Selling in 2015: It's NOT 1985 Anymore (preview)
•
1 like•706 views
The document discusses how today's consumers have higher expectations, are better informed, use multiple screens, and can find companies in more ways than in the past. It also notes that buyers now control their journey through the buying cycle more than vendors control the selling process, with buyers being 2/3 to 90% through their journey before contacting the vendor.
Report
Share
Report
Share
Download to read offline
Recommended
Inspire Chicago - Creating Customer Journeys as Unique as your Customers
The document discusses how customers use multiple channels to research and purchase products. It emphasizes the importance of collecting customer data from all interactions and channels in order to personalize the customer experience. The document then provides an example customer journey of a woman named Melissa who browses an skincare website, takes a quiz to receive product recommendations, makes purchases both online and in-store, and receives targeted communications across multiple channels based on her profile and past behaviors. The key takeaways are to capture customer data, analyze it to create personalized profiles, and leverage those profiles to deliver personalized content and marketing communications.
E commerce strategies for the holiday season
Have you prepared your e-commerce business for the upcoming holiday season? If not then what are you waiting for? Start your preparation with these useful e-commerce strategies for the holiday season 2019.
Task deck
The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle. Then, they are challenged with identifying who is sales-ready for more efficient follow-up. At the same time, the growing popularity of account-based marketing means that marketing and sales teams are defining a narrower set of targets – specific titles at specific companies.
But who are those ideal targets?
In this presentation, Vision Critical's Nick Stein discusses the importance of using customer intelligence to define your targeted leads and fuel your content strategy.
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
Digital marketing buzzwords invaded our industry, like "big data" and "programmatic." This session will show you how to leverage the concepts that drive traffic, then convert it. We'll get strategic about creating a plan for your website using provent tactics and industry-wide information to net you the most shoppers.
Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.
Traffic
How authoritative is your site?
Are you seen in car buyer searches?
Do your answers influence customers?
Conversion Comparisons
How does your site compare with competitors?
Where and how are you losing customers?
Can you identify the changes that will give you the biggest lift in shopping behavior?
How do you stack up against the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Key takeways:
*Understand the key dealership benchmarks for high-performing websites
*Learn how to be found in primary car buying searches
*Using industry benchmarks, learn the average dealership's key website conversion metrics
Redefining shoppers journey in the fourth industrial revolution
The fourth industrial revolution involves technology convergence that is changing customer expectations and behaviors. Customers are increasingly curious, impatient, and demanding. They conduct more mobile searches for immediate purchasing options. Retailers need to shift from store-centered to customer-centered models to meet these changing expectations through digital transformation, agile operations, and using data and AI to personalize the customer experience across channels. Nordstrom has created a Chief Innovation Officer role to help evolve its full-line stores and integrate digital and mobile further to better serve customers. To succeed, companies must focus relentlessly on the customer through experience-based transformation and leveraging technology to scale customer-centric operations.
Inspire Chicago - Busted! 10 UGC Myths You're Still Falling For
The document discusses 10 myths about user-generated content (UGC) and consumer reviews. It presents each myth and then provides facts and data to disprove each myth. Some of the myths addressed include that negative reviews will hurt sales, consumers are always right, a few reviews are enough, and no one trusts reviews anymore. The document aims to convince readers that consumer feedback is valuable for businesses and should be encouraged and utilized.
2. Commerce Everywhere - Alicia Cornell Shopify Plus - Screen Pages Ecommerce...
This document discusses how consumer shopping behavior has shifted to being "mobile first" and emphasizes the importance of having an "commerce everywhere" strategy. It highlights how Shopify Plus helps businesses succeed in this new landscape by allowing them to capture customers across mobile apps, social media, brick-and-mortar stores, and more through features like mobile-responsive themes, social commerce integrations, and point-of-sale solutions. Examples are given of businesses that have seen success through strategies like promotions on Facebook Shop and Pinterest, as well as using Shopify POS in physical stores and pop-ups.
Recommended
Inspire Chicago - Creating Customer Journeys as Unique as your Customers
The document discusses how customers use multiple channels to research and purchase products. It emphasizes the importance of collecting customer data from all interactions and channels in order to personalize the customer experience. The document then provides an example customer journey of a woman named Melissa who browses an skincare website, takes a quiz to receive product recommendations, makes purchases both online and in-store, and receives targeted communications across multiple channels based on her profile and past behaviors. The key takeaways are to capture customer data, analyze it to create personalized profiles, and leverage those profiles to deliver personalized content and marketing communications.
E commerce strategies for the holiday season
Have you prepared your e-commerce business for the upcoming holiday season? If not then what are you waiting for? Start your preparation with these useful e-commerce strategies for the holiday season 2019.
Task deck
The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle. Then, they are challenged with identifying who is sales-ready for more efficient follow-up. At the same time, the growing popularity of account-based marketing means that marketing and sales teams are defining a narrower set of targets – specific titles at specific companies.
But who are those ideal targets?
In this presentation, Vision Critical's Nick Stein discusses the importance of using customer intelligence to define your targeted leads and fuel your content strategy.
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
Digital marketing buzzwords invaded our industry, like "big data" and "programmatic." This session will show you how to leverage the concepts that drive traffic, then convert it. We'll get strategic about creating a plan for your website using provent tactics and industry-wide information to net you the most shoppers.
Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.
Traffic
How authoritative is your site?
Are you seen in car buyer searches?
Do your answers influence customers?
Conversion Comparisons
How does your site compare with competitors?
Where and how are you losing customers?
Can you identify the changes that will give you the biggest lift in shopping behavior?
How do you stack up against the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Key takeways:
*Understand the key dealership benchmarks for high-performing websites
*Learn how to be found in primary car buying searches
*Using industry benchmarks, learn the average dealership's key website conversion metrics
Redefining shoppers journey in the fourth industrial revolution
The fourth industrial revolution involves technology convergence that is changing customer expectations and behaviors. Customers are increasingly curious, impatient, and demanding. They conduct more mobile searches for immediate purchasing options. Retailers need to shift from store-centered to customer-centered models to meet these changing expectations through digital transformation, agile operations, and using data and AI to personalize the customer experience across channels. Nordstrom has created a Chief Innovation Officer role to help evolve its full-line stores and integrate digital and mobile further to better serve customers. To succeed, companies must focus relentlessly on the customer through experience-based transformation and leveraging technology to scale customer-centric operations.
Inspire Chicago - Busted! 10 UGC Myths You're Still Falling For
The document discusses 10 myths about user-generated content (UGC) and consumer reviews. It presents each myth and then provides facts and data to disprove each myth. Some of the myths addressed include that negative reviews will hurt sales, consumers are always right, a few reviews are enough, and no one trusts reviews anymore. The document aims to convince readers that consumer feedback is valuable for businesses and should be encouraged and utilized.
2. Commerce Everywhere - Alicia Cornell Shopify Plus - Screen Pages Ecommerce...
This document discusses how consumer shopping behavior has shifted to being "mobile first" and emphasizes the importance of having an "commerce everywhere" strategy. It highlights how Shopify Plus helps businesses succeed in this new landscape by allowing them to capture customers across mobile apps, social media, brick-and-mortar stores, and more through features like mobile-responsive themes, social commerce integrations, and point-of-sale solutions. Examples are given of businesses that have seen success through strategies like promotions on Facebook Shop and Pinterest, as well as using Shopify POS in physical stores and pop-ups.
Webinar: How to make this the best holiday sales season yet
Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.
Shopping Campaign Optimization Tips- Purna Virji- SMX East NYC 2016
Discover power optimization tips for your Shopping Campaigns, whether you're running on Bing Ads or Google AdWords. Tips include feed optimization, creative optimization and reporting. Presented by Purna Virji, Senior Training Manager at Microsoft.
Uncover the B2B Marketing Trends That Matter
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
How to Leverage Digital Influence to Grow Same Store Sales
Sustainable food retail growth depends on increasing same store sales. Digital influence can help, but this requires a new approach to customer communications – one that provides a lot more than price and promotions and that delivers experiences that make shoppers want to engage and come back to the store again and again.
Learn six action steps retailers can use to tap the power of digital influence to increase same store sales. This presentation was originally delivered at the Portland State University Executive Forum in May 2014.
The Science of Ad Copy Conversions - eMetrics SMXL Milan 2016 - Purna Virji
The document discusses the science of copywriting for ads. It explains that word choice, value propositions, incentives, anxiety, and friction can influence conversion rates. It provides examples of ad copy tests that performed better by focusing on these factors. The document advocates for using customer insights and brainstorming techniques to create optimized ad messaging and highlights an available workbook for testing ideas.
GOSF
The document discusses the Great Online Shopping Festival (GOSF), an event created by Google India to promote heavy discounts on e-commerce sites. Over 90 sites partnered with GOSF for the first event on December 12, 2012. While some sites like Snapdeal, Myntra, and HomeShop18 saw large increases in traffic and sales, consumers were disappointed by marginal or nonexistent discounts. GOSF was later expanded to four days in 2013 and attracted over 2 million visitors, with 30% of buyers being first-time customers on many sites.
10 Signs You Should Invest In Content
The document outlines 10 signs that a business should invest in content marketing, including that it can cut through clutter, drive website traffic, generate positive leads at low cost, engage customers, build credibility, minimize crisis, reach a global audience, have an evergreen impact, and provide a great return on investment. Content marketing is expected to be a $300 billion industry by 2019 and boost company revenues by over 13% on average.
Dan Cui (eMagin): AR Crossing the Chasm
Dan Cui, Chief Marketing Officer HMD Group, eMagin
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Discussion will focus on use models for AR that will create market pull (consumer/industrial) for products with AR capability built in.
http://AugmentedWorldExpo.com
Optimising Customer Loyalty
Based on our understanding of the evolution of loyalty and learning from case studies and trends globally, how do we harvest loyal customers?
This presentation is an overview of what elements promote loyalty with consumers.
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
Get Seen On the Go: Mobile Marketing in 2016 -- Goodyear
Sure, “Mobilegeddeon” has come and gone, but any marketer worth their salt knows Google’s mobile update was only the beginning. Take steps towards harnessing the power of customers on the go and prepare your team for the mobile marketing challenges on the horizon. Check out this C3 presentation from Molly Ware, Interactive Marketing Search Analyst at Goodyear, to get a cross-discipline look at the months ahead and valuable insight into the soaring mobile market.
Presentation by:
Molly Ware – Interactive Marketing Search Analyst, Goodyear
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How Sales Can Help Generate More Leads Than Ever Before - Quinn Whissen, Vert...
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
Grow with HubSpot - Sydney Event Deck
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
HeroConf 2019 Using Google Analytics to Supercharge Audience Performance
This presentation outlines the many ways that Google Analytics can be used to: identify prospecting targets, create high-intent audiences, identify audiences with the highest propensity to convert, and improve the conversion rates of those audiences.
(paid search audiences, ppc audiences, remarketing, retargeting)
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...
This document discusses word of mouth strategies for retail in three parts: 1) Attract the researching consumer by including reviews on product pages to improve search engine optimization and attract more visitors, 2) Provide an engaging customer experience by using reviews to inform and convince shoppers in both online and offline settings, and 3) Build loyalty by listening to customer sentiment in reviews and adapting products and services based on customer feedback.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Big data mktg
The document discusses how big data tools can provide marketers access to large amounts of consumer behavior data from sources like Facebook, Foursquare, and Google. This data can be used to more effectively target advertising and understand customers. Examples show how companies can view metrics like customer demographics, locations, interests and online browsing from these big data sources to inform marketing strategy. The document argues that analysis of big consumer data through these new tools is now essential for all marketers to stay competitive.
Growing grocery sales in an omnichannel world - Supermarket Conference
This document discusses growing grocery sales in an omnichannel world. It notes that grocery retailers should look beyond just in-store sales and expand their strategy to include digital channels. They should shift from a product-centric to a more shopper-centric approach, aligning with customers' preferred shopping paths and purchase methods. It also stresses the need to understand the potential for online grocery sales in each market, as consumer purchasing patterns continue to change and blur the lines between online and offline shopping experiences.
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
How to Drive More Sales Ready Leads with Digital
This document advertises an upcoming webinar from a digital marketing agency. The webinar will provide 9 steps to drive more sales-ready leads through digital marketing techniques. It encourages attendees to ask questions during the webinar and offers a live site analysis to evaluate their current demand generation strategies. The webinar agenda outlines how to work smarter through optimization of keywords, content, and lead nurturing programs.
It's The End of the Funnel As We Know It [Webinar]
David Lewis, CEO of DemandGen International, discusses how the traditional demand funnel of moving leads from awareness to purchase is changing. He argues that companies now need to focus not just on acquiring new customers but also expanding existing customers. The demand funnel must be applied to both acquiring new customers in the upper funnel through content, data analytics, and programs, and expanding current customers in the lower funnel. Companies also need to track both prospect and customer behavior across the customer lifecycle to drive growth. Marketing automation and CRM technology will continue to evolve to help companies better manage leads, enable sales, and improve reporting on marketing and sales performance.
From Retargeting to Pretargeting
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
More Related Content
What's hot
Webinar: How to make this the best holiday sales season yet
Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.
Shopping Campaign Optimization Tips- Purna Virji- SMX East NYC 2016
Discover power optimization tips for your Shopping Campaigns, whether you're running on Bing Ads or Google AdWords. Tips include feed optimization, creative optimization and reporting. Presented by Purna Virji, Senior Training Manager at Microsoft.
Uncover the B2B Marketing Trends That Matter
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
How to Leverage Digital Influence to Grow Same Store Sales
Sustainable food retail growth depends on increasing same store sales. Digital influence can help, but this requires a new approach to customer communications – one that provides a lot more than price and promotions and that delivers experiences that make shoppers want to engage and come back to the store again and again.
Learn six action steps retailers can use to tap the power of digital influence to increase same store sales. This presentation was originally delivered at the Portland State University Executive Forum in May 2014.
The Science of Ad Copy Conversions - eMetrics SMXL Milan 2016 - Purna Virji
The document discusses the science of copywriting for ads. It explains that word choice, value propositions, incentives, anxiety, and friction can influence conversion rates. It provides examples of ad copy tests that performed better by focusing on these factors. The document advocates for using customer insights and brainstorming techniques to create optimized ad messaging and highlights an available workbook for testing ideas.
GOSF
The document discusses the Great Online Shopping Festival (GOSF), an event created by Google India to promote heavy discounts on e-commerce sites. Over 90 sites partnered with GOSF for the first event on December 12, 2012. While some sites like Snapdeal, Myntra, and HomeShop18 saw large increases in traffic and sales, consumers were disappointed by marginal or nonexistent discounts. GOSF was later expanded to four days in 2013 and attracted over 2 million visitors, with 30% of buyers being first-time customers on many sites.
10 Signs You Should Invest In Content
The document outlines 10 signs that a business should invest in content marketing, including that it can cut through clutter, drive website traffic, generate positive leads at low cost, engage customers, build credibility, minimize crisis, reach a global audience, have an evergreen impact, and provide a great return on investment. Content marketing is expected to be a $300 billion industry by 2019 and boost company revenues by over 13% on average.
Dan Cui (eMagin): AR Crossing the Chasm
Dan Cui, Chief Marketing Officer HMD Group, eMagin
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Discussion will focus on use models for AR that will create market pull (consumer/industrial) for products with AR capability built in.
http://AugmentedWorldExpo.com
What's hot (8)
Webinar: How to make this the best holiday sales season yet
Webinar: How to make this the best holiday sales season yet
Shopping Campaign Optimization Tips- Purna Virji- SMX East NYC 2016
Shopping Campaign Optimization Tips- Purna Virji- SMX East NYC 2016
How to Leverage Digital Influence to Grow Same Store Sales
How to Leverage Digital Influence to Grow Same Store Sales
The Science of Ad Copy Conversions - eMetrics SMXL Milan 2016 - Purna Virji
The Science of Ad Copy Conversions - eMetrics SMXL Milan 2016 - Purna Virji
Similar to Selling in 2015: It's NOT 1985 Anymore (preview)
Optimising Customer Loyalty
Based on our understanding of the evolution of loyalty and learning from case studies and trends globally, how do we harvest loyal customers?
This presentation is an overview of what elements promote loyalty with consumers.
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
Get Seen On the Go: Mobile Marketing in 2016 -- Goodyear
Sure, “Mobilegeddeon” has come and gone, but any marketer worth their salt knows Google’s mobile update was only the beginning. Take steps towards harnessing the power of customers on the go and prepare your team for the mobile marketing challenges on the horizon. Check out this C3 presentation from Molly Ware, Interactive Marketing Search Analyst at Goodyear, to get a cross-discipline look at the months ahead and valuable insight into the soaring mobile market.
Presentation by:
Molly Ware – Interactive Marketing Search Analyst, Goodyear
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How Sales Can Help Generate More Leads Than Ever Before - Quinn Whissen, Vert...
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?
In this session you will learn:
How to move your prospect from awareness to consideration to decision
The best types of content to create for people AND search engines
How you can help produce the right content -- even if you think your business is boring!
How to generate 100’s of content ideas
Grow with HubSpot - Sydney Event Deck
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
HeroConf 2019 Using Google Analytics to Supercharge Audience Performance
This presentation outlines the many ways that Google Analytics can be used to: identify prospecting targets, create high-intent audiences, identify audiences with the highest propensity to convert, and improve the conversion rates of those audiences.
(paid search audiences, ppc audiences, remarketing, retargeting)
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...
This document discusses word of mouth strategies for retail in three parts: 1) Attract the researching consumer by including reviews on product pages to improve search engine optimization and attract more visitors, 2) Provide an engaging customer experience by using reviews to inform and convince shoppers in both online and offline settings, and 3) Build loyalty by listening to customer sentiment in reviews and adapting products and services based on customer feedback.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Big data mktg
The document discusses how big data tools can provide marketers access to large amounts of consumer behavior data from sources like Facebook, Foursquare, and Google. This data can be used to more effectively target advertising and understand customers. Examples show how companies can view metrics like customer demographics, locations, interests and online browsing from these big data sources to inform marketing strategy. The document argues that analysis of big consumer data through these new tools is now essential for all marketers to stay competitive.
Growing grocery sales in an omnichannel world - Supermarket Conference
This document discusses growing grocery sales in an omnichannel world. It notes that grocery retailers should look beyond just in-store sales and expand their strategy to include digital channels. They should shift from a product-centric to a more shopper-centric approach, aligning with customers' preferred shopping paths and purchase methods. It also stresses the need to understand the potential for online grocery sales in each market, as consumer purchasing patterns continue to change and blur the lines between online and offline shopping experiences.
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
How to Drive More Sales Ready Leads with Digital
This document advertises an upcoming webinar from a digital marketing agency. The webinar will provide 9 steps to drive more sales-ready leads through digital marketing techniques. It encourages attendees to ask questions during the webinar and offers a live site analysis to evaluate their current demand generation strategies. The webinar agenda outlines how to work smarter through optimization of keywords, content, and lead nurturing programs.
It's The End of the Funnel As We Know It [Webinar]
David Lewis, CEO of DemandGen International, discusses how the traditional demand funnel of moving leads from awareness to purchase is changing. He argues that companies now need to focus not just on acquiring new customers but also expanding existing customers. The demand funnel must be applied to both acquiring new customers in the upper funnel through content, data analytics, and programs, and expanding current customers in the lower funnel. Companies also need to track both prospect and customer behavior across the customer lifecycle to drive growth. Marketing automation and CRM technology will continue to evolve to help companies better manage leads, enable sales, and improve reporting on marketing and sales performance.
From Retargeting to Pretargeting
The world of digital marketing is changing faster and becoming more profound than ever before. This whitepaper summarizes the foundational approach until now, the coming changes, and the possible solutions to address these major challenges, which are happening in every single business around the world.
For years, the world of online sales and e-commerce has been based on the following conditions.
Content Revolution: Creating Genuine Connections through Brand Listening to G...
Content Revolution: Creating Genuine Connections through Brand Listening to G...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Discover the strategies to forge authentic connections, drive sales, and boost brand awareness, even in challenging economic downturns. Unleash the power of genuine brand listening and captivate your audience with compelling content that resonates deeply. Learn the art of storytelling and emotional appeal to build unwavering trust. But it doesn't end there. Tap into the astonishing possibilities of brand listening. Identify customer needs, unlock untapped opportunities, and fuel unstoppable growth. Harness the energy of recessions to elevate your brand to new heights. Join us for an electrifying showcase of strategies to skyrocket your brand awareness, even in tough times. Engage, connect, and build a legion of loyal brand advocates through active listening.Ignite explosive discussions in our interactive session. Lead the revolution and rewrite the marketing playbook. Reshape the narrative, generate unparalleled sales, and establish your brand as an unstoppable force. Get ready to revolutionize your marketing and embark on a thrilling journey to success!
Key Takeaways:
Authenticity Reigns Supreme: In the age of deceptive tactics, it's essential to prioritize authenticity in your marketing strategy. Craft compelling content that resonates with your audience, leveraging storytelling and emotional appeal to build trust and genuine connections. Embrace Brand Listening: Unlock the transformative power of brand listening. By actively listening to your audience, you can gain deep insights into their needs, pain points, and desires. Use this knowledge to identify opportunities, innovate, and tailor your offerings to exceed customer expectations.Uncover Hidden Opportunities: Recessions provide a unique environment for uncovering hidden opportunities. With brand listening, you can identify untapped markets, pivot your offerings, and explore new avenues for growth. Embrace the challenges and turn them into stepping stones for success. Elevate Brand Awareness: Stand out from the crowd even in tough times by focusing on brand awareness. Engage with your audience, build relationships, and foster loyalty through active listening. By understanding your customers better, you can create targeted and impactful brand messaging that cuts through the noise.Lead the Content Revolution: Be a pioneer in the content revolution by prioritizing authenticity and genuine connections. Break away from manipulative tactics and embrace transparent communication. Let your brand values and purpose shine through, inspiring trust and long-term customer loyalty.Collaborative Dialogue: Foster a culture of collaboration and open dialogue within your marketing efforts. Engage in interactive discussions, seek feedback, and continuously adapt your strategies based on customer insights. By listening to your audience and valuing their opinions, you can create a feedback loop that fuels ongoing success.ICSC_MocialROI_RECON_20131202
This document discusses how to calculate the return on investment (ROI) of social and mobile marketing strategies. It begins by noting that social marketing requires a two-way conversation approach rather than traditional one-way broadcasting. The document then examines common objections to social media marketing and provides data showing the prevalence of mobile and social media usage. It stresses that mobile apps must provide value and notes challenges in tracking success across different social networks. The document concludes by emphasizing the ability of social and mobile strategies to reach customers during shopping.
Stronger together: The new reality of consumers, brands & retailers united |...
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
How to Supercharge Your Audience Performance with Google Analytics
In this session, we’ll talk about the actions that advertisers can take in Google Analytics to supercharge audience performance. Check out this session for actionable takeaways, including the reports you can create and the insights that you can leverage to drive more profit from your paid search campaigns and cross-channel efforts.
This session will cover:
- Identifying audiences and campaigns that have the highest user value.
- How to understand which channels and content are most successful at converting the most lucrative audiences – and how to improve upon that performance.
- Strategies for prospects vs existing customers and clients.
- How to analyze whether remarketing is adding value, or if it’s cannibalizing existing traffic & what you can do about it.
- How to triangulate funnel performance to identify and solve for breakdowns, monitor growth and drive more revenue.
- How to attribute value across the full funnel and individual campaigns.
- How to determine which audiences to exclude and what to watch out for with audiences as exclusions.
Measuring The Impact Of Content Marketing On Your Pipeline
This document summarizes a webinar about measuring the impact of content marketing. It discusses various metrics for measuring engagement with content at different stages of the marketing funnel, from top-of-funnel awareness metrics like video views and email open rates, to mid-funnel lead scoring and qualification metrics, to bottom-of-funnel sales metrics like ROI. It also provides examples of specific metrics like email click-through rates, website traffic sources, lead quality from content consumption, and linking content marketing investments to revenue. Speakers on the panel discussed challenges with attribution and offered suggestions for building a comprehensive dashboard to track multiple content marketing performance metrics.
Marketing and Ecommerce
Marketing is everything you do, whether your efforts are one-on-one, traditional marketing or online marketing. And ecommerce is just part of that effort.
Similar to Selling in 2015: It's NOT 1985 Anymore (preview) (20)
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
Get Seen On the Go: Mobile Marketing in 2016 -- Goodyear
Get Seen On the Go: Mobile Marketing in 2016 -- Goodyear
How Sales Can Help Generate More Leads Than Ever Before - Quinn Whissen, Vert...
How Sales Can Help Generate More Leads Than Ever Before - Quinn Whissen, Vert...
HeroConf 2019 Using Google Analytics to Supercharge Audience Performance
HeroConf 2019 Using Google Analytics to Supercharge Audience Performance
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...
Growing grocery sales in an omnichannel world - Supermarket Conference
Growing grocery sales in an omnichannel world - Supermarket Conference
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
It's The End of the Funnel As We Know It [Webinar]
It's The End of the Funnel As We Know It [Webinar]
Content Revolution: Creating Genuine Connections through Brand Listening to G...
Content Revolution: Creating Genuine Connections through Brand Listening to G...
Stronger together: The new reality of consumers, brands & retailers united |...
Stronger together: The new reality of consumers, brands & retailers united |...
How to Supercharge Your Audience Performance with Google Analytics
How to Supercharge Your Audience Performance with Google Analytics
Measuring The Impact Of Content Marketing On Your Pipeline
Measuring The Impact Of Content Marketing On Your Pipeline
More from Chris Heiler
How to Boost Your Search Rankings and Avoid the Pitfalls of SEO Marketing
This document discusses search engine optimization (SEO) strategies for boosting search rankings. It covers on-page factors like content, HTML, and website architecture that search engines evaluate. Off-page factors discussed include links, social media, trust signals, and personalization. The document also examines local SEO ranking factors and top considerations like category associations and citations. Finally, it outlines the differences between white-hat and black-hat SEO techniques and questions to ask an SEO provider to avoid questionable practices.
How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads ...
Inbound marketing is based on the concept of earning the attention of prospects and making your company more easily found online by producing content your customers value. In contrast, cold-calling, direct mail, radio advertisements, sales fliers and other forms of traditional advertising are considered “outbound marketing".
Inbound marketing is effective because you put your company in position to be found when your prospects need you.
Your website, social media, blogging and search engine optimization (SEO) each play a key role in a cohesive inbound marketing strategy, and in this presentation, we’ll talk about:
- Changes you can make on your website so it appeals to prospects who are at different points in the buying-cycle.
- Now that you have people visiting your website, now what? How do you turn that traffic into actual leads and customers?
- How to create compelling offers and strong call-to-actions (CTAs) to capture leads with your website.
- How to nurture leads into actual customers using email and social media.
- How to set up an analytics and reporting system so you truly understand what your marketing dollars are getting you.
Tackling the Big 3
Social media is an integral component of any successful inbound marketing program. The social networks, primarily Facebook, LinkedIn, Twitter--and now Google+--allow green industry businesses to connect and communicate with their customers, prospects, peers and allied professionals in an unobtrusive, permission-based way.
In this presentation, we will discuss how each of these social networks can be used by your green industry business. You will learn:
- Who and what each social network is ideal for
- The competitive advantages each network offers over the others
- How each social network complements the others
- How green industry companies can use these social networks as part of their inbound marketing strategy to increase brand awareness, build customer loyalty and generate leads
Facebook Updates Fan Pages (webinar)
The document summarizes new features being rolled out on Facebook pages. Pages can now have cover photos up to 850x315 pixels. Updates will appear in two columns in chronological order, and admins can highlight specific posts. Pinned posts will appear at the top of the timeline for 7 days. Tabs have been replaced with apps that are wider. Visitors will now land directly on the timeline by default. Admins can now receive messages. Advertising options have been upgraded, including premium ads and reach generator. The next steps recommend using these new features to improve the page presence.
How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers - h...
How to Use Facebook to Build Brand Enthusiasm and Attract Customers
There is a new marketing battleground. Perhaps you've heard of it--the Internet? The ultimate battle for consumer attention currently rages on Facebook. With over 200 million users in the United States, Green Industry companies are scurrying to join the battle. The marketing weapon of choice: Facebook Pages. Creating a Facebook Page for your green industry company is only the first small step. Building an active fan base that generates business is the real challenge--but also a huge opportunity.
Here's what we cover in this special presentation:
• Why you should care about Facebook and how it can help your business.
• How to separate your personal life from professional life on Facebook
• How to use your "real time" Facebook Page as the perfect complement to your "static" company website
• How to create a content plan that encourages interaction and participation on your Facebook Page.
• Proven ways to attract fans and get people to "like" your Page
How to Create a Social Media Strategic Plan for Your Green Industry Businesses
Your kids are on Facebook. That bully who beat you up in first grade is now a LinkedIn connection. Great. But...why are you and your business on Facebook? In this presentation we'll dive into the "why" and discuss how to develop an actual social media marketing strategy for your green industry business. We'll discuss how to determine objectives and goals, how to develop a theme, and how to measure your results.
Rise to the top: SEO Basics for Landscape Design Professionals
This presentation was originally presented as a LIVE webinar to members of the Association of Professional Landscape Designers (APLD) in 2011.
The presentations focus is on the basics of search engine optimization.
How to Attract New Customers Using Social Media
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
The Impact of Social Media on Green Industry Businesses
The document discusses how social media has become an important part of marketing for green industry businesses. It notes that customers are increasingly using social media and businesses need to embrace social media to stay connected with customers and attract new ones. The document provides tips on how social media can be used to build expertise, discover potential customers and draw them to physical locations. It acknowledges that measuring the impact of social media marketing can be challenging but is important to determine if social media efforts are effective.
More from Chris Heiler (9)
How to Boost Your Search Rankings and Avoid the Pitfalls of SEO Marketing
How to Boost Your Search Rankings and Avoid the Pitfalls of SEO Marketing
How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads ...
How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads ...
How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers - h...
How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers - h...
How to Create a Social Media Strategic Plan for Your Green Industry Businesses
How to Create a Social Media Strategic Plan for Your Green Industry Businesses
Rise to the top: SEO Basics for Landscape Design Professionals
Rise to the top: SEO Basics for Landscape Design Professionals
The Impact of Social Media on Green Industry Businesses
The Impact of Social Media on Green Industry Businesses
Selling in 2015: It's NOT 1985 Anymore (preview)
- 1. Selling in 2015 It’s Not 1985 Anymore @Inbound_Agency
- 2. Today’s Consumer ✓ Higher expectations @Inbound_Agency
- 3. Today’s Consumer ✓ Higher expectations ✓ Better informed @Inbound_Agency
- 4. “Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.” http://blogs.forrester.com/lori_wizdo/12-10-04- buyer_behavior_helps_b2b_marketers_guide_the_buyers_journey @Inbound_Agency
- 6. Today’s Consumer ✓ Higher expectations ✓ Better informed ✓ Multi-screen @Inbound_Agency
- 8. Today’s Consumer ✓ Higher expectations ✓ Better informed ✓ Multi-screen ✓ Find YOU in more ways @Inbound_Agency
- 10. Selling in 2015 It’s Not 1985 Anymore @Inbound_Agency