The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms.
This curriculum vitae summarizes the qualifications of Mary-Jo Salzburg. She has over 20 years of experience in marketing, communications, leadership, and higher education. Currently, she is the Vice President of Marketing at Member Insurance Agency, where she develops and executes strategic marketing plans. Previously, she held marketing roles at Johnson Controls and has a PhD in Educational Leadership from Northcentral University.
The document provides a list of potential thesis topics for BScBA students in international business. It includes topics for thesis projects with specific companies and organizations, as well as more general topics in various fields of international business such as international management, strategic management, marketing, business culture, accounting and finance, human resources, and economics. Some example topics listed are an internationalization plan for promoting a Finnish agricultural software product in EU markets, competitive analysis of a business center's competitors, and lifestyle tourism development in a Finnish region.
A Definitive List of 100 Bachelor Thesis TopicsBachelor Thesis
If you need interesting topic for your Bachelor thesis, check this definitive list of 100 Bachelor thesis topics. http://www.bachelorthesis.biz/bachelor-thesis-topics/
Maximising PG Potential From China [October 2010]evoinsight
This document discusses research conducted by Evolution on maximizing postgraduate potential from China. It finds that while the UK remains a preferred destination, competition is increasing. Chinese students now value experiences beyond just studying overseas. The document advertises Evolution's reports on segmenting Chinese student markets and mapping their decision journey, claiming these provide actionable frameworks to develop effective international recruitment strategies.
Rita Zakher has over 20 years of experience in dental industry roles including professional relations, continuing education, marketing, innovation management, and product development. She has worked for dental companies such as J Morita USA, Kuraray America, and Dentaltown, where she developed educational programs, managed relationships with key opinion leaders, assisted with product marketing and development, and more. She currently owns her own consulting business called Dentistry Online.
Results of the largest empirical study on status quo and trends in strategic communication, corporate communications and public relations worldwide with 2,710 participants from 43 countries. Insights about CEO communication and positioning, crisis communication, digital gatekeepers, social media skills, international communication, status and budgets, and much more. Conducted by 11 renowned European universities, led by Prof Dr Ansgar Zerfass, University of Leipzig, Germany, & BI Norwegian Business School, Oslo. PDF download and previous versions of this annual survey are available at http://www.communicationmonitor.eu
Robert Picard - Challenges of Innovationand State Support for Media Transfo...Aggeris Media
This document discusses challenges to media innovation and the role of state support. It covers several key points:
1) State support is important for developing new technologies and industries but less so for transforming established media industries.
2) Media industries face pressures to innovate from abundance of media options, audience fragmentation, and shifting power to consumers.
3) Established media firms struggle with innovation due to organizational inertia, path dependencies that developed from past successes, and resistance to change from employees.
4) The state can encourage media innovation through research, education, subsidies, and cross-industry coordination, but has limited ability to directly influence companies' internal structures and cultures.
To help organizations understand how their marketing functions can work with their internal and external stakeholders to successfully implement sustainability-led innovation.
This curriculum vitae summarizes the qualifications of Mary-Jo Salzburg. She has over 20 years of experience in marketing, communications, leadership, and higher education. Currently, she is the Vice President of Marketing at Member Insurance Agency, where she develops and executes strategic marketing plans. Previously, she held marketing roles at Johnson Controls and has a PhD in Educational Leadership from Northcentral University.
The document provides a list of potential thesis topics for BScBA students in international business. It includes topics for thesis projects with specific companies and organizations, as well as more general topics in various fields of international business such as international management, strategic management, marketing, business culture, accounting and finance, human resources, and economics. Some example topics listed are an internationalization plan for promoting a Finnish agricultural software product in EU markets, competitive analysis of a business center's competitors, and lifestyle tourism development in a Finnish region.
A Definitive List of 100 Bachelor Thesis TopicsBachelor Thesis
If you need interesting topic for your Bachelor thesis, check this definitive list of 100 Bachelor thesis topics. http://www.bachelorthesis.biz/bachelor-thesis-topics/
Maximising PG Potential From China [October 2010]evoinsight
This document discusses research conducted by Evolution on maximizing postgraduate potential from China. It finds that while the UK remains a preferred destination, competition is increasing. Chinese students now value experiences beyond just studying overseas. The document advertises Evolution's reports on segmenting Chinese student markets and mapping their decision journey, claiming these provide actionable frameworks to develop effective international recruitment strategies.
Rita Zakher has over 20 years of experience in dental industry roles including professional relations, continuing education, marketing, innovation management, and product development. She has worked for dental companies such as J Morita USA, Kuraray America, and Dentaltown, where she developed educational programs, managed relationships with key opinion leaders, assisted with product marketing and development, and more. She currently owns her own consulting business called Dentistry Online.
Results of the largest empirical study on status quo and trends in strategic communication, corporate communications and public relations worldwide with 2,710 participants from 43 countries. Insights about CEO communication and positioning, crisis communication, digital gatekeepers, social media skills, international communication, status and budgets, and much more. Conducted by 11 renowned European universities, led by Prof Dr Ansgar Zerfass, University of Leipzig, Germany, & BI Norwegian Business School, Oslo. PDF download and previous versions of this annual survey are available at http://www.communicationmonitor.eu
Robert Picard - Challenges of Innovationand State Support for Media Transfo...Aggeris Media
This document discusses challenges to media innovation and the role of state support. It covers several key points:
1) State support is important for developing new technologies and industries but less so for transforming established media industries.
2) Media industries face pressures to innovate from abundance of media options, audience fragmentation, and shifting power to consumers.
3) Established media firms struggle with innovation due to organizational inertia, path dependencies that developed from past successes, and resistance to change from employees.
4) The state can encourage media innovation through research, education, subsidies, and cross-industry coordination, but has limited ability to directly influence companies' internal structures and cultures.
To help organizations understand how their marketing functions can work with their internal and external stakeholders to successfully implement sustainability-led innovation.
The State of Our Art: Latest Trends in the Field of European CommunicationsDavid Willows
The document discusses key trends in communications for European educational institutions based on a survey of over 1,800 communications professionals. It finds that while most professionals help execute communication strategies, only 60% feel responsible for defining strategies. It also notes that the recession has significantly impacted communications work and budgets. Professionals are focusing more on evaluating results and using digital channels as budgets tighten and audiences move online.
The document discusses the increasing focus on research impact and how universities are expected to demonstrate both engagement with users and measurable impact. It notes that impact was worth 20% of assessments in REF 2014 and is expected to increase in future assessments. The document introduces EPrints as a system developed at the University of Glasgow to help capture evidence of impact and knowledge exchange activities to support researchers in demonstrating impact from their work. It describes how EPrints allows documentation of impact activities, potential case studies, and linking these to other university systems for purposes like annual performance reviews. Further refinement of EPrints is still needed to fully support the research impact agenda.
The document discusses SWOT analysis, which is a tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business venture or project. It involves identifying internal factors like resources and processes, as well as external factors outside a company's control such as market trends, economic conditions, and legislation. The results are often presented in a matrix to help strategize how to use strengths to seize opportunities and minimize threats in light of weaknesses.
Cranfield School of Management and The
Open University Business School are both
highly ranked, triple-accredited business
schools. Together, they jointly direct and invite
membership to the Government Affairs
Research Club (GARC). Our mission is to be thought leaders and a centre of excellence for cutting edge business-government affairs and advocacy
management research.
[23000813 engineering management in production and services] sustainable bu...James Maina
This document summarizes a research study that examined the role of leadership in enabling sustainable development in small and medium enterprises (SMEs). The study analyzed data from 138 SME managers in Poland. The results showed that leadership is one of the key factors enabling sustainability. There was a statistically significant relationship between sustainable business actions in a company and the manager's convictions about sustainability, as well as their influence on employee behavior. Managers can benefit sustainable development by developing employees and establishing relationships with external stakeholders. The paper contributes to understanding the connections between leadership and sustainable business development in SMEs.
143382269(1)143382269(2)143382269(3)143382269(4)143382269(5)143382269(6)143382269(7)143382269(8)143382269(9)
Running head: Measurement Instruments 1
Measurement Instruments 2
Measurement Instruments and Variables Relationship
Students Name
University Affiliation
Professor’s Name
Introduction
The goal and objective of almost all companies is to become and remain successful throughout the life cycle of the business. Success determined within a business can be measured through company performance for instance in sales, profitability, revenue indexes, return on investment and also through innovation that a company can attribute as an achievement or advancement in the field they operate in. Performance and innovation are the two main key indicators of success or failure of any business. The current trend right now is that companies are investing a lot of resources to ensure they optimize and increase their innovative and performance indexes. One way this can be done is through ensuring the organizational culture is outstanding and the understanding of the market demand is well understood.
My hypothesis
Market demand is usually the collective individual demand for products (either goods or services) that occurs within a given market. This is basically one of the drivers of the demand-supply market mechanism, where market demand is where buyers or customer or clients of a particular good or services collectively can have an impact on the supply of these goods and services. This will mean when the demand of certain products that a business is risen then the general performance, profitability and customer flow within the business is also risen and the vice versa is true if it drops then performance drops. On innovation market demand has a degree of influence that is demand for a service or product can drive a company to become more innovative or inventive to come up with solutions or products that can satisfy the current demand for the particular product.
Organization or organizational culture basically involves the inner environment, set up and culture of an organization. Basically the organizational culture is the policies, beliefs, core values, moral compass and the assumptions or standards in which a company conducts its daily business activities. This will dictate how a company interacts with its employees, customers, rivals and the law. It also can dictate a company’s working environment. Companies’ culture is usually defined and implemented in their company policy and enforced by the human resource department. A company that has exceptional business standards and ways of operating usually build a good reputation which attracts customers, also.
1) The document is a thesis that examines innovation processes in grocery retailing and how they can facilitate greening food retail operations.
2) It analyzes how organizational structure influences innovation levels and processes in grocery retailers. Interviews were conducted with employees at stores and corporate levels of two Swedish retailers, ICA and Coop.
3) The main findings are that organizational structure only partially influences innovation processes, while managerial aspects within stores more strongly affect outcomes. The level of innovation also determines the degree of involvement from corporate senior management in the innovation process between the case companies.
Role Of Gsc Os In International Development Presentation (K Jutze August 2009)kjutze
The document summarizes Kimberley Jutze's 2009 research project on the role of global social change organizations (GSCOs) in international development. The research aimed to understand how GSCOs function and their development activities. It reviewed literature on the emergence of GSCOs and their distinguishing characteristics. Key findings were that GSCOs take an ideological approach, are influenced by stakeholders, and face challenges balancing flexibility with efficiency and interests. The research findings identified effective GSCO functions and interventions like participatory management and grassroots collaborations. Common themes were inclusion, capacity-building, sustainability, and collaboration. It concluded the research supported most literature but showed GSCOs intend systemic change over doing good alone.
Knowledge mobilisation for research impact; how research can make real world ...Julie Bayley
This document discusses knowledge mobilization and research impact. It defines impact as the demonstrable benefits of research in the real world, such as improved health outcomes. Impact occurs when research is successfully translated into practice. The document emphasizes that impact is not the same as dissemination or citations, but requires research outcomes to be communicated, adopted, and implemented to create change. It identifies challenges to impact including the assumption problems only require knowledge, and lack of skills, time, and resources for engagement. Opportunities discussed include improved understanding of impact processes, co-production, sector examples, responsible metrics, and growing emphasis on knowledge exchange over transfer. The document stresses the importance of impact literacy in understanding roles, skills, processes and endpoints to
This document provides an introduction and overview of the World Management Survey project. The project is a joint research initiative between top universities to study management practices across organizations and countries. It has conducted over 13,000 interviews in 33 countries across four sectors. The survey finds that management practices vary significantly between firms and nations, and are strongly linked to performance. Key factors associated with better management identified so far include competitive markets, multinational ownership, employee skills, and ownership structure. The data collected is helping researchers, businesses and policymakers understand how management impacts productivity.
Strategies to enhance research impact: Six lessonsODI_Webmaster
John Young's presentation at the GDN workshop on 'Maximizing the Impact of Agricultural Research in Africa' held in Addis Ababa, Ethiopia in October 2008. In his talk, he reviews and expands upon the six lessons that ODI's RAPID programme has learned about helping research inform policy and practice.
New business models and systemic change in the Malawian maize and legume sectorGcazo14
New business models and systemic change in the Malawian maize and legume sector. International Food and Agribusiness Management Association (IFAMA) annual symposium, Aarhus (Denmark), 2016
The document outlines a presentation made to the Utah Governor's Office of Management and Budget on creating a culture of evidence-based innovation in government. It discusses applying the principles of evidence-based practice to incentivize public sector innovation and overcome barriers, as well as the strategic opportunities for Utah to become a national leader through a state-level evidence-based innovation plan with independent review of proposals and funding for approved pilots and program evaluations.
The Education Policy Program - Advancing Performance and InnovationJean-Jacques Degroof
Dr. Jean-Jacques Degroof is an educational counselor with MIT and was formerly an affiliate researcher with MIT. He has also conducted research at Harvard University's JFK School of Government. The Mossavar-Rahmani Center for Business & Government at Harvard maintains an Education Policy Program focused on supporting first-generation students, developing public school initiatives, and helping universities improve student experiences through collaboration.
This document provides guidance on writing impact statements for grant applications. It discusses funder expectations around impact, defining impact, knowledge exchange activities, identifying potential beneficiaries, effective engagement strategies, and tips for developing a credible impact plan. Resources for further assistance are also listed. The overall aim is to help researchers understand how to plan for and communicate potential societal and economic impacts from their work beyond academia.
Průzkum informačních portálů v souvislosti s informacemi o VŠ v NorskuMŠMT IPN KREDO
Specificky je průzkum zaměřen na dynamické informace napojené na autorizované zdroje informací (typicky ministerstva), které umožní vyhledávání a porovnávání jednotlivých institucí z hlediska zaměření, kvalit nebo místa výskytu.
The document summarizes a presentation given on research engagement and impact. It discusses three key recommendations from the Stern Report regarding impact assessment for research institutions. These include allowing more flexibility in impact case studies, ensuring impact cases are linked to high quality research, and broadening the types of impact considered beyond just socioeconomic impacts. The presentation then provides an overview of an economic review conducted for the Northern Powerhouse initiative, including the context, approach, and key findings regarding performance gaps between northern England and other regions.
The document discusses the realities of innovation and its implications for projects. It states that innovation is a knowledge-intensive process that uses knowledge and ideas to create social and economic value. It also notes that innovation can involve new technologies, organizations, marketing strategies, or policies. The document emphasizes that innovation is an integrated and evolving process that requires diverse partnerships, including farmers, researchers, private sector, and government. It concludes that projects need flexibility to tackle multiple types of innovations, identify new problems and partners over time, and systematically reflect on successes and challenges.
Impact support for research administratorsEsther De Smet
Workshop for NARMA on how research admin can collaborate across departments and work with researchers to motivate, promote, identify, and describe impact - March 2019
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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The State of Our Art: Latest Trends in the Field of European CommunicationsDavid Willows
The document discusses key trends in communications for European educational institutions based on a survey of over 1,800 communications professionals. It finds that while most professionals help execute communication strategies, only 60% feel responsible for defining strategies. It also notes that the recession has significantly impacted communications work and budgets. Professionals are focusing more on evaluating results and using digital channels as budgets tighten and audiences move online.
The document discusses the increasing focus on research impact and how universities are expected to demonstrate both engagement with users and measurable impact. It notes that impact was worth 20% of assessments in REF 2014 and is expected to increase in future assessments. The document introduces EPrints as a system developed at the University of Glasgow to help capture evidence of impact and knowledge exchange activities to support researchers in demonstrating impact from their work. It describes how EPrints allows documentation of impact activities, potential case studies, and linking these to other university systems for purposes like annual performance reviews. Further refinement of EPrints is still needed to fully support the research impact agenda.
The document discusses SWOT analysis, which is a tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business venture or project. It involves identifying internal factors like resources and processes, as well as external factors outside a company's control such as market trends, economic conditions, and legislation. The results are often presented in a matrix to help strategize how to use strengths to seize opportunities and minimize threats in light of weaknesses.
Cranfield School of Management and The
Open University Business School are both
highly ranked, triple-accredited business
schools. Together, they jointly direct and invite
membership to the Government Affairs
Research Club (GARC). Our mission is to be thought leaders and a centre of excellence for cutting edge business-government affairs and advocacy
management research.
[23000813 engineering management in production and services] sustainable bu...James Maina
This document summarizes a research study that examined the role of leadership in enabling sustainable development in small and medium enterprises (SMEs). The study analyzed data from 138 SME managers in Poland. The results showed that leadership is one of the key factors enabling sustainability. There was a statistically significant relationship between sustainable business actions in a company and the manager's convictions about sustainability, as well as their influence on employee behavior. Managers can benefit sustainable development by developing employees and establishing relationships with external stakeholders. The paper contributes to understanding the connections between leadership and sustainable business development in SMEs.
143382269(1)143382269(2)143382269(3)143382269(4)143382269(5)143382269(6)143382269(7)143382269(8)143382269(9)
Running head: Measurement Instruments 1
Measurement Instruments 2
Measurement Instruments and Variables Relationship
Students Name
University Affiliation
Professor’s Name
Introduction
The goal and objective of almost all companies is to become and remain successful throughout the life cycle of the business. Success determined within a business can be measured through company performance for instance in sales, profitability, revenue indexes, return on investment and also through innovation that a company can attribute as an achievement or advancement in the field they operate in. Performance and innovation are the two main key indicators of success or failure of any business. The current trend right now is that companies are investing a lot of resources to ensure they optimize and increase their innovative and performance indexes. One way this can be done is through ensuring the organizational culture is outstanding and the understanding of the market demand is well understood.
My hypothesis
Market demand is usually the collective individual demand for products (either goods or services) that occurs within a given market. This is basically one of the drivers of the demand-supply market mechanism, where market demand is where buyers or customer or clients of a particular good or services collectively can have an impact on the supply of these goods and services. This will mean when the demand of certain products that a business is risen then the general performance, profitability and customer flow within the business is also risen and the vice versa is true if it drops then performance drops. On innovation market demand has a degree of influence that is demand for a service or product can drive a company to become more innovative or inventive to come up with solutions or products that can satisfy the current demand for the particular product.
Organization or organizational culture basically involves the inner environment, set up and culture of an organization. Basically the organizational culture is the policies, beliefs, core values, moral compass and the assumptions or standards in which a company conducts its daily business activities. This will dictate how a company interacts with its employees, customers, rivals and the law. It also can dictate a company’s working environment. Companies’ culture is usually defined and implemented in their company policy and enforced by the human resource department. A company that has exceptional business standards and ways of operating usually build a good reputation which attracts customers, also.
1) The document is a thesis that examines innovation processes in grocery retailing and how they can facilitate greening food retail operations.
2) It analyzes how organizational structure influences innovation levels and processes in grocery retailers. Interviews were conducted with employees at stores and corporate levels of two Swedish retailers, ICA and Coop.
3) The main findings are that organizational structure only partially influences innovation processes, while managerial aspects within stores more strongly affect outcomes. The level of innovation also determines the degree of involvement from corporate senior management in the innovation process between the case companies.
Role Of Gsc Os In International Development Presentation (K Jutze August 2009)kjutze
The document summarizes Kimberley Jutze's 2009 research project on the role of global social change organizations (GSCOs) in international development. The research aimed to understand how GSCOs function and their development activities. It reviewed literature on the emergence of GSCOs and their distinguishing characteristics. Key findings were that GSCOs take an ideological approach, are influenced by stakeholders, and face challenges balancing flexibility with efficiency and interests. The research findings identified effective GSCO functions and interventions like participatory management and grassroots collaborations. Common themes were inclusion, capacity-building, sustainability, and collaboration. It concluded the research supported most literature but showed GSCOs intend systemic change over doing good alone.
Knowledge mobilisation for research impact; how research can make real world ...Julie Bayley
This document discusses knowledge mobilization and research impact. It defines impact as the demonstrable benefits of research in the real world, such as improved health outcomes. Impact occurs when research is successfully translated into practice. The document emphasizes that impact is not the same as dissemination or citations, but requires research outcomes to be communicated, adopted, and implemented to create change. It identifies challenges to impact including the assumption problems only require knowledge, and lack of skills, time, and resources for engagement. Opportunities discussed include improved understanding of impact processes, co-production, sector examples, responsible metrics, and growing emphasis on knowledge exchange over transfer. The document stresses the importance of impact literacy in understanding roles, skills, processes and endpoints to
This document provides an introduction and overview of the World Management Survey project. The project is a joint research initiative between top universities to study management practices across organizations and countries. It has conducted over 13,000 interviews in 33 countries across four sectors. The survey finds that management practices vary significantly between firms and nations, and are strongly linked to performance. Key factors associated with better management identified so far include competitive markets, multinational ownership, employee skills, and ownership structure. The data collected is helping researchers, businesses and policymakers understand how management impacts productivity.
Strategies to enhance research impact: Six lessonsODI_Webmaster
John Young's presentation at the GDN workshop on 'Maximizing the Impact of Agricultural Research in Africa' held in Addis Ababa, Ethiopia in October 2008. In his talk, he reviews and expands upon the six lessons that ODI's RAPID programme has learned about helping research inform policy and practice.
New business models and systemic change in the Malawian maize and legume sectorGcazo14
New business models and systemic change in the Malawian maize and legume sector. International Food and Agribusiness Management Association (IFAMA) annual symposium, Aarhus (Denmark), 2016
The document outlines a presentation made to the Utah Governor's Office of Management and Budget on creating a culture of evidence-based innovation in government. It discusses applying the principles of evidence-based practice to incentivize public sector innovation and overcome barriers, as well as the strategic opportunities for Utah to become a national leader through a state-level evidence-based innovation plan with independent review of proposals and funding for approved pilots and program evaluations.
The Education Policy Program - Advancing Performance and InnovationJean-Jacques Degroof
Dr. Jean-Jacques Degroof is an educational counselor with MIT and was formerly an affiliate researcher with MIT. He has also conducted research at Harvard University's JFK School of Government. The Mossavar-Rahmani Center for Business & Government at Harvard maintains an Education Policy Program focused on supporting first-generation students, developing public school initiatives, and helping universities improve student experiences through collaboration.
This document provides guidance on writing impact statements for grant applications. It discusses funder expectations around impact, defining impact, knowledge exchange activities, identifying potential beneficiaries, effective engagement strategies, and tips for developing a credible impact plan. Resources for further assistance are also listed. The overall aim is to help researchers understand how to plan for and communicate potential societal and economic impacts from their work beyond academia.
Průzkum informačních portálů v souvislosti s informacemi o VŠ v NorskuMŠMT IPN KREDO
Specificky je průzkum zaměřen na dynamické informace napojené na autorizované zdroje informací (typicky ministerstva), které umožní vyhledávání a porovnávání jednotlivých institucí z hlediska zaměření, kvalit nebo místa výskytu.
The document summarizes a presentation given on research engagement and impact. It discusses three key recommendations from the Stern Report regarding impact assessment for research institutions. These include allowing more flexibility in impact case studies, ensuring impact cases are linked to high quality research, and broadening the types of impact considered beyond just socioeconomic impacts. The presentation then provides an overview of an economic review conducted for the Northern Powerhouse initiative, including the context, approach, and key findings regarding performance gaps between northern England and other regions.
The document discusses the realities of innovation and its implications for projects. It states that innovation is a knowledge-intensive process that uses knowledge and ideas to create social and economic value. It also notes that innovation can involve new technologies, organizations, marketing strategies, or policies. The document emphasizes that innovation is an integrated and evolving process that requires diverse partnerships, including farmers, researchers, private sector, and government. It concludes that projects need flexibility to tackle multiple types of innovations, identify new problems and partners over time, and systematically reflect on successes and challenges.
Impact support for research administratorsEsther De Smet
Workshop for NARMA on how research admin can collaborate across departments and work with researchers to motivate, promote, identify, and describe impact - March 2019
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
Similar to The Role of Marketing in today's Enterprises: A Cross-Cultural Comparison -- Research Study by Dr. Sven Tuzovic, Associate Professor in Marketing (20)
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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Gokila digital marketer
Coimbatore
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.