Prosiding Seminar Kebangsaan Pustakawan Malaysia 2013, 25-27 Ogos 2013, Mahkota Hotel, Melaka - Tema "Transformasi Perpustakaan Dan Perubahan Budaya: Peranan Pustakawan"
Anjuran Jawatankuasa Tetap Perpustakaan Akademik, Persatuan Pustakawan Malaysia (PPM) & Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA
3. PROSIDING SEMINAR
KEBANGSAAN PUSTAKAWAN
MALAYSIA
“TRANSFORMASI PERPUSTAKAAN DAN
PERUBAHAN BUDAYA:
PERANAN PUSTAKAWAN”
HOTEL MAHKOTA, MELAKA
25-27 OGOS 2013
Anjuran:
Jawatankuasa Tetap Perpustakaan Akademik, PPM
Persatuan Pustakawan Malaysia (PPM),
Perpustakaan Tun Abdul Razak, Universiti Teknologi Mara
Editor:
Salmah Abdullah
Pauziaah Mohamad
Ratnawati Sari Mohamad Amin
Noorsuzila Mohamad
Fatimah Zahrah @ Aishah Amran
Mohd Dasuki Sahak
Fuziah Mohd Nadzar
Siti Sumaizan Ramli
Persatuan Pustakawan Malaysia
Kuala Lumpur
5. i
HALAMAN KANDUNGAN
Mukasurat
Jawatankuasa
Seminar
…………………………………………………………….… v
Sidang Editor …………………………………………………………….… vii
Sekapur Sireh …………………………………………………………….… viii
Seulas Pinang …………………………………………………………….… ix
Prakata Ketua Editor …………………………………………………………….… x
PENTADBIRAN DAN PENGURUSAN
1
Academicians’ Perceptions of a Liaison Librarian Service at
Universiti Putra Malaysia Library: a Case Study
Norhazura Hamzah & Azwana Ab. Rahman
……… 1
2 Amalan Terbaik di Pusat Maklumat & Perpustakaan (INFOLIB)
BERNAMA
Hasnita Ibrahim
……… 13
3 Electronic Databases Subscription Rationalisation and
Optimisation Initiative
Laili Ashikeen Awang Puteh
……… 22
4 Kerjaya Pustakawan dalam Memartabatkan Bahasa, Sastera dan
Budaya Melayu
Wan Khairoslinda Wan Mohd Khairi & Salim Md Zin
……… 29
5 Kulliyyah’s Perception on the Effectiveness of Liaison Librarians
Programme: the IIUM Library Experience
Zaharah, A. S. & Norleen, A. Rashid
……… 40
6 Peranan dan Cabaran Pembangunan Metadata ke Arah
Memperkasakan Perkongsian Maklumat
Suhana Md Taha & Azni Yantee Abdul Raoh
……… 49
7 Peranan dan Keperluan Perpustakaan kepada Generasi Masa
Depan: Perpustakaan Desa
Samsul Farid, S.
……… 60
8
Sustainability and Growth of a Special Library: Adapting to
Changing Business & Library Environment: Best Practices From
Petronas Petroleum Resource Centre
Nurul Sha’adah Abdul Kalam
……… 72
PERKHIDMATAN PERPUSTAKAAN
9
Amalan-Amalan Terbaik Perpustakaan Universiti Tenaga
Nasional (UNITEN) dalam Menyediakan Perkhidmatan Rujukan
dan Maklumat Sebagai Agen Informasi dan Promosi Kepada
Pengguna
Md Yazid Muji
……… 82
6. Mukasurat
10
Ilmu Mengubah Destini: Program Khidmat Masyarakat
Perpustakaan UiTM (PUiTM)
Faridah Talib, Khasiah Zakaria, Asmah Maaroff,
Azura Mohamed Hashim & Junaida Kamaruddin
……… 95
11
Jom Baca@PHS: Inisiatif Jaringan Masyarakat Perpustakaan
Mohd Kamal Mohd Napiah, Nor Azan Ibrahim, Intan Haryati
Ibrahim, Rosnani Ahmad, Fujica Azura Fesal, Noor Adilah Azmi,
Muhammad Hanifah Mahabat @ Mohamed, Hazwani
Jamaluddin, Hazaralie Ramlee, Mohd Hezri Mansor, Muhamad
Amin Azmi, Mohd Hazlee Abdul Halil & Mohd Jamil Kasim
……… 103
12
Libatsama Pelanggan di Perpustakaan USM
Radia Banu J. M., Mohd Kamal M. N., Intan Haryati, I., Mohd
Ikhwan I., Noor Azlinda W. J., A. Basheer Ahamadhu A. S., &
Asma Wati I.
……… 116
13
Libguides dan Libanswers: Saluran Informasi dan Interaksi
Pengguna di Perpustakaan Tuanku Syed Faizuddin Putra
Mazmin Mat Akhir, Md Nizam Azid, Nazirah Zainul Abidin &
Mohd Fadili A.Rahim
……… 126
14 Perkongsian Pintar dalam Melaksanakan Tanggungjawab Sosial
Korporat Perpustakaan
I. Imilia & A. S. Sabariah
……… 136
15
Rakan Buku: Kaedah Terapi Biblio (Bibliotherapy) dengan
Pesakit Pediatrik Hospital Universiti Sains Malaysia
Engku Razifah Engku Chik, Noraida Hassan, Nurul Azurah
Mohd Roni, Rabiatul Adawiah Ab. Manan, Herman Harianto
Che Harun
……… 146
16 The Concern of University of Malaya Library in Enhancing the
Facilities for the Special Disabled Users
H. Mohd Faizal, A. Amir Hamzah & M. Mohamad Rizar
……… 157
PENGURUSAN ILMU, REKOD & MAKLUMAT
17 Cabaran Pemeliharaan dan Pemuliharaan Manuskrip Tempatan
di Sarawak
A. S. Sabariah & I. Imilia
……… 167
18
Koleksi Nadir Perpustakaan Tuanku Bainun: Bahan Warisan
Sejarah dan Rekod Perguruan yang Tidak Ternilai
Raja Ahmad Shalaby Raja Hassan, Rusliza Yaacob, Siti Sumaizan
Ramli & Noriha Muhammad
……… 177
19 Tamil Malaysiana Collection: a National Heritage
Vijayalatchumy, M. & Janaki, S.
……… 193
20 UM Memory: Pemasyarakatan Warisan Sejarah
Haslan Tamjehi & Mahbob Yusof
……… 202
7. Mukasurat
iii
PENYELIDIKAN, ICT & INOVASI
21 Adaptasi Falsafah Deming di Perpustakaan Akademik: Satu
Evaluasi Model
Che Azlan Taib
……… 212
22
Gauging the Influence of Malaysian University Press Books:
Implication for Library Collection Development and Evidence-
Based Research Assessment
A. Abrizah
……… 224
23
Kajian Penawaran Aplikasi Web 2.0: Transformasi
Perkhidmatan Perpustakaan Awam dan Penerimaannya dalam
Kalangan Remaja
Mohd Ismail Abidin, Siti Haidah Md Aziz, Hazlin Ibrahim Khan
& Mohd Isham Abidin
……… 241
24
Kajian Perbandingan Persepsi Pustakawan Universiti
Penyelidikan dan Bukan Universiti Penyelidikan di Malaysia
Terhadap Kepentingan Penyelidikan
A. Salmah, A. Fatimah Zahrah & I. Morni Yati
……… 258
25 Keperluan Program Literasi Maklumat di Politeknik Malaysia:
Satu Kajian Rintis
Kiprawi Sani, Leeny Kolina Majalis & Sabrina Milan
……… 272
26 Literasi Maklumat: Penggunaan Modul E-Learning untuk Sesi
Kemahiran Maklumat di Perpustakaan Universiti Malaya
Shamsiah Abu Bakar
……… 291
27
Perkhidmatan Pinjaman antara Perpustakaan di Perpustakaan
Tun Seri Lanang Berdasarkan British Standard ISO 11620:2008
(E): Kajian Perbandingan dengan Perpustakaan Universiti
Penyelidikan di Malaysia
Anna Kustyana, M., Nona Zurena, M., Rohana, M., Mazni, M.
Y., Shaizimah, B., Norliah, S., Azlan, M. H., Abdul Muhaimin,
S., Ruzita, K. , Siti Wahida, A., Mariatul Qibtiah, I., Azmah, I.,
Harith Faruqi, S., Nur Asyikin, L. A., Norbaizura, M. & Mohd
Rajak, T.
……… 301
28
Perlombongan Data Sistem Maklumat Perpustakaan dalam
Membantu Proses Perancangan dan Membuat Keputusan:
Kajian Kes di Perpustakaan UTM Malaysia
Md Razib Karno, Dr Siti Arpah Nordin, Safawi Abdul Rahman &
Anuar Talib
……… 311
29
Perpustakaan Digital: Peranan Repositori Institusi Universiti
Sains Malaysia
Siti Fatimah Hashim, Noor Azlinda Wan Jan & Meor Mohd
Arafat Mohamad Shahini
……… 323
30 QR-Codes di Perpustakaan: Inisiatif Perpustakaan Digital Open
University Malaysia (OUM)
Shahril Effendi Ibrahim & Mohd Afiq Rusly
……… 334
8. Mukasurat
31 Sistem Maklumat Nuklear Antarabangsa (INIS), Platform
Penyelidik Berkongsi Maklumat
Mohd Hafizal Yusof, Ruzilah Ehsan & Iberahim Ali
……… 344
32 Sistem Repositori Dokumen Kerajaan dalam Pelaksanaan
Pengurusan Projek
Mohd Abdul Halim Sulaiman & Siti Khairiah Yusof
……… 355
33 Technostress in Libraries: a Preliminary Investigation
Zahril Shahida Ahmad, Noorsuzila Mohamad & Ratnawati Sari
Mohamad Amin
……… 363
34 The Relationship between Library’s Initiatives Planning and
Return on Investment (ROI) in E-Book Collection Building
Che Zainab Abdullah & Norliya Ahmad Kassim
……… 379
35 The Use of WEB 2.0 Application in University of Malaya
Library Website among Undergraduate Medical Students
Mohamed Zaki Abdul Rahman
……… 388
36
Transformasi Pustaka Maya ke Portal Perpustakaan: Kajian
Penggunaan dan Kepentingan kepada Pelanggan Perpustakaan
Pusat Perubatan Universiti Kebangsaan Malaysia
Azlan Mohamad Hamzah, Rosnah S., Nabishah M., Wan
Suhaimi A., Rohaya U., Azman I., Mariati E., Azhari S., Nona Z.
M., Mohd Rajak T., Wan Afifah W. Y. & Noraini M. A.
……… 399
37 Understanding of Reading Habits among Students in Royal
Military College, Malaysia
Mohamad Azri A., Mohammad Fazli B, Wan Mohd Hafiz W H.
……… 407
38 UTM Reading Stations: Tanggungjawab Khidmat Sosial
Kamariah Nor Mohd Desa, Muhammad Daud & Junaidah Isnain
……… 419
PEMBENTANG JEMPUTAN
39 Preserving the Endangered Knowledge through Systematic
Management of Oral History, Records and Special Collections
Raja Abdullah Raja Yaacob
……… 427
40 Pengurusan Maklumat Islam Keselamatan dan Pertahanan
Mohd Ridhuan Tee Bin Abdullah
……… 447
RUMUSAN
Rumusan & Ucapan Penutup SKPM 2013
Mohd Sharif bin Mohd Saad
……… 458
Lampiran – Senarai Pembentang SKPM 2013 ……… 465
Lampiran - Gambar-gambar SKPM 2013 ……… 471
9. v
JAWATANKUASA
SEMINAR KEBANGSAAN PUSTAKAWAN MALAYSIA (SKPM) 2013
JAWATANKUASA INDUK SEMINAR
Pengerusi : Encik Noor Hidayat Adnan (UiTM)
Naib Pengerusi : Encik Ali Abd Rahim (USM)
Setiausaha : Puan Shahidatul Akhmam Rambeli (UiTM)
Bendahari : Encik Hazmir Hj Zainal (UKM)
Kertas Kerja &
: Puan Salmah Abdullah (UPM)
Dokumentasi
Cik Pauziaah Mohamed (UM)
Penaja : Puan Suzana Hamzah (MSU)
Promosi & Publisiti : Bahagian Komunikasi Korporat & Penerbitan PTAR (UiTM)
Pendaftaran Peserta : Cik Noriha Muhammad (UPSI)
Wakil PPM : Cik Rohaya Umar (Bendahari PPM) (UKM)
Encik Mohd Zaihan Hussin (UiTM)
Sekretariat : Encik Jamalludin Sulaiman (UiTM)
JAWATANKUASA PENDAFTARAN PESERTA
Pengerusi : Cik Noriha Muhammad (Perpustakaan Tuanku Bainun, UPSI)
Ahli : 1. Puan Nor Hanizah (Perpustakaan Tuanku Bainun, UPSI)
2. Puan Najah Saghirah Haroman (Perpustakaan Tuanku Bainun,
UPSI)
JAWATANKUASA KERTAS KERJA & DOKUMENTASI
Pengerusi : Puan Salmah Abdullah (Perpustakaan Sultan Abdul Samad, UPM)
Setiausaha : Puan Noorsuzila Mohamad (Perpustakaan Peringatan Za’ba, UM)
Ahli : 1. Cik Pauziaah Mohamed (Perpustakaan Peringatan Za’ba, UM)
2. Puan Ratnawati Sari Mohamad Amin (Perpustakaan Peringatan
Za’ba, UM)
3. Puan Fatimah Zahrah @ Aishah Amran (Perpustakaan
Kejuruteraan dan Senibina, UPM)
4. Mohd Dasuki Sahak (Perpustakaan Sultan Abdul Samad, UPM)
JAWATANKUASA PENAJA
Pengerusi : Puan Suzana Hamzah (Perpustakaan, MSU)
Ahli : Cik Siti Hajar Abdul Rahim (Perpustakaan, MSU)
10. SEKRETARIAT (PERPUSTAKAAN TUN ABDUL RAZAK, UiTM)
Pengerusi : Encik Jamalludin Sulaiman
Ahli : 1. Encik Nik Lokman Nik Ismail
2. Cik Siti Salwa Abd Rahman
3. Cik Noredayu binti Rosli
4. Puan Farleen Azrina binti Zamberi
5. Puan Nor Azwabi Mohamad
6. Encik Mohd Alfarabie Mohd Nasir
7. Encik Muhamad Afnan bin Ismail
8. Cik Seri ida Idayu Sarffuddin
9. Cik Rozita binti Sharudin
10. Encik Zawawi Hussain
11.Cik Wan Noor Sazidah Wan Fauzi
12.Encik Mohd Khairul Idzwan Saad
13.Encik Mohamad Zurairi bin Abu Hassan
14.Encik Mohd Azhari Zailani
15.Puan Nik Nurshihah Muhamad
16.Puan Rostinah Mujir
17.Encik Zulkifli Zainal Abidin
REKA BENTUK SIJIL
Encik Muhammad Farid Zainal Azman (Perpustakaan Tun Sri Lanang, UKM)
11. vii
SIDANG EDITOR
Ketua Editor:
Salmah Abdullah
Perpustakaan Sultan Abdul Samad
Universiti Putra Malaysia
Editor:
Pauziaah Mohamad
Perpustakaan Peringatan Za’ba
Universiti Malaya
Ratnawati Sari Mohamad Amin
Perpustakaan Peringatan Za’ba
Universiti Malaya
Noorsuzila Mohamad
Perpustakaan Peringatan Za’ba
Universiti Malaya
Fatimah Zahrah @ Aishah Amran
Perpustakaan Sultan Abdul Samad
Universiti Putra Malaysia
Mohd Dasuki Sahak
Perpustakaan Sultan Abdul Samad
Universiti Putra Malaysia
Fuziah Mohd Nadzar
Fakulti Pengurusan Maklumat
Universiti Teknologi Mara
Siti Sumaizan Ramli
Perpustakaan Tuanku Bainun
Universiti Pendidikan Sultan Idris
12. SEKAPUR SIREH
Yang DiPertua Persatuan Pustakawan Malaysia
Assalamualaikum warahmatullahi wabarakatuh dan Salam 1 Malaysia
Alhamdulillah, bersyukur kita ke hadrat Allah S.W.T. kerana dengan limpah kurniaan-Nya, maka
dapat kita bersama-sama menjayakan Seminar Kebangsaan Pustakawan Malaysia 2013 ini melalui
anjuran Jawatankuasa Tetap Perpustakaan Akademik 2012/2014 dengan kerjasama daripada
Persatuan Pustakawan Malaysia (PPM). Saya selaku Presiden Persatuan Pustakawan Malaysia (PPM)
amat bersyukur kerana program penganjuran seminar ini dapat direalisasikan apabila kita dapat
bertemu, berbincang dan bertukar-tukar pandangan tentang pelbagai agenda serta topik melalui
penglibatan dan perkumpulan para pustakawan serta mereka yang terlibat dalam bidang
pengurusan maklumat dari seluruh pelusuk tanahair.
Penganjuran seminar ini merupakan satu medan mahupun inisiatif yang terbaik dalam memberikan
pendedahan serta meningkatkan ilmu pengetahuan kepada semua peserta seminar mengenai
peranan pustakawan dan perpustakaan sebagai akses utama kepada sumber ilmu pengetahuan
yang terkini. Dalam usaha untuk memartabatkan kedudukan dan fungsi pustakawan dan
perpustakaan, perkongsian ilmu serta input terkini di dalam seminar ini adalah merupakan
komponen penting dalam usaha mengekalkan dan memartabatkan fungsi kedua-duanya agar terus
kekal relevan pada masa kini dan selamanya.
Adalah menjadi harapan saya agar gabungan setiap pustakawan dari seluruh negara ini sama ada
dari sektor kerajaan, badan berkanun mahupun swasta akan terus meningkatkan lagi kredibiliti,
pemikiran dan profesionalisme setiap warga pustakawan dalam membina perpustakaan menjadi
satu aset pusat kecemerlangan keilmuan dan pendidikan untuk setiap pengguna. Saya juga
berpendapat, pustakawan perlulah melengkapkan diri dengan sifat berdaya saing, mantap dari segi
penyebaran ilmu dan penuh wibawa dalam memastikan setiap maklumat yang disalurkan
mencapai kehendak, keinginan dan keperluan bagi setiap kelompok mahupun komuniti dalam
pelbagai bidang dan industri.
Dengan adanya keadaan seperti ini ianya mampu memberikan kesan kepada masyarakat ataupun
pengguna akan kehebatan seseorang bergelar pustakawan dan melalui keadaan seperti ini juga
ianya boleh mencetuskan minat dan keinginan masyarakat dalam penerokaan dan pembelajaran
ilmu sepanjang hayat. Sehubungan itu, adalah diharapkan semoga Seminar Kebangsaan Pustakawan
Malaysia 2013 ini akan menjadi pemangkin dalam pembentukan masyarakat berilmu, modal insan
yang berdisiplin, proaktif dan inovatif.
Akhir kata, saya ingin mengucapkan tahniah dan syabas kepada semua pihak yang terlibat sama
ada secara langsung atau tidak langsung khususnya jawatankuasa penganjur dalam memastikan
program ini berjalan dengan lancar.
Sekian. Wassalam
Prof Madya Dr. Mohd Sharif Mohd Saad
13. ix
SEULAS PINANG
Pengerusi Seminar Kebangsaan Pustakawan Malaysia 2013
Assalamualaikum warahmatullahi wabarakatuh dan Salam Sejahtera
Bersyukur saya kehadrat Illahi kerana dengan izin dan perkenanNya dapat kita berkumpul dalam
menjayakan Seminar Kebangsaan Pustakawan Malaysia 2013. Melihat kepada kepentingan peranan
pustakawan dalam mengubah persepsi dan budaya masyarakat khususnya dalam penyediaan dan
penyaluran maklumat, seminar kali ini membawa tema “Transformasi perpustakaan dan perubahan
budaya: peranan pustakawan”.
Seminar Kebangsaan Pustakawan Malaysia 2013 merupakan platform bagi pustakawan, akademik,
pengurus maklumat dan pelajar untuk berkongsi pelbagai maklumat penting dalam penyaluran
perkhidmatan perpustakaan di negara ini. Menerusi seminar ini, para peserta didedahkan dengan
maklumat terkini melalui amalan-amalan terbaik dan kajian yang berkaitan dalam bidang
perpustakaan. Ini merupakan suntikan sinergi kepada penyediaan akses terhadap kandungan dan
perkhidmatan maklumat secara efisyen, bersepadu dan telus. Besar harapan kami agar pengisian
seminar ini dapat dimanfaatkan oleh para pustakawan dan pengurus maklumat untuk
diterjemahkan di institusi-institusi demi penambahbaikan yang berkesan.
Para peserta juga dapat melihat inisiatif serta inovasi dalam usaha membina, memperluas dan
memperkasa jaringan di kalangan pustakawan serta kolaborasi perpustakaan seluruh Malaysia.
Pengalaman serta maklumat yang disampaikan oleh para jemputan utama dan pembentang kertas
kerja adalah antara yang terbaik untuk perkongsian bersama. Justeru, gunakanlah peluang, ruang
dan masa ini untuk menambah ilmu pengetahuan sebagai pengurus maklumat yang inovatif.
Penganjuran seminar kali ini yang menghimpunkan para pengurus maklumat seluruh Malaysia
dizahirkan daripada kerjasama bersepadu oleh pelbagai pihak diharap dapat menggalakkan
pembelajaran sepanjang hayat untuk masyarakat berasaskan ilmu pengetahuan. Ucapan tahniah
dan terima kasih kepada semua pihak yang telah bertungkus lumus untuk merancang dan
menjayakan seminar ini.
Ucapan terima kasih yang tidak terhingga juga kepada Persatuan Pustakawan Malaysia, syarikat-syarikat
yang menaja, peserta dan pembentang kertas kerja seminar. Semoga kita beroleh kebaikan
bersama dalam seminar ini.
Sekian. Wassalam
Noor Hidayat Adnan
14. PRAKATA KETUA EDITOR
Prosiding Seminar Kebangsaan Pustakawan Malaysia 2013
Assalamualaikum warahmatullahi wabarakatuh dan Salam Sejahtera
Bersyukur saya kehadrat Illahi kerana dengan limpah kurnia-Nya, seminar peringkat kebangsaan
yang merupakan kali kedua dianjurkan oleh Jawatankuasa Tetap Perpustakaan Akademik (JTPA),
Persatuan Pustakawan Malaysia (PPM) berjaya diadakan. Ia menjadi platform bagi pustakawan,
pengurus maklumat, akademik, penyelidik dan pelajar untuk berkongsi pelbagai maklumat penting
perkhidmatan perpustakaan di negara ini. Kertas kerja diterima telah dinilai dan dipilih oleh panel
penilai untuk dibentangkan dalam Seminar Kebangsaan Pustakawan Malaysia.
Prosiding Seminar Kebangsaan Pustakawan Malaysia 2013 (SKPM 2013) merupakan satu kompilasi
38 kertas kerja yang telah dibentangkan sama ada secara lisan atau pun poster semasa Seminar
Kebangsaan Pustakawan Malaysia 2013. Kertas kerja disusun berdasarkan lima topik iaitu
Pentadbiran dan Pengurusan; Pengurusan Ilmu, Maklumat & Rekod; Perkhidmatan Perpustakaan;
Penyelidikan, ICT & Inovasi; dan Pembentang Jemputan. Penyumbang kertas kerja adalah
daripada 29 institusi pengajian tinggi awam, tiga institusi pengajian tinggi swasta, lima
perpustakaan khusus dan satu Jabatan Kerajaan. Slaid persembahan daripada dua orang
pembentang jemputan turut dimuatkan.
Adalah diharapkan, prosiding ini dapat menjadi rujukan kepada pustakawan khususnya dan semua
amnya dalam menambahbaik pelaksanaan perpustakaan masing-masing dari aspek pentadbiran &
pengurusan, penyelidikan, ICT & inovasi, perkhidmatan perpustakaan dan pengurusan ilmu,
maklumat & rekod. Seterusnya menjadi sumber inspirasi dalam memotivasikan pustakawan dan
penyelidik untuk membuat kajian dan menghasilkan karya akademik.
Penerbitan prosiding ini tidak mungkin menjadi kenyataan tanpa kerjasama erat daripada semua
pihak terutamanya Jawatankuasa Kertas Kerja dan Dokumentasi, sidang editor dan Jawatankuasa
Induk Seminar. Meskipun menghadapi jadual masa yang ketat, tugas penilaian, penyuntingan dan
penerbitan prosiding dapat diselesaikan. Setinggi terima kasih juga kepada Persatuan Pustakawan
Malaysia di atas sokongan yang diberikan. Saya juga merakamkan jutaan terima kasih kepada
penganjur bersama Universiti Teknologi Mara.
Akhir kata, saya merakamkan setinggi-tinggi penghargaan dan terima kasih kepada semua pihak
yang telah bekerjasama dalam merealisasikan penerbitan Prosiding Seminar Kebangsaan
Pustakawan Malaysia 2013.
Sekian. Wassalam
Salmah Abdullah
18. Norhazura Hamzah & Azwana Ab. Rahman
penghubung adalah membina hubungan dengan fakulti, menyampaikan maklumat
mengenai perpustakaan, penyelidikan dan penerbitan, membantu mengukuhkan koleksi
perpustakaan dan menjadi fasilitator bagi program literasi maklumat. Objektif kajian ini
adalah untuk mengenalpasti kesedaran tentang perkhidmatan dan penggunaannya di
kalangan ahli akademik; untuk mengenal pasti perkhidmatan yang penting yang perlu
disediakan oleh pustakawan penghubung; untuk mengkaji jika ada, permohonan
bantuan daripada fakulti; dan untuk menganalisa medium komunikasi pilihan ahli
fakulti.Soal selidik dalam talian telah dijalankan pada Julai 2013 dan 78 orang responden
dalam kalangan pensyarah dan tutor telah mengambil bahagian. Kajian ini telah
menemui bahawa majoriti responden sedia mengetahui mengenai kewujudan
pustakawan penghubung diperpustakaan UPM. Kebanyakan daripada mereka
menerima makluman mengenai perkhidmatan atau aktiviti- aktiviti yang dijalankan di
perpustakaan dan kelas-kelas pencarian maklumat yang dijalankan untuk pelajar. Ini
sejajar dengan kepentingan perkhidmatan tersebut kepada fakulti. Walaubagaimanapun,
menghadiri aktiviti dan program yang dijalankan di fakulti merupakan perkhidmatan yang
tidak penting bagi mereka. Kesan perkhidmatan pustakawan penghubung dalam
penyelidikan, pengajaran dan tugasan pelajar adalah sangat positif. Komunikasi antara
fakulti dan pustakawan penghubung berlaku secara bermusim dan mereka memilih
untuk menggunakan e-mel sebagai medium komunikasi.
Kata kunci: Pustakawan penghubung; fakulti; perkhidmatan perpustakaan; medium
komunikasi; Perpustakaan UPM; komunikasi pustakawan-ahli akademik.
1. INTRODUCTION
Librarians in a university library have numerous roles to play in the growing digital
environment, especially in promoting and marketing library resources to the university
community. Liaison librarian services were designed to connect the library with the
faculties, as a primary link with the academicians, researchers and students. The main
role of a liaison librarian is to foster the relationship with faculty members, educate the
entire campus, play an important role in promoting collection development and assist
faculty members in research. The role of the librarian was already stated by the The
Reference and User Services Association (RUSA) which provides the definition of
“liaison work in managing collections and services” based on five points (RUSA Liaison
with Users Committee, 2001). But in 2012 a new approach currently in use, requires the
liaison librarian to be a part of a faculty’s research activities carried out by lecturers,
undergraduate and postgraduate students. Liaison librarians must assist them in the
search for the research information, assist in the appropriate manner and style of
writing, assist in ensuring no form of plagiarism exist, and assist in providing information
about publishing of works.
1.1 Liaison librarian activities
In Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia (UPM), the liaison
librarian service had been established since the 1980s. During the early years, the
liaison librarian also acted as a reference librarian. The tasks include carrying out the
duty at the advisory desk, being a trainer for user education programs, fostering
relationships with faculty members, and assisting in collection development. Due to the
rapid development of electronic resources and implementation of new technologies,
UPM library had undergone organizational changes and reassignment of responsibilities
throughout the organization. The liaison librarian and reference librarian function were
separated as two different entities. The role of the liaison librarian is more focussed to
serve the faculty members. 10 librarians were assigned as liaison librarians, and each
liaison librarian is responsible to for one or two faculties. The implementation of tasks as
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19. Academicians’ Perceptions of the Liaison Librarian Service at Universiti Putra Malaysia Library: A Case Study
a liaison librarian is expanded and made more specific. Besides the aim to facilitate
communication with the faculty, the services provided by the liaison librarian are to
promote existing library services and resources, to disseminate information on new
services and resources, to conduct information literacy programs, to provide individual
instructional sessions and research support.
A major task as a liaison librarian is to foster relationships with a faculty. This relationship
can be established through regular meetings, discussions with a representative of the
faculty and visits to the faculty. During these visits, a liaison librarian will discuss with the
faculty members on ways to identify the information needs of the users' and gather
recommendations for new resources in their fields. In addition to establishing a good
relationship with the faculty, the promotion of library services is another major task for a
liaison librarian. Faculty members should be updated with new library resources,
services and activities. Announcements, notifications and updates will be emailed to the
faculty members and posted at the library website and Facebook, and also at Buletin
Putra for all UPM communities. Both librarians and academicians have a mutual goal to
enhance information literacy among students. Liaison librarians play a role to teach and
assist users to effectively utilize all information sources, services and facilities offered by
the library through the Information Literacy Program.
This program is conducted by liaison librarians based on scheduled periods or upon
request by the faculty, centre or institute. The modules consist of Library Introduction,
Information Search Strategy Class, Web OPAC Class, Database Training Workshop,
Refworks class and Turnitin class. For the past few years, the number of classes had
increased and the number of students attending the program is had been very
encouraging. Since UPM has been recognized as a research university, the role of the
liaison librarian has now become more challenging. Liaison Librarians provide in-depth
reference and research assistance to researchers, academicians and students in person,
by phone or by email. They also assist researchers with tracking of their citations as
evidence of their research productivity and impact. The number of users who received
this service from the liaison librarian had extremely increased each year. In order to
provide better services for lecturers, researchers and even students in preparing their
research works, the Liaison Librarians had taken the initiative to develop Subject Guides.
A subject guide is a quick way to obtain authoritative and reliable information about a
subject. It is a starting point to help users in finding information they are looking for.
Besides, it is useful in helping users successfully navigate the library resources.
Currently, eleven subject guides had been developed which provide lists of resources
including books, journals, databases, websites, as well as other resources that the
librarian feels would assist students and other users with their research. Liaison
librarians had also been involved in developing the library collection. They are
responsible for selecting and evaluating resources in specific areas to support the
faculty’s academic and research programs. Liaison librarians need to ensure that
appropriate materials are purchased each year. In order to provide wider access and
increased visibility for the research outputs of the university, liaison librarians are also
involved in developing the contents of UPM’s Institutional Repository.
1.2 Objective of study
Liaison Librarians Services was introduced in UPM more than 2 decades ago, but no
assessment of the faculty’s perception of the service has taken place. Academicians
were surveyed concerning their perceptions of the program and the effectiveness of the
services. In addition, results from this study will help a liaison librarian to improve the
quality of services provided.
The objective of this study is:
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20. Norhazura Hamzah & Azwana Ab. Rahman
a. to identify the awareness and usage of the service among academicians,
b. to identify the important services that should be provided by a liaison librarian,
c. to examine when, if ever, a faculty requests for assistance from the liaison librarian,
and
d. to analyze the preferred medium of communication between the liaison librarian and
academicians.
2. PREVIOUS STUDY
Looking through the literature, it was found that a few studies had been conducted on
faculty perception of the liaison librarian services. Yang (2000) reported that the faculty
was very supportive of the liaison librarian program. The survey found that 66.7% of
respondents indicated some improvements since the liaison librarian service was
implemented at their university. The faculty also mentioned that, the liaison librarian was
the first person they contacted when they experienced other problems with the library.
One faculty member commented that “this questionnaire made me aware of some of the
things and services that the liaison librarian could provide us.” Others also realized that
they would ask the liaison librarian to brief the new graduate students and teach about
the library resources and research methods effectively to their students. Overall, the
faculty was willing to take advantage of the services, but liaison librarians need to
educate the faculty the availability of specialized services. Liaison librarians would
always need to remind them and spread the information of library resources and
updates. While the study by Arendt & Lotts (2012) on “What Liaison Say about
themselves and What Faculty Say about Their Liaisons”, found that the important
services provided by the liaison librarian, was highly rated by the faculty as very
important or important about faculty participation in collection development and
cancellation decisions, notices of new publications in the discipline, and information
about copyright. It was also reported that, they had a large difference between the liaison
librarian and the faculty rating about information literacy programs. The liaison librarian
rated the information literacy program as very important or important, but conversely, not
for the faculty members. This survey also confirmed that if the liaison librarian had more
contact with the faculty, or provided more services, their cooperation and relationship
would be more satisfying than compared to those who have less. The study by Tennant
& Cataldo (2002) who conducted a study at the University of Florida Health Science
Center Libraries (HSCL), showed that the liaison librarian communicated frequently with
the faculty to notify of changes, library services and library resources. The notification via
email was the most successful and efficient way to contact the users. The study
indicated that 97.3% respondents agreed that, they were comfortable to communicate
via email. With this email, automatically the other services increased, such as class
registration, user participation in the library and the liaison librarian was more accessible
for assistance.
3. METHODOLOGY
The survey consists of 17 questions. This questionnaire was adopted and adapted from
Arendt & Lotts (2012) based on compatibility of current study. The survey was conducted
via online and the faculty members targeted for this study are lecturers and tutors. This
questionnaire was sent to the 16 faculties including UPM Bintulu Campus, Sarawak in
July 2013. 86 faculty members answered the questionnaire but only 78 questionnaires
were completed and analyzed.
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21. Academicians’ Perceptions of the Liaison Librarian Service at Universiti Putra Malaysia Library: A Case Study
Table 1: Profile of respondents
Profile of respondents Total of respondent
No. of faculty response Yes
(%)
Frequency (No)
%
Frequency Total
(%)
Total
Frequency
Faculty of Agriculture 20 12 5.56 1 16.67 13
Faculty of Engineering 3.33 2 22.22 4 7.69 6
Faculty of Educational
20 12 16.67 3 19.23 15
Studies
Faculty of Design &
Architecture
1.67 1 5.56 1 2.56 2
Faculty of Medicine &
Health Sciences
6.67 4 27.78 5 11.54 9
Faculty of Modern
Language &
Communication
5 3 11.11 2 6.41 5
Faculty of Computer
Science & Information
Technology
3.33 2 5.56 1 3.85 3
Faculty of Forestry 8.33 5 0 0 6.41 5
Faculty of Human Ecology 23.33 14 0 0 17.95 14
Faculty of Food Science &
1.67 1 0 0 1.28 1
Technology
Faculty of Science 1.67 1 0 0 1.28 1
Faculty of Environmental
5 3 0 0 3.85 3
Studies
Other 0 0 5.56 1 1.28 1
Number of Years Worked Yes
(%)
Frequency No
(%)
Frequency Total
(%)
Total
Frequency
Less than 5 years 21.67 13 44.44 8 26.92 21
6 – 10 year 25 15 16.67 3 23.08 18
11 – 15 years 16.67 10 33.33 6 20.51 16
16 – 20 years 11.67 7 5.56 1 10.26 8
21 – 25 years 5 3 0 0 3.85 3
26 – 30 years 10 6 0 0 7.69 6
31 years or more 10 6 0 0 7.69 6
Respondent's Job Title Yes
(%)
Frequency No
(%)
Frequency Total
(%)
Total
Frequency
Professor 8.33 5 5.56 1 7.69 6
Associate Professor 35 21 5.56 1 28.21 22
Lecturer 40 24 50 9 42.31 33
Tutor 15 9 22.22 4 16.67 13
Other 1.67 1 16.67 3 5.13 4
Based on the complete questionnaires, the Faculty of Educational Studies contributed
the highest respondents, 19.23% (15), followed by the Faculty of Ecology, 17.95% (14)
and the Faculty of Agriculture, 16.67% (13), the Faculty of Medicine & Health Sciences,
11.54% (9), the Faculty of Engineering, 7.69% (6), the Faculty of Forestry, 6.45% (5), the
Faculty of Modern Language & Communication, 6.45% (5), the Faculty of Environmental
Studies and the Faculty of Computer Science & Information Technology, each had
3.85% (3) and the Faculty of Design & Architecture, 2.56% (2). Meanwhile, only one
respondent, 1.28% from the Faculty of Food Science & Technology, the Faculty of
Science and the Faculty of Agriculture and Food Sciences responded to the
questionnaire. Most of the respondents had been working for less than 5 years 26.92%
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Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 5
22. Norhazura Hamzah & Azwana Ab. Rahman
(21), followed by 6 – 10 years 23.08% (18), 11 – 15 years 20.51% (16), 16 – 20 years
3.85% (3), and 26 – 30 years and 31 years above 7.69 %(6). In terms of designation,
7.69% (6) Professors participated in this study, followed by Associate Professors 28.21%
(22), lecturers 42.31% (33), tutors 16.67% (13) and others 5.13% (4): two senior
lecturers, 1 science officer and one special educator.
4. RESULTS AND DISCUSSION
4.1 The liaison librarian services awareness and usage among academicians
Yes
76.92%
(60)
No
23.08%
(18)
0%
0%
Figure 1. Awareness of the existence of the liaison librarian
Majority of the respondents of this survey, i.e. 76.92% (60) claimed that they were aware
about the existence of the liaison librarians at UPM library, while another 23.08% (18) of
respondents were not aware about it.
Table 2.Services received from the liaison librarian
Services Received from the Liaison
Librarian Yes No Don’t
know
Updates about library services or activities 76.67%
(n=46)
18.33%
(n=11)
5.00%
(n=3)
Responses to faculty members’ requests
made to the library
41.67%
(n=25)
36.67%
(n=22)
21.67%
(n=13)
Representation at faculty functions / activities 35.00%
(n=21)
45.00%
(n=27)
20.00%
(n=12)
Research consultations for faculty and
students
36.67%
(n=22)
40.00%
(n=24)
23.33%
(n=14)
In-class library instruction for lecturers 35.00%
(n=21)
46.67%
(n=28)
18.33%
(n=11)
Workshop on library resources for your
students
63.33%
(n=38)
26.67%
(n=16)
10.00%
(n=6)
Faculty participation in collection development
(book selection at book fair, book exhibition at
faculty)
50.00%
(n=30)
30.00%
(n=18)
20.00%
(n=12)
Notices of new publications in the discipline
(new articles, e-journal updates, etc.)
53.33%
(n=32)
36.67%
(n=22)
10.00%
(n=6)
Library activities at the faculty (training,
promotion, exhibitions, consultations, etc.)
46.67%
(n=28)
40.00%
(n=24)
13.33%
(n=8)
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23. Academicians’ Perceptions of the Liaison Librarian Service at Universiti Putra Malaysia Library: A Case Study
The liaison librarian services to faculty members at UPM looked fairly consistent from the
respondents. As detailed in Table 2, more than 45.00% of the respondents had received
what they considered as the very important services. From the total of 76.92% (60) of
respondents, 76.67% (46) received updates about library services or activities that were
notified by the liaison librarian, 63.33% (38) of respondents used the workshop on library
resources for the students, and 46.67% (28) joined library activities at the faculty.
Whereas, 53.33% (32) respondents received notices of new publications in particular
discipline, 50% (30) of the faculty members participated in collection development,
46.67% (28) joined library activities at the faculty, 41.67% (25) received responses to
faculty members’ requests made to the library, 36.67% (22) received research
consultations for faculty and students, and 35.00% (21) acknowledged representation at
the faculty and in-class library instruction for lecturers. On the other hand, 46.67% (n=28)
of the respondents did not receive class library instruction for lecturers. All the liaison
librarians conducted library instruction classes for both students and academicians or
specifically for academicians only. Notifications about the classes were sent to all
academicians via the faculty representative and a notice was posted on the library
website and UPM Bulletin. To rectify this situation, some actions must be taken. The
liaison librarian should inform the faculty members at least two weeks before the training
takes place or send emails more frequently. Besides that, faculty members should be
informed that in-class library instructions will be recorded as part of the training report for
the individual annual target report. 45% (27) of the faculty members also mentioned that
there was no liaison librarian representation at faculty function or activities. Normally the
liaison librarian will attend any faculty activity based on invitation. Whereas, 40% (24)
also indicated that there were no library activities at the faculty, while 40% (24)
mentioned research consultations for faculty and students. Thus, the liaison librarian
should be more proactive in promoting themselves and their services to the faculty
members since this are among the most important services needed. More activities such
as training, workshops, exhibitions, help desk and promotions should be done at the
faculties. For a start, we had organized an activity together with the Faculty of
Educational Studies. The vital objectives were to promote our services to the faculty
members and create awareness about the role of the liaison librarians. The participation
was encouraging but more promotion should be done by both of parties. However, this
program required a certain amount of budget and the Library management should
consider this in order to ensure the success of the program. Most importantly is that the
respondents who did not know about the liaison librarian services showed fairly
consistent results for research consultations for faculty and students, 23.33% (14),
responses to faculty members’ requests made to the library, 21.67% (13), representation
at the faculty and faculty participation in collection development, 20% (12) and in-class
library instruction for lecturers, 18.33 % (11).
4.2 To identify the important services that should be provided by the liaison
librarian
Very
Satisfied
12.82% (10)
Satisfied
65.38% (51)
Neither
Satisfied Nor
Dissatisfied
16.67% (13)
Dissatisfied
5.13% (4) 0% 0%
Figure 2. State of user satisfaction of services provided by the library
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24. Norhazura Hamzah & Azwana Ab. Rahman
Very Satisfied
25.00% (25)
Satisfied
46.67% (28)
Very Dissatisfied
1.67% (1)
Neither
Satisfied Nor
Dissatisfied
26.67% (16)
Figure 3. State of user satisfaction of services provided by the liaison librarian
Faculty members were asked how satisfied they were with the services provided by the
library. They were also asked how satisfied they were with the services provided by the
liaison librarian. Majority of the faculty members were satisfied with the library services.
Figure 2 showed that from the total of 78 respondents, 12.82% (10) were very satisfied
and 65.38% (51) were satisfied, while 16.67% (13) were neither satisfied nor dissatisfied
with the library services and the liaison librarian services. Only 5.33% (4) of the
respondents indicated that they were dissatisfied with the library services and the liaison
librarian services. One of the library services is the liaison librarian. While Figure 3
showed similar trend in the results as per the earlier question, i.e. 15.25% (15) were very
satisfied and 46.67% (28) were satisfied, while 26.67%% (16) were neither satisfied nor
dissatisfied with the library services and the liaison librarian services. Only 1.67%% (1) of
the respondents indicated that they were very dissatisfied with the library services and
the liaison librarian services.
Table 3: Important services provided by the liaison librarians
Important Services Provided by the Liaison Librarians
Yes No Don’t know
Updates about library services or activities 94.87%
(n=74)
2.56%
(n=2)
2.56%
(n=2)
Responses to faculty members’ requests
made to the library
93.59%
(n=73)
3.85%
(n=3)
2.56%
(n=2)
Representation at faculty functions / activities 60.26%
(n=47)
26.92%
(n=21)
12.82%
(n=10)
Research consultations for faculty and
students
84.62%
(n=66)
8.97%
(n=7)
6.41%
(n=5)
In-class library instruction for lecturers 74.36%
(n=58)
16.67%
(n=13)
8.97%
(n=7)
Workshop on library resources for your
students
96.15%
(n= 75)
1.28%
(n=1)
2.56%
(n= 2)
Faculty participation in collection
development (book selection at book fairs,
book exhibitions at the faculty)
85.9%
(n= 67)
8.97%
(n= 7)
5.13%
(n= 4)
Notices of new publications in particular
disciplines (new articles, e-journal updates,
etc.)
80.77%
(n= 63)
16.67%
(n= 13)
2.56%
(n= 2)
Library activities at the faculty (training,
promotions, exhibitions, consultations, etc.)
82.05%
(n= 64)
11.54%
(n= 9)
6.41%
(n= 5)
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25. Academicians’ Perceptions of the Liaison Librarian Service at Universiti Putra Malaysia Library: A Case Study
Perceptions from faculty members about the important services that should be provided
by the liaison librarians are very valuable. This is important in order to understand what
faculty members need to ensure that the liaison librarian services are acceptable. Table
4 indicates the three most important services needed by the faculty members were the
workshops on library resources for their students, 96.15% (75), followed by always
provide updates about library services or activities, 94.87% (74), and responses to
faculty members’ requests made to the library, 93.59% (73). Meanwhile, other services
were still important for them because the numbers of rating were mostly consistent.
Faculty members considered that representation of liaison librarian at faculty functions or
activities was not important, as shown in the results. Based on the 9 questions asked,
only 60.26% (47) respondents, ranked 9 said ‘Yes’ while 26.92% (21) respondents,
ranked 1 said “No” and 12.82% (10) respondents, ranked 1 did not know whether the
service was important or not.
4.3 To examine when, if ever, faculty request assistance from the liaison librarian
Table 4: Impact liaison service
Impact of Liaison Services to Research and
Teaching
Impact of Liaison Services to Student Work
Yes No Yes No
75%
25%
81.67%
(n=45)
(n=15)
(n=49)
18.33%
(n=11)
The respondents who were aware about the existence of the liaison librarians were
asked where this service gave impact to research and teaching, and to their students’
works. Results in table 4 showed that 75% (45) agreed that the liaison librarian services
had an impact to on their research and teaching. Meanwhile, the liaison librarian services
also had an impact to on students’ works, 81.67% (49). Thus, Faculty members believed
that the liaison librarians had played their role in conducting Information Literacy
Program based on the Table 3, which 96.15% (75) of the faculty members considered
the workshop on library resources for the students was the most important service that
should be provided by the liaison librarian. Based on the researcher’s observation, when
more classes for the Information Literacy Program are conducted, it will help in reducing
the numbers of inquiries on the article search. More lecturers were interested to send
their students to attend the Information Literacy Program classes scheduled by the
library. Besides, requests from lecturers for the liaison librarian to conduct the
Information Literacy Program were encouraging. In fact, the Faculty of Medicine and
Health Sciences had incorporated the Information Literacy Program into their academic
timetable for the first year students. Some of the liaison librarians were given a slot
during lectures to conduct this program, to the extent that, they were asked to contribute
some questions to be included in their examination. However, 25% of the faculty
members rated “No” to the impact of the liaison librarian services to research and
teaching, and 18.33% to the impact of the liaison librarian services to students’ works.
These could possibly be because some of the faculty members were still not aware of
the service, or did not have the trust that the liaison librarian could help them with their
research and teaching.
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26. Norhazura Hamzah & Azwana Ab. Rahman
Table 5. Regularity of communication with the liaison librarian
Regularity of Communication with the Liaison Librarian
Within the
last week
More than
a week
ago but
within the
last month
More than
a month
ago but
within the
last six
months
More than
a six
months ago
but within
the last
year
More than
a year ago
Never Don’t
know
10%
(n=6)
8.33%
(n=5)
21.67%
(n=13)
15%
(n=9)
15%
(n=9)
25%
(n=15)
5%
(n=3)
Based on the 76.92% (60) respondents who were aware of the existence of the liaison
librarians, 25% (15) never communicated with their liaison librarians. Only 10% (6) of the
respondents communicated with their liaison librarians within the last week. Meanwhile,
most or 21.67% (13) of the respondents communicated with their liaison librarians within
the last six months, within the last year, 15% (9) and more than a year ago, 15% (9).
Respondents were also asked about the mode of communication between the liaison
librarians and faculty members. Majority of the faculty members, 75.00% (45) indicated
that their liaison librarians typically communicated via email. When asked about the
mode of communication preferred by the faculty members, 61.67% (37) indicated that
email was the most preferred method of communication. They could easily receive d and
read the emails at anytime and anywhere. Besides that, they also preferred to
communicate during departmental meetings 15% (9) and formal presentations 11.67%
(7), followed by individual face-to-face, 3.33% (2) and by telephone, 6.67% (4). Only one
respondent (1.67%) preferred to communicate either via email or telephone whenever it
is appropriate between both parties. The results also clearly indicated that no respondent
preferred to communicate with the liaison librarian through the faculty representative.
Table 6 also showed that, the highest services received from the liaison librarian was by
using emails, updates about library services or activities from the liaison librarian,
86.49% (32), followed by workshop on library resources and notices of new publications
in the discipline, 64.8% (24). Meanwhile, the least number of services received by email
was in-class library instruction for lecturers, 37.84% (14) and liaison librarian
representation at faculty functions or activities, 35.14% (13). Since email was
considered as the most preferred communication method, the liaison librarians should
use emails effectively in promoting and marketing the library resources, services and
activities. The email should be interesting, specific, not too formal, and even use catchy
words to make it similar to commercial emails. The emails should be in the English
language to ensure that the liaison librarian services are delivered to the faculty
members. Marketing emails from online publishers is another way to add an advantage
the liaison librarian services. The liaison librarians should be imaginative when re-editing
the emails, or when adding some related information and sending to the faculty
members. Be creative and have fun! (Carpan, 2011).
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27. Academicians’ Perceptions of the Liaison Librarian Service at Universiti Putra Malaysia Library: A Case Study
4.4 To analyze the preferred medium communication between the liaison librarians and academicians
Table 6. Preferred medium of communication between the liaison librarians and academicians
Services
Received from
the Liaison
Librarians
Departmental Meetings
15% (n=9)
Emails
61.67% (n=37)
Formal presentations
11.67% (n=7)
Individual face-to-face
3.33% (n=2)
Telephone
6.67% (n=4)
Through faculty
representative
0% (n=0)
Yes No Don’t
Know Yes No Don’t
Know Yes No Don’t
Know Yes No Don’t
Know Yes No Don’t
Know Yes No Don’t
Know
Updates about
library services or
activities
55.56%
(n=5)
22.22
%
(n=2)
22.22%
(n=2)
86.49%
(n=32)
13.51%
(n=5)
0%
(n=0)
42.86%
(n=3)
57.14%
(n=4)
0%
(n=0)
100%
(n=2)
0%
(n=0)
0%
(n=0)
75%
(n=3)
0%
(n=0)
25%
(n=1)
0%
(n=0)
0%
(n=0)
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Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 11
0%
(n=0)
Responses to
faculty members’
requests made to
the library
33.33%
(n=3)
22.22
%
(n=2)
44.44%
(n=4)
43.24%
(n=16)
32.43%
(n=12)
24.32%
(n=9)
28.57%
(n=2)
71.43%
(n=5)
0%
(n=0)
50%
(n=1)
0%
(n=0)
0%
(n=0)
50%
(n=2)
50%
(n=2)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
Representation at
faculty functions /
activities
22.22%
(n=2)
44.44
%
(n=4)
33.33%
(n=3)
35.14%
(n=13)
43.24%
(n=16)
21.62%
(n= 8)
28.57%
(n=2)
71.43%
(n=5)
0%
(n=0)
50%
(n=1)
0%
(n=0)
0%
(n=0)
50%
(n=2)
25%
(n=1)
25%
(n=1)
0%
(n=0)
0%
(n=0)
0%
(n=0)
Research
consultations for
faculty and
students
22.22%
(n=2)
44.44
%
(n=4)
33.33%
(n=3)
40.54%
(n=15)
29.73%
(n=11)
29.73%
(n=11)
14.29%
(n=1)
85.71%
(n=6)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
75%
(n=3)
25%
(n=1)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
In-class library
instruction for
lecturers
22.22%
(n=2)
44.44
%
(n=4)
33.33%
(n=3)
37.84%
(n=14)
40.54%
(n=15)
21.62%
(n=8)
0%
(n=0)
100%
(n=7)
0%
(n=0)
50%
(n=1)
0%
(n=0)
0%
(n=0)
50%
(n=2)
50%
(n=2)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
Workshop on
library resources
for your students
88.89%
(n=8)
11.11
%
(n=1)
0%
(n=0)
64.86%
(n=24)
18.92%
(n=7)
16.22%
(n=6)
14.29%
(n=1)
85.71%
(n=6)
0%
(n=0)
50%
(n=1)
0%
(n=0)
0%
(n=0)
100%
(n=4)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
Faculty
participation in
collection
development
44.44%
(n=4)
22.22
%
(n=2)
33.33%
(n=3)
54.05%
(n=20)
24.32%
(n=9)
21.62%
(n=8)
14.29%
(n=1)
85.71%
(n=6)
0%
(n=0)
50%
(n=1)
0%
(n=0)
0%
(n=0)
75%
(n=3)
0%
(n=0)
25%
(n=1)
0%
(n=0)
0%
(n=0)
0%
(n=0)
Notices of new
publications in
the discipline
33.33%
(n=3)
22.22
%
(n=2)
44.44%
(n=4)
64.86%
(n=24)
32.43%
(n=12)
2.7%
(n=1)
14.29%
(n=1)
85.71%
(n=6)
0%
(n=0)
50%
(n=1)
0%
(n=0)
0%
(n=0)
50%
(n=2)
25%
(n=1)
25%
(n=1)
0%
(n=0)
0%
(n=0)
0%
(n=0)
Library activities
at faculty
(training,
promotions,
exhibitions,
consultation, etc.
33.33%
(n=3)
22.22
%
(n=2)
44.44%
(n=4)
59.46%
(n=22)
32.4%
(n=12)
8.11%
(n=3)
14.29%
(n=1)
85.71%
(n=6)
0%
(n=0)
0%
(n=0)
0%
(n=0)
0%
(n=0)
25%
(n=1)
50%
(n=2)
25%
(n=1)
0%
(n=0)
0%
(n=0)
0%
(n=0)
28. Norhazura Hamzah & Azwana Ab. Rahman
5. CONCLUSION
This study showed that majority of the academicians was aware about the existence of
the liaison librarians at UPM library and was positive about their liaison librarians. The
services provided by the liaison librarians were fairly consistent with the faculty’s
expectations. However, the liaison librarians should educate the faculty about the
availability of this service, and periodically remind the faculty about the services available
for them and their students. To do this, the liaison librarian must build solid rapport and
good communication with the faculty, and always make themselves visible to the faculty.
Besides, the liaison librarian should be alert to the faculty’s changing needs in order to
fulfill their information needs. For further study, it is recommended that more respondents
from each faculty should participate in this study and longer period of time should be
given for accurate sampling. It is also recommended that a study on the student’s
perception be carried out in the future.
REFERENCES
Arendt, J., & Lotts, M. (2012). What liaisons say about themselves and what faculty say
about their liaisons, a US survey. Portal: Libraries and the Academy, 12(2), 155-
177.
Carpan, C. (2011). The importance of library liaison programs. College & Undergraduate
Libraries, 18(1), 104-110.
Tennant, M. R., & Cataldo, T. T. (2002). Development and assessment of specialized
liaison librarian services: Clinical vs. basic science in a veterinary medicine
setting. Medical Reference Services Quarterly, 21(2), 21-37.
Yang, Z. Y. L. (2000). University faculty’s perception of a library liaison program: A case
study. The Journal of Academic Librarianship, 26(2), 124-128.
Pentadbiran dan Pengurusan
Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 12
30. Hasnita Ibrahim
ABSTRAK
Pengguna InfoLib adalah petugas Bernama dan dari pelbagai perpustakaan universiti,
sektor kerajaan dan organisasi swasta. Jutaan koleksi berita Bernama dan berita
terbitan surat khabar utama di Malaysia serta maklumat mengenai Malaysia yang
dikemaskini oleh petugas InfoLib, adalah kekuatan InfoLib dalam memelihara khazanah
negara dan membantu wartawan untuk menghasilkan penulisan yang berkualiti. Koleksi
dalam bentuk digital ini diproses secara sistematik dan boleh diakses dengan mudah
dan segera.Media sosial seperti FB, portal, blog dan sirkulasi e-mail menjadi
perantaraan di antara pengguna dalaman dengan InfoLib agar capaian lebih mudah dan
menarik.Aktiviti galakan membaca dan penggunaan InfoLib yang dipelbagaikan dan
diadakan secara terancang, melibatkan penyertaan petugas Bernama dan penglibatan
petugas InfoLib.Pelbagai aktiviti dan perkhidmatan yang diadakan dari masa ke semasa
samada berskala besar atau kecil dapat membantu meningkatkan statistik pinjaman dan
penggunaan perkhidmatan InfoLib juga sebagai promosi kepada InfoLib.Literasi
Maklumat yang melibatkan latihan kepada perkhidmatan InfoLib adalah penting
diadakan secara berjadual dan konsisten untuk memperkenalkan perkhidmatan InfoLib.
Secara fizikal InfoLib perlu kreatif dan berubah dari masa ke semasa agar dapat
menarik minat kunjungan ke InfoLib. Selain kekuatan koleksi, terbitan dalaman, dekorasi
fizikal, petugas InfoLib sendiri perlu menyertai latihan dalam bidang
kepustakawanan/berkaitan, penglibatan dengan aktiviti Persatuan Pustakawanan
Malaysia yang mana dapat meningkatkan profesionalisma InfoLib, terlibat dengan
pelbagai aktiviti Bernama untuk membina kerjasama dan memudahkan urusan InfoLib.
Bagi mengekalkan kualiti keseluruhan, InfoLib perlu mempunyai pelbagai dokumen
kualiti yang berkaitan, garis panduan dalaman, menyertai pertandingan yang mengukur
pencapaian InfoLib, menghasilkan statistik bulanan bagi ukuran pencapaian fizikal dan
hits akses melalui Internet dan mendokumenkan hasil kerja/pencapaian InfoLib dalam
bentuk kertas kerja agar boleh dirujuk semula dan berkongsi dengan perpustakaan lain.
Amalan terbaik yang dikongsi dalam kertas kerja ini boleh meningkatkan dan
mengekalkan kecemerlangan InfoLib bagi kejayaan organisasi.
Kata kunci: Amalan terbaik; berita; maklumat; koleksi; digital; media sosial; aktiviti;
perkhidmatan; literasi maklumat; kualiti; Malaysia.
1. PENGENALAN
InfoLib merupakan sebuah Pusat Maklumat dan Perpustakaan khusus dalam bidang
berita yang mana koleksinya meliputi berita keluaran Bernama, keratan akhbar terbitan
tempatan dan maklumat umum berkaitan Malaysia, telah beroperasi sejak April
1968.Objektif utama InfoLib adalah mengumpul, memproses bahan bacaan dan berita
serta maklumat agar boleh diakses oleh petugas Bernama dan pelanggan BLIS
(Bernama Library & InfoLink Service). Amalan terbaik perlu dipraktikkan serta
disesuaikan dengan persekitaran organisasi bagi membantu meningkatkan kualiti hasil
pekerjaan dan penulisan serta sentiasa relevan.
2. AMALAN TERBAIK
2.1 Koleksi
Keadaan fizikal yang terhad tetapi mempunyai koleksi berita dalam bentuk digital
melebihi 4 juta dokumen/artikel yang boleh diakses melalui BLIS - termasuk 7,475
biodata tokoh terkenal (modul Who’s Who), 3,413 artikel terpilih (modul Databank),
1,254,126 berita Bernama (modul Bernama News) dan 2,926,153 keratan akhbar
Pentadbiran dan Pengurusan
Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 14
31. Amalan terbaik di Pusat Maklumat & Perpustakaan (INFOLIB) BERNAMA
terbitan tempatan utama (Modul Archival News). Kerja pendigitalan telah bermula sejak
Disember 1999 dan aktiviti ini akan diteruskan bagi menyelamatkan khazanah negara
dan Bernama. Hits penggunaan maklumat digital ini melalui BLIS adalah sebanyak
405,748 bagi tahun 2012.
Pada September 2004, InfoLib telah berjaya menghasilkan CD ROM Tun Dr. Mahathir
(9 keping) yang mengandungi artikel berita berkaitan Tun Dr. Mahathir dari tahun 1968
hingga 2004 (122,174 artikel). CD ROM Berita Bernama pula merupakan Back-up
kepada berita Bernama dari tahun 1996 hingga 2007 yang mengandungi
sebanyak 768,750 artikel berita.
2.2 Portal Infolib/Blog/Fb
Untuk mendapatkan capaian segera dalam alam siber, InfoLib mempunyai portal agar
pengguna dapat mengakses kepada koleksi bahan bacaan, pangkalan data atas talian,
maklumat mengenai InfoLib/Bernama manakala blog dan FB digunakan sebagai
medium sosial. Adalah penting untuk tugas membangunkan dan mengemaskinikan
serta menyelenggara ketiga-tiga medium ini, khusus dilakukan oleh seorang petugas
agar maklumat cepat dimasukkan dan terkini. Sehingga Mac 2013 sebanyak 5,669 foto
telah dimuat turun ke dalam FB InfoLib. Bagi 2012 hits penggunaan portal InfoLib adalah
sebanyak 16,961 dan 25,981 hits bagi blog InfoLib.
2.3 Kempen membaca dan aktiviti galakan penggunaan Infolib
Sebagai sebuah perpustakaan khusus yang mana pengguna perpustakaan adalah
terdiri daripada petugas organisasi sendiri yang sentiasa sibuk dengan tugas harian
maka dari semasa ke semasa perpustakaan perlu memikirkan aktiviti tambahan dan
sampingan secara berkala sebagai galakan membaca, meningkatkan aktiviti pinjaman
buku dan mempromosi perkhidmatan InfoLib.
Sejajar dengan Kempen Bulan Membaca peringkat Kebangsaan ketika itu, bulan Julai
merupakan bulan membaca di peringkat Bernama juga semenjak tahun 2001 dan
bermula 2009 Aktiviti Galakan Penggunaan InfoLib diperkenalkan. Dua aktiviti utama
dijalankan setiap tahun iaitu pada awal tahun dan akhir tahun.
Bagi aktiviti yang dijalankan, perancangan awal dilakukan dengan mengadakan
perbincangan dengan petugas Unit Rujukan. Peringkat awal sesi diadakan sesi
percambahan idea, diwujudkan senarai semak yang melibatkan promosi, jemputan,
jamuan, hadiah, doorgift, penyediaan memo kelulusan aktiviti serta perbelanjaan,
permohonan keperluan AV/pelbagai, surat jemputan kepada pihak luar jika berkaitan,
memo mohon liputan media, pembahagian tugasan seperti penyambut tetamu,
pengendali majlis, pengendali aktiviti peminjaman buku dan lain-lain pada hari aktiviti
tersebut.
Tema diwujudkan agar aktiviti yang dianjurkan adalah lebih menarik, fokus dan
terancang seperti yang pernah dianjurkan ialah permainan Snakes & Ladders, minuman
dan produk F & N (sempena pelancaran Café Corner), menjemput beberapa penulis
buku, keahlian U-Pustaka, Happy Birthday Bernama, Kenali Setem, Mesra Pelanggan,
Promosi Sumber Elektronik PNM dan lain-lain.
Tindakan sewajarnya diambil seperti menghantar surat yang perlu dan setelah
mendapat maklum balas, poster perlu dicetak jika perlu dan dimasukkan ke dalam
portal, blog dan FB InfoLib.
Pentadbiran dan Pengurusan
Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 15
32. Hasnita Ibrahim
Setelah tindakan sewajarnya dijalankan dan mendapat maklum balas terhadap
perancangan, satu lagi perbincangan akan diadakan dan kali ini juga melibatkan
petugas dari unit lain. Ini akan mewujudkan semangat kerjasama di kalangan petugas
dan mereka juga berpeluang menjadi sebahagian ahli yang menjayakan aktiviti InfoLib.
Sehari sebelum aktiviti gotong-royong untuk menyiapkan tempat akan dijalankan dan
persiapan terakhir dilakukan seperti menyediakan hiasan, borang, hadiah yang dilabel,
door gift dan seumpamanya.
Di antara aktiviti yang pernah berlangsung meliputi pertandingan kuiz, permainan,
peminjam terbanyak tahunan, peminjam buku bertuah, sesi lawatan, teka jumlah bahan,
Bernama Mini Book Fair, MerdekaBook Fair dan jualan buku dengan menjemput
pembekal. Aktiviti dijalankan bercorak santai dan cuma dengan cara menarik minat
pengguna datang ke InfoLib di samping meminjam buku.
Semasa setiap aktiviti seorang petugas InfoLib ditugaskan hanya fokus mengambil foto
untuk aktiviti tersebut. Semasa aktiviti berlangsung, 3 – 5 foto akan dimasukkan ke
dalam FB dan dalam tempoh 2 hari perlu dimasukkan ke dalam portal/blog dan FB
InfoLib.Setelah semuanya selesai, keesokan harinya InfoLibteam akan minum pagi
bersama-sama sambil mendengar maklum balas aktiviti dan mengenalpasti apa perkara
yang boleh diperbaiki.
Nama acara dan permainan perlu kreatif dan catchy agar dapat memberi tarikan dan
digalakkan berasaskan kepada perpustakaan sendiri. Bagi aktiviti satu hari ini minima
pinjaman adalah 150 buah buku, pinjaman bertuah ataupun kuiz peminjam bertuah
diadakan yang mana minima 3 buah buku akan dipinjam oleh pengunjung. Acara
kemuncak adalah aktiviti penyampaian hadiah yang menjemput pegawai-pegawai kanan
dan para petugas Bernama yang menyertai pelbagai pertandingan dan kuiz yang
dianjurkan.
Yang pasti pihak Infolib perlu aktif, kreatif, produktif dan proaktif dengan penganjuran
aktiviti agar ia terus relevan. Thinking beyond the box untuk menganjurkan aktiviti
adalah perlu bukan hanya terhad kepada tugasan asas sahaja di perpustakaan.
Kepelbagaian jenis aktiviti perlu terus dicuba, digugurkan mana yang tidak sesuai,
diulangi aktiviti yang sesuai dan mendapat sambutan, ditambah kelainan pada setiap
aktiviti agar pengguna akan teruja untuk melihat kelainan dalam setiap aktiviti yang
dianjurkan.
Walaupun mula-mula agak pelik melakukan sesuatu aktiviti seperti galakan meminjam
minima 3 buku bila hadir aktiviti yang dianjurkan oleh InfoLib tetapi akhirnya menjadi
satu kebiasaan. Pengacara Majlis juga memainkan peranan untuk mempromosi
pinjaman. Hadiah dan door gift adalah merupakan satu motivasi untuk datang meminjam
buku.
Dengan pelbagai aktiviti maka jumlah pinjaman buku meningkat, 339 (2001), 1,396
(2002), 540 (2003), 819 (2004), 1,460 (2005), 2,402 (2006), 3,408 (2007), 1,864 (2008),
2,635 (2009), 2,582 (2010), 2,993 (2011) dan 3,405 (2012).
2.4 Perkhidmatan troli bergerak
Perkhidmatan troli bergerak dengan buku terpilih dan terkini yang dibawa ke Jabatan
Pengarang dan tingkat terpilih di Bernama, pada setiap Khamis bermula 3.00 petang
dikenali sebagai Le Tour de InfoLib. Perkhidmatan yang dilancarkan pada 2 Mac 2006
membantu petugas Bernama terutama petugas Jabatan Pengarang untuk membuat
pinjaman bahan dan menyediakan kotak book-drop bagi memulangkan bahan.
Pentadbiran dan Pengurusan
Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 16
33. Amalan terbaik di Pusat Maklumat & Perpustakaan (INFOLIB) BERNAMA
Aktiviti ini berjaya membantu peningkatan statistik pinjaman – 38 kali, 847 pinjaman
(2006), 39 kali, 956 pinjaman (2007), 35 kali, 721 pinjaman (2008), 38 kali, 753 pinjaman
(2009), 21 kali, 477 pinjaman (2010), 31 kali, 931 pinjaman (2011) dan 31 kali, 700
pinjaman (2012). Setiap kali menolak troli minima 25 buah buku perlu dipinjam. Sekali-sekala
acara memilih peminjam bertuah diadakan dalam kalangan peminjam petang
tersebut sebagai motivasi untuk membuat pinjaman dan ini terbukti berkesan.
2.5 Koleksi bacaan ringan
InfoLib membuat pinjaman buku dari Perpustakaan Negara Malaysia (PNM) melalui
skim Pinjaman Buku Berkelompok semenjak tahun 2001. Pinjaman bahan bacaan
ringan dan santai seperti novel, cerpen, buku mengenai hobi, sukan, masakan dan lain-lain
bertujuan menambahkan kepelbagaian koleksi bahan bacaan di InfoLib dan
mengurangkan tekanan di kalangan petugas dalam tugasan mereka dan untuk
memenuhi keperluan petugas selain dari Jabatan Pengarang. Selain itu ruangan fizikal
di InfoLib yang terhad dan memfokus kepada pembelian buku yang melibatkan bidang
kewartawanan dan media massa.
Statistik pinjaman semakin meningkat dengan adanya perkhidmatan ini daripada hanya
339 pinjaman pada tahun 2001 sehingga mencecah 3,405 pinjaman pada tahun 2012.
2.6 Literasi maklumat
InfoLib menjalankan latihan BLIS dan portal InfoLib kepada petugas baru Bernama dan
latihan berterusan kepada pengguna InfoLib bermula 19 Februari 2009. Latihan
bertempat di Tingkat 12, Pusat Kecemerlangan setiap hari Khamis, dua kali sebulan
yang mana kami telah memilih peserta bagi memastikan semua petugas Bernama akan
menghadiri latihan ini untuk kegunaan kerja dan meningkatkan ilmu pengetahuan umum
dan perkhidmatan InfoLib. Bagi 2009 - 16 siri/147 peserta; 2010 - 14 siri/112 peserta;
2011 – 15 siri/122 peserta; dan 2012 – 15 siri/169 peserta.
Modul latihan disediakan dan kuiz selingan serta kuiz di akhir latihan bagi memastikan
peserta faham apa yang dipelajari dan hadiah turut disediakan. Latihan diadakan dalam
keadaan ceria dengan bantuan tiga hingga lima orang pembantu pengajar bagi
memastikan latihan berjalan lancar dan mencapai matlamat.Semua petugas InfoLib
terlibat dan dimestikan membantu menjalankan latihan minima 9 kali setahun bagi
petugas Unit Rujukan dan minima 4 kali bagi petugas dari unit lain. Ini perlu dilakukan
agar petugas InfoLib juga sentiasa mahir dalam penggunaan perkhidmatan atas talian
InfoLib dan membina kerjasama dengan pengguna InfoLib.
2.7 Hotline 202
202 adalah nombor sambungan bagi kios rujukan di InfoLib.Hotline 202 bertujuan
membantu para petugas terutamanya dari Jabatan Pengarang untuk mendapatkan
maklumat dengan kadar segera dari jam 8.30 pagi hingga 6.00 petang pada hari
bekerja (Isnin - Jumaat). Semasa pelancarannya pada 28 Februari 2007, nombor
Hotline tersebut ditampal di setiap terminal di Jabatan Pengarang.
2.8 Kemudahan sirkulasi e-mel
Untuk mempromosi aktiviti, perkhidmatan/maklumat terkini dan sebarang pengumuman
adalah lebih berkesan dan cepat, InfoLib mendapat sendiri kemudahan untuk e-mel
kepada semua petugas Bernama secara berkumpulan – infolib@bernama.com.
Kemudahan ini telah mendapat kelulusan Pengurus Besar pada Mac 2011. InfoLib juga
Pentadbiran dan Pengurusan
Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 17
34. Hasnita Ibrahim
melalui kumpulan infolibteam@bernama untuk berkomunikasi melalui e-mel di kalangan
petugas sendiri untuk sebarang pengumuman dan pemberitahuan.
2.9 Lawatan ke pesta buku
Sejak 2005, InfoLib telah menganjurkan sebanyak 8 kali lawatan ke Pesta Buku
Antarabangsa Kuala Lumpur di PWTC. Lawatan ini bertujuan menggalakkan tabiat
membaca di kalangan petugas Bernama. Di samping itu juga, aktiviti ini membolehkan
petugas Unit Rujukan membuat pemilihan bahan bacaan bagi menambah koleksi
InfoLib. Semenjak tahun 2012, lawatan juga dianjurkan ke Pesta Buku Big Bad Wolf.
2.10 Kelab Kanak-Kanak
BK1MC (Bernama Kids’ 1Malaysia Club) yang dilancarkan pada 31 Julai 2010
merupakan salah satu tanggungjawab sosial Bernama yang ahlinya terdiri daripada
anak petugas Bernama berumur 4 hingga 17 tahun. Jawatankuasa induk terdiri dari
pegawai kanan Bernama serta wakil kelab/Puspanita di Bernama dan InfoLib sebagai
Penyelaras.Pelbagai aktiviti telah dianjurkan seperti Aktiviti Galakan Penggunaan
InfoLib, lawatan, bengkel, berbuka puasa iaitu 8 aktiviti (2011) dan 9 aktiviti (2012).
2.11 Sudut kafetaria
Cafe Corner telah dilancarkan di InfoLib pada 21 April 2011 yang merupakan sudut
minuman dan makanan ringan yang direka bentuk sendiri oleh petugas InfoLib bagi
menarik pengguna membaca sambil bersantai.
Pendekatan untuk menjual pelbagai makanan berjaya menarik minat pengunjung.
Minima 3 aktiviti dijalankan setiap tahun selama separuh hari yang mana minima 100
buku telah dipinjam serta aktiviti sampingan seperti demonstrasi masakan sihat,
pertandingan seperti watermelon wars dan sandwich wars. Hasil jualan dimasukkan ke
dalam tabung InfoLib dan kemudian juga digunakan semula untuk aktiviti InfoLib yang
lain.
2.12 Terbitan dalaman
Buletin InfoLib iaitu InfoLib Alert mula diterbitkan untuk keluaran pertama pada April
2003 dan sehingga 2013 sebanyak 30 keluaran telah dihasilkan. Setiap tahun, 3
keluaran diterbitkan bertujuan melaporkan aktiviti InfoLib, mempromosikan aktiviti yang
bakal dilaksanakan, mempromosi serta memaklumkan pembaca mengenai koleksi
terbaru InfoLib, memaparkan maklumat terkini yang terkandung di dalam modul BLIS
serta maklumat dan ilmu pengetahuan umum. Semua yang dikongsi dalam artikel telah
dilaporkan dan boleh diakses melalui http://infolib.bernama.com - INFOLIB ALERT.
Menghasilkan risalah mengenai InfoLib agar dapat mempromosi penggunaan InfoLib,
BLIS dan portal InfoLib serta perkhidmatan yang lain untuk diedarkan kepada pengguna
InfoLib dan pengunjung.
Bagi sebarang pengumuman/hebahan/promosi, poster yang menarik dan bermaklumat
perlu diedarkan melalui e-mel dan ditampal di setiap tingkat untuk mempromosi aktiviti
dan sebarang pengumuman.Ini merupakan satu iklan yang baik untuk hebahan.
Menyediakan cenderahati dan penanda buku dengan kreativiti sendiri telah berjaya
menarik pengguna untuk menyertai sebarang aktiviti anjuran InfoLib dan untuk
mempromosi aktiviti InfoLib.
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35. Amalan terbaik di Pusat Maklumat & Perpustakaan (INFOLIB) BERNAMA
2.13 Infolib Card
Aktiviti ini telah dilancarkan pada 26 April 2006 bertujuan menggalakkan warga
Bernama berkunjung dan meminjam bahan bacaan di InfoLib. Friendly InfoLib Card ini
mempunyai 12 kolum untuk di cop smiley faces bagi pinjaman 12 buku dan tempoh
jarak pinjaman adalah minima seminggu. Setelah tamat mereka boleh menuntut
hadiah.Pengguna yang pertama menuntuthadiah adalah pada 19 Julai 2006. Tempoh
April 2006 hingga Jun 2007, sebanyak 67 hadiah telah dituntut bererti 804 buah buku
telah dipinjam melalui aktiviti galakan ini. Aktiviti ini juga telah dilancarkan buat kali
kedua pada 23 Mei 2013.
2.14 Dekorasi/Pameran
Pasukan InfoLib menyumbang idea dan berusaha dari semasa ke semasa dan dalam
tempoh tertentu untuk mencari tema bagi mengubah suasana persekitaran untuk
menarik pengunjung, dapat menggalakkan pengguna mencari bahan maklumat dengan
lebih efektif, tidak bosan ke InfoLib, mewujudkan rasa seronok pengguna InfoLib dengan
kelainan dari semasa ke semasa seperti Garden of Information,Smiley Faces, Treasure
of InfoLib, Snakes & Ladders, PRU13 serta dari masa ke masa mengikut keperluan
diadakan pameran mengikut perayaan dan jika berlaku majlis tertentu di Bernama
ataupun peristiwa utama di Malaysia.
2.15 Penghasilan penulisan/pembentangan kertas kerja
Lebih daripada tujuh tajuk penulisan mengenai InfoLib / BLIS / tugas pendigitalan berita
dan maklumat / pemasaran produk / aktiviti galakan telah dihasilkan agar dapat
dijadikan bahan rujukan serta panduan kepada petugas InfoLib dan mereka yang
memerlukan serta kaedah mempromosi BLIS serta berkongsi pengalaman dalam bidang
kepustakawanan di luar InfoLib.
2.16 Penglibatan dengan Persatuan Pustakawan Malaysia (PPM)
Bagi membina kerjasama dengan perpustakaan lain di Malaysia, menambah
pengetahuan, pendedahan dan peluang mengikuti aktiviti dalam bidang
kepustakawanan maka petugas InfoLib terlibat dengan PPM dan memainkan peranan
dalam Jawatankuasa Tetap Perpustakaan Khusus dan Ahli Majlis PPM.
Terlibat aktif dengan penganjuran persidangan, seminar, bengkel, lawatan dan pelbagai
yang melibatkan bidang kepustakawanan. InfoLib juga pernah memenangi Anugerah
Perpustakaan Cemerlang PPM 2009 kategori perpustakaan kecil.
2.17 Penglibatan dengan majlis/acara Bernama dan lain-lain
Petugas InfoLib menyertai dan menyumbang aktif kepada pelbagai aktiviti dan diberi
kepercayaan menyelenggarakan aktiviti anjuran Bernama/KPKK/pihak luar. Ini
merupakan satu pendedahan, meningkatan keyakinan diri serta pengetahuan petugas
InfoLib dengan itu mereka dapat memberi perkhidmatan yang lebih baik. Penyertaan ini
juga dapat membina kerjasama dengan petugas Bernama yang lain agar mereka lebih
memahami peranan InfoLib dan mudah jika memerlukan bantuan di antara satu sama
lain.
2.18 Jamuan hujung tahun/ucapan
Jamuan hujung tahun biasanya diadakan sempena sambutan Hari Raya dan sebagai
jamuan untuk pengguna InfoLib sebagai tanda terima kasih atas sokongan yang
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Seminar Kebangsaan Pustakawan Malaysia, Melaka, 25-27 Ogos 2013 19
36. Hasnita Ibrahim
diberikan dan sebagai promosi kepada InfoLib. Semasa perayaan pula InfoLib akan
menghantar poster ucapan kepada pengguna InfoLib.
2.19 Pengekalan kualiti
Kalendar tahunan disediakan pada setiap hujung tahun agar perancangan awal boleh
dilakukan dan petugas InfoLib juga mengetahui mengenai program tersebut. Terdapat 2
dokumen Manual Prosedur Kerja Bernama berserta Arahan Kerja. Setiap petugas
mempunyai Fail Meja (FM) sebagai panduan tugas harian dan tugasan yang lebih
sistematik dan mudah jika berlaku pertukaran petugas. Setiap tugasan telah diwujudkan
Arahan Kerja secara terperinci. Merupakan salah seorang penyelaras FM di peringkat
Bernama dan KPKK.
Menghasilkan garis panduan yang berkaitan dengan tugasan agar kualiti produk
dipelihara dan maklumat/data yang direkod adalah seragam.
Bagi mendapat pengiktirafan terhadap produk Bernama, kejayaan bermakna Kumpulan
KIK (Kumpulan Inovatif Kreatif)Bernama (melibatkan 7 petugas InfoLib) iaitu Kumpulan
Whopedia yang mempersembahkan produk BLIS telah mendapat johan dalam
Konvensyen ICC (Innovative Creative Circle) Perpustakaan SeMalaysia 2011 ke 3 di
Langkawi; mendapat Anugerah Emas semasa Konvensyen ICC dan QE, Wilayah
Tengah; dan mendapat 3 bintang dan Anugerah 10 Kumpulan Terbaik daripada 36
kumpulan bagi Kategori Sektor Awam semasa Konvensyen ICC Kebangsaan 2011
anjuran MPC.
InfoLib terlibat dengan pameran sempena Hari Q (Kualiti)/Hari Inovasi anjuran
Kementerian Penerangan Komunikasi dan Kebudayaan (KPKK). InfoLib telah
memenangi Anugerah "Penggunaan ICT" (2006), "Bahagian Terbaik" (2007), “Petugas
Cemerlang Kumpulan (II) - Halim Ariffin” (2008) dan “Keceriaan Pejabat - naib
juara”(2012).
Menghasilkan statistik pencapaian perkhidmatan dan koleksi secara bulanan adalah
penting sebagai kayu pengukur kepada perkhidmatan serta langkah penambahbaikan
perkhidmatan InfoLib, penyediaan laporan, justifikasi kepada permohonan peruntukan
bahan/aktiviti dan ditampal di perpustakaan sebagai testimoni kepada pengguna.
Untuk penghasilan pelbagai aktiviti dan dapat bekerja dalam satu pasukan,
pembahagian tugas telah ditetapkan pada setiap hujung tahun. Mengadakan jamuan
jika terdapat berita gembira untuk dikongsi dan mengamalkan minum pagi bersama-sama
secara bulanan, jamuan sebelum berpuasa dan menganjurkan aktiviti bersama
agar dapat mengeratkan kerjasama di antara satu sama lain.
Gotong royong mengemas ruang kerja diadakan dari semasa ke semasa agar
memastikan suasana kerja selesa dan tidak berserabut.
Setiap bulan laporan ringkas mengenai aktiviti mengenai InfoLib akan disediakan untuk
dilaporkan semasa mesyuarat pengurusan Bernama dan laporan tahunan.
Petugas InfoLib digalakkan untuk menghadiri latihan dan pendedahan mengenai
tugasan, bidang kepustakawanan, pentadbiran dan kemahiran ICT. Minima seorang
petugas perlu menghadiri 7 hari latihan sepanjang tahun.
Menerima lawatan dari organisasi kerajaan dan swasta dari semasa ke semasa.
Kesempatan ini diambil untuk memperkenalkan InfoLib dan mempromosi BLIS serta
bertukar pendapat, berkongsi pengalaman serta melihat kejayaan perpustakaan lain.
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37. Amalan terbaik di Pusat Maklumat & Perpustakaan (INFOLIB) BERNAMA
Lawatan bagi petugas InfoLib juga perlu agar dapat memberi pendedahan tentang
persekitaran kerja dan amalan yang baik perpustakaan lain di Malaysia dan
mengadaptasi amalan terbaik perpustakaan lain yang bersesuaian dengan
perpustakaan sendiri bagi mencapai kecemerlangan.
3. PENUTUP
Amalan terbaik boleh menghasilkan kejayaan kepada sesebuah perpustakaan berkaitan
rapat dengan pengetahuan, kemahiran, kreativiti, kerjasama, usaha,
perancangan/pengurusan baik/teliti, sikap, serta amalan positif yang lain. Walaupun
usaha dijalankan nampak kecil tetapi impak jangka panjang dapat dirasakan. Setiap
yang kita lakukan menampakkan hasil dengan peningkatan statistik dan kejayaan
perpustakaan kita. Wujudkan target dalam tugasan/aktiviti yang dijalankan, oleh itu kita
akan berusaha mencapainya.
Walaupun tidak mempunyai perbelanjaan yang besar, sesuatu aktiviti itu tetap boleh
diadakan dengan berfikiran kreatif dan mengunakan sumber/kemudahan yang sedia
ada. Oleh itu tentukan aktiviti berskala kecil atau besar.
Setiap kejayaan di perpustakaan boleh meningkatkan keyakinan pihak pengurusan
untuk memberi dan menambah peruntukan untuk sentiasa menjadikan perpustakaan
kita terus maju dan sekaligus perkhidmatan dapat dipertingkatkan serta dapat
menyumbang semula kepada organisasi.
RUJUKAN
Hasnita, Ibrahim. (2008). Encouraging users at bernama library & information centre via
organized activities. Conference on Customer-Focused Culture. Organised by
PSZ, University Technology of Malaysia.
Hasnita, Ibrahim. (2011). Aktiviti galakan membaca dan penggunaan perpustakaan di
Pusat Maklumat & Perpustakaan (InfoLib) Bernama.Bengkel Program Galakan
Membaca. Anjuran Jawatankuasa Tetap Perpustakaan Khusus, Persatuan
Pustakawan Malaysia dan Perpustakaan IDFR (Institut Diplomasi dan Hubungan
Luar Negeri).
Portal Pusat Maklumat dan Perpustakaan Bernama. Retrieved from
http://infolib.bernama.com.
Pusat Maklumat dan Perpustakaan Bernama. Laporan Anugerah Perpustakaan
Cemerlang, Persatuan Pustakawan Malaysia (2009). (Jilid 1 – Bah.A dan Jilid 2
– Bah. B).
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39. Laili Ashikeen Awang Puteh
yang disebabkan pertindihan maklumat yang sama; 4) peranan perpustakaan di dalam
menangani isu pelanggaran hak cipta melalui perkongsian akses dan pengedaran
maklumat di bawah hak cipta. Kajian kes mengenai pengalaman PETRONAS Petroleum
Resource Centre terhadap langganan sumber maklumat disertakan.
Kata kunci: PETRONAS, perpustakaan, sumber maklumat elektronik.
1. INTRODUCTION
PETRONAS, the acronym for Petroliam NasionalBerhad is a national oil and gas
company which was incorporated on 17 August 1974. It vested with the entire ownership
and control of the petroleum resources in the country. It has since grown from merely
being the manager and regulator of Malaysia’s upstream sector into a fully integrated oil
and gas corporation, ranked among the FORTUNE Global 500 largest corporations in
the world. PETRONAS business is dynamic, covering end to end of oil & gas industry
value chain. PETRONAS business is divided into three main categories, Exploration &
Production, Gas & Power& Downstream. Exploration & Production is responsible to
develop and add value to the hydrocarbon resources. Gas & Power is focusing on LNG
business, infrastructure, utilities and power business. Downstream role is to add value to
petroleum resources in refining & trading, marketing and petrochemicals.
2. PETROLEUM RESOURCE CENTRE (PRC)
Petroleum Resource Centre or better known as PRC supports the PETRONAS
aspirations in becoming global energy champion by providing quality information
services to 45,000 PETRONAS staff worldwide. PRC primary goal is to acquire and
make available information resources which are needed to support the business
activities of the organisation
PRC plays a major role as a budget controlling department of information resources for
PETRONAS Holding companies. The role provides PRC an avenue to consolidate
budget needs for acquisition of information resources by each department. This includes
advisory on what to add or reduce or optimise. PRC also coordinate and facilitate the
processes of soliciting and acquiring information resources for PETRONAS groups.
3. SUSBCRIPTION TO ELECTRONIC DATABASES – HOW IT STARTED
PETRONAS management had raised their concerns on the group wide spending on e-databases
subscription which is increasing and hints of rising further. The e-databases
budget allocation for 2011 alone is 25% higher than 2010. PETRONAS subscription to e-databases
is categorised into three categories namely Trading Tools & Data, Subsurface
Data and Strategic News and Analysis. PRC has proactively taken the lead to
collaborate with the Corporate Strategic Planning Department to address the
management’s concern by embarking into this Rationalisation & Optimisation Initiative.
A survey was conducted among users from various businesses and key issues identified
pertaining to e-databases subscription group wide are as follows;
1. Insufficient resources
2. High cost for e-databases subscribed independently by business units
3. Subscribed resources not fully optimised
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40. Electronic Databases Subscription Rationalisation and Optimisation Initiative
4. Copyright infringement
A focal person from each business was appointed to advise the project team with
respect to current services subscribed by their business and their expectation on
strategic & quality subscribed services.
4. GETTING BUY-IN: CONDUCT PRE-WOKRSHOP ON RATIONALISATION AND
OPTIMISATION INITIATIVE
A workshop was conducted with the appointed focal persons and the project team
managed to achieve the followings;
1. Captured true cost of all subscriptions group wide
2. Created master list of subscribed electronic databases group wide
3. Identified redundancies and rationalisation
4. Improved process for PRC to manage the subscriptions group wide
A comprehensive portfolio of information was also developed during the workshop
covering all areas of the energy industry to assist organization in delivering better
strategies and make informed decision making.
Geopolitics
NEWS,
ANALYSIS
AND
INSIGHTS
PETRONAS
in the News
Competitor
analysis
Technology Sustainability
Illustration 1
Finance
and
economics
Oil and gas
development
s
The results derived from the workshop haveshaped the direction of the initiative
(Illustration 1). The directions are as follow;
1. To address PETRONAS’ Group strategic information needs through
securing a quality portfolio of subscribed services
2. To optimize utilization of subscribed services within the Group
3. To reduce cost leakages by eliminating redundant and duplicated
resources
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41. Laili Ashikeen Awang Puteh
4. To resolve issues of copyright infringement caused by illegal sharing of
access and broadcasting of copyrighted info
5. QUICK WIN TO DEVELOP STRATEGIC PORTFOLIO OF SUSBCRIBED SERVICE
The project team has evaluated the three categories of e-databases subscribed by group
wide which are Trading Tools & Data, Subsurface Data and Strategic News and
Analysis. The quick win for this initiative is to optimize Strategic News and Analysis as
these services are used across businesses. The initial move to optimize Trading Tools
and Data is not possible due to the nature of the services. Custodians of Subsurface
Data package are satisfied with the current portfolio and optimisation opportunities are
limited.
6. CORPORATE SUBSCRIPTION MODEL
The project team recommended Corporate Subscription Model as the solution. This
model offers better prices when services are packaged together, more comprehensive
portfolio covering more areas/sectors, information is accessible group wide not just
within individual units and eliminate copyright issues as access is paid for a larger
number of users.
A comparative analysis conducted on five proposals from service providers and the
areas that the project team look into are the coverage of the services, credibility of the
service providers, price and flexible terms of access. According to Susan McMullen
(2006), methodology for evaluation of e-databases should include an analysis of user
needs, analysis of vendor policies and standards, and analysis of the content quality and
quantity of the databases. It is helpful to use worksheets and checklists that allow easy
visual comparisons to be made among competing products, and to ensure that all vital
concerns are addressed.
Illustration 2
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42. Electronic Databases Subscription Rationalisation and Optimisation Initiative
The project team presented to the management on the recommended solution and
delivered the key message of benefits in adopting the corporate subscription approach
(Please take note that the cost used in Illustration 2 is fictitious and is used to model the
cost efficiency of corporate subscription approach). Based on this model, it shows that
with marginal increase in cost but increase number of users the corporate subscription is
able to decrease cost per user compared to limited users and subsequently will eliminate
the copyright infringement. The second recommendation is to opt for yearly contract
renewal in view of minimal increase in cost, flexibility and period of familiarisation by
users. The possibilities of change of business direction also lead to this decision.
7. PRIMARY PRINCIPLES OF COPRORATE SUSBCRIPTION MODEL
The primary principle for corporate subscription is elimination of copyright infringement
with the provision of comprehensive portfolio of information services to meet the
business needs. As a Fortune 500 company, the business integrity is at risk by infringing
copyright.
The execution of corporate subscription does not totally neglect the niche requirements
by businesses. They are empowered to decide on the services that meet their niche
requirements.
A two tier Review Panel was setup and Tier I Review Panel’s role is to advise and
approve Corporate Subscription package (Strategic News & Analysis). Tier II Review
Panel role is to advise on and approve subscriptions for specific business data &
information services (trading tools and data, subsurface data, and other niche subjects).
PRC is acting as the Secretariat in assisting both Review Panels.
Below is the sample of Terms of Reference for the established Review Panel. The Terms
of Reference of Review Panel differentiate jurisdiction over collective and specific
business needs.
Tier I: Group 1. The panel should discuss their collective needs and across
business requirements to eliminate redundant or repetitive
subscriptions of electronic information databases.
2. The panel will pursue enterprise-wide subscriptions covering
oil and gas industry news, data and analysis.
3. The panel will continue to engage the service providers to
derive value-added services e.g. speaker presentations, event
invitations, special reports, etc.
4. The panel should continue to meet on a semi-annual basis
before the planning cycle to review the information needs of
the Group.
5. The conclusions of the panels are to be forwarded to PRC who
will consolidate and renew, negotiate, dismiss or subscribe to
new services according to the panels’ requirements.
Tier II: Business 1. Chairpersons of each panel to appoint members.
2. The panel should discuss their collective needs across
business requirements to eliminate redundant or repetitive
subscriptions of electronic information databases.
3. The panel will pursue subscriptions specific only to their
business outside the scope of the enterprise-wide corporate
subscription.
4. The panel will continue to engage the service providers to
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