and points scored.

12. During the event – capturing the excitement on the trails
Facebook post
Inside at the trail
Outside at the venue entrance
Jackie had the most horrifying moment of her life at Spooktacular Laddaland mansion.
Got a brave heart? Then come to Spooktacular
and show Jackie that you are not scared of ghosts
 Visitors will be given RFID tag which will have
their Facebook username and password stored.
Their details will be captured when they enter
the trail.
 The haunted trails will have Mic with sound
sensors and a camera placed at ghosts-visitors
interface.
 Whenever there is a human-ghost interaction,
the mic will capture the scream of the visitor
and activate the camera.
 The camera will capture the most horrifying
moments of the visitor and display it with the
audio on the digital board at the entrance along
with their name, location inside the trail and
the pic
 The pic will also be posted on the visitor’s
facebook page with the location

13. Trail # 2 – Alone

14. Trail theme – Alone (name of the movie)
 The story is about two conjoined
twins – Pim and Ploy.
 Pim has a good soul and Ploy plays
the evil part.

15. Pre-event - Interactive tab on Alone
Ploy Pim
 Users visit the Facebook page and click on the Tab
called – Pim Side. Ploy Side.

 The tab will ask user to enable webcam
 Users have to take two photos using the webcam, one
reflecting their normal self and the other with a
ghostly expression
Pim side. Ploy side.
The good side and the evil side

16. Take a pic and upload your Pim and Pam expression
I am getting ready for Spooktacular.
Rate my Pim side and help me win Free Passes
Click here to make it your profile
pic and win free tickets
Apply filter
 The app will also have scary face filters to
make the ghostly expression look more
horrific.
 The app will provide an option to add the
ghostly pic as the profile pic on user’s
Facebook page
 User can also post his/her Pim or Ploy face
on wall and ask his/her friends to rate it or
like it
 The users will also have an option to
download some really spooky Spooktacular
Cover Photo Themes and add it on their
profile page.

17. Game based on Alone
Facebook post
Game screen
Wong reached the other end in 60 mins. Are you ready
for the Go Alone challenge? Play and Win Free Passes.
 The game can be played only in darkness. User has to
activate the webcam which senses the lights.
 When the light is turned off, the game begins. The
game will be from user’s point of view and he has to
navigate with the arrow keys.
 Horrifying creatures start appearing on the screen and
user has to navigate through them and reach the other
end.
 He can also post the score on facebook and invite
friends to compete.
The Scream Alone Challenge

18. Live storytelling event at Sentosa

19. The audience
Local / Expat
Families with kids
Free / Independent
Travelers
Children aged –
4 – 12 years

20. Pre-event - Live your favourite moments
On ground
Mobile App
 The mobile app, enabled with augmented reality will
be preloaded with best scenes / themes of various
stories or movies.
 Parents have to dress up their kid based on the
story. They can select their favourite scene available
in the app to take a pic. The frame will make the kid
look like a character in the scene.
 Parents have to post the photo on Sentosa’s
Facebook page to enter the contest. The best ones
will win a Free rides at Sentosa
 Cut out of characters will also be placed at malls.
Parents have to take a snap of their kid with the cut
out and post it on Sentosa’s page.

21. Post-event - Make your own storybook
The Story Book App
 The Facebook app will have preloaded comic strip with speech blurbs
 Parents can take a picture of their kids and make it a part of the comic strip or entire movie scenes (optional)
 Kids have to fill up the speech blurb with appropriate dialogues and submit it
 The comic strips with best dialogues will be rewarded with Free ride at Sentosa
 Parents can post this comic strip on Facebook and invite likes

22. Thank You