1) Organic food has become increasingly popular in Europe, growing by 25% per year over the past decade. Some see organic food as "more natural" and a way to feel connected to nature. 2) However, organic farming is inefficient and produces lower crop yields than conventional farming. While it avoids pesticides, the environmental benefits are small compared to transportation emissions from shipping organic food long distances. 3) Studies have found no significant nutritional or safety difference between organic and conventional crops. Factors like freshness, variety, and cooking method have a greater impact on food quality than farming practices.