From Zero to Profit in a Month. A look at eCommerce with WordPress | #WCYYC
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A look at how sockbox.ca was started and ultimately launched on WordPress using WooCommerce to become profitable within 30-days of launching. A high-level overview of the plugins used, platform, hosting and themes to get the monthly membership up and running. This presentation was first presented at WordCamp Calgary 2015
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From Zero to Profit in a Month. A look at eCommerce with WordPress | #WCYYC
- 1. FROM ZERO TO PROFIT IN A MONTH A Look at Ecommerce with WordPress
- 2. WHO IS MARSHALL • Digital content creator • Designing websites since 1995 • WordPress 1.2.1 (October 2004) • (Serial) entrepreneur
- 3. WHAT IS SOCK BOX • Awesome socks, delivered every month • And only in Canada
- 4. WHAT SPARKED THE IDEA • Start by asking questions on July 22, 2014
- 5. tampons!
- 6. WHAT SPARKED THE IDEA • Start by asking questions on July 22, 2014 • Focused back on ideal customer – myself • Began market research on July 23, 2014
- 7. WHEN DID IT HAPPEN
- 8. HOW DID IT HAPPEN • Platform • Plugins • Theme • Hosting
- 9. PLATFORM • Evaluate the options – WordPress – Shopify – Magento
- 10. PLUGINS FREE plugins • WooCommerce • WordPress SEO • Pretty Link Lite • Poor Guys Swiss Army Knife Paid plugins* • Woo Subscriptions • Woo Stripe *not 100% necessary
- 11. THEME • Custom or pre-made • Mobile friendly • WooCommerce integrated More info at sockbox.ca/jkreativ
- 12. HOSTING • Optimized for WordPress • SSL capabilities • Burst for traffic More info at sockbox.ca/fly
- 13. TCO & BE sockbox.ca on FlyWheel • $785 upfront • $715 annually *based on 20% USD to CAD exchange 30-day break even($12/mos membership) 66 units 57 shipped 5.5 units/per month amortized ($65/mos)
- 14. ON THE CHEAP Platform:WordPress Plugins: Free only Theme: Free Hosting: Bluehost Total: $173 *based on 20% USD to CAD exchange, $3.95/mos for 3 yrs More info at sockbox.ca/bluehost
- 15. TCO & BE sockbox.ca on FlyWheel • $785 upfront • $715 annually sockbox.ca on BlueHost • $173 upfront • $0 annually (for 3 years) *based on 20% USD to CAD exchange 30-day break even($12/mos membership) 66 units 57 shipped 5.5 units/month amortized ($65/mos) 30-day break even 15 units 0.5 units/month amortized ($4.80/mos)
- 16. MARKETING & SEO Free options • Outreach • Competitive analysis Paid options • Facebook • AdWords
- 17. ALL THIS TO SAY… Setting up an ecommerce store front on WordPress is quick, easy and affordable. What are you going to sell?
- 18. QUESTIONS?
- 19. ONE LAST THING Get a FREE pair with your first month WCYYC sockbox.ca Expires June 6, 2015 Enter coupon code
Editor's Notes
- Bored of socks @ lunch Thought about it – asked questions
- Defined my audience/avatar to make marketing easy
- 7/23/2014 from competitor 9/26/2014 registered domain 10/09/2014 contract terminated 10/15/2014 vacation 10/17/2014 logo concepts 10/23/2014 back from vacation 11/04/2014 launch page 11/11/2014 hosting & SSL 11/20/2014 launch - first member 12/10/2014 packing defined 12/24/2014 100th member - growth averaging 140+ percent monthly
- Why WooCommerce?? Own it, no monthly recurring Freedom and familiarity Ease of launch – launched in under 3-weeks
- Free theme: http://www.woothemes.com/storefront/ Free processing: PayPal Standard (minus their fees of course)
- Let’s do some math and compare these two options $538 upfront $468 annualy Using WooGang
- Outreach Subscription box reviews Fashion related (i.e. your niche) Provides links back to your site for enhanced SEO Competitive analysis What are your competitors doing Model their good/bad Semrush.com When setting up site, even if not using right away always add in Facebook tracking pixel AdWords tracking pixel Facebook ads are awesome for retargeting