The seminar, scheduled for November 23-24, 2024, at the Keltron Knowledge Center in Kerala, explores emerging trends in new media, online public relations, and digital marketing with a focus on generative AI. It is free for all technology enthusiasts, featuring expert insights on lead generation, content creation, and branding strategies. The sessions aim to enhance attendees' understanding of digital presence, optimization techniques, and effective campaign planning.

1. 90 Minutes Seminar: Changing Trends and
Opportunities in New Media, Online PR, Digital
Marketing & Generative AI
This seminar will cover transformative trends and career opportunities in New Media,
Online PR, and Digital Marketing, with a focus on Generative AI. Participants will gain
actionable insights on online lead generation, content creation, branding, web
optimization, social media strategies, reputation management, and web auditing.
Attendees will learn how these strategies can enhance business visibility and brand
reputation.
Fee, Date and Location of the Seminar
The seminar is offered at no cost for all technology enthusiasts. As seating is
limited, early registration is recommended.
Locations:
• Keltron Knowledge Center, 3rd Floor ,Ambedkar Building,
RailwayStation Link Road, Kozhikode
Kerala, PIN 673002, Date:23-11-2024, Time:11 am-12.30 pm,
For Registration Phone: 8921938901, 9995668444.
• Keltron Knowledge Center, First floor,BSNL Centre, Post
OfficeRoad, Thrissur, Kerala, PIN 680001, Date:24-11-2024, Time:11
am-12.30 pm, For Registration Phone: 8921749791, 9995668444
Audience
Ideal for:
• Aspiring digital marketers and students building careers in digital
marketing
• Marketing communication professionals, business owners, politicians,
media personnel, celebrities, and advertising professionals
Program highlights
The program offers a comprehensive overview of the latest best practices in digital
marketing, including funnel strategies, technical web journalism, web and trend analytics,
as well as advanced advertising and campaign planning.

2. ▪ News/ Business content optimization, data analytics and Collaborative Tagging
best practices
▪ Inbound approach in news promotion, marketing, advertising and online PR
▪ Programmatic advertising and Real-time bidding (RTB)
▪ Knowledge Graph, Open Graph, and Instant articles
▪ Search and Social Media algorithms and optimization
▪ Campaign Landing Pages/ Squeeze pages/ Transition Pages
▪ Google Bomb/ Google wash, Astroturfing, Streisand Effects
A Case based discussion in Search Engine Manipulation Effect (SEME) in Political
branding/ Election Campaigns. The Role of AI and New Media in Digital Marketing and
digital campaigns
Program takeaway
▪ Business owners/ marketing professionals will get idea what’s the relevance of
Business landing pages
▪ Advertisers will get idea how campaign landing pages influences search engine
marketing and programmatic advertising
▪ All attendees will get how common terminology can be used in a collaborative way
to spread your news online
▪ Will give clear idea about how online Trend Analysis and data Analytics could help
you to arrive at the right decision and strategy planning
▪ You can understand how inbound model digital strategy can help you building
new prospects
▪ Professionals/ politicians/ celebrities can understand how they could build their
brand online
▪ Finally it concludes how one could improve their brand’s digital footprint
Faculty
Jayakumar K, MBA, IRCA (UK) Certified Lead Auditor
New Media Strategist and Data Analytics Expert
Current Positions/ Recognitions
New Media Advisor: Mahatma Gandhi University
Deputy Commander (Honorary Position): Kerala Police Cyber Dome
New Media Subject Matter Expert: I&PRD, Govt.of Kerala
Academic Governing body member: ELIMS Institute of Management Studies
Guest Faculty :
▪ Kerala Digital University (Kerala University of Digital Sciences, Innovation and Technology
▪ Institute of Journalism, Pressclub, Trivandrum
▪ Kerala Media Academy, Govt of Kerala
Memberships : International Register for Certified Auditors (IIQM/TRG/R/491/09)
Information System Audit Controls Association, (ISACA ID: 435418)

3. Mr. Jayakumar K., an expert in Online PR, Digital Marketing, and Data Analytics, brings a
wealth of technical expertise in leveraging web platforms for promotion and lead generation,
especially within online media, business, and service industries. His approach includes case-
based presentations covering diverse scenarios such as online news lead generation, local
business promotion, online public relations (PPR), social awareness campaigns, as well as
campaign strategies for the film and entertainment sectors, academic branding, and political
election campaigns.
With deep expertise in Internet-based lead generation, Mr. Jayakumar has developed and
implemented advanced tactics in Search Engine Optimization (SEO), Social Media
Optimization (SMO), online branding, reputation management, lexical analysis, and persona-
driven approaches. His skills also include creating targeted landing pages, buyer personas, and
actionable “call-to-action” elements that drive engagement and lead conversion. Proficient in
KPI and ROI auditing for business and eCommerce systems, Mr. Jayakumar applies
closed-loop analysis aligned with recognized QMS standards, bolstered by his strong
understanding of Google and social media algorithms.
In 2015-2016, Mr. Jayakumar designed a successful online election campaign framework for
prominent political parties in India, tested and implemented during the Kerala Assembly
Elections, which gained documented recognition. Since 2001, he has been a key figure in
designing job-oriented IT training programs for Keltron Knowledge Services Group. His
thought leadership in the industry is further reflected in his technical articles published in major
dailies and by the Information and Public Relations Department (I&PRD) of the Government
of Kerala.
Professional Experience:Mr. Jayakumar has held pivotal roles across multiple sectors,
including prior appointments with British Aerospace Systems (BAe) as PR and
Communications Lead, Peter Stevens in Australia as eCommerce and Data Analytics Head,
and as Head of Digital Marketing for Singapore’s eCommerce giant Surprisel Pte Ltd. In
these roles, he was instrumental in creating frameworks for online branding, developing
algorithms for lexical analysis, reputation management, collaborative marketing, and persona
development, which formed the foundation of effective digital marketing strategies in these
organizations.
Mr. Jayakumar’s extensive knowledge and practical experience continue to make him an
invaluable mentor and consultant in digital marketing, online PR, and social media
management for government and private entities alike.
For more information and Registration
Please WhatsApp or call +91 85903 68988, +919995668444
To register, kindly WhatsApp the following details to the number above:
• Full Name
• Education Qualification
• Email ID
• Contact Number