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Semiotics

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Semiotics

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Semiotics

  1. 1. SEMIOTICS
  2. 2. Semiotics is the study of codes or languages and the signs from which they are made, such as words in a spoken or written language.  It looks how signs and symbols are used to communicate and develop interpretations.  There is a range of other languages or codes that we have learnt to read. For example, nodding or shaking your head means yes or no in body language.  The word Semiotics is derived from the Greek word, Semeiotikos which means an abservant of signs. 
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  6. 6. Roland Barthes • • •
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  10. 10. Pierce Argument    20. Forms of sign • He introduced Icon The signifier is perceived as resembling the signified. A pictorial representation , a photograph, an architect’s model of a building are all icons because they imitate or copy aspects of their subjects  21. Index • An index has a factual or casual connection that points towards a subject. • Example • A nest image is an icon but also an index of a bird.  22. Symbol • A symbol has an arbitrary relationship between the signifier and the signified. • The interpreter understands the symbol through previous knowledge and experience. • Spoken or written words are symbols. • For example flags. 
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