This document summarizes Mike Johnson's presentation on how to build an effective sales and marketing system for technology products. The presentation covers developing an ideal customer profile, aligning the sales process with the customer's buying process, understanding the different influences in the buying process, and differentiating products based on what problems they solve rather than just features. The goal is to market to innovators and early adopters first through referrals to effectively launch new technologies.
This book review summarizes The New Conceptual Selling by Saurabh Mhase. It discusses the key concepts in conceptual selling, including that people buy for their own reasons, not the seller's reasons. The review outlines the three steps in conceptual selling: getting information about the customer, giving information to the customer, and getting commitment from the customer. It also discusses how to set clear objectives and build credibility with customers using conceptual selling techniques.
The document discusses various sales presentation methods and strategies for overcoming objections in the sales process. It describes memorized, formula, and need-satisfaction presentation styles, as well as the problem-solution approach for complex sales. Key elements of effective presentations are outlined, including features/advantages/benefits, proof statements, visual aids, participation, and handling objections and interruptions. Common objections like price, budget, and product comparisons are addressed.
Leland Sandler and the Sandler Group discuss effective consultative selling techniques through the use of key sales skills, customer interactions, leadership behaviors, negotiating strategies and more that will help increase the success of your business.
Follow Leland:
WEBSITE: http://lelandsandler.com/
THE SANDLER GROUP: http://sandlergroup.net/
TWITTER: https://twitter.com/lelandsandler
FACEBOOK: http://facebook.com/thesandlergroup
The Challenger Sale PowerPoint PresentationInterviewMeToo
This document summarizes key lessons from "The Challenger Sale" on how to create tailored, insight-led conversations. It outlines a two-part process: 1) learning to guide a conversation through storytelling and establishing an element of drama, and 2) tailoring the conversation to different audiences like decision-makers and end-users. It provides a 6-step process for guiding conversations that builds credibility, catches the customer off-guard, quantifies insights, internalizes challenges, convinces customers to address challenges, and demonstrates solutions. It stresses tailoring presentations based on audience priorities and thought processes.
This document discusses the SPIN selling model, which was developed by Neil Rackham based on analyzing over 35,000 sales calls. The SPIN model involves asking the buyer four types of questions: Situation questions to identify problems, Problem questions to clarify pain points, Implication questions about the effects of the problem, and Need-payoff questions about the buyer's needs and how the seller's solution meets them. The SPIN approach aims to get buyers to articulate their own needs rather than having the seller spell them out. Key principles are understanding the buyer's problems, building rapport, and getting buyer commitment at each meeting.
Here's a short list of what sellers should NOT say, especially with executive buyers. If these dangerous words/phrases are used, they could risk insulting the buyer.
This document summarizes Mike Johnson's presentation on how to build an effective sales and marketing system for technology products. The presentation covers developing an ideal customer profile, aligning the sales process with the customer's buying process, understanding the different influences in the buying process, and differentiating products based on what problems they solve rather than just features. The goal is to market to innovators and early adopters first through referrals to effectively launch new technologies.
This book review summarizes The New Conceptual Selling by Saurabh Mhase. It discusses the key concepts in conceptual selling, including that people buy for their own reasons, not the seller's reasons. The review outlines the three steps in conceptual selling: getting information about the customer, giving information to the customer, and getting commitment from the customer. It also discusses how to set clear objectives and build credibility with customers using conceptual selling techniques.
The document discusses various sales presentation methods and strategies for overcoming objections in the sales process. It describes memorized, formula, and need-satisfaction presentation styles, as well as the problem-solution approach for complex sales. Key elements of effective presentations are outlined, including features/advantages/benefits, proof statements, visual aids, participation, and handling objections and interruptions. Common objections like price, budget, and product comparisons are addressed.
Leland Sandler and the Sandler Group discuss effective consultative selling techniques through the use of key sales skills, customer interactions, leadership behaviors, negotiating strategies and more that will help increase the success of your business.
Follow Leland:
WEBSITE: http://lelandsandler.com/
THE SANDLER GROUP: http://sandlergroup.net/
TWITTER: https://twitter.com/lelandsandler
FACEBOOK: http://facebook.com/thesandlergroup
The Challenger Sale PowerPoint PresentationInterviewMeToo
This document summarizes key lessons from "The Challenger Sale" on how to create tailored, insight-led conversations. It outlines a two-part process: 1) learning to guide a conversation through storytelling and establishing an element of drama, and 2) tailoring the conversation to different audiences like decision-makers and end-users. It provides a 6-step process for guiding conversations that builds credibility, catches the customer off-guard, quantifies insights, internalizes challenges, convinces customers to address challenges, and demonstrates solutions. It stresses tailoring presentations based on audience priorities and thought processes.
This document discusses the SPIN selling model, which was developed by Neil Rackham based on analyzing over 35,000 sales calls. The SPIN model involves asking the buyer four types of questions: Situation questions to identify problems, Problem questions to clarify pain points, Implication questions about the effects of the problem, and Need-payoff questions about the buyer's needs and how the seller's solution meets them. The SPIN approach aims to get buyers to articulate their own needs rather than having the seller spell them out. Key principles are understanding the buyer's problems, building rapport, and getting buyer commitment at each meeting.
Here's a short list of what sellers should NOT say, especially with executive buyers. If these dangerous words/phrases are used, they could risk insulting the buyer.
Miller Heiman Strategic Selling - 1 Page SummaryJeremey Donovan
This document provides tips for strategic selling. It recommends building credibility through peer referrals, case studies, and expert briefings. It also suggests admitting higher prices but better quality early on, and framing discounts as special deals. Finally, it outlines funneling prospects through qualifying, covering bases, and closing orders.
SPIN selling is a sales methodology that involves gathering information through four stages: Situation, Problem, Implication, and Need Payoff. The Situation stage involves learning about the customer's current processes. The Problem stage identifies pains and issues. Implication helps understand why those issues need resolved. Need Payoff helps customers see how resolving issues achieves their goals. The goal is to advance the sale through actions, obtain an order, or learn why no sale occurred. SPIN selling aims to make the sales process more effective through understanding customer needs.
While "consultative" and "selling" are two words that don't seem to belong together, there are just a few simple steps to achieve a consultative approach to selling.
Sales management end of solution selling- Presentation on Harvard Business pr...Sana Sadiq
The document discusses strategies used by top performing "solution sales reps". It outlines three main strategies: 1) Avoid focusing on established customer needs and look for emerging needs instead, using insight selling to help reshape or redefine needs. 2) Target "mobilizers" within organizations who can drive change, rather than just advocates. 3) Coach customers on how to buy by providing insights rather than just extracting information from them. The top reps look to engage customers earlier, offer provocative ideas, and help skeptical internal stakeholders become agents of change.
Most companies only consider their customers rational behavior, however, the key to successful value-based selling is understanding the difference between what people say they want – their explicit wants, such as lower prices - and what they are implicitly asking for, which could be recognition that they’re important, want genuine dialogue and feel the need to be taken seriously. Emotional understanding goes beyond the obvious explicit requests.
The value that customers perceive they are getting from your company therefore depends not only on their rational analysis of the product or service but also on their emotional response (“How will this make me feel?”) and their social response (“How will it make me look?” - “What will others think of me?”).
Research proves that the peak performers in complex solution sales lead with authentic insight. Clients have become immune to relationship based Q&A and want to be told rather than sold.
This document discusses the SPIN selling model, which focuses on asking different types of questions (Situation, Problem, Implication, Need-Payoff) to understand a customer's needs and determine how your solutions can address their problems. It outlines the stages of a SPIN sales call, including investigating the customer's situation and needs, demonstrating your capabilities to meet those needs, and obtaining commitment. Effectively presenting benefits over just features and advantages increases the impact when selling complex solutions. The outcomes of a sales call can be winning or losing a simple sale, or advancing to the next step or continuing discussion for a complex sale.
SPIN selling is a consultative sales methodology that focuses on asking questions to understand a customer's situation, problems, implications, and needs in order to develop tailored solutions. It is based on research with over 35,000 sales calls and has been adopted by 90% of Fortune 500 companies. The SPIN methodology structures sales calls around asking targeted questions to uncover customer needs rather than describing products. Effective SPIN selling helps salespeople understand customer problems at a deeper level to build value for solutions and increase sales.
This document outlines a sales training workshop conducted by Russell Cummings. The workshop covered various topics related to high performance sales such as the changing sales environment, spot buying trends, the challenger sales model, building trust and resilience. It also provided exercises for participants to assess their own sales competencies, time management, and creating an action plan. The workshop emphasized developing a growth mindset and emphasized the importance of teaching customers, tailoring the message to individual needs, and taking control of the sales process.
This document discusses the differences between small selling and big selling. Small selling relies more on relationships and suggestions, while big selling depends more on in-depth research of the client. It also discusses the SPIN model for sales, which involves asking situation, problem, implication, and need-payoff questions to better understand the client's needs and find ways to meet them.
This document discusses integrating marketing and sales efforts by focusing on conversations with customers. It notes that conversations are critical for shaping customer experience but marketing and sales currently operate in disconnected ways. The document advocates integrating tactics by defining targeted conversation goals and qualified leads, developing sales-ready messaging focused on how products can help customers achieve goals or solve problems, and building a customer-centric sales process.
The document outlines the four stages of a sales call: opening, investigating, demonstrating capability, and obtaining commitment. It focuses on the investigating stage, providing guidance on asking different types of questions to uncover the customer's needs and problems. These include situation, problem, implication, and need payoff questions. By understanding the customer's pain points and needs at a deep level, the salesperson can then demonstrate how their product or service provides a solution.
Consultative Selling: How to Sell your ServicesAntoine Dupont
The document provides an overview of Antoine Dupont's background as the CEO of ADMIN eSOLUTIONS, a web and marketing agency that specializes in small businesses. It then outlines Dupont's agenda which includes a discussion of consultative selling techniques like understanding communication, profiling clients based on their behavioral style, listening more than talking, and asking questions to understand the client's needs and motivations. The document emphasizes that sales are based more on emotion than logic and provides tips for effectively communicating with different client types.
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action immediately. The SPIN Selling Fieldbook includes:
-Individual diagnostic exercises
-Illustrative case studies from leading companies
-Practical planning suggestions
-Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
This document summarizes a study on the effect of SPIN selling techniques on various attributes in different sectors. SPIN selling focuses on situation, problem, implication, and need/payoff questions. The study considered attributes like sales cycle, customer satisfaction, and perceived value in the manufacturing, banking, and automobiles sectors. The findings showed that in manufacturing, SPIN selling improved identifying relevant clients and involvement in repeated purchases. In automobiles, it helped with objection prevention and pitching based on requirements. The document recommends consciously using SPIN selling to increase sales cycle, customer satisfaction, and perceived value, with a focus on objection prevention. It concludes that SPIN selling can help meet client needs and improve sales cycles and customer perceptions when implemented
Value-based selling focuses on understanding the customer's needs and demonstrating how the product or service will benefit the customer. It is more effective than discussing features or price alone. A value-based salesperson must listen to understand the customer's business issues and goals, then show how the solution delivers value in terms of specific benefits like increased productivity or revenue. Customers make decisions based on both logic and emotion, so the salesperson should quantify value through metrics while also building trust and rapport. Maintaining long-term customer relationships is important for becoming a strategic partner.
The document outlines the principles of consultative selling. It discusses defining the client's problem and desired result, creating a unique selling proposition to address the gap, and presenting a proposed solution focused on delivering value. It also covers creating rapport with clients, using benefits over features to explain what matters to the client, and effectively handling objections.
This document discusses key aspects of sales and success in sales. It outlines the sales process including pre-call preparation, the call itself, and post-call analysis. It also discusses different salesperson styles and emphasizes the importance of building relationships, satisfying customers, and getting true commitments to achieve sales success. Finally, it notes that success requires skills, ability, and hard work and that one should not give up after facing defeat, as many successful people found their greatest success just after overcoming defeat.
Miller Heiman Strategic Selling - 1 Page SummaryJeremey Donovan
This document provides tips for strategic selling. It recommends building credibility through peer referrals, case studies, and expert briefings. It also suggests admitting higher prices but better quality early on, and framing discounts as special deals. Finally, it outlines funneling prospects through qualifying, covering bases, and closing orders.
SPIN selling is a sales methodology that involves gathering information through four stages: Situation, Problem, Implication, and Need Payoff. The Situation stage involves learning about the customer's current processes. The Problem stage identifies pains and issues. Implication helps understand why those issues need resolved. Need Payoff helps customers see how resolving issues achieves their goals. The goal is to advance the sale through actions, obtain an order, or learn why no sale occurred. SPIN selling aims to make the sales process more effective through understanding customer needs.
While "consultative" and "selling" are two words that don't seem to belong together, there are just a few simple steps to achieve a consultative approach to selling.
Sales management end of solution selling- Presentation on Harvard Business pr...Sana Sadiq
The document discusses strategies used by top performing "solution sales reps". It outlines three main strategies: 1) Avoid focusing on established customer needs and look for emerging needs instead, using insight selling to help reshape or redefine needs. 2) Target "mobilizers" within organizations who can drive change, rather than just advocates. 3) Coach customers on how to buy by providing insights rather than just extracting information from them. The top reps look to engage customers earlier, offer provocative ideas, and help skeptical internal stakeholders become agents of change.
Most companies only consider their customers rational behavior, however, the key to successful value-based selling is understanding the difference between what people say they want – their explicit wants, such as lower prices - and what they are implicitly asking for, which could be recognition that they’re important, want genuine dialogue and feel the need to be taken seriously. Emotional understanding goes beyond the obvious explicit requests.
The value that customers perceive they are getting from your company therefore depends not only on their rational analysis of the product or service but also on their emotional response (“How will this make me feel?”) and their social response (“How will it make me look?” - “What will others think of me?”).
Research proves that the peak performers in complex solution sales lead with authentic insight. Clients have become immune to relationship based Q&A and want to be told rather than sold.
This document discusses the SPIN selling model, which focuses on asking different types of questions (Situation, Problem, Implication, Need-Payoff) to understand a customer's needs and determine how your solutions can address their problems. It outlines the stages of a SPIN sales call, including investigating the customer's situation and needs, demonstrating your capabilities to meet those needs, and obtaining commitment. Effectively presenting benefits over just features and advantages increases the impact when selling complex solutions. The outcomes of a sales call can be winning or losing a simple sale, or advancing to the next step or continuing discussion for a complex sale.
SPIN selling is a consultative sales methodology that focuses on asking questions to understand a customer's situation, problems, implications, and needs in order to develop tailored solutions. It is based on research with over 35,000 sales calls and has been adopted by 90% of Fortune 500 companies. The SPIN methodology structures sales calls around asking targeted questions to uncover customer needs rather than describing products. Effective SPIN selling helps salespeople understand customer problems at a deeper level to build value for solutions and increase sales.
This document outlines a sales training workshop conducted by Russell Cummings. The workshop covered various topics related to high performance sales such as the changing sales environment, spot buying trends, the challenger sales model, building trust and resilience. It also provided exercises for participants to assess their own sales competencies, time management, and creating an action plan. The workshop emphasized developing a growth mindset and emphasized the importance of teaching customers, tailoring the message to individual needs, and taking control of the sales process.
This document discusses the differences between small selling and big selling. Small selling relies more on relationships and suggestions, while big selling depends more on in-depth research of the client. It also discusses the SPIN model for sales, which involves asking situation, problem, implication, and need-payoff questions to better understand the client's needs and find ways to meet them.
This document discusses integrating marketing and sales efforts by focusing on conversations with customers. It notes that conversations are critical for shaping customer experience but marketing and sales currently operate in disconnected ways. The document advocates integrating tactics by defining targeted conversation goals and qualified leads, developing sales-ready messaging focused on how products can help customers achieve goals or solve problems, and building a customer-centric sales process.
The document outlines the four stages of a sales call: opening, investigating, demonstrating capability, and obtaining commitment. It focuses on the investigating stage, providing guidance on asking different types of questions to uncover the customer's needs and problems. These include situation, problem, implication, and need payoff questions. By understanding the customer's pain points and needs at a deep level, the salesperson can then demonstrate how their product or service provides a solution.
Consultative Selling: How to Sell your ServicesAntoine Dupont
The document provides an overview of Antoine Dupont's background as the CEO of ADMIN eSOLUTIONS, a web and marketing agency that specializes in small businesses. It then outlines Dupont's agenda which includes a discussion of consultative selling techniques like understanding communication, profiling clients based on their behavioral style, listening more than talking, and asking questions to understand the client's needs and motivations. The document emphasizes that sales are based more on emotion than logic and provides tips for effectively communicating with different client types.
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action immediately. The SPIN Selling Fieldbook includes:
-Individual diagnostic exercises
-Illustrative case studies from leading companies
-Practical planning suggestions
-Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
This document summarizes a study on the effect of SPIN selling techniques on various attributes in different sectors. SPIN selling focuses on situation, problem, implication, and need/payoff questions. The study considered attributes like sales cycle, customer satisfaction, and perceived value in the manufacturing, banking, and automobiles sectors. The findings showed that in manufacturing, SPIN selling improved identifying relevant clients and involvement in repeated purchases. In automobiles, it helped with objection prevention and pitching based on requirements. The document recommends consciously using SPIN selling to increase sales cycle, customer satisfaction, and perceived value, with a focus on objection prevention. It concludes that SPIN selling can help meet client needs and improve sales cycles and customer perceptions when implemented
Value-based selling focuses on understanding the customer's needs and demonstrating how the product or service will benefit the customer. It is more effective than discussing features or price alone. A value-based salesperson must listen to understand the customer's business issues and goals, then show how the solution delivers value in terms of specific benefits like increased productivity or revenue. Customers make decisions based on both logic and emotion, so the salesperson should quantify value through metrics while also building trust and rapport. Maintaining long-term customer relationships is important for becoming a strategic partner.
The document outlines the principles of consultative selling. It discusses defining the client's problem and desired result, creating a unique selling proposition to address the gap, and presenting a proposed solution focused on delivering value. It also covers creating rapport with clients, using benefits over features to explain what matters to the client, and effectively handling objections.
This document discusses key aspects of sales and success in sales. It outlines the sales process including pre-call preparation, the call itself, and post-call analysis. It also discusses different salesperson styles and emphasizes the importance of building relationships, satisfying customers, and getting true commitments to achieve sales success. Finally, it notes that success requires skills, ability, and hard work and that one should not give up after facing defeat, as many successful people found their greatest success just after overcoming defeat.
This document provides instructions for using a digital video camera. It explains how to install batteries and memory cards, power on the camera, switch between modes, take photos and videos, and connect to a computer. Guidelines are provided for basic operation, advanced functions, and troubleshooting. The accessories included are a USB cable, installation CD, manual, and TV cable.
This document provides instructions on how to use a mobile phone. It discusses inserting SIM cards and batteries, using phone codes like PIN and PUK, charging the battery, and navigating menus. Safety precautions are also outlined, such as keeping the phone away from children and avoiding use in hazardous environments. Basic phone features like calling, texting and media playback are explained through the functions menu.
This document provides a user manual for the G9 mobile phone. It covers basics of safety, phone use, features, menus and troubleshooting. The introduction section outlines key features like handwriting input, photo/video/music capabilities, and personalization options. Safety tips are provided around phone, battery and charger handling. Instructions are given for setup including battery, SIM card, unlocking and connecting to networks. The manual then details functions for dialing, calls, menus and settings.
Video call, Voice recognition, Voice dial, Voice memo
8. Services: WAP, STK, SIM service
9. Organizer: Calendar, To do list, Alarm clock, Memo
10. Settings: Profiles, Display, Call settings, Phone settings, Security settings, Restore factory
settings, System update, Information
11. User profiles
12. Shortcuts
7
ICON G 11 User Manual
Menu Function
1. File manager
- Memory status: check the memory usage of the phone and memory card.
- Phone memory: browse and manage files in phone memory.
- Memory card: browse and manage files in memory card.
- File operations: copy, move
Wetoku is a video blogging tool that allows two people to have a video conversation that is then posted online for others to view and provide feedback. It is an effective social media tool for businesses to understand what customers are saying to each other and their opinions. Unlike text-based blogging or conversations, Wetoku allows people to have visual conversations through video instead of just typing, making it more engaging for viewers to watch and listen to the discussions.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides an overview and instructions for using a dual SIM mobile phone. It includes sections on getting started, phone layout and basic functions, inserting SIM cards and memory cards, making calls, using apps like contacts, messages, camera, and settings menus. The document also outlines safety precautions and contains a table of contents for easy navigation.
This document provides the user manual for the ICAM FHD 18 Full High Definition Video Camera. It describes the key features of the camera including its 5 megapixel sensor for HD video recording, 3" LCD touchscreen, and HDMI port for viewing videos on an HDTV. The manual guides the user through set up, operation and customization of the camera, covering topics such as inserting batteries and memory cards, navigating the menu system, taking photos and videos, and transferring media to other devices. Functions like zoom, lighting effects, and resolution settings are also explained.
This document provides an overview of microbiology concepts for braiders, including bacteria, viruses, fungi, and infection control. It defines key terms like pathogenic and nonpathogenic microbes. It describes the structures and reproduction cycles of bacteria, viruses, and fungi. It emphasizes the importance of proper sanitation, sterilization, and infection control procedures in salons to prevent the spread of microbes and diseases. Examples of unsafe salon conditions that could spread infections are also highlighted.
This document is a user manual for a mobile phone that supports dual SIM cards. It covers topics such as getting started, phone layout and key features, basic operations like making calls and using the touchscreen, various functions accessible through the main menu including phonebook, messaging, media playback, settings customization, and troubleshooting. The manual provides instructions and specifications to help users understand and fully utilize the capabilities of the device.
Nothing Happens Until Something Gets Sold - World of Asphalt Conference - Bal...Al Lautenslager
The document provides information on personal selling and the sales process. It discusses targeting customers, asking questions to understand needs, overcoming objections, and closing the sale. The key points are:
1) Personal selling involves presenting products and services to customers through persuasive conversations to match their needs and motivate a purchase.
2) It is important to understand customers by asking questions, identify their problems and desires, and focus on satisfying their needs over your own goals.
3) Overcoming objections requires listening, confirming concerns, answering questions to eliminate fears, and building value and trust in your solution.
4) The goal of any sales interaction is to guide the customer through the process until they are ready to make a
This document provides an overview of basic and advanced selling skills. It discusses key concepts like understanding customer needs and matching products to those needs. It also outlines the selling process from preparation to closing the sale. Specific skills discussed include active listening, overcoming objections, asking open and closed questions, and following up with customers after the sale. The goal is to help sellers understand customers, present solutions to problems, and build long-term customer relationships.
This document provides guidance on developing effective selling skills, from basic to advanced levels. It emphasizes the importance of understanding customer needs and focusing on benefits rather than just product features. The selling process involves preparation, building rapport, presenting solutions, overcoming objections, closing the sale, and following up for customer satisfaction. Key skills include active listening, asking open and closed questions, handling objections, suggesting additional products, and providing ongoing service. Mastering these skills can help salespeople succeed in matching customer needs and gaining sales.
The document provides guidance on key concepts for salespeople, including defining selling as a process to bring about desired changes in customer behavior using needs-based techniques. It discusses the salesperson's role in disturbing complacency and uncovering dissatisfaction to offer solutions. It also covers understanding customers' motivations, building rapport, asking open-ended questions, handling objections, and using trial closes to have customers consider if a product meets their needs, interests, and budget. The overall message is that sales is about understanding customers and helping products meet their needs.
1. Gaining commitment from buyers is an important part of the sales process. Salespeople should not rely solely on buyers to initiate the purchase and should actively seek commitment.
2. There are various techniques for gaining commitment such as trial closes, direct requests, benefit summaries, and probing methods to understand any hesitations. It is important to avoid coming across as too aggressive.
3. If commitment is obtained, the salesperson should have no surprises, confirm the choice, get the signature, show appreciation, and cultivate the relationship for future sales. If not obtained, the salesperson should discover the cause and maintain a positive perspective for future opportunities.
Closing: A Natural Step in the Sales ProcessBob Hafer
If you don’t ask for the order, you won’t make the sale
That statement is one of the basic truths of the sales profession. Because when you ask for the order you provide the momentum for a client to say yes. Though you may feel closing a sale is a magic moment, in reality, closing is simply following closing principles and then asking for a decision when you feel certain the prospective buyer is going to say yes. This fast-paced seminar teaches you how to ask for the order.
There are certain decision-making and need-to-know conditions salespeople must learn from their prospects. Yet, salespeople can’t ask everything at once. Nor can salespeople risk offending a prospect by asking too many questions before the product is actually seen. Therefore, salespeople must ask well-formed, well-targeted precise questions which are friendly in tone yet are sure to provide much needed information to guide their sales presentation. The strategies for developing precise questions are examined during this seminar.
Selling during tough times world of asphalt - 90 minutes - nashville 2016Al Lautenslager
Selling during tough times for the Asphalt Industry - tactics and strategies complete with tons of examples and questions to ask prospects - preferred keynote speaker - World of Asphalt - Nashville, 2016
The document discusses key concepts in sales and customer retention. It defines selling as controlling and influencing the decision-making process to get the client to decide in your favor. Successful selling involves understanding the client's needs, both conscious and unconscious, their problems and motivations. The best salespeople are skilled communicators who listen well and ask questions to understand the client's situation and lead them to see the product or service as the solution. Customer retention involves developing strong relationships and moving the client up the perception ladder from simply renewing prescriptions to seeing you as a business partner.
The interest in buyer personas has exploded, but the need to understand them hasn’t changed. In fact, at the Buyer Persona Institute we hear from marketers every day who lost their way as they attempted to build or leverage this important tool.
In this completely updated edition of The Buyer Persona Manifesto, Adele Revella, founder and CEO of Buyer Persona Institute, explains ...
- How to move beyond the buyer’s picture and capture her voice, focusing precisely on the narratives that are crucial to the marketing mission
- How buyer personas differ based on the amount of consideration a buyer gives to the buying decision
- How to avoid the traps of too many buyer personas that reveal too little in the way of insights
- How to interview buyers, including who to interview and what to ask
- How to put buyer personas to work for marketing and sales enablement
This fast-paced 2-hour seminar examines how customers think about pricing and value. It is crucial that a salesperson consider a customer’s thinking because it is in a customer’s mind that a buying decision is made or lost.
It’s a customer’s thinking that a salesperson must influence if a sale is to be made. And a customer is not thinking about value. Basically, a customer is thinking about two things: “What do I have to pay and what do I get for my money.” It’s that simple. A customer is thinking, “Is it worth the price?”
The psychology of selling: Why people buy - Chapter 4 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
Selling involves making a sale and can take different forms such as order taking, order creating, or order getting. There are differing views on the image of sales with some seeing it as not a good career or thinking products should sell themselves. Selling also requires different skills than sales management. Both consumer and organizational buyers behave differently with organizational buyers being more rational and relationships playing a bigger role. Personal selling involves preparing with product knowledge, identifying customer needs, presenting and demonstrating products, dealing with objections, and closing the sale.
Common sales objections leave both customers and salespeople unsatisfied. The Five Point Close is a proven technique to increase closing ratios by 50% or more with practice. It involves: 1) agreeing with objections, 2) overcoming them, 3) providing strong selling points, 4) creating urgency, and 5) directly asking for the order. Mastering this technique helps salespeople sell to anyone who has the need and means through qualifying leads and overcoming objections.
This document provides guidance on developing sales skills through a repeatable process. It discusses creating an initial benefit statement to capture attention, probing techniques, giving an effective presentation addressing features and benefits, overcoming objections, and closing the sale. Key points include outlining the client's needs, explaining how the proposed solution meets those needs, getting all objections on the table, and securing a commitment. The document also examines traits of top salespeople like empathy, goal orientation, and honesty. Homework involves practicing an opening statement and scripting an objection handling approach.
The document outlines the 7 stages of the sales process:
1. Prospecting - identifying target customers and collecting their details
2. Preparation - researching customers and setting goals for meetings
3. Rapport - building trust and getting customers to talk about themselves by listening and asking questions
4. Qualification - asking questions to determine customer needs and challenges
5. Presentation - providing an overview of products or services to address customer needs
6. Closing - asking for the sale using different closing techniques
7. Handling objections - clarifying concerns, not getting defensive, and providing positive responses
This presentation introduces the basics of needs-based selling processes. If you or your sales team is struggling to achieve your objectives, then this presentation is a must view. For more information contact us at dave.gregory@inspiredperformancesolutions.com
Customer engagement for Inbound ProspectsRyan Harnedy
The sales team developed scripts for three inbound lead channels - whitepaper downloads, free skills assessments, and contact form submissions. They outlined qualifying gates including demo participation, starting a trial, and introducing the prospect to other decision-makers. The goal is to engage prospects by providing value at each gate while moving them closer to a purchase decision.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
10. Focusing On The Prospect’s Decision-Making Process Buying is Decision-Making Logical Steps Identified & Tracked Fit or No Fit If Decision-Making Process is Ignored The Result is Confusion, Resentment and—”No Sale”
11. Three Types of Thinking I Understand Cognition Generate Divergent Select Best Convergent
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17. 5 Question Types Confirmation New Information Attitude Commitment Basic Issues
40. Resources Recommended Books The New Conceptual Selling by Robert B. Miller and Stephen E. Heiman with Tad Tuleja How To Sell Network Marketing by Michael Oliver
41. Resources, cont’d The Works Team Related Webinars: Library – Feb, 2010-4 Pt. Consultative Selling Series Archives- The Consultative Approach and The Prospect Process-13 videos