Brief - To engage two segment of audience - Candidates and Employers with interesting content and meet the objectives of more sign-ups.

1. MeraJob Job Portal – Social Media Strategy

2. MeraJob – Social Campaigns for the Candidates
Campaigns –
• Getting noticed
• Where does your CV end up?
• Switch to SmartProfile
• You are as good as your CV
• Switch to SmartProfile

3. Campaigns ideas for the candidate

4. Biggest challenge faced by the jobseekers today is to get noticed by
the right employer. This phase will talk about the pain points of
the candidates. It will address their concerns directly and provide
solutions. This is a stand alone campaign.
Campaign # 1
Getting Noticed

5. Phase # 1 - The pain point campaign
Your badly structured CV might not reach the right hands. Make
a stronger impression and power up your job search with an
infographical format SmartProfileTM.
Your chances of an interview call is nil if you send a CV that’s
badly structured. Make a smarter move with MeraJob’s
SmartProfile and make an impression in 7 seconds.
Will my CV make it to the HR’s hands? Will my CV lead to an interview call?

6. Phase # 1 - The pain point campaign
You have all it takes to get the job. But your badly structured CV
might think otherwise. What you need is MeraJob’s
SmartProfileTM to make an impression in 7 seconds.
You skills and qualifications look good. But your badly structured
CV might spoil your chances. What you need is MeraJob’s
SmartProfileTM to make an impression in 7 seconds.
Will my CV represent me properly? Shall I get an expert to write my CV?

7. Rationale – Most of the CVs are not structured properly and
hence might end up at the wrong / unexpected places. With
SmartProfile, you can be sure that profile ends up in the hands
of the right employer. This will feature a series of posts on
various situations.
Campaign # 2
Where does your CV end up?

8. ‘The journey of CV’ posts
Your badly structured CV might end up in the wrong hands.
Make a stronger impression and power up your job search with
an infographical format SmartProfileTM.
It takes 7 seconds to judge your CV. If it doesn’t make an impact,
your CV might end up getting reused. With MeraJob’s
SmartProfile, you can make a positive impact on your
prospective employer.

9. ‘The journey of CV’ posts
Your badly structured CV might end up as a rough sheets. Make
a stronger impression and power up your job search with an
infographical format SmartProfileTM.
Your badly structured CV could end up as one-side sheets. With
MeraJob’s SmartProfile, you can make a fruitful impact on your
prospective employer.

10. Rationale – In this age of Merajob’s SmartProfile, carrying a CV is
old school. And those still carrying CV still live in the past. The
posts will show olden era images depicting the candidate with a
humorous touch. “CV ka zamaana gaya”.
Objective – Transition from a CV to SmartProfile.
Campaign # 3
CV is Old school.
Switch to MeraJob’s SmartProfile

11. CV is old school - posts
The age of CV is gone. Its time to upgrade to Merajob’s
SmartProfile. Redefine your job search and get on the rolls with
the new infographical SmartProfile. To create yours today visit -
link
Still typing a Black & White CV?
Upgrade now with SmartProfile
RIP CV. Its time to upgrade to Merajob’s SmartProfile. Redefine
your job search and get on the rolls with the new infographical
SmartProfile. To create yours today visit - link
Still living in the CV era?
Time to upgrade with SmartProfile

12. Switch to SmartProfile GIF Posts
Impress in 7 seconds with MeraJob’s SmartProfile.
Click here to create yours - link
Impress in 7 seconds with MeraJob’s SmartProfile.
Click here to create yours - link

13. Rationale – If your CV is not structured properly, it will not create
any impression and make you look bad as well. In other words,
you would look as good as your CV.
Objective – Transition from a CV to SmartProfile.
Campaign # 4
Is your CV making you look
unimpressive?

14. Idea # 1 : Bad reflection posts
Is this how your CV represents you to the employer? Click
here to get smart – link
Is this how your CV represents you to the employer? Click
here to get smart – link

15. Idea # 1 : Bad reflection posts
Don’t end up looking bad because of your badly structured CV.
Make a stronger impression and power up your job search with
an infographical format SmartProfile. To make a lasting
impression in just 7 seconds visit - link
You are only as good as your CV
Does your CV show you in bad light? It’s time to make a strong
impression and power up your job search with an infographical
format SmartProfile from Merajob. To make a lasting impression
in just 7 seconds visit – link
You are only as good as your CV

16. Switch to SmartProfile GIF Posts
Impress in 7 seconds with MeraJob’s SmartProfile.
Click here to create yours – link
Impress in 7 seconds with MeraJob’s SmartProfile.
Click here to create yours – link

17. The landing page
All the post will lead to the respective landing page
where the user is asked to register and create
SmartProfile.

18. The landing page
https://goo.gl/6vF16J
The link would take the user to the landing page which
talks at length about SmartProfile and its advantages.
The users have to fill the register form and upon
clicking the submit button, they will be taken to the
Create SmartProfile page. At any point, it they have
doubt they can call the Merajob Recruitment Expert
at 092-666-1-5555
Look good in your interview with Merajob’s SmartProfile

19. Campaigns ideas for the employer

20. Rationale – The post will talk about advantages of hiring from
Merajob. Each post will talk about specific features like Knock-
out, Must-have etc to address the pain point that the recruiter
goes through.
Communication # 1
Advantage employer

21. The posts
Get pre-screened Smartprofile candidates who match your
job requirement perfectly. To post your requirement visit –
URL link
The ‘all-set-to-perform’ candidates
Every candidate has to pass through Merajob’s rigorous
knock-out test. So you don’t have to waste time
interviewing.
Only the ‘knock-out’ candidates get listed
We screen the candidates for MUST-HAVE criteria to match your
requirement. So you don’t have to waste time interviewing the
wrong candidate.
Hire better with
Merajob’s ‘Must-Have’ criteria

22. Rationale – This Phase # 1 communication post will talk about
advantages of hiring from Merajob. Employer can get the right
candidate without spending too much time or money.
Communication # 2
First Time Right

23. The posts
Spend less time and money for the right candidates with
pre-screened SmartProfile that matches your job requirement
perfectly.
‘First time Right’ candidates
With MeraJob you only get ‘ready-to-hire” pre-screened
SmartProfile to help you save time and money involved in the
recruitment process.
‘Ready for hire’ candidates

24. The posts – addressing HR’s pain-points
Spending more time
browsing CVs for the
right candidate?
Switch to SmartProfile for
‘Ready for hire’ profile
The hardest
challenge is to find
the right candidate?
Get pre-screened candidates
with “Must-Have criteria.

25. Thank You