Selling special interest travel cta 3
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This document discusses selling special interest travel and some key points: - Special interest travel that focuses on a particular activity or hobby is growing in popularity, especially adventure and active travel. - Baby boomers desire more active tours and flexibility in small groups rather than pre-packaged bus trips. They want to experience destinations through their interests. - Selling special interest travel can benefit agencies by creating an identity in the market, generating loyal clients through specialized knowledge, and being easier to promote. However, it also presents challenges such as requiring more labor, time to develop niche markets, and expertise in new areas.
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The document provides strategies for effective email marketing for the travel industry. It discusses using lifecycle marketing principles to engage customers at each stage of the travel process from the initial idea, to planning, to the trip itself. Key recommendations include being present across search, social media, and other online channels to reach customers as early as possible in their decision process. It also stresses the importance of understanding customer motivations by answering the question "what's in it for me?" at each stage of engagement. Maintaining relevance during the planning process involves tactics like drip campaigns, targeted content for different interests, and timely communications. Reaching customers doesn't end at purchase either, as opportunities exist during and after the trip through SMS, social media,
Brand personalty and loyalty
Brand personality refers to the set of human characteristics associated with a brand that describes how the brand behaves. It is shaped by consumers' previous impressions and experiences with the brand. Having a strong brand personality helps brands differentiate themselves, guides marketing communications, and builds long-term brand equity by creating a distinctive identity that is difficult for competitors to copy. Brand managers can develop brand personality through branding elements like sponsorships, user imagery, symbols, and the brand's history. This helps the brand appeal to customers' self-identity needs and fosters relationships that increase customer loyalty.
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Mobile CRM and customer engagement allows for more complete understanding of customers. Dynamic content and big data analytics enable merchants to target specific customer segments with personalized offers based on spend history, location, and other attributes. When executed through mobile apps, this provides an always-informed, always-addressable channel for merchants to acquire new customers and increase sales from existing customers in a targeted, efficient manner that benefits both parties.
Fast forward 2013 – destination marketing via seo
SEO is about understanding how search engines work and presenting websites and their content in a way that search engines can understand. It is critical to get third party validation to improve SEO efforts. For destination marketing, focusing SEO efforts on problem solving for potential customers and building valuable content can help drive awareness and demand. Partnerships with local tourism organizations can also help boost SEO through increased relevant links and content.
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Selling special interest travel cta 3
- 2. Lineup • Business Writing Skills • Interpersonal Communication • Selling Special Interest Travel • Touring the World • Understanding Customer Needs • Customer Focused Selling • Professionalism at Work • Customer Service • Final Review
- 3. 3 Why Sell Special Interest Travel? • Travel with a focus on a particular activity, hobby, or interest is on the upswing. • The biggest growth has been in adventure and active travel. • Brand yourself – set yourself apart from the competition • Make money!
- 4. 4 Why Sell Special Interest Travel? The Changing Consumer • Baby Boomers – Desire for active tours – Desire for small groups and flexibility
- 5. 5 Why Sell Special Interest Travel? Baby Boomers • They aren’t the retirees of yesterday – they want MORE from their trips – • NO bus trips to Niagra Falls – they want to EXPERIENCE a destination – not just see it. • Even more are shying away from pre-packaged trips and are seeking out those who can make an FIT that allows them to pursue their interests around the world.
- 6. 6 Why Sell Special Interest Travel? Benefits to Agencies • Creates identity in the marketplace • Clients appreciate your specialized knowledge • Generates client loyalty • May be easier to promote
- 7. 7 Why Sell Special Interest Travel? Challenges • More labor-intensive • Time required to develop a niche market • Niche market may not be large enough to be profitable • Special interest markets may not be easy to reach • Must become an expert in another