The document discusses how big data tools can provide marketers access to large amounts of consumer behavior data from sources like Facebook, Foursquare, and Google. This data can be used to more effectively target advertising and understand customers. Examples show how companies can view metrics like customer demographics, locations, interests and online browsing from these big data sources to inform marketing strategy. The document argues that analysis of big consumer data through these new tools is now essential for all marketers to stay competitive.
Deep consumer data analysis no longer the competitive advantage of big companies. Rich data captured by Google, Facebook, Foursquare and others puts sophisticated actionable market data in the hands of even the small start-up
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Personalization has grown increasingly necessary — but with new data privacy regulations, a strategy shift may soon be required. Today, personalization plays a key role in the effectiveness of digital marketing and advertising. In fact, 80% of consumers are more likely to make a purchase when they are presented with a personalized experience. Given this, it seems obvious that brands should be doing everything they can to make their ads as personalized as possible. And many are — but the complete picture, especially in regards to the future, is more complicated.
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
Deep consumer data analysis no longer the competitive advantage of big companies. Rich data captured by Google, Facebook, Foursquare and others puts sophisticated actionable market data in the hands of even the small start-up
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Personalization has grown increasingly necessary — but with new data privacy regulations, a strategy shift may soon be required. Today, personalization plays a key role in the effectiveness of digital marketing and advertising. In fact, 80% of consumers are more likely to make a purchase when they are presented with a personalized experience. Given this, it seems obvious that brands should be doing everything they can to make their ads as personalized as possible. And many are — but the complete picture, especially in regards to the future, is more complicated.
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
Measure What Data Actually Matters for Your EventHubb
Do you still find yourself stuck under the weight of recording and analyzing data? There are mountains of possibilities when it comes to data and it can seem overwhelming, but it doesn't have to be. This session dives deep into the critical points in measuring ROI so event professionals can avoid overwhelming tyranny of analysis paralysis. Our presenter, Dax Callner, pulls back the curtain on what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively with.
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events.
Social Selling is an innovative technique of identifying and engaging prospects in Social Media in order to :
• Challenge the status-quo with provocative content
• Educate clients on available solutions
• Build relationships and turn them into leads
The B2B digital marketing space has become as complicated as it is crowded.
Deciding which vendors, software, and channels to budget for in 2019 can feel like a crapshoot, and doing what you’ve always done is the default option.
However, if you do what what you’ve always done, you’ll get what you’ve always gotten.
Join Digital Reach President Ben Childs as he walks through the 5 things B2B marketing teams should budget for in 2019.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
Using modern intent data to uncover your best oppsClearbit
Intent data unearths leads who are most engaged that you might not even know about yet and gives you the context to get your timing and personalization right.
Learn how you can find and act on high-intent prospects.
98% of your current website traffic is going down the drain. Retargeting can help you get them back! With this consumer-driven marketplace, businesses everywhere are looking for ways to cost effectively reach new customers. With the right strategies, your website can become a new-customer engine!
First-Party World Problems: Future-Proof Your Business with First-Party DataIn Marketing We Trust
Last month for our Data-Driven Digital Community webinar, we talked about First-Party World Problems and how to Future-Proof Your Business with First-Party Data with our Head of Growth, Selina Gough.
Collecting and strategically activating first-party data has never been more important and it’s the businesses who are preparing for the change of cookies in their business decision-making processes that are winning today.
Learn:
- How businesses can formulate strategies to collect relevant data
- How to utilise first-party data to provide value to consumers
- How first-party data improves reporting, marketing budget utilisation and marketing decision making
How to Become a Data Driven Content MarketergShift
Content is still very much King and the foundation of any successful digital marketing strategy. But which content should you create and where should you publish it to maximum exposure to your target audience. Then how do you measure what's working and not working so you can optimize your campaigns to drive more traffic and more bookings. Digital Marketing veteran Jeff Riddall will discuss data driven content marketing best practices, look at relevant industry examples and provide tips on how to get the most from your content campaigns.
Mintent Webinar: How to Become a Data Driven Marketer with Jeff RiddallMintent
Content is still very much King and the foundation of any successful digital marketing strategy. But which content should you create and where should you publish it to maximum exposure to your target audience. Then how do you measure what's working or not working, so you can optimize your campaigns to drive more traffic and more bookings? Digital marketing veteran and Mintent's VP of Product and Customer Success, Jeff Riddall will discuss data driven content marketing best practices, look at relevant industry examples and provide tips on how to get the most from your content campaigns.
Marketing, no matter where it is, is about people. If we forget the people, we might as well forget marketing. Inbound marketing focuses on creating marketing that people will love.
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
Webinar - First-Party Data and Experiences AnyRoad
With the continuation of GDPR and the enhancement of CCPA, brands and marketers must find new ways to compile data on customers and users. The best way? Gather it yourself.
Jeff Ogden, President of Find New Customers (http://www.findnewcustomers.com) and host of Marketing Made Simple TV delivered the keynote address at the BMA-NJ Social Media Symposium
The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written.
Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention.
For a look at the new model leading companies are using to manage and drive growth, tune into this exclusive webinar, which will explore how high growth B2B and B2C organizations are:
re-modeling their approach to their people, process and technology, and
developing new ways to measure and track the success of their customer acquisitions and retention models.
Keep up with the rapidly changing sales and marketing landscape and make sure your teams are modeled for future growth and success.
Measure What Data Actually Matters for Your EventHubb
Do you still find yourself stuck under the weight of recording and analyzing data? There are mountains of possibilities when it comes to data and it can seem overwhelming, but it doesn't have to be. This session dives deep into the critical points in measuring ROI so event professionals can avoid overwhelming tyranny of analysis paralysis. Our presenter, Dax Callner, pulls back the curtain on what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively with.
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events.
Social Selling is an innovative technique of identifying and engaging prospects in Social Media in order to :
• Challenge the status-quo with provocative content
• Educate clients on available solutions
• Build relationships and turn them into leads
The B2B digital marketing space has become as complicated as it is crowded.
Deciding which vendors, software, and channels to budget for in 2019 can feel like a crapshoot, and doing what you’ve always done is the default option.
However, if you do what what you’ve always done, you’ll get what you’ve always gotten.
Join Digital Reach President Ben Childs as he walks through the 5 things B2B marketing teams should budget for in 2019.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
Using modern intent data to uncover your best oppsClearbit
Intent data unearths leads who are most engaged that you might not even know about yet and gives you the context to get your timing and personalization right.
Learn how you can find and act on high-intent prospects.
98% of your current website traffic is going down the drain. Retargeting can help you get them back! With this consumer-driven marketplace, businesses everywhere are looking for ways to cost effectively reach new customers. With the right strategies, your website can become a new-customer engine!
First-Party World Problems: Future-Proof Your Business with First-Party DataIn Marketing We Trust
Last month for our Data-Driven Digital Community webinar, we talked about First-Party World Problems and how to Future-Proof Your Business with First-Party Data with our Head of Growth, Selina Gough.
Collecting and strategically activating first-party data has never been more important and it’s the businesses who are preparing for the change of cookies in their business decision-making processes that are winning today.
Learn:
- How businesses can formulate strategies to collect relevant data
- How to utilise first-party data to provide value to consumers
- How first-party data improves reporting, marketing budget utilisation and marketing decision making
How to Become a Data Driven Content MarketergShift
Content is still very much King and the foundation of any successful digital marketing strategy. But which content should you create and where should you publish it to maximum exposure to your target audience. Then how do you measure what's working and not working so you can optimize your campaigns to drive more traffic and more bookings. Digital Marketing veteran Jeff Riddall will discuss data driven content marketing best practices, look at relevant industry examples and provide tips on how to get the most from your content campaigns.
Mintent Webinar: How to Become a Data Driven Marketer with Jeff RiddallMintent
Content is still very much King and the foundation of any successful digital marketing strategy. But which content should you create and where should you publish it to maximum exposure to your target audience. Then how do you measure what's working or not working, so you can optimize your campaigns to drive more traffic and more bookings? Digital marketing veteran and Mintent's VP of Product and Customer Success, Jeff Riddall will discuss data driven content marketing best practices, look at relevant industry examples and provide tips on how to get the most from your content campaigns.
Marketing, no matter where it is, is about people. If we forget the people, we might as well forget marketing. Inbound marketing focuses on creating marketing that people will love.
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
Webinar - First-Party Data and Experiences AnyRoad
With the continuation of GDPR and the enhancement of CCPA, brands and marketers must find new ways to compile data on customers and users. The best way? Gather it yourself.
Jeff Ogden, President of Find New Customers (http://www.findnewcustomers.com) and host of Marketing Made Simple TV delivered the keynote address at the BMA-NJ Social Media Symposium
The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written.
Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention.
For a look at the new model leading companies are using to manage and drive growth, tune into this exclusive webinar, which will explore how high growth B2B and B2C organizations are:
re-modeling their approach to their people, process and technology, and
developing new ways to measure and track the success of their customer acquisitions and retention models.
Keep up with the rapidly changing sales and marketing landscape and make sure your teams are modeled for future growth and success.
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...Dr. Natalie Petouhoff
Wondering how to set-up a social media measurement program? This presentation walks you through some social media ROI myths. It explores why creating a business case is more important than ever if you want to keep or increase your social media budget - that's because the pragmatists (Early Majority) want to understand how social media is moving the needle on traditional business metrics.
For most people, while we know social media is here to stay and something that companies pretty much need to do, few are clear on where the real business value comes from.
Often times people present metrics or KPIs (Key Performance Metrics) as their ROI. ROI is not a metric. It's a comparison of the benefits vs the costs of doing something. Costs tend to be made up of the costs of people, process and technology. It's the benefits that most people find more difficult to give attribution to and why more people are unsure of how to calculate social media ROI. This is something that I help companies understand.
This presentation uses case studies of the comparison of the costs vs. the benefits of using social media monitoring.
The case studies include examples from:
• Insurance Company who wanted to look at the effectiveness of an advertising campaign vs. a competitors campaign
• A craft company who creates products for scrap booking-type crafts; they wanted to look at product development & the effectiveness of their marketing
• A company that creates medical devices for diabetes & insulin injections who wanted to look at the effectiveness of their product launch and marketing
• A healthy kid snack company who wanted to examine a product launch and their product marketing
The technology used to do the evaluations was Crimson-Hexagon.
For more information or help with evaluating your social media initiatives you can find me at www.DrNatalieNews.com or on Twitter at @drnatalie
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective?
Join this webinar to learn:
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.
Top 10 Benefits Of Implementing Social Media Marketing For BusinessHimnshu1
Social media marketing is a vital aspect of any business, irrespective of its size. In the era of internet marketing, there is a good chance for a business to connect with the audience by all means. With so many advantages of social media, companies can make the best use of it and get things done perfectly. Social media marketing can help your business reach out to a broader audience so that your business can get more traffic and engagement. Digitalize today being the best social media marketing company in Delhi can help you do just that. In this blog, you will get a deeper insight into what social media can really do for your business.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
In today's digitally driven environment, direct-to-consumer (D2C) brands have emerged as important market players. Direct-to-consumer (D2C) businesses can offer premium products at low prices by cutting out the intermediaries. However, to stay ahead of the competition and adapt to the ever-changing social media landscape, these organizations must use cutting-edge methods. One such method is to use Twitter trending and combine it with Online Reputation Management (ORM). This blog post will discuss the significance of Twitter trending for direct-to-consumer (D2C) brands, as well as how Online Reputation Management Companies can improve their online presence and performance. Online Reputation Management.
-How to effectively translate social data into meaningful metrics.
-Sharing industry trends and case studies that map to corporate strategy for personal gain.
-Showcasing channel strengths without pounding on one’s chest.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.