The document discusses evaluating tweet engagement to determine if messages reach the audience effectively. It highlights that while some tweets, like those related to #brightonseo, received high engagement, the author's personal tweets received significantly less interaction. Recommendations are provided for analyzing which types of tweets are more engaging, including noting the impact of tweets with photos.

2. Checked out NEW
Social Media Tool.

3. My goal was to find out if my tweets were actually reaching my audience.
This is show by Total engagement – which is a sum of how many times users
marked your tweets as favourite, retweeted your tweets or mentioned.
I am not surprised #brightonSEO tweets were highly engaged

4. But look at my own tweet engagement rate ! They are very less engaged
which means I am shouting out on the road with very few listening. I am
shouting harder and still very few listening.

5. So, find out your tweet engagement today.
• Make a note of most engaged tweets so you know what type of
tweets are engaged.
• Make note if tweets with photos are engaged more

6. So, find out your tweet engagement today.
• Make a note of most engaged tweets so you know what type of
tweets are engaged.
• Make note if tweets with photos are engaged more