Mainly the project manager should have the abilities to understand and describe easily. Another challenge is that the roles and responsibilities that these are different from company to company. You will get more information please visit here http://www.mbadissertation.org/sample-paper-on-organizational-behaviour
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
A Definitive List of 100 Bachelor Thesis TopicsBachelor Thesis
If you need interesting topic for your Bachelor thesis, check this definitive list of 100 Bachelor thesis topics. http://www.bachelorthesis.biz/bachelor-thesis-topics/
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
Part of MKT460 course in North South University.
This project report is about making different marketing strategies to launch the famous furniture brand IKEA in Bangladesh. As this is one of the top furniture brands in the world it is very much vital to follow the appropriate marketing strategies in case of launching. In this report we have done PESTLE analysis to analyze the environmental factors of Bangladesh. We have used Porter’s five forces to analyze the micro environment as well as the competition and rivalry. We have tried to understand the buying behavior of the buyers. This project describes the corporate level strategy including the future growth for the company in case of Bangladesh. We have also described the SBU level and functional level strategies. In case of segmentation we have talked about geographic, demographic, education and socio-cultural segmentation. We have also showed VALS strategy and behavioral segmentation. We have talked about the reason why we are choosing differentiated targeting. We have talked about our POP and POD. We have talked about how we are going to advertise our products such as message strategy, message execution etc. We have also talked about our innovative strategy.
Effectiveness of online advertsiment on students in zambia Meshach Chindele
This document is a research report submitted by Meshach Chindele to fulfill the requirements for a Bachelor's degree in Information Technology from Mulungushi University. The report investigates the effectiveness of internet advertising on student behavior in Zambia, using Mulungushi University as a case study. It includes an abstract, literature review, methodology, data collection and analysis sections. The study aims to understand how online advertisements influence students' purchasing decisions and behaviors.
Dissertation on Social Media Advertising Practices in the Fast Fashion Indust...Amresh Pratap Yadav
This document provides a literature review on social media advertising strategies employed by fast fashion brands like H&M and Zara and their impact on customer purchase intentions and brand loyalty. It identifies several theories that explain how social media advertising can influence consumer behavior, such as the 4C framework and Hierarchy of Effects model. Popular social media strategies used by fast fashion brands, including display ads, photo and video posting, are also examined. While social media advertising is found to be generally more effective than traditional methods, more research is still needed to understand its effects according to different theories. The review informs the study's methodology to analyze the link between H&M's and Zara's social media strategies and customer outcomes in the UK.
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
A Definitive List of 100 Bachelor Thesis TopicsBachelor Thesis
If you need interesting topic for your Bachelor thesis, check this definitive list of 100 Bachelor thesis topics. http://www.bachelorthesis.biz/bachelor-thesis-topics/
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
Part of MKT460 course in North South University.
This project report is about making different marketing strategies to launch the famous furniture brand IKEA in Bangladesh. As this is one of the top furniture brands in the world it is very much vital to follow the appropriate marketing strategies in case of launching. In this report we have done PESTLE analysis to analyze the environmental factors of Bangladesh. We have used Porter’s five forces to analyze the micro environment as well as the competition and rivalry. We have tried to understand the buying behavior of the buyers. This project describes the corporate level strategy including the future growth for the company in case of Bangladesh. We have also described the SBU level and functional level strategies. In case of segmentation we have talked about geographic, demographic, education and socio-cultural segmentation. We have also showed VALS strategy and behavioral segmentation. We have talked about the reason why we are choosing differentiated targeting. We have talked about our POP and POD. We have talked about how we are going to advertise our products such as message strategy, message execution etc. We have also talked about our innovative strategy.
Effectiveness of online advertsiment on students in zambia Meshach Chindele
This document is a research report submitted by Meshach Chindele to fulfill the requirements for a Bachelor's degree in Information Technology from Mulungushi University. The report investigates the effectiveness of internet advertising on student behavior in Zambia, using Mulungushi University as a case study. It includes an abstract, literature review, methodology, data collection and analysis sections. The study aims to understand how online advertisements influence students' purchasing decisions and behaviors.
Dissertation on Social Media Advertising Practices in the Fast Fashion Indust...Amresh Pratap Yadav
This document provides a literature review on social media advertising strategies employed by fast fashion brands like H&M and Zara and their impact on customer purchase intentions and brand loyalty. It identifies several theories that explain how social media advertising can influence consumer behavior, such as the 4C framework and Hierarchy of Effects model. Popular social media strategies used by fast fashion brands, including display ads, photo and video posting, are also examined. While social media advertising is found to be generally more effective than traditional methods, more research is still needed to understand its effects according to different theories. The review informs the study's methodology to analyze the link between H&M's and Zara's social media strategies and customer outcomes in the UK.
Viral marketing of digital products using social media - MBA DissertationKapil Gupta
The document discusses viral marketing of digital products using social media. It explores how companies can develop and execute a viral marketing campaign for digital products on social media platforms. The key points covered include:
- Understanding viral marketing and how it differs from traditional digital marketing
- Developing an overall business and marketing strategy to support a viral campaign
- Designing products and messages that are well-suited for social sharing and virality
- Identifying and engaging influential social media users to help spread the campaign
- Executing the campaign and continuously managing/optimizing it based on feedback
The document examines these areas through a literature review and interviews with industry professionals to provide guidance to companies on effectively leveraging
This document provides information about obtaining fully solved assignments for the SMU MBA Spring 2014 semester. It lists contact information for an email address and phone number to send requests to with the required semester and specialization. The document notes that sample assignments can be viewed on their blog or by searching. It then provides 18 assignment questions across 4 subjects - Marketing, Advertising Management and Sales Promotion, E-Marketing, and International Marketing. The questions cover various topics within each subject area and request explanations, examples, analyses, and short notes.
Enhancement of business via social media marketingMohamed Almalik
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last 10 years, many companies have found new possibilities to promote their products. These new approaches are mainly used as a communication tool and are called social media. Social media monitoring is an important component but is still in the early stages.
Generally, companies approve social media as an effective tool to exceed and support marketing communication. Social media still has huge growth potentials regarding the differentiation and specification of different platforms, because not all of them are suitable for every company. In my country (Sudan), social media networks are widely used covering large demographic areas, but still not fully used and extended to utilize this tool to increase the market outcome and socialize the marketing channels to claim these resources.
This dissertation will highlight the main business benefits of Social Media Marketing and present the various techniques available to market businesses on the different Social Media channels.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
This document is a dissertation submitted by Yasmin Love McKeag to Glasgow Caledonian University in partial fulfillment of a BA in Business. The dissertation explores the rise of social media and its impact on brand communication, specifically looking at Tesco Bank. It acknowledges that while social media allows for new forms of interaction between brands and consumers, its use for marketing purposes has been met with controversy. The dissertation aims to investigate social media's influence from both organizational and consumer perspectives at Tesco Bank to evaluate if its increased use is viewed positively or negatively.
Take a look or download this professional Internet Marketing Dissertation made by our one of our writers, so you can use this to prepare for your dissertation paper.
https://www.bestdissertation.com/
This live project examines the impact of relationship marketing in B2B markets. The authors conducted a survey of 25 companies using stratified random sampling. They analyzed the results based on company ownership type (sole proprietorship, partnership, private limited, public limited) and turnover. Key findings include that mid-term payment realization is the best option, and that relationship marketing plays a significant role in building long-term customer connections in B2B contexts. The project aimed to apply classroom concepts to a real-world study while facing limitations of time and sample size.
The Role of Customer Relationship Management (CRM) in Improving Customer serv...AJSSMTJournal
This study aimed at identifying Customer Relationship Management (CRM) in improving customer services (responding time,
customer experience and product diversity) in the Cairo Amman Bank (CAB). The authors employed a predictive-descriptive
approach to identify the level of CRM at CAB. Male and female employees at CAB (No.327) participated in the study. A
questionnaire prepared to measure the role of CRM in improving customer services was implemented. Means, standard
deviations, multiple linear regression and 1-Way ANOVA analyses were used to examine the data. CRM from the perspective
of CAB employees scored a high level at overall test. Customer services level from the perspective of the employees at CAB
and its dimensions scored high. The predictive model of CRM and customer services from employee’s perspective was
statistically significant. Based on these results, the authors recommend ACB to take more interest in improving its CRM to
obtain customers satisfaction by encouraging customers to provide the company with feedback that improves the services
provided to them.
To what extent are companies using Social Media within their Digital Communit...Maria Jose Serres-Rouse
This is a findings and analysis chapter of a MSc Digital Marketing degree Dissertation by Maria Jose Serres.
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities.
I also had the opportunity to examine in what ways the company's culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their Communities, as measured by their own objectives.
Many companies adopted Social Media, but not all of them are now obtaining the results they expected at first. Mistakes are related to misunderstanding and lack of strategy.
The organisations that are succeeding have many characteristics in common that are related to the companies’ values and changes in the culture.
This document contains the findings of my research.
In case you want the details of the data obtained from experts or the discussion of the implications I created, please contact by email.
You can use the information contained in this document, please include a copyright notice and the name of the writer when you do it.
Maria Jose Serres
MSc Digital Marketing
Southampton University
2010 -2011
@mjserres
The document is a research paper submitted by Shrey Dutt Sharma comparing marketing communications practices in Pune and Chandigarh. It includes a preface, research methods, questionnaires developed, primary research analysis of Pune, and secondary research findings for both cities. The key findings are:
1. Primary research in Pune through questionnaires found that people prefer print and TV ads and find an emotional connect through celebrity endorsements.
2. Secondary research showed Pune prefers print ads while Chandigarh relies more on TV and print journals.
3. People in both cities connect emotionally to ads but Chandigarh also responds strongly to celebrity endorsements while connecting ads to daily life.
This document is a dissertation that examines the role of social media on branding for universal banks in Ghana. It begins with an abstract that summarizes the study's objectives to examine the relevance of social media to banks, how social media fits into banks' operational structures, and the effect on brand value. The introduction provides background on factors driving industry adoption of social media and defines the problem statement, research questions, and objectives. It will use a questionnaire to collect data from 11 banks on their social media adoption, use, challenges and opportunities. The findings could help banks better understand social media's impact on their brands.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
This document is a study on digital marketing conducted at ValueProp Corporate Solutions. It includes an introduction to digital marketing, objectives of the study, and scope. The document contains chapters on advantages of digital marketing, history and overview, business strategies, digital marketing tools and trends, internet marketing models and effects, web analytics methods, email marketing, search engine marketing and optimization, mobile advertising, and SMS marketing. It concludes with findings and suggestions. Methodology, data collection sources, and sampling areas are also discussed.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
The document provides information about a project on the impact of digital marketing as a marketing tool in the Indian market. It discusses the profile of the organization EDSS Pvt. Ltd., which provides engineering design software and services to the construction industry in India. Some key details include:
- EDSS Pvt. Ltd. is a Belgium-based software company that has its India head office in Pune with over 50 employees and several branches across India.
- It offers two types of software - Hit-Office, a management solution for the construction industry, and customized software for project management, accounting, and safety modules.
- In the current financial year, the company's annual turnover is 3.2 crores
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
Marketing strategies of premium products of coca cola cocacola summer interns...Priyansh Kesarwani
MARKETING STRATEGIES OF PREMIUM PRODUCTS OF COCA-COLA
The Project “Marketing Strategies of premium products of coca-cola” was designed on the lines of basic investment decisions to be taken by the senior officials of coca-cola for the purpose of amendments in the pre-existing distribution network in order to review and strengthen the routes. The findings of the project are very crucial for the increment of the market share of coca-cola in the Kanpur Beverage Market.
Though the process is an ongoing one the decisions have to be taken on a strong base, supported by facts and figures and that too on papers. This support can only be provided with the help of an extensive and thorough analysis of the market and the data collected thereof.
The objectives of the project were delivered to us express sly by the Marketing Development Co-ordinator who was the lead or the project head and we had to submit the day report to him along with the draft report. He was in charge of the project and gave guidelines and directions to approach the project.
The objectives of the project are:
• To understand and analyze the market in its raw and basic form.
• To gain an in-depth knowledge of the merchandising and processing activities of the Route Agents and understand the Beverage market.
• To undertake the comparative study of the various brands and flavor packs of all existing beverages or soft drinks market and the market share and growth potential of each brand individually.
• Comparative study of the various brands, packs, and flavors available in the market
• To ascertain the pricing strategy of premium products of coca-cola & its competitor.
• Assess the promotional measures in the context of the sales of COCA-COLA and focusing our study on the customer of the company i.e., the retailers.
• To study about the new product development of coca-cola premium products.
46
As obvious that any company is a concern with the increase in sales of its products, our project was in line with the companies‟ objectives and all steps incorporate in the project were directed to give an overview so as to attain its objectives.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
MANUFACTURING CONTENT MARKETING 2019 Benchmarks, Budgets, and Trends Andrew Flynn
Welcome to our Manufacturing Content Marketing 2019—
Benchmarks, Budgets, and Trends report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the marketers who work in manufacturing organizations.
Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements. The document provides an overview of project management including:
- Key project management terms like project, program, portfolio, stakeholders, and the project management life cycle.
- Reasons why projects fail and succeed and the importance of having a clear scope, sponsorship, and buy-in.
- The roles and responsibilities of the project manager in guiding a project to completion while meeting stakeholder needs.
- The project management process including initiation, planning, execution, monitoring and control, and closing.
- Deliverables created at each stage like the project charter, work breakdown structure, and
CRG DevCo’s advantages of outsourcing Project ManagementChris Gorga
Outsourcing project management provides several advantages over employing an in-house project manager. These include cost flexibility as outsourcing costs can increase or decrease based on needs, higher objectivity from an outside perspective, and exposure to new methodologies from specialists. Outsourcing is also generally lower cost than employment and allows an organization to take advantage of competition among providers.
Viral marketing of digital products using social media - MBA DissertationKapil Gupta
The document discusses viral marketing of digital products using social media. It explores how companies can develop and execute a viral marketing campaign for digital products on social media platforms. The key points covered include:
- Understanding viral marketing and how it differs from traditional digital marketing
- Developing an overall business and marketing strategy to support a viral campaign
- Designing products and messages that are well-suited for social sharing and virality
- Identifying and engaging influential social media users to help spread the campaign
- Executing the campaign and continuously managing/optimizing it based on feedback
The document examines these areas through a literature review and interviews with industry professionals to provide guidance to companies on effectively leveraging
This document provides information about obtaining fully solved assignments for the SMU MBA Spring 2014 semester. It lists contact information for an email address and phone number to send requests to with the required semester and specialization. The document notes that sample assignments can be viewed on their blog or by searching. It then provides 18 assignment questions across 4 subjects - Marketing, Advertising Management and Sales Promotion, E-Marketing, and International Marketing. The questions cover various topics within each subject area and request explanations, examples, analyses, and short notes.
Enhancement of business via social media marketingMohamed Almalik
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last 10 years, many companies have found new possibilities to promote their products. These new approaches are mainly used as a communication tool and are called social media. Social media monitoring is an important component but is still in the early stages.
Generally, companies approve social media as an effective tool to exceed and support marketing communication. Social media still has huge growth potentials regarding the differentiation and specification of different platforms, because not all of them are suitable for every company. In my country (Sudan), social media networks are widely used covering large demographic areas, but still not fully used and extended to utilize this tool to increase the market outcome and socialize the marketing channels to claim these resources.
This dissertation will highlight the main business benefits of Social Media Marketing and present the various techniques available to market businesses on the different Social Media channels.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
This document is a dissertation submitted by Yasmin Love McKeag to Glasgow Caledonian University in partial fulfillment of a BA in Business. The dissertation explores the rise of social media and its impact on brand communication, specifically looking at Tesco Bank. It acknowledges that while social media allows for new forms of interaction between brands and consumers, its use for marketing purposes has been met with controversy. The dissertation aims to investigate social media's influence from both organizational and consumer perspectives at Tesco Bank to evaluate if its increased use is viewed positively or negatively.
Take a look or download this professional Internet Marketing Dissertation made by our one of our writers, so you can use this to prepare for your dissertation paper.
https://www.bestdissertation.com/
This live project examines the impact of relationship marketing in B2B markets. The authors conducted a survey of 25 companies using stratified random sampling. They analyzed the results based on company ownership type (sole proprietorship, partnership, private limited, public limited) and turnover. Key findings include that mid-term payment realization is the best option, and that relationship marketing plays a significant role in building long-term customer connections in B2B contexts. The project aimed to apply classroom concepts to a real-world study while facing limitations of time and sample size.
The Role of Customer Relationship Management (CRM) in Improving Customer serv...AJSSMTJournal
This study aimed at identifying Customer Relationship Management (CRM) in improving customer services (responding time,
customer experience and product diversity) in the Cairo Amman Bank (CAB). The authors employed a predictive-descriptive
approach to identify the level of CRM at CAB. Male and female employees at CAB (No.327) participated in the study. A
questionnaire prepared to measure the role of CRM in improving customer services was implemented. Means, standard
deviations, multiple linear regression and 1-Way ANOVA analyses were used to examine the data. CRM from the perspective
of CAB employees scored a high level at overall test. Customer services level from the perspective of the employees at CAB
and its dimensions scored high. The predictive model of CRM and customer services from employee’s perspective was
statistically significant. Based on these results, the authors recommend ACB to take more interest in improving its CRM to
obtain customers satisfaction by encouraging customers to provide the company with feedback that improves the services
provided to them.
To what extent are companies using Social Media within their Digital Communit...Maria Jose Serres-Rouse
This is a findings and analysis chapter of a MSc Digital Marketing degree Dissertation by Maria Jose Serres.
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities.
I also had the opportunity to examine in what ways the company's culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their Communities, as measured by their own objectives.
Many companies adopted Social Media, but not all of them are now obtaining the results they expected at first. Mistakes are related to misunderstanding and lack of strategy.
The organisations that are succeeding have many characteristics in common that are related to the companies’ values and changes in the culture.
This document contains the findings of my research.
In case you want the details of the data obtained from experts or the discussion of the implications I created, please contact by email.
You can use the information contained in this document, please include a copyright notice and the name of the writer when you do it.
Maria Jose Serres
MSc Digital Marketing
Southampton University
2010 -2011
@mjserres
The document is a research paper submitted by Shrey Dutt Sharma comparing marketing communications practices in Pune and Chandigarh. It includes a preface, research methods, questionnaires developed, primary research analysis of Pune, and secondary research findings for both cities. The key findings are:
1. Primary research in Pune through questionnaires found that people prefer print and TV ads and find an emotional connect through celebrity endorsements.
2. Secondary research showed Pune prefers print ads while Chandigarh relies more on TV and print journals.
3. People in both cities connect emotionally to ads but Chandigarh also responds strongly to celebrity endorsements while connecting ads to daily life.
This document is a dissertation that examines the role of social media on branding for universal banks in Ghana. It begins with an abstract that summarizes the study's objectives to examine the relevance of social media to banks, how social media fits into banks' operational structures, and the effect on brand value. The introduction provides background on factors driving industry adoption of social media and defines the problem statement, research questions, and objectives. It will use a questionnaire to collect data from 11 banks on their social media adoption, use, challenges and opportunities. The findings could help banks better understand social media's impact on their brands.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
This document is a study on digital marketing conducted at ValueProp Corporate Solutions. It includes an introduction to digital marketing, objectives of the study, and scope. The document contains chapters on advantages of digital marketing, history and overview, business strategies, digital marketing tools and trends, internet marketing models and effects, web analytics methods, email marketing, search engine marketing and optimization, mobile advertising, and SMS marketing. It concludes with findings and suggestions. Methodology, data collection sources, and sampling areas are also discussed.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
The document provides information about a project on the impact of digital marketing as a marketing tool in the Indian market. It discusses the profile of the organization EDSS Pvt. Ltd., which provides engineering design software and services to the construction industry in India. Some key details include:
- EDSS Pvt. Ltd. is a Belgium-based software company that has its India head office in Pune with over 50 employees and several branches across India.
- It offers two types of software - Hit-Office, a management solution for the construction industry, and customized software for project management, accounting, and safety modules.
- In the current financial year, the company's annual turnover is 3.2 crores
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
Marketing strategies of premium products of coca cola cocacola summer interns...Priyansh Kesarwani
MARKETING STRATEGIES OF PREMIUM PRODUCTS OF COCA-COLA
The Project “Marketing Strategies of premium products of coca-cola” was designed on the lines of basic investment decisions to be taken by the senior officials of coca-cola for the purpose of amendments in the pre-existing distribution network in order to review and strengthen the routes. The findings of the project are very crucial for the increment of the market share of coca-cola in the Kanpur Beverage Market.
Though the process is an ongoing one the decisions have to be taken on a strong base, supported by facts and figures and that too on papers. This support can only be provided with the help of an extensive and thorough analysis of the market and the data collected thereof.
The objectives of the project were delivered to us express sly by the Marketing Development Co-ordinator who was the lead or the project head and we had to submit the day report to him along with the draft report. He was in charge of the project and gave guidelines and directions to approach the project.
The objectives of the project are:
• To understand and analyze the market in its raw and basic form.
• To gain an in-depth knowledge of the merchandising and processing activities of the Route Agents and understand the Beverage market.
• To undertake the comparative study of the various brands and flavor packs of all existing beverages or soft drinks market and the market share and growth potential of each brand individually.
• Comparative study of the various brands, packs, and flavors available in the market
• To ascertain the pricing strategy of premium products of coca-cola & its competitor.
• Assess the promotional measures in the context of the sales of COCA-COLA and focusing our study on the customer of the company i.e., the retailers.
• To study about the new product development of coca-cola premium products.
46
As obvious that any company is a concern with the increase in sales of its products, our project was in line with the companies‟ objectives and all steps incorporate in the project were directed to give an overview so as to attain its objectives.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
MANUFACTURING CONTENT MARKETING 2019 Benchmarks, Budgets, and Trends Andrew Flynn
Welcome to our Manufacturing Content Marketing 2019—
Benchmarks, Budgets, and Trends report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the marketers who work in manufacturing organizations.
Project management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements. The document provides an overview of project management including:
- Key project management terms like project, program, portfolio, stakeholders, and the project management life cycle.
- Reasons why projects fail and succeed and the importance of having a clear scope, sponsorship, and buy-in.
- The roles and responsibilities of the project manager in guiding a project to completion while meeting stakeholder needs.
- The project management process including initiation, planning, execution, monitoring and control, and closing.
- Deliverables created at each stage like the project charter, work breakdown structure, and
CRG DevCo’s advantages of outsourcing Project ManagementChris Gorga
Outsourcing project management provides several advantages over employing an in-house project manager. These include cost flexibility as outsourcing costs can increase or decrease based on needs, higher objectivity from an outside perspective, and exposure to new methodologies from specialists. Outsourcing is also generally lower cost than employment and allows an organization to take advantage of competition among providers.
MBA 6951, Managing Complex Projects 1 Course Learning.docxAASTHA76
MBA 6951, Managing Complex Projects 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
1. Examine the roles and responsibilities of a project manager.
1.1 Explain a project proposal that includes the project scope, schedule, and ultimate deliverables
that will be executed by a project manager.
2. Analyze the elements of measures of performance in the context of the triple constraints.
2.1 Explain a project proposal that includes risks in the context of the triple constraints.
2.2 Explain a project proposal that includes deliverables through measures of performance.
3. Determine the scope of a project.
3.1 Determine a project proposal that provides an overview of the scope of a project.
Course/Unit
Learning Outcomes
Learning Activity
1.1
Unit Lesson
Chapter 5: Management Functions, pp. 145-170
Chapter 7: Conflicts, pp. 237-246
Unit II Assignment
2.1
Unit Lesson
Chapter 5: Management Functions, pp. 145-170
Chapter 7: Conflicts, pp. 237-246
Unit II Assignment
2.2
Unit Lesson
Chapter 5: Management Functions, pp. 145-170
Chapter 7: Conflicts, pp. 237-246
Unit II Assignment
3.1
Unit Lesson
Chapter 5: Management Functions, pp. 145-170
Unit II Assignment
Reading Assignment
Chapter 5: Management Functions, pp. 145–170
Chapter 7: Conflicts, pp. 237–246
Unit Lesson
Management responsibilities involve the planning, organizing, staffing, controlling, and directing of people and
activities that will ultimately achieve the objectives parlayed within the organizational goals. Controlling is
actually a measurement function, which allows for evaluation and ultimate corrections that lead to ongoing
improvement and innovation within the organization. Directing suggests that the leader is actually
implementing the plans and involves several steps.
The interactive slide below explains the different steps in directing by the leader:
Click here to access the interactive slide.
Click here to access the interactive slide transcript.
UNIT II STUDY GUIDE
Managing Projects
https://online.columbiasouthern.edu/bbcswebdav/xid-77177349_1
https://online.columbiasouthern.edu/bbcswebdav/xid-77175396_1
MBA 6951, Managing Complex Projects 2
UNIT x STUDY GUIDE
Title
Once this structure has been established, managers must journey through the concepts of power, authority,
and responsibility. The ideal situation is that a project manager would have both the responsibility and
authority to complete the task, but many times, they have the authority but not necessarily the formal power.
This creates a void in their effectiveness unless they can utilize other influences such as those indicated in
the interactive slide below.
The interactive slide below explains the different types of rewards and examples.
Click here to access the interactive slide.
Click here to access the interactive slide transcript.
Another important ar.
The document discusses Prince2 themes of business case and organization. It provides details on the four steps to create a business case: develop, verify, maintain, and confirm benefits. It emphasizes the importance of properly defining the project organization and roles from the beginning. The project manager should understand who is responsible for what and get buy-in on the organization structure to avoid issues later in the project from unclear or undefined responsibilities.
Here are the key points I gathered from your introduction:
- You have experience initiating and participating in process improvement projects at your company.
- You see project management as a broad term that can apply to any effort to implement change or improvement.
- One of the largest projects you managed was a Greenbelt (PMP) project to streamline communication between engineering and manufacturing regarding change orders.
- As the bill of materials specialist with 8+ years experience, you were the first point of contact for change orders, making you well-suited to participate in this project.
- The goal of the project was to eliminate email correspondence and create a more efficient form of communication for change orders.
- As someone
Why projects fail avoiding the classic pitfallsTa Ngoc
This document discusses common reasons why projects fail and how to avoid failures. It identifies six major pitfalls: lack of constituent alignment, inadequate risk management, poor performance measurement, unclear project scope, insufficient communication, and failure to follow a project methodology. To improve success rates, the document recommends clearly defining objectives and goals, proactively managing risks, establishing baselines and metrics to track progress, gaining full agreement on scope, creating detailed communication plans, and strictly adhering to a project management methodology. Automation and project management tools can also help by providing oversight and reporting to catch issues early.
In our day today life we often need to manage project for various reasons. For efficiently
managing a project, project analysis, monitoring team development, controlling, Gantt chart,
critical paths, life cycles, consequences, administration panel are the crucial part. Project
administration is the craft of dealing with the undertaking and its deliverables with a perspective
to create completed items or administration. There are numerous routes in which a task can be
completed and the path in which it is executed is undertaking administration.
MGT 3302, Introduction to Project Management 1 Cou.docxpoulterbarbara
MGT 3302, Introduction to Project Management 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
1. Describe the components of a basic project schedule.
2. Discuss project management as a series of activities and tasks.
3. Explain how the project triple constraint is used to manage a project.
4. Develop a project plan.
4.1 Prepare a polished version of a simple project plan.
5. Analyze factors impacting control of project costs.
6. Summarize project management techniques.
6.1 Describe project closing techniques.
7. Examine project teams.
Course/Unit
Learning Outcomes
Learning Activity
1 Unit VIII Course Project
2 Unit VIII Course Project
3 Unit VIII Course Project
4.1
Unit Lesson
Chapter 9, pp. 304–317
Unit VIII Course Project
5 Unit VIII Course Project
6.1
Unit Lesson
Chapter 9, pp. 304–317
Unit VIII Course Project
7 Unit VIII Course Project
Required Unit Resources
Chapter 9: Closing the Project, pp. 304–317
Unit Lesson
In this unit, we discuss the activities needed to occur once we terminate a project. The termination could be
because we successfully completed all of the work and handed the deliverables to the customer, or there
could be reasons why we need to terminate the project early.
Project Closing
All planned projects should have an endpoint. Having an absolute end is a part of the definition of what a
project is. Once all of the work activities have been completed and the deliverables have been accepted, then
it is time to close out the project. Many times, the project manager (PM) will not do the closing activities. The
UNIT VIII STUDY GUIDE
Project Closeout
MGT 3302, Introduction to Project Management 2
UNIT x STUDY GUIDE
Title
organization may not require closing activities, or closing activities may not be considered a necessity. In
some cases, the PM is ready to move on to the next project. However, the importance of closing project
activities cannot be understated.
What are some of the activities needed when closing a project?
While the project deliverables should have been delivered and accepted, in some cases, final project reports
have not been created. These final reports may or may not be considered as being a part of the final
deliverables. For example, deliverable reports might include results of testing or quality reports.
Reports that are a part of project closing might include a report of project changes, a communication log, a
risk assessment matrix, or lessons learned. These types of reports would need to be organized and archived
with all of the project information for future reference.
A part of closing activities would include making final payments to vendors and suppliers. Also, any monies
owed to the organization would need to be collected. This is referred to as an accounting closeout. Team
members would need to be recognized and .
Pearson HND BTEC Level 5 HNDManaging a Successful Business Pr.docxAASTHA76
Pearson HND BTEC Level 5 HND
Managing a Successful Business Project (MSBP)
LO 1
[email protected]
Managing a Successful Business Project
Learning Outcomes
By the end of this module you will be able to:
Establish project aims, objectives and timeframes based on the chosen theme.
Conduct small-scale research, information gathering and data collection to generate knowledge to support your project.
Present your project and communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and/or analysis.
Reflect on the value you have gained from conducting a project and its usefulness to support sustainable organisational performance.
LO1 : Establish project aims, objectives and timeframes based on the chosen theme.
P1 - Devise project aims and objectives for a chosen scenario.
P2 - Produce a project management plan that covers aspects of cost, scope, time, quality, communication, risk and resources.
P3 - Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for completion.
What is project management and what does it involve?
What is project management and what does it involve?
Most firms day to day operations serve customers through a network of inter connecting business processes, as business volumes change, the loading on these processes can increase or decrease (Nokes et. al. 2003) and there is often a need for some adaption in each process.
There may be a cumulative effect of many adaptions just to change of one of the processes, and as markets are subject to rapid change firms cannot afford to wait for gradual adaptions to take effect, therefore projects are required to provide a structure for making changes at a faster rate.
Nokes et al suggests that “ as markets increase and product cycles shorten the importance of projects will increase”. Projects are required to replace old and inefficient ways of doing things to methods better suited to modern market conditions.
Projects and the management of projects may be needed to tackle new problems.
Benefit of using case studies
In the aftermath of a series of acquisitions and mergers, a large financial services firm found itself attempting to operate with nearly seven hundred job titles for many similar positions due to the continued use of multiple legacy HR systems. The organization wanted to develop and implement a common set of job families and titles that could be used across the entire organization. Realizing the complexity of the task as well as a lack of internal expertise, they decided to seek external resources to carry out the work (Kaplan & Norton, 1996).
In order to begin developing a general overview of the project’s scope and cost, it is often helpful to collect information about how others have approached the same issue. This can be done through informal benchmarking efforts, consulting with colleagues.
Project Management Techniques For Success And FailureAshley Thomas
This document discusses various risk management techniques that can be applied to construction projects. It identifies 7 main types of risks that commonly occur in construction projects, such as technical risks related to design issues and construction risks related to labor or equipment problems. It then outlines 6 risk management techniques, including risk identification, qualitative risk analysis, quantitative risk analysis, risk response planning, risk monitoring and control, and risk communication. These techniques help construction project managers identify potential risks, analyze their likelihood and impact, develop response strategies, and monitor and control risks throughout the project life cycle.
This document discusses project planning, execution, and closure for an ERP implementation project. It explains that decision making can impact a project's budget, schedule, and resources. The memorandum also discusses factors to consider when accepting or rejecting vendor proposals, such as background, finances, relationships, and technology. Parties involved in decision making and factors that need agreement are also addressed.
This document provides an overview of project management concepts including strategic planning principles. It discusses key aspects of project management like the project life cycle, classifications, risks, scope, and strategic planning goals, objectives and assumptions. Specifically:
1) It describes the typical phases of a project life cycle including conception, definition, planning, operation, and feedback. It also discusses how uncertainty can impact projects.
2) It explains how to classify projects based on work effort and budget into basic or major projects and why classification is important.
3) It identifies categories of project risk like stakeholder, regulatory, technology, external, and execution risks.
4) It discusses the importance of defining project scope and managing scope creep
Project Management Msc. 7Pjmn009W Project Management Project.Renee Jones
Project success can be defined in different ways and depends on meeting objectives. Key factors that contribute to project success include having clear objectives, managing scope, schedule and budget, effective communication and stakeholder management, competent project team, and support from senior management. A project manager can help ensure success by focusing on these critical success factors throughout the project life cycle from planning to execution to closure.
This document summarizes a dissertation submitted by Madhumanti Samaddar to fulfill requirements for a Post-Graduate Diploma in Management from the Institute of Management Technology (IMT) in Ghaziabad, India. The dissertation focuses on improving project management processes related to risk management. It presents literature on risk management practices in project management and models for achieving project management maturity. It also describes research conducted through industry surveys to understand current risk management awareness, practices, and maturity levels achieved in different industries like engineering, procurement and construction. The research aims to understand the relationship between project management maturity and effective risk management.
The document discusses satisfying customer expectations beyond contractual obligations in project management. It provides case studies where project managers went above the project scope to resolve issues and meet the true objectives. It argues that project managers should understand the overall goal, partner with the customer, leverage past experience to anticipate problems, and control budgets when additional needs arise. By taking these approaches, the customer's expectations can be met even if things weren't spelled out initially in contracts or statements of work.
3The Project Management ProcessGroups A Case StudyAft.docxgilbertkpeters11344
3
The Project Management Process
Groups: A Case Study
After reading this chapter, you will be able to:
1. Describe the five project management process groups, the typical level of
activity for each, and the interactions among them
2. Understand how the project management process groups relate to the project
management knowledge areas
3. Discuss how organizations develop information technology project manage-
ment methodologies to meet their needs
4. Review a case study of an organization applying the project management
process groups to manage an information technology project, and understand
the contribution that effective project initiation, project planning, project
execution, project monitoring and controlling, and project closing make to
project success
OPENING CASE
rica Bell was in charge of the Project Management Office (PMO)
for her consulting firm. The firm, JWD (Job Well Done)
Consulting, had grown to include more than 200 full-time consul-
tants and even more part-time consultants. JWD Consulting pro-
vides a variety of consulting services to assist organizations in
selecting and managing information technology projects. The firm
focuses on finding and managing high-payoff projects and develop-
ing strong metrics to measure project performance and benefits to the
organization after the project is implemented. The firm’s emphasis
Objectives
E
on metrics and working collaboratively with its customers gives it
an edge over many competitors.
Joe Fleming, the CEO, wanted his company to continue to grow
and become a world-class consulting organization. Since the core of
the business was helping other organizations with project manage-
ment, he felt it was crucial for JWD Consulting to have an exemplary
process for managing its own projects. He asked Erica to work with
her team and other consultants in the firm to develop several intranet
site applications that would allow them to share their project man-
agement knowledge. He also thought it would make sense to make
some of the information available to the firm’s clients. For example,
the firm could provide project management templates, tools, articles,
links to other sites, and an “Ask the Expert” feature to help build
relationships with current and future clients. Since JWD Consulting
emphasizes the importance of high-payoff projects, Joe also wanted
to see a business case for this project before proceeding.
Recall from Chapter 1 that project management consists of nine knowledge
areas: integration, scope, time, cost, quality, human resources, communications,
risk, and procurement. Another important concept to understand is that projects
involve five project management process groups: initiating, planning, executing,
monitoring and controlling, and closing. Tailoring these process groups to meet
individual project needs increases the chance of success in managing projects. This
chapter describes each project management process group in detail through.
Running head IMPLEMENTATION STRATEGIESIMPLEMENTATION STRATEGIES.docxcowinhelen
Running head: IMPLEMENTATION STRATEGIES
IMPLEMENTATION STRATEGIES 4
Implementation Strategies
Michael Boddie
Application Implementation
CMGT/445
Michael Goyden
December 11, 2017
Introduction
Project communication is very critical to the success of any project. It is also critical to key project management soft-skill. As a project manager, project communication is one deliverable that they are personally responsible for and it was of the largest influence over the failure or project success. There are main elements of project communications examples are project sponsors, customers, project team members, project manager, and project management office.
Project communication plan
The major objectives of a communication plan are; to encourage the use of project management best practices, ensure a consistent, give accurate and timely information about the project, and to promote and gain support for the project management improvements.
Table 1 below shows the target audience
Project stakeholders
Message
Delivery method
Delivery Frequency
Communicator
Project Sponsor
Project plans and status report
Meeting
Report sent via mail to project sponsor
Weekly
Project manager
Project core team
Project plans
Meeting
Weekly
Project manager
Executive management
Project briefing
Oral briefing and presentation of slides
Monthly
Biweekly
Project manager
Programmers
Project briefing
Oral briefing
Daily
Project manager
Users
Project status
Meeting and presentation slides
Weekly
Project manager
Communication message contents
A project plan shoes a guide of project execution and project control. Then document also shows approved scope of the project, the cost, and schedule. Project plans shows the current and future plans. The documents also shows project problems and issues. Project plan also shows planned project deliverables for the next period. The status report, keeps the key project stakeholders informed. It is shows status summary, status budget, status scope, accomplishment, issues, and project team members. Project briefing shows project issues and problems, it also shows goals of project management improvement, and project checklist (Project Management Institute, 2017).
Documentation Required
There are eight essential documents required for this project. First is a project charter. This document formally recognizes the project creation and the formal contract between project sponsors, project stakeholders, and commercial agreement. Project charter documents gathers aspects related to the contracting and the contacted example is the project name, the goals of the project and the needs that the project it serves. Project charter also shows a brief description of the project, feasibility study, the project products i.e. training manuals, supporting, and monitoring post release of the project. A project charter also shows the intermediate products whic ...
Running head: UNIT III PROJECT 1
UNIT III PROJECT 11
Unit III Project
William Fiedler
Columbia Southern University
Part One
How excessive reliance on other screening methods would lead to similar issues.
Excessive reliance on the other screening methods would prompt one to make incorrect conclusions. Notably, there are numerous screening methods like the discounted cash flow. These screening methods have demerits when they are employed to determine the strengths and weaknesses of a given project. As such it is paramount for one to make use of several screening processes to avoid the challenges described in the case study. The approach would ensure that adequate attention is paid to other issues that may affect the project. In the process, it enables employees to make informed decisions that would ensure the success of the project or company.
Based on the case study, excessive reliance on the discounted cash flow technique leaves out multiple substantial opportunities or merits that a project may hold. Instead of focusing solely on the financial projections, the company should have considered other aspects such as marketing, technical support, and logistics. Focusing on financial projects alone prompted the employees to make uninformed decisions, which resulted in the issues depicted in the case study. As a result, this elucidates that exclusive reliance on one screening method offers one point of view since it does not concede or identify other perceptions. As a result, this could have adverse effects on the company.
Key criteria for Evaluating Projects
Multiple criteria should be employed in evaluating new projects before adding them to the current portfolio. Firstly, the first criterion is the compatibility of the new projects on the existing projects. That is, only projects that are related to the others should be added to the portfolio. Ensuring that projects are related to each other would ensure that the company can learn from the previous projects and apply the lessons to the new project. As such, this would ensure the success of the new projects. Equally, it would enable the managers to shift easily from one project to the other. In addition, it would ensure that technical skills and technology can be transferred from one project to the other, a measure that would help the company to save money.
Another criterion that can be used to evaluate new projects is the marketability of the new project. Notably, managers should ensure that the new projects have a market penetration potential. As a result, this would ensure that new projects will earn profit for the company. Finally, the other criterion that can be employed to evaluate new projects is the cost of development. Managers should ensure that the.
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MBA Dissertation Sample on Project Management
1. MBA Essay Sample
Mainly the project manager should have the abilities to understand and describe
easily. Another challenge is that the roles and responsibilities that these are
different from company to company. We can get the major important perspective
of the main roles and what are the goals and achievement which needs to
determine from many resources. The project manager must have some capabilities
to accomplish the project. Leading and controlling and taking the pic picture of the
matter are the most important qualities which must be in the project manager. It is
important to see the main responsibilities of the project manager in one
organization(Abbruzzese, 2013).
Generally in some companies the main responsibilities are on the project manager.
So that project manager will be responsible for all activities. In other words project
manager also called team leader or project coordinator. However the project
manager is the key aspect person for the success of the project.The project
manager must be having the qualities like he should keep calm under pressure,
making sound decisions,he should be a creative person with problem solving skills.
What steps to be done for the success of the project? There are some procedures
which are used by different managements. If you talk about Ten Step Project
Management Processor equal to this approach, your first step will be to define the
project and need to explain the details of the project. After that you have to make a
plan to fulfill the specific project.The project manager should be seeing all the
technical, transactional and transformational aspects of the project
1. Transactional aspects
2. Technical aspects
3. Transformational aspects
This is the time when the project manager’s responsibility starts. If the plan is good
and can be rolled out then the Project Manager will be accountable for this
achievement and on the other hand if the plan does not work then the project
manager will accountable for this. Because this is the project manager’s
responsibility to take the right decision on the right time. The work and tasks are
contained in the project will define the real meaning of the project. Mainly the
project included with scope, approaches and budget etc. The project may contain
the characteristics of any other project which can be helpful for this project.
2. This does not mean that project contains the date of another project. The project
manager will not do all the work himself; he can use his team to accomplish the
project.The team can be work according to theplan & if something goes wrong then
the project manager will be accountable for this the team will not be guilty for
this(F. Franceschini, 2013).
Responsibilities during Process:
Following are the main points which the project manager should keep in mind when
the project starts
1. Measuring the performance & resolving the issues.
2. Keep in touch with all team workers.
3. To aware the colleagues with the project risks.
4. Ensure the completion efficiency of the project.
5. Ensuring the changes to be made with the approval of management.
6. Manage the work in such a way that work plan complete on time within the
budget.
7. The good performance of the team workers will be a plus point.
8. The key issues such as delivering incomplete requirements, poor communication
with the client,irregular meeting schedules,budgeting problems,and most
importantly poor management of risk should not be there in the project.
Suggested project
As Google is regarded as a better search engine, we can use it further to facilitate
people on earth. Working with Google is an excellent opportunity to bring out new
projects. Although, it takes a huge amount of time but below is somewhat that can
be started with Google.
An online official shopping center with the tag name of Google can be set up. Here,
every sector of shipping will be involved and big brands will be given a chance to
shake hands with Google. A number of other online shopping carts are working but
it will be an edge over them.
a) Project evaluation
Project evaluation involves the systematic collection of information about
activities,characteristics and outcomes of an activity or action in order to determine
its worth or merit.The project is evaluated on following factors;
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3. 1. Risk management
2. Contracting
3. Tendering
4. Costing
Risk management
Risk management plays a vital role in the management sector. Risk management
has an important contribution to the effectiveness of the project. We can find many
justifications and suggestion related to the risk management which can be used to
take the best decision. Furthermore it is also suggested that, threat and event base
projects can show the results in a negative sense. It can be because of lack of
attention in several important times certainly. Lake of knowledge can also be the
cause of this. A deep and comprehensive treatment of the project requires some
approaches which modifies the current process. Uncertainty Management instead
of Project Risk Management can help to shift the process from a threat focus into a
greater concern with understanding. It can also manage all the needful tasks and
recourse of project uncertainly. Any more on this process will also assist the shift of
emphasis and might be an example. Any other emphasis may be a more suitable
format for this project(Joe Knight, 2013).
If some projects have many advantages, on the other hand there are some projects
which has some negative points too. So, the main weakness in the process is that
they cannot focus on their operational variability performance activities. A common
and simple argument can be identified and can treatment of the conditions while
developing estimates. Known, unknown and bias has to allow for some levels in the
organization. But this is not efficient for these issues to consider only at the project
level. Finally an uncertain management approach should facilitate the integration of
the project. The only need is to explore and understand the uncertainty of the
project. The effect of uncertain management is more than the threat orientated.
Comprehensive management should operate as an important extension of the
project development with the influence of project design and basic plans on a
routine basis(Kerzner, 2009).
Contracts
Contracting basically defines as the branch of law dealing with formal agreements
between parties.Contracting procedure of this project can be done in the following
two ways. These are:
1. An open procedure
2. Negotiated procedure
Both the procedures are discussed bellow in detail.
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4. (i) An open procedure
According to the rules and regulation, the main subject of international open tender
procedure is followed by the publication of a procurement notice. The main point is
that the commission will be on behalf of the recipient awarded framework
contracts on a repeated basis of the given item or category of items. In this case,
supply contracts are awarded by an open procedure in which the procurement
notice is published only in the recipient country. Then tender procedures are
published with references. It includes country information, contract, and the type of
contract using the information of delegation where the company will be able to get
more information (Knight, et al., 2013).
(ii) Negotiated procedure
With the prior agreement of the commission the recipient may be awarded supply
contracts by negotiating procedure in the following situations:
With the Commission’s agreement, the recipient may award supply contracts by
negotiating procedure in the situations. Simplified procedure. Supply contracts
under €30 000 are awarded by simplified procedure. Three suppliers must be
consulted, but no procurement notice need be published. However, the contracting
authority may place orders for supplies of a value of €5 000 or less on the basis of
a single quote(Knight, et al., 2013).
Tendering
Tendering is the process of making an offer, bid or proposal, or expressing interest
in response to an invitation or request for tender. Organisations will seek other
businesses to respond to a particular need, such as the supply of goods and
services, and will select an offer or tender that meets their needs and provides the
best value for money.
The tendering process is generally utilized for procurements or contracts involving
substantial amounts of money. Tendering is utilized by:
1. Government departments, offices and agencies
2. Private sector companies and businesses
3. Overseas markets and businesses
While the concept of tendering may seem daunting at first, it can be easily tackled
by having a plan of ‘attack’. When becoming involved in a tendering process, it is
important to understand your business’ suitability for the project; whether your
business’ current situation will allow for you to tender, as well as your ability to
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5. manage the contract if you are successful in winning the tender. By understanding
these points and ensuring you can demonstrate that you are able to meet the
criteria and offer a competitive bid, you will increase your chances of success.
Some international rules must be followed for tendering process which are given
below:
INTERNATIONAL TENDER PROCEDURE
Publicity
To ensure the possibilities participation in a competitive sector, the tender and the
requisite transparency a specific procurement notice must be published and issued
to every single person which is related to the tender procedure.
Publication period
That procurement notice is published in the official journal of the European
Communities on specific time period basis. This procedure is done on the internet
through websites and in any other appropriate proper media channel. The
commission is responsible for the publications of the official journal and the
procurement notice of the European Communities on the web. The recipient should
see the local publication. The notice issued by the commission must identify clearly
and precisely with the completion of words having proper meaning. Time has
important too in the appearance of the procurement notice published on the
internet. This process should be at the same time(Knight, et al., 2013).
The tender partied in the contract, their questions should sent to suppliers to the
recipient
Country or Europe of the recipient.
Required with tenders
It is an essential requirement that the documents of the tender be carefully sent for
not only the purpose of the sound functioning of award procedure but,it’s also for
the proper execution of the contract. There are some rules and regulations of this
contract which should be agreed by all the parties of the contract. These
documents should contain the information about the parties by contract and all
provisions which will help the contract to be accepted e.g. cases of noncompliance
and award criteria etc. the responsibilities related to this contract is generally falling
to the recipient which should be submitted the tender to the commission for
approval (Matta & Ashkenas, 2003).
How tendering will be done?
Tenners are given following instructions which includes:
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6. (i) Criteria for giving contract
(ii) Information about variants, if they are a unit, authorized and
(iii) Currently used by tender
The overall conditions for providing contracts are;
• Special conditions, that amplify, supplement or belittle from the overall conditions
and, wherever they conflict, override them,
• Performance,
• Value schedule (for completion by the tenderer),
• Tender form,
• Contract kind,
• Guarantee forms from a bank or similar establishment for:
1. Tenderer (1-2% of the budget out there for the contract),
2.The payment of advances,
3. Performance (10% of the contract value)
Unless bonded by the character of the contract, technical specifications mentioning
product of a given complete or origin are thereby favoring or excluding; sure
product area unit prohibited (Royer, 2003). However, wherever product can’t be
delineated, in an exceedingly, sufficiently clear or intelligible manner, they may be
named as long as they’re followed by the words “or equivalent”.
a) Project implementation
Implementation is the stage where all the planned activities are put into action.
Prior to starting the Project Implementation Process , projects must have
successfully completed the Project Evaluation Process and the project has been
approved for implementation. The Project Evaluation Process includes performing
a needs analysis, and architecture review, and vendor contracting. The project
evaluation could result in the definition of one or more projects to be implemented.
Several distinct implementation projects rather then one large implementation
could limit risk and aid in scope and resource management.
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7. Risk management in project
Risk Management will build a very important contribution to effective project
management. However, there is some justification for that the current processes
are a Threat Oriented, which will limit the contribution that makes the better
performance of the project. But, being a threat orientation isn’t the only concern.
Specifically, it’s instructed here that a threat and event-based perspective may
result a lack of efficiency which is essential during project execution connected
uncertain events, variation in results, ideas, role of assumptions concerning
operational conditions, and therefore the development of acceptable objectives and
associated trade-offs(Joe Knight, 2013).
A straightforward, however effective root, involves the use of the phrase Project
Uncertainty Management rather than Project Risk Management.This would
facilitate to shift processes from a threat focus to a bigger concern with
understanding and managing all sources of project uncertainty.Further, method
modifications would additionally assist this shift of stress and may embody, for
example: additional stress on recording data in appropriate format concerning the
idea for estimates in order to guide future refinement of estimates and analysis.
Additional stress on understanding ‘Root’ uncertainties facilitated by frameworks
like the Six.
Developing strategies for examination performance objectives and perceived
trade-offs between them. Additional stress on quantitative approaches that do not
obscure variants.
A weakness in current processes is that they’re ‘Not Without Delay,’ focused on
sources of operational variability in the performance of organizational activities.
Uncertainty found in management is facilitated sometimes such as focus and
additional focus on the requirements to grasp and allocation of variable results
within organizational functions which is into a variety of charms(Romano &
Greenstein, 2012).
A similar argument applies to the identification and treatment of the conditions (no
matter if they are known or unknown)assumed to prevail once developing
estimates.‘Known Unknowns’ and bias got to be allowed for at some level within the
organization and it’s not economical for these problems to be thought of solely at
project level.Again, Again, uncertainty management perspective highlights the need
to deal with some aspects of the project connected uncertainty outside of explicit
project contexts, as part of managing the project infrastructure, taking a program or
company read(Romano & Greenstein, 2012).
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8. Success Criteria for project
Establishing a chance of success criteria relies on sound risk management
fundamentals that area unit accepted and practiced throughout the project
management community. The key thing in risk management is to figure out the
risks associated with the task in order to avoid future difficulties.Using efficient
thinking to managing risk, the participants will lesser down the effects and chances
of unpleasant situations and at the same time, they will be able to have good
results.While arranging muse for an efficient chance of getting success, tenders
and stakeholder can ought to offer the required leadership in making associate
surroundings which foster arguments in risk management while not restraint. The
standards of such operation can consist of an equivalent element that relies on the
quality of a project.
Risk Management method
Since,the risk and the chance of success area unit opposite sides of an equivalent
coin, it stands to reason that top risk equates to low chance of success. Provided
that, a fair chance of success will be the impetus that switch any project to
approach towards its ending method, well-organized coming up with, organizing,
dominant or prominent needed. Striking focus can ought to tend to the identity of
team members that area unit neither risk averse nor risk takers. Risk classification
and its effects on businesses and finally the method utilized for preparation of
results act as a risk to stakeholders (Wiegers, 2012).
A chance of success balanced card may be a framework that gives good read of
various classes assigned with a risk management chance of success story. The
chance of success balanced card can lay out certain conditions for supporting
project chance of success threshold(Abbruzzese, 2013). The balanced scorecard
can contain views across multiple dimensions such as:
1. Scope/Requirements
2. Budget
3. Schedule
4. Resources
5. Technical feasibleness
6. Adherence to Established Processes
7. Business profit
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9. Each dimension can embody one or additional risk that is achieved using project
details.It is to assess the project’s chance of success fora specific purpose at
occasions. Such gained results can be used to access the required ones using this
approach.To increase more chancesof success criteria is established with such
card designed using risk feature.The progress of the project using the project
management; life cycle and information can be gained using a risk
amendment(Knight, et al., 2013). Therefore,it is necessary to comprehend card
which may be a good change in the project.With the advancement in the project,
quantity of amendment card could lower the amount of uncertainties ought to
begin in order of ending.
While changing card, it’s essential to possess the suitable tenders and supporting
agencies for commonplace amendment management procedures. For making any
change in card should help the POS threshold. The card will function in an efficient
process so that the project POS towards supporting ends.
Scope of Project
As project tasks area unit completed, expected work product and/or deliverables
are a unitproduced. The content of this project’s artifacts area units inspected to
make sure quality levels. A project object of sub-standard quality can have a
negative impact on all shoppers of that data. Forinstance, a needs Specification
with vital ambiguitywill negatively impact the team members planning and testing
the top product. Thereare several tools and techniques used for measure part to
finish deliverables and area unitusually numerically primarily based. The numerical
information will be raw, composite or mixed innature. Samples of sure measures
will be the shareof needs focus, saturation and quantitative relation of inaccurate
results in it(Chrissis, Konard, Shrum, 2006). An easy way to leave the standard of
comes artifacts will using stakeholders. Different effective ways that area unit via
examination ofthe deliverables of a thematic matter professional World Health
Organization isn’t related to the project.
The number of amendment requests to issue into scope activity. Changerequests
are a unit usually driven by unplanned work, new deliverables, and poor
requirements gathering to sell many. All of those are a unit varieties of scope creep
and maybe measured(Joe Knight, 2013).
Budget of Project
Project prices area unit typically estimated with much care so that there will be no
chance of any tough situation during its implementation. A chance of success
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10. criteria should establish the utmost allowable prices a project will incur while not
Adv
Briefly impacting the working procedure and business as well. These prices are
going to be a composite of “The Total Of Agreement And Nonconformance
Prices”.The prices known within thecriteria will be diagrammed as a share larger
than the project’s baseline prices(F. Franceschini, 2013).
As the project progresses through the life cycle, value estimates are a unit usually
refined and the level of accuracy can increase.As associate example, “a project
within the initiation part might have a rough order of magnitude(ROM) estimate
within the vary from -50 to + 100 percent. Later within the project as additional data
are known, estimates ought to slim to a variety of -10 to +15%”. The financial area
unit is an excellent tool to figure out the performance using the value of set goals in
which prizes are not neglected. The bulk of corporations is a unit that can work
efficiently and can forward satisfaction reports with their work.Effective tools
associated with prices will be as easy as victimization a surpass spreadsheet to
trace the comes arrange prices to the particular prices.
Scheduling project
Schedule activity is comparatively easy. Schedule Performance Index (SPI)
functions well as a metric. Historical SPI’s area unit want to verify once a project is
simply in hassle or in peril of not reaching essential objectives(Matta & Ashkenas,
2003).
Resources for project tenders
All comes consume resources. Applying the correct resource at the correct time is
essential to success. Resource key performance indicators like handiness is an
understandable metric. A balanced card should conjointly embody different
elements of the resource management arrange like ability and knowledge. In an
exceedingly extremely matrixed organization. The POS criteria have to think about
different essential comes that area unit competitors for an equivalent resource.
Project evaluation
Since project moves towards further steps, it’s necessary to live while indicating the
possible outcomes, efficiency also management of the enterprise at each step of
the evaluation. Having concerns with the value in method, the working body should
assess the present situation of organization’s terms and conditions. As
uncertainties area unit rised while risk is figured, a root cause analysis can take
place depending upon strong credentials for the achievement of results (Knight, et
al., 2013). Careful attention given to the performance throughout the execution
method cluster as most part of the project is done at recent point. The internal
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11. processes chance of success criteria area unit geared towards measure the
standard of the general evaluation of the project is arranged. If the standard of the
method has at enough level supported the clients’ view then the results obtained
will be made ought to in-turn beat enough level. The value as well as indicating
factors of performance price Management will be an efficient thanks to determine
advance steps in time also prices by examination which have been planned
before.Some sort of changes in controlling procedure also are required to support
chase such programs. Moreover, some others that to perform method
evaluations,are a unit using officials, stage gate reviews, and/or peer review.
Business profit view of project
The business case has to be reviewed at multiple points within the project life cycle
to ensure that the project justification remains valid which the project can deliver
thesolution to the business want.
At a minimum, this review ought to happen because the project moves from one
method cluster to the next and with each amendment request(Knight, et al., 2013).
The results of a review could trigger the sales event method. The business case
may additionally besubject to modification if the review concludes that the
business want has modified.
c) Critical view
Often, when a project is delayed and delivered to its low quality work, it is not being
appreciated by the citizens and people, on the other hand if the team makes some
delays but deliver the project with high quality precision then people forget about
the delay or anyother bad impression, they are rather pleased with the good team
work. It is also to be noted that those projects which have low ratings in the initial
process have bad effects on the upcoming processes of the project management.
So, the planning process for the project should be strong enough for it to be
appreciated bt the audience and minimizing any kind of delays. The technical
specifications should be handled cleverly in order to keep in track to the the
estimated cost of the project.
Finally, for performing all the things in the project in a very good and effective
manner the critical path determined for the project by the project manager should
be of prior importance. The Critical path of the project is what ultimately
determines the length of the project, this means it determines how, where and at
what timing should the certain parts be done.
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12. Bibliography
Abbruzzese, J., 2013. Google helps users plan digital afterlife. [Online]
Available at:
http://www.ft.com/intl/cms/s/d981b866-a2f4-11e2-bd45-00144feabdc0,Authorise
d=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fd981
b866-a2f4-11e2-bd45-00144feabdc0.html&_i_referer=http%3A%2F%2Fwww.ft.com
%2Fhome%2Fasia [Accessed 12 4 2013].
F. Franceschini, M. G. E. T., 2013. International Journal of Quality & Reliability
Management. Emerald Article: Techniques for impact evaluation of performance
measurement systems, 30(2), pp. 199-210.
Joe Knight, R. T. B. A., 2013. When Tracking Projects, Ignore Your Accountants.
[Online]
Available at: http://blogs.hbr.org/cs/2013/03/when_tracking_projects_ignore.html
[Accessed 12 04 2013].
Kerzner, H., 2009. Project Management: A Systems Approach To Pl Anning,
Scheduling, And Controlling. 10th ed. Hoboken, New Jersey: John Wiley & Sons, Inc.
Knight, J., Thomas, R. & Angus, B., 2013. Project Managers Should Share Their
Stress. [Online]
Available at:
http://blogs.hbr.org/cs/2013/04/project_managers_should_sh.html[Accessed 12
04 2013].
Knight, J., Thomas, R. & Angus, B., 2013. The Dirty Little Secret of Project
Management. [Online]
Available at: http://blogs.hbr.org/cs/2013/03/the_dirty_little_secret_of_pro.html
[Accessed 12 4 2013].
Matta, N. F. & Ashkenas, R. N., 2003. Why Good Projects Fail Anyway. [Online]
Available at: http://hbr.org/2003/09/why-good-projects-fail-anyway/ar/1 [Accessed
12 04 2013].
Romano, A. & Greenstein, H., 2012. Managing Project Risk Through Success
Criteria. [Online].
Royer, I., 2003. Why Bad Projects Are So Hard to Kill. [Online]
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