A prospectus for exclusive sponsorship of Principal News Texas

1. Exclusive sponsorship with
Principal News Texas
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2. The opportunity
An exclusive sponsor will benefit from being the sole and exclusive partner to Principal News Texas for 12
or 24 months in 2017 and 2018 commencing in January 2017 .
 Exclusivity in the partnership and branding
 Delivery 5 days a week at 7AM Eastern
 Event and marketing inclusions through dedicated sectors and back links to web pages
 Managed delivery to over 7000 opted in recipients for Texas
 Principals
 Governors
 Teachers
 Superintendents
 Ability to integrate our recipients with any existing database
 Personal account management and quarterly reporting

3. Introduction
In today’s society we are increasingly becoming time poor as well as facing media information
overload in terms of how we consume and communicate it.
Understanding what is important amongst a deluge of sources is becoming today’s professional’s
biggest challenge.
Early Morning Media goes beyond content and only delivers the most relevant news driving your
Industry’s media agenda in time saving Executive Briefings…… 7 days a week…..362 days a year
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4. About Principal News
Principal News Texas is becoming the ‘Go-To’ morning Education Briefing for Principals, Educators
and School Governors in the state of Texas.
Delivered direct into users in-boxes’ at 7.30 am ET, Principal News offers high quality human
intelligence to over 7000 opted in recipients
We secured exclusive sponsorship in January 2016 as a 12 month agreement, we are now seeking
alternative exclusive partners.
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6. Measuring Effectiveness
- Average US click through rate 3%
- Average US education click through rate 4.6%
- Average US media and publishing click through rate 2.2%
Source silverpop.com
Benchmark average: 3.26%
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- Average US media and publishing open rate 13%
- Average US education open rates 15%
Source silverpop.com
Average for reference only:14%

7. Methodology
Principal News is an email Industry Briefing which delivers its main value in the news content within. The
main body constitutes the main “call to action”.
Therefore, our ‘read rates’ are likened to “click through rate” as opposed to “email open rates” as our
benchmark metric.
As a comparison, we have also shown relevant industry averages.
In order to create a benchmark, we have taken CTOR and Open rates across industry sectors and
‘mean’ average.
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Principal News
percentage read percentage average open rate average click through rate
Memorial

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Principal News
percentage read percentage average open rate average click through rate Read
7% open rate of the trackable link which is over double the industry average

10. The results
− Average read rate is 8% over the period to date
− Average read rate for period 3 is 9.4%
− This is up 1.2% on Period 2
− The highest read rate was monitored at 12.17%
− This is an increase of 0.43% on the highest read rate in period 2
− The average read rate of Principal News in period 3 out performed the industry CTOR by 6.14%, 1.14% higher
than in period 2
− Friday 8th July was tracked as the highest read rate and after 3 months, we continue to observe Thursdays and
Fridays showing the largest open rates on average.
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11. Measuring the effectiveness of owned content
We inserted trackable owned content in the week commencing 17th July 2016 highlighting the “Digital
Guide”
We tracked 46 CT during this week directly from Principal News.
This showed a 7% CTOR which is over double the industry average.
Engagement was observed from the US, France and the UK

12. Our Audience
Our distribution list has been receiving Principal News for over 2 years and we continue to grow based on
word of mouth. Our audience distribution list is over 7000 active recipients and is broken down as follows.
Assistant Principal - 42
Principal - 5423
Super Intendent - 880
Directors - 24
Teachers/Other - 783

13. Fees
Fees are based on a 1 or 2 year exclusive agreement with the option to have first refusal on year 3
The proposed fees are available on request

14. Contact
Dean Wading
US Consultant
Early Morning Media
Email: Dean.Wading@earlymorningmedia.com
Tel: (1) 917 382 3667
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