This document discusses selling digital goods through Google Wallet. It outlines how Wallet powers many developers by providing a way to pay for online services, apps, games, paid content, event tickets, and nonprofits across Google devices and platforms. The Wallet Digital Goods API allows developers to sell digital goods with minimal fees while providing users a frictionless in-app experience. It also ensures PCI compliance and uses Google's payments infrastructure and large user base to handle risk management, analytics, and compliance.

1. Selling Digital Goods
Mihai Ionescu
mihai@google.com
G+: +Mihai Ionescu
Twitter: @mihaiionescu October 15, 2012

2. Transaction Growth at Google
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3. Transaction Growth at Google
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4. Wallet Accounts Growth
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5. Digital goods & services
Desktop Mobile

6. Wallet powers many great developers

7. And is the way to pay across Google

8. Use Cases
• Online Services
• Apps & Software
• Games
• Paid Content (music, video, articles)
• Event tickets
• Nonprofits

9. Wallet Digital Goods API
Developers Users
• Minimal fees • In-app experience
• PCI Compliance • One account across the web
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10. The Big Picture
Friction-less UX
(in the app with minimal steps)
Simple API
(one call to pay, one call to collect)
Google Payments Infrastructure Large User Base
Risk Mgmt. Analytics Compliance
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11. Getting Started
• Tutorials and sample code
• Sandbox for integration testing
• Tools, libraries, case studies
developers.google.com/commerce
developers.google.com/startups
@GoogCommerceDev
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12. Q&A