Semantic Commerce: Understanding what’s in store for the future of e-commerce
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These days, if you offer an online service without an API, you’re yesterday’s news. The next step for e-commerce will be about seamless interconnectivity between consumers, third parties and online merchants. I will share with you why my vision of Semantic Commerce is the future of e-commerce. Whether you’re a techie or not, my goal with this session is to trigger ideas about the possibilities Semantic Commerce will soon unfold in our online future.
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Semantic Commerce: Understanding what’s in store for the future of e-commerce
- 1. Understanding whatʼs in store for the future of e-commerce SEMANTIC COMMERCE by Jerome Paradis
- 3. HOW WE SHOP ONLINE Search - Compare - Browse Check Reputation Add to Cart Checkout: name, address, credit card, ... Transaction confirmation Shipping confirmation
- 5. STEP 1
- 6. STANDARD FORMATS Products Price lists Shipping terms Offers, specials Wish lists Profiles, Orders, Payments
- 7. EXISTING FORMATS http://purl.org/goodrelations/ GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers.
- 8. LEARNING FROM RSS +
- 9. =
- 10. STEP 2
- 11. WEB SERVICES STANDARDS Identity and Reputation Merchants and Consumers Shopping Shipping rates, Build order, Checkout Vendor Relationship Mgt Subcriptions, Shipping status, Refunds
- 12. APIs TO THE RESCUE!
- 13. IT’S ALL ABOUT APPS! http://www.flickr.com/photos/futileboy/3026065024/
- 14. SHOPPING BROWSER
- 19. SHOP FROM ANY DEVICES In a store… …with a card
- 20. TO WHOM SC MATTERS? Consumers Easily find: products, merchants Reuse your profile, payment info Unified Order History Security
- 21. TO WHOM SC MATTERS? Merchants Sales Marketing Customer Service Security Fraud reduction
- 22. ha rd s ell An ary to p rop riet re tail ers
- 23. Retailers open up and publish their databases
- 24. TO WHOM SC MATTERS? Third Parties Vertical Applications Comparison Shopping Social Shopping Identity and Reputation Authorities Affiliates Aggregators Search Engines
- 25. CHANGING BUSINESS MODELS th e New s Now In
- 28. WHY THIS TALK?
- 30. THANKS! Facebook: Jerome Paradis Twitter: @JeromeParadis http://blog.jeromeparadis.com jparadis@paradivision.com http://paradivision.com http://shwowp.com
Editor's Notes
- Web base on HTML
- Increases the visibility of your products and services in search engines, recommender systems, and other novel applications.
- http://www.lifehack.org/wp-content/files/2007/07/rss-icon-collection.png
- http://www.lifehack.org/wp-content/files/2007/07/rss-icon-collection.png
- It’s all about APIs, Web services.
- The idea that data will be open is frightening.
- To ease a sharp decline in advertising revenue with a largely untapped revenue stream: e-commerceThey are Influencers