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Selling In A Matrix The New Conceptual Selling Agenda:  ,[object Object]
 “No Sell” Selling
  Three Types of Thinking
  Three Phases of a Sales Call
   Anatomy of a Sales Call:
Getting Information
Giving Information
Getting Commitment,[object Object]
Focusing On The Prospect’s Decision-Making Process Buying is Decision-Making Logical Steps Identified & Tracked Fit or No Fit If Decision-Making Process is Ignored    The Result is Confusion, Resentment                                          and—”No Sale”
Three Types of Thinking I Understand Cognition Generate Divergent Select Best Convergent
Traditional vs. Joint Venture Selling ,[object Object],Select Best ,[object Object],Convergent ,[object Object],Generate ,[object Object],Divergent ,[object Object],I Understand Cognition
Nobody Buys a Product Per Se Never Buy an “It” Buy What “It” will bring All About “What Will It Do For Me” This Idea Is Called “Concept” ,[object Object]
Solution Image,[object Object]
Anatomy Of A Sales Call Getting Information ,[object Object],80% Syndrome Why Do Salespeople Talk So Much The Questioning Process
Getting Information, cont’d ,[object Object],Customer’s Concept Accomplish, Fix, Avoid ,[object Object],Limit to 5 or 6 Things Phrased Effectively with Clarity Proper Sequence
5 Question Types Confirmation New Information Attitude Commitment Basic Issues
A Sales Call: Giving Information ,[object Object]
Set Yourself Apart

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Selling in a matrix